The edible meat market in the United Arab Emirates reached XXX thousand metric tons, regarding volume, and USD XXX.XX million, regarding value, in 2014. In terms of value, the sector witnessed growth at a CAGR of 4.71% from 2010 to 2014 and is expected to increase at XX.XX% YoY, till 2020. As of 2014, UAE imported live bovine animals worth USD 31 million, which is a 2.07% jump than the average of the last five years. It also exported live bovine worth USD 8 million to neighboring GCC nations in case of shortage of meat. Additionally, the country imported bovine meat worth USD 250 million (40 thousand tons) in 2014, mainly from Australia, which is a jump of 0.72%, as compared to last year.
Key factors driving the growth of the edible meat market industry of UAE are the inclination of growth towards tourism, robust economic growth, changing consumer trends, and advanced technologies. Strong economic growth leading to higher protein consumption, growing number of domestic, as well as, expat population, coupled with rising preference for red meat (both sheep and bovine meat) are driving the meat market in the region. Moreover, most of the working-class population in UAE prefer a healthy life. Processed meat is the primary food choice of people.
Restraints and Challenges
Arid climate, resulting in poor fodder availability, causes a natural shortage of livestock and hence low meat production. There is a high shortage of pasture lands, which are essential for grazing and cultivation of cattle. In addition to the already existing constraints, classification of red meat and processed meat as, possibly, carcinogenic foods by the WHO is reducing the consumption of these products in certain sections of the educated population.
UAE imports most its meat from Australia, Brazil, India and the USA. It also exports meat to the neighboring GCC nations like Qatar, Bahrain and Kuwait. Rising number of free-trade agreements (FTA) have facilitated the trade of meat and other allied products. To reduce reliance on imports, the government has supported R&D in this industry, as well as, setting up of required infrastructure in the region. UAE provides the subsidy for investment in storage and slaughter house capacity. Hence, there are a lot of opportunities in this sector in UAE
- GCC nations, of which UAE is a part, have banned raw beef imports from the US (February 2012) and Brazil (December 2012), due to cases of mad cow disease (Bovine spongiform encephalopathy). This has benefitted the Australian and Indian beef export market. Australian beef export has witnessed a high growth, post-2011, thereby, increasing the market share from 4% in 2010 to 9% in 2015. Moreover, the demand for premium products, like Angus beef from Australia, has increased. However, speculation of a possible lift of the ban on Brazilian meat export this year, along with the lift of the ban on French beef export is forcing Australia to sign a free-trade agreement with various GCC nations, to secure its export.
- GCC lifted a 15-year ban on beef imports from France, which has provided exporters some relief from the crushing pressure on meat prices, due to the Russian Embargo.
About the Market
- PESTLE Analysis (Overview): Macro market factors pertinent to this region.
- Market Definition: Main, as well as, associated/ancillary components constituting the market.
- Key Findings of the Study: Top headlines about market trends & numbers.
- Market Dynamics:
o Drivers: What are the key factors driving growth in the market?
o Restraints: Most relevant threats and restraints which hinder the growth of the market?
o Opportunities: Sectors of high return or quick turn around on investment?
o Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters.
- Chain Analysis:
o Market Share Analysis: Top players in the market (by value and volume).
o Company Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials and strategies & insights.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Regional Analysis
3.1 PESTLE Analysis
3.2 Analysis of Ease of Doing Business
4. Market Overview
4.1 Market Trends
5. Market Dynamics
5.4 Porter's Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products and Services
5.4.5 Degree of Competition
5.5 Consumer Behavior
5.5.1 Consumer Demand Analysis
5.5.2 Target Market Identification
18.104.22.168 Spending Patterns
22.214.171.124 Demographic Strengths & Weaknesses
126.96.36.199 Socio-Economic Segmentation of Potential Consumers
6. Market Segmentation
6.1 By Meat Type
6.2 By Storage
6.2.3 Shelf Stable/Fresh
7. Market Entry
7.1 Market Entry: The Strategy
7.1.1 Types of Entry Modes, by Market Entry Objectives
7.1.2 Competition Analysis
7.1.3 Pricing Strategy
7.1.4 Supply Chain Analysis
7.1.5 Trade (Import-Export Analysis)
7.1.6 Distribution Network & Retail Analysis
7.2 Market Entry: The Administration
7.2.1 How to Register a Company (Flowchart)
8. Processing & Packaging Ecosystem