Drywall Textures Market Size and Share
Market Overview
| Study Period | 2019 - 2030 |
|---|---|
| Market Size (2025) | USD 3.75 Billion |
| Market Size (2030) | USD 4.81 Billion |
| Growth Rate (2025 - 2030) | 5.09% CAGR |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
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Drywall Textures Market Analysis by Mordor Intelligence
The Drywall Textures Market size is estimated at USD 3.75 billion in 2025, and is expected to reach USD 4.81 billion by 2030, at a CAGR of 5.09% during the forecast period (2025-2030). Momentum stems from incremental spending on residential renovation, the rebound in commercial construction, and stricter environmental rules that reward compliant low-VOC formulations. Contractors are coping with a 4% rise in hourly wages and a forecast talent gap of 439,000 U.S. craft workers, an imbalance that is quietly directing purchasing toward automated spray systems, ready-to-use compounds, and other labor-saving innovations. Elevated gypsum prices, new Digital Product Passport mandates in the European Union, and looming formaldehyde limits are further shaping procurement decisions and accelerating product reformulation. North American renovation remains the volume anchor, but Southeast Asian infrastructure programs coupled with a preference for Western finishing standards are laying the groundwork for outsized regional growth. Across all regions, drywall textures market participants that blend application equipment with advanced compounds are widening their competitive moat.
Key Report Takeaways
- By texture type, knockdown captured 35.16% of drywall textures market share in 2024, while also posting the fastest projected 5.45% CAGR through 2030.
- By material, dry-mix powders held 44.28% share of the drywall textures market size in 2024 and are projected to expand at a 5.69% CAGR between 2025-2030.
- By application, walls accounted for 56.14% share of the drywall textures market size in 2024; ceilings are advancing at a 5.72% CAGR through 2030.
- By end-user industry, residential led with 53.18% drywall textures market share in 2024, while commercial record the highest 5.81% CAGR to 2030.
- By geography, North America commanded 31.27% share of the drywall textures market size in 2024; Asia-Pacific is forecast to grow the fastest at 5.59% CAGR to 2030.
Global Drywall Textures Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Growth in Residential and Commercial Construction | +1.8% | Global, with concentration in Asia-Pacific and North America | Medium term (2-4 years) |
| Rising Demand for Aesthetic and Decorative Finishes | +1.2% | North America, Europe, urban centers in Asia-Pacific | Long term (≥ 4 years) |
| Increasing Renovation and Remodelling Activities | +1.0% | North America, Europe, mature markets | Short term (≤ 2 years) |
| Availability of Customizable Texture Options | +0.7% | Global, premium segments | Medium term (2-4 years) |
| ESG-Driven Shift to Low-VOC Texture Compounds | +0.4% | Europe, North America, regulated markets | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Growth in Residential and Commercial Construction
Global construction upticks continue to underpin drywall demand, but regional nuances drive distinct texture opportunities. Indonesia attracted IDR 421.7 trillion (USD 28 billion) in foreign construction investment in 2024, with domestic capital adding another IDR 406.2 trillion (USD 27 billion). Much of this pipeline adopts modular building practices that value texture systems delivering predictable, factory-grade consistency. Firms able to offer replicable finishes and automated spray rigs will benefit from rising project standardization.
Rising Demand for Aesthetic and Decorative Finishes
Homeowners and commercial designers now treat wall and ceiling textures as focal design elements rather than functional afterthoughts. U.S. home-improvement spending in 2024 skewed toward interior upgrades, with textured finishes frequently bundled with premium flooring and accent lighting packages. Decorative plaster can command USD 5-30 per ft² depending on pattern complexity, illustrating the premium available to manufacturers that supply high-fidelity, design-forward systems. Texture suppliers that pair broad pattern catalogs with pro-grade colorants are capturing this discretionary budget.
Increasing Renovation and Remodeling Activities
The median U.S. home build year crossed the 20-year mark, creating a backlog of walls needing patch-and-match work. Matching existing knockdown or orange-peel patterns requires specialized adjustability that favors customizable compounds and pro-sumer application kits. A growing cohort of DIY renovators seeks smaller pails, aerosol cans, and instructional apps to replicate contractor-level finishes, opening new retail-channel growth. Brands offering user-friendly touch-up solutions enjoy an edge in this segment.
Availability of Customizable Texture Options
Recent sprayer launches underscore how application hardware now dictates achievable patterns. Graco’s TexSpray FastFinish Pro can clock finishes six times faster than gravity-feed hoppers and swaps spray tips in seconds, allowing swift shifts from orange-peel to knockdown[1]Graco Inc., “TexSpray FastFinish Pro Product Sheet,” graco.com . PPG’s HOMAX TEX»PRO system claims 70% faster coverage and interchangeable nozzles for seven patterns. Integration of compound and sprayer in a single SKU shortens learning curves and ensures repeatable aesthetics across job sites.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High Labor Costs for Manual Application | -1.1% | North America, Europe, developed markets | Short term (≤ 2 years) |
| Surface Preparation Time and Complexity | -0.8% | Global, particularly quality-sensitive projects | Medium term (2-4 years) |
| Skilled-Applicator Shortage in Emerging Economies | -0.5% | Asia-Pacific, Latin America, emerging markets | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
High Labor Costs for Manual Application
Average craft-worker wages reached USD 36.54 per hour in 2025, while the sector must fill 723,000 positions annually. The math pushes contractors toward automated sprayers and lightweight, ready-to-spray compounds that can be handled by smaller crews. Firms that fail to adapt risk losing bids to speed-oriented competitors deploying labor-saving platforms.
Surface Preparation Time and Complexity
Level-5 finishes demand meticulous sanding and multiple mud coats, stretching schedules and elevating budgets. Dallas-based contractors cite prep labor as a top cost driver for premium jobs. Equipment makers are attacking the pain point: Graco’s PowerFill battery pump claims 75% productivity gains in surface prep, highlighting market appetite for solutions that shave minutes off each joint.
Segment Analysis
By Texture Type: Knockdown Remains the Reference Finish
Knockdown captured 35.16% of 2024 revenue, showcasing both broad contractor familiarity and homeowner preference for its subtle, rustic look. At the same time, it advanced at 5.45% forecast CAGR, positioning it as both the largest and fastest-growing slice of the drywall textures market. Orange-peel retains a loyal following in budget-sensitive multifamily construction, where its rapid spray-and-go application helps projects hit tight turnover dates. Popcorn textures continue to retreat, squeezed by maintenance headaches and tenant aversion to dated aesthetics.
Productivity-oriented sprayers increasingly enable single-tool completion of multiple patterns, loosening the traditional segmentation that tied each aesthetic to a specific gun. Contractors leverage Graco’s RTX and TexSpray systems to deliver knockdown, orange-peel, or skim-coat jobs with identical hardware, preserving capital budgets and training time. As a result, material suppliers differentiate through dust-control additives and color-flex offerings that enhance on-site cleanliness and design latitude.
Note: Segment shares of all individual segments available upon report purchase
By Material: Dry-Mix Leads on Logistics and Flexibility
Dry-mix powders held 44.28% share in 2024, with their dominance anchored in lower shipping weight, long shelf life, and customizable viscosity. The drywall textures market size for dry-mix compounds benefits from a 5.69% CAGR expectation as distributors in emerging Asia rely on containerized bulk shipments that they then localize through water additions. Pre-mixed pails gain traction in North American big-box retail, especially among DIY buyers who value convenience over per-unit savings.
Gypsum price inflation—up from USD 287 in 2020 to around USD 430 by late 2024—has encouraged texture manufacturers to reexamine synthetic gypsum streams sourced from flue-gas desulfurization plants, ensuring supply diversification. The synthetic gypsum sub-sector, projected to reach USD 1.8 billion by 2030, presents a hedge against mined-gypsum scarcity and aligns with circular-economy narratives attractive to institutional builders.
By Application: Walls Dominate, Ceilings Accelerate
Walls accounted for 56.14% of 2024 revenue, reflecting every project’s baseline requirement for covered framing. Ceiling finishes, however, are forecast to climb at a 5.72% CAGR through 2030, nearly a half-percentage point ahead of wall growth. Acoustic mandates in open-office interiors and upscale hospitality settings elevate ceiling-texture spending, prompting suppliers to develop sound-attenuating additives.
Armstrong World Industries reported 59% growth in its architectural specialties group during 2025’s first quarter, a proxy for the ceiling segment’s premium trajectory. Textures offering Class-A fire ratings and HVAC-friendly lightweight formulations target the specification lists of institutional projects, where maintenance crews value quick patchability above all.
By End-User Industry: Commercial Momentum Builds
Residential commands 53.18% of 2024 demand, yet the commercial pipeline is projected to outpace it with a 5.81% CAGR to 2030. Office retrofits, data-center builds, and healthcare facilities seek textured finishes that balance design flair with cleaning ease. Post-pandemic indoor air-quality priorities give low-VOC, antimicrobial textures an advantage in winning hospital and school procurement cycles.
Industrial builders rarely prioritize decorative aesthetics, but they increasingly specify durable, abrasion-resistant coatings in logistics hubs. Meanwhile, institutional budgets across universities and municipal buildings unlock funding for specialty textures that integrate signage, acoustics, and light diffusion in one finish layer.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
North America led with 31.27% share in 2024, propelled by a record wave of renovation loans and the U.S. Infrastructure Investment and Jobs Act’s project backlog. Tight labor markets and 4% wage inflation have nudged contractors to specify spray-ready compounds that shorten crew hours. Canada’s vibrant architectural specialties niche, buoyed by Armstrong’s acquisitions of BŌK Modern and Insolcorp, showcases how innovation-dense textures command superior margins.
Asia-Pacific exhibits the strongest momentum at a 5.59% CAGR through 2030. While China’s construction output moderates, Indonesia and India fill the gap with infrastructure crescendos. India’s cement consumption rose 6-8% in 2024, a leading indicator for drywall texture volume. Local builders are shifting from cement-plaster walls to gypsum boards, unlocking demand for knockdown and orange-peel finishes. Japanese and South Korean markets remain premium-oriented; stringent indoor-air standards keep low-VOC suppliers at the front of bid lists.
Europe balances mature demand with regulatory upheaval. The forthcoming Digital Product Passport field-tests data-rich traceability, forcing suppliers to embed QR-linked compliance sheets in every bucket. REACH formaldehyde caps effective in 2026 already push procurement teams in Germany, France, and the Nordics toward GREENGUARD-Gold solutions. Southern European markets lag in adoption, suggesting a two-speed region where early-movers secure temporary pricing power.
Competitive Landscape
Market concentration sits in the mid-range, with a handful of multinationals flanking numerous regional challengers. In North America, Sherwin-Williams, PPG, and National Gypsum command the aisle end-caps of every major distributor. PPG’s divestiture of its U.S. and Canadian architectural coatings unit for USD 550 million underscores how portfolio refocusing can free capital for higher-margin specialty segments[2]PPG Industries, “Agreement to Divest Architectural Coatings U.S. & Canada,” ppg.com . Sika’s 2025 acquisition of HPS North America extends its mortar and texture footprint, proving appetite for bolt-on deals that add distribution density.
Competitive tactics fall into three camps. First, hardware-driven differentiation: Graco’s TexSpray FastFinish Pro and PPG’s TEX»PRO create closed-loop ecosystems that lock applicators into proprietary consumables. Second, regulatory-compliance leadership: National Gypsum markets UL GREENGUARD-certified lightweight compounds as hospital-grade bundles, winning institutional bids. Third, vertical-integration cost plays: Cemex and Ready Mix USA leverage upstream cement capacity to stabilize gypsum-derived finishes, improving margin visibility in price-volatile regions.
Patent filings reveal continual refinement in aerosol-based texture delivery, emphasizing valve longevity and overspray reduction—incremental yet defensible advances that deter low-cost imitators. Meanwhile, digital platforms such as PPG’s Pro App route paint and texture orders directly to job sites, embedding the brand into contractor workflow.
Drywall Textures Industry Leaders
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The Sherwin-Williams Company
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National Gypsum Company
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Knauf Group
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Georgia-Pacific Gypsum LLC
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Artisan Textures and Drywall, Inc.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: JSW Paints Limited has entered into definitive agreements to acquire up to 74.76% stake in Akzo Nobel India Limited. This acquisition aims to enhance the availability and distribution of drywall texture products across the country.
- August 2024: DAP introduced the 2-in-1 Wall and Ceiling Drywall Texture Spray for Orange Peel and Knockdown textures. The spray texture repair product enables quick and seamless repairs to wall and ceiling textures within minutes while ensuring precise texture matching.
Global Drywall Textures Market Report Scope
| Knockdown |
| Orange Peel |
| Sand Swirl |
| Popcorn |
| Other Texture Types (Skip Trowel, Slap Brush, etc.) |
| Dry-mix Powders |
| Pre-mixed Compounds |
| Additives and Binders |
| Walls |
| Ceilings |
| Residential |
| Commercial |
| Industrial |
| Institutional |
| Asia-Pacific | China |
| Japan | |
| India | |
| South Korea | |
| ASEAN Countries | |
| Rest of Asia-Pacific | |
| North America | United States |
| Canada | |
| Mexico | |
| Europe | Germany |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Russia | |
| NORDIC Countries | |
| Rest of Europe | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle East and Africa | Saudi Arabia |
| South Africa | |
| Rest of Middle East and Africa |
| By Texture Type | Knockdown | |
| Orange Peel | ||
| Sand Swirl | ||
| Popcorn | ||
| Other Texture Types (Skip Trowel, Slap Brush, etc.) | ||
| By Material | Dry-mix Powders | |
| Pre-mixed Compounds | ||
| Additives and Binders | ||
| By Application | Walls | |
| Ceilings | ||
| By End-User Industry | Residential | |
| Commercial | ||
| Industrial | ||
| Institutional | ||
| By Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| South Korea | ||
| ASEAN Countries | ||
| Rest of Asia-Pacific | ||
| North America | United States | |
| Canada | ||
| Mexico | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Russia | ||
| NORDIC Countries | ||
| Rest of Europe | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Middle East and Africa | Saudi Arabia | |
| South Africa | ||
| Rest of Middle East and Africa | ||
Key Questions Answered in the Report
How big is the drywall textures market in 2025?
The drywall textures market size is USD 3.75 billion in 2025 with a projected CAGR of 5.09% through 2030.
Which texture type leads sales?
Knockdown textures held 35.16% of 2024 revenue and remain the reference finish across residential and commercial projects.
Which region is growing fastest?
Asia-Pacific shows the highest forecast CAGR at 5.59% between 2025-2030 owing to large infrastructure pipelines in India and Southeast Asia.
What drives ceiling-texture growth?
Higher acoustic and aesthetic standards in offices and hotels, paired with innovative lightweight tiles, are lifting ceiling-texture demand at a 5.72% CAGR.
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