Detergents Market - Growth, Trends, and Forecast (2020 - 2025)

The market is segmented by Type (Anionic Detergents, Cationic Detergents, Non-ionic Detergents, Zwitterionic Detergents, and Others), Application (Personal Cleaning Products, Laundry Cleaning Products, Household Cleaning Products, Dishwashing Products, Fuel Additives, Biological Reagent, and Other Applications), and Geography (Asia-Pacific, North America, Europe, South America and Middle East & Africa).

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific


4 %

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Market Overview

The market for detergents is anticipated to register a CAGR of more than 4%, during the forecast period. The market is driven by increased availability of shale gas reserves for the production of synthetic detergents. Detergents are surfactants or a mixture of surfactants, which exhibit high-quality cleansing properties in diluted solutions. Alkyl benzene sulfonates and its compounds are the main ingredients in detergent manufacturing.

  • Stringent environmental regulations and high raw material prices for the production of bio-based detergents are likely to hinder the market growth.
  • The growth of the oleochemicals market as an advantage for bio-based detergents is projected to act as an opportunity for the market, in the future.

Scope of the Report

The detergents market report includes:

Anionic Detergents
Cationic Detergents
Non-ionic Detergents
Zwitterionic (Ampholytic) Detergents
Other Types
Personal Cleaning Products
Skin Cleaning Products
Hair Cleaning Products
Laundry Cleaning Products
Detergent Powder
Detergent Cake
Fabric Softener
Laundry Liquid
Stain and Odor Eliminator
Household Cleaning products
Floor Cleaners
Glass Cleaners
Toilet Bowl Cleaners
Wood Cleaners
Dishwashing products
Dishwasher Liquid
Dishwasher Powder
Dishwasher Gel
Dishwasher Tablets
Fuel Additives
Biological Reagent
Other Applications
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Laundry Cleaning Products Application to Witness Higher Potential Growth

  • Laundry liquids are powerful laundry cleaning products that are applied to stubborn stains prior to washing. These liquids are formulated using a specified surfactant system of naturally derived alkyl or hydroxyalkyl sulphate or sulphonate surfactant and mid-chain branched amine oxide surfactants.
  • Laundry liquids are formulated using ingredients, which provide better washing performance without harming the environment. The most common ingredients that are used in making laundry liquids are water, ethoxylated rapeseed methyl esters, potassium soap of coco, sodium citrate, limonene, and citronellol, among others.
  • With the technological advancements, the laundry-liquid manufacturers now use a new ingredient, rapeseed oil (non-GMO) that offers benefits with its low foaming properties.
  • Foam is detrimental to the washing process and may result in about 50% loss of the washing strength. Laundry liquid is formulated for pre-spraying of stubborn stains on garments. It helps in removing even the toughest stains and offers exceptional cleaning results.
  • Liquid laundry detergent is primarily used in cleaning laundry and has two main end-user segments, such as residential and commercial. The commercial applications are in textile industry, hospitality industry, laundry services, and other industries, whereas residential applications include its use in household cleaning. The demand for liquid laundry detergent is growing, owing to the comfort and ease of application and lesser wastage, compared to detergent powders.
  • North America is currently the leading region in case of global demand and consumption for laundry liquid detergent. The United States is among the developed markets for household and industrial detergents, and hence, it concentrates on exports. The Middle East is also the emerging market, with the increasing industrial growth and rise in demand.

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Asia-Pacific Region to Dominate the Market

  • Asia-Pacific is currently the fastest growing market both for household and industrial detergent consumption. India and China are the market leaders, in terms of demand and supply, in Asia-Pacific. The increasing awareness about liquid laundry detergent market and the growth in industrial advancements in these emerging economies are expected to drive the growth of market in Asia-Pacific.
  • The continuous growth in population is another factor fueling the demand for personal care, soaps, and detergents in the country, which in turn, is augmenting the detergents market.
  • Moreover, China is estimated to continue its dominance during the forecast period, primarily due to the increasing household applications.
  • The market for soap, washing powder, and synthetic detergent in China has witnessed growth at an average annual rate of 13.2%, in the past five years, due to the increasing awareness about hygiene and the developments in liquid soap production.
  • Furthermore, rapid industrial expansion in the country is leading to the rapid development of synthetic detergents, including laundry detergents and household cleaning detergents.

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Competitive Landscape

The detergents market is expected to be partially consolidated, with the top five-six players accounting for a significant share of the market. Key players in the detergents market include Henkel, Proctor and Gamble, Unilever, BASF SE, Kao Corporation, and Nice Group, among others.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increased Availability of Shale Gas Reserves for the Production of Synthetic Detergents

      2. 4.1.2 Other Drivers

    2. 4.2 Restraints

      1. 4.2.1 Stringent Environmental Regulations

      2. 4.2.2 High Raw Material Prices for Production of Bio-based Detergents

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Type

      1. 5.1.1 Anionic Detergents

      2. 5.1.2 Cationic Detergents

      3. 5.1.3 Non-ionic Detergents

      4. 5.1.4 Zwitterionic (Ampholytic) Detergents

      5. 5.1.5 Other Types

    2. 5.2 Application

      1. 5.2.1 Personal Cleaning Products

        1. Skin Cleaning Products

        2. Hair Cleaning Products

      2. 5.2.2 Laundry Cleaning Products

        1. Detergent Powder

        2. Detergent Cake

        3. Fabric Softener

        4. Laundry Liquid

        5. Stain and Odor Eliminator

      3. 5.2.3 Household Cleaning products

        1. Floor Cleaners

        2. Glass Cleaners

        3. Toilet Bowl Cleaners

        4. Wood Cleaners

      4. 5.2.4 Dishwashing products

        1. Dishwasher Liquid

        2. Dishwasher Powder

        3. Dishwasher Gel

        4. Dishwasher Tablets

      5. 5.2.5 Fuel Additives

      6. 5.2.6 Biological Reagent

      7. 5.2.7 Other Applications

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. France

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share/Ranking Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 3M

      2. 6.4.2 BASF SE

      3. 6.4.3 Clariant AG

      4. 6.4.4 Dow

      5. 6.4.5 EUD Group AS

      6. 6.4.6 Guangzhou Liby Enterprise Group Co. Ltd

      7. 6.4.7 Henkel AG & Company KGaA

      8. 6.4.8 Kao Corporation

      9. 6.4.9 Nice Group

      10. 6.4.10 Proctor & Gamble Co.

      11. 6.4.11 Sigma-Aldrich Co. LLC

      12. 6.4.12 Stepan Company

      13. 6.4.13 Unilever Group

  7. *List Not Exhaustive

** Subject to Availability

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