Detergents Market - Growth, Trends, and Forecast (2019 – 2024)

The market is segmented by Type (Anionic Detergents, Cationic Detergents, Non-ionic Detergents, Zwitterionic Detergents, and Others), Application (Personal Cleaning Products, Laundry Cleaning Products, Household Cleaning Products, Dishwashing Products, Fuel Additives, Biological Reagent, and Other Applications), and Geography.

Market Snapshot

CAGR (new format
Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific

Key Players:

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Market Overview

The market for detergents is anticipated to register a CAGR of more than 4%, during the forecast period (2019-2024). The market is driven by increased availability of shale gas reserves for the production of synthetic detergents. Detergents are surfactants or a mixture of surfactants, which exhibit high-quality cleansing properties in diluted solutions. Alkyl benzene sulfonates and its compounds are the main ingredients in detergent manufacturing.

  • Stringent environmental regulations and high raw material prices for the production of bio-based detergents are likely to hinder the market growth.
  • The growth of the oleochemicals market as an advantage for bio-based detergents is projected to act as an opportunity for the market, in the future.

Scope of the Report

The detergents market report includes:

Anionic Detergents
Cationic Detergents
Non-ionic Detergents
Zwitterionic (Ampholytic) Detergents
Other Types
Personal Cleaning Products
Skin Cleaning Products
Hair Cleaning Products
Laundry Cleaning Products
Detergent Powder
Detergent Cake
Fabric Softener
Laundry Liquid
Stain and Odor Eliminator
Household Cleaning products
Floor Cleaners
Glass Cleaners
Toilet Bowl Cleaners
Wood Cleaners
Dishwashing products
Dishwasher Liquid
Dishwasher Powder
Dishwasher Gel
Dishwasher Tablets
Fuel Additives
Biological Reagent
Other Applications
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Cationic Detergents Application to Witness Higher Potential Growth

  • Cationic detergents are a type of detergents, in which the active part of the molecule is a positive ion (cation). Cationic detergents are usually quaternary ammonium salts, and often have bactericidal properties.
  • Cationic detergents contain a long-chain cation, which is responsible for their surface-active properties. Marketed in powder form, paste, or in aqueous solution, they possess important wetting, foaming, and emulsifying properties. However, they are not good detergents.
  • Cationic-active agents are used as emulsifying agents for asphalt in the surfacing of roads. These emulsions are expected to “break” soon after being applied. They may also deposit an adhering coat of asphalt on the surface of the stone aggregate. These agents absorb strongly on minerals, particularly on silicates, and therefore, make a strong bond between the asphalt and aggregate.
  • Cationic detergents tend to possess germicidal properties. Hence, they are often used in cleaning and disinfecting applications. Examples of cationic detergents are CTAB (hexadecyltrimethyl ammonium bromide) and TTAB (Trimethyltetradecyl ammonium bromide).
  • North America is the leading consumer of cationic detergents. Owing to the increasing awareness regarding environmental benefits associated with bio-detergents in North America, consumers in the region tend to prefer eco-friendly alternatives of synthetic detergents. These cationic detergents are also widely used in the medical industry, in the region.
  • Moreover, stringent environmental regulations in these regions have led to an increase in demand for cationic surfactants.
  • The demand for cationic surfactants in Asia-Pacific is also anticipated to witness strong growth, over the forecast period. Several factors, such as the growth in industrial advancements in emerging economies of Asia-Pacific, are expected to drive the cationic detergents market in the Asia-Pacific region.
segmentation (ne

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China to Dominate the Asia-Pacific Region

  • China is the major consumer of detergents in the world, primarily driven by rising hygiene awareness in the country.
  • The increasing purchasing power among Chinese consumers and improving quality of life have resulted in higher consumer requirement for household hygiene, thereby driving the detergents market in China.
  • Furthermore, rapid industrial expansion in the country is leading to the rapid development of synthetic detergents, including laundry detergents and household cleaning detergents.
  • Some of the major players occupying a major position in the market include Liby, Nice Group, Unilever, and Proctor and Gamble, among others.
regional (new fo

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Competitive Landscape

The detergents market is expected to be partially consolidated, with the top five-six players accounting for a significant share of the market. Key players in the detergents market include Henkel, Proctor and Gamble, Unilever, BASF SE, Kao Corporation, and Nice Group, among others.

Major Players

  1. Henkel
  2. Proctor and Gamble
  3. Unilever
  4. BASF SE
  5. Kao Corporation

* Complete list of players covered available in the table of contents below

market concentra

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increased Availability of Shale Gas Reserves for the Production of Synthetic Detergents

      2. 4.1.2 Other Drivers

    2. 4.2 Restraints

      1. 4.2.1 Stringent Environmental Regulations

      2. 4.2.2 High Raw Material Prices for Production of Bio-based Detergents

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porters Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Type

      1. 5.1.1 Anionic Detergents

      2. 5.1.2 Cationic Detergents

      3. 5.1.3 Non-ionic Detergents

      4. 5.1.4 Zwitterionic (Ampholytic) Detergents

      5. 5.1.5 Other Types

    2. 5.2 Application

      1. 5.2.1 Personal Cleaning Products

        1. Skin Cleaning Products

        2. Hair Cleaning Products

      2. 5.2.2 Laundry Cleaning Products

        1. Detergent Powder

        2. Detergent Cake

        3. Fabric Softener

        4. Laundry Liquid

        5. Stain and Odor Eliminator

      3. 5.2.3 Household Cleaning products

        1. Floor Cleaners

        2. Glass Cleaners

        3. Toilet Bowl Cleaners

        4. Wood Cleaners

      4. 5.2.4 Dishwashing products

        1. Dishwasher Liquid

        2. Dishwasher Powder

        3. Dishwasher Gel

        4. Dishwasher Tablets

      5. 5.2.5 Fuel Additives

      6. 5.2.6 Biological Reagent

      7. 5.2.7 Other Applications

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. France

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 3M Company

      2. 6.4.2 BASF SE

      3. 6.4.3 Clariant AG

      4. 6.4.4 DowDuPont

      5. 6.4.5 EUD Group AS

      6. 6.4.6 Guangzhou Liby Enterprise Group Co. Ltd

      7. 6.4.7 Henkel AG & Company KGaA

      8. 6.4.8 Kao Corporation

      9. 6.4.9 Nice Group

      10. 6.4.10 Proctor & Gamble Co.

      11. 6.4.11 Sigma-Aldrich Co. LLC

      12. 6.4.12 Stepan Company

      13. 6.4.13 Unilever Group

    5. *List Not Exhaustive

    1. 7.1 Growth of the Oleochemicals Market as an Advantage for Bio-based Detergents

    2. 7.2 Other Opportunities

**Subject to Availability

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