Data Loss Prevention (DLP) Market Report | Industry Size, Share & Trends (2025 - 2030)

Data Loss Prevention Market is Segmented by Deployment (On-Premises, Cloud-Based), Solution (Network DLP, Endpoint DLP, and More), End-User Industry (BFSI, IT and Telecom, Manufacturing, and More), Application (Cloud Storage Security, Email and Collaboration Protection, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Data Loss Prevention (DLP) Market Size and Share

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Data Loss Prevention (DLP) Market Analysis by Mordor Intelligence

The data loss prevention market is valued at USD 35.38 billion in 2025 and is forecast to reach USD 94.09 billion by 2030, translating into a vigorous 21.61% CAGR over the period. Rapid expansion is rooted in mounting regulatory penalties, the dispersal of sensitive data across hybrid workplaces, and the embedding of DLP controls inside zero-trust and Secure Access Service Edge platforms. Artificial-intelligence policy tuning is further accelerating adoption by trimming false-positive rates and reducing analyst fatigue, while cloud-delivered deployment models deliver the elasticity enterprises need to secure distributed users. Vendor consolidation driven by acquisitions that fold DLP into broader data-security posture offerings underscores a strategic pivot toward unified platforms capable of discovery, classification, and protection across endpoints, networks, and multicloud estates.

Key Report Takeaways

  • By deployment, cloud-based models captured 67.3% of data loss prevention market share in 2024; on-premises lagged, yet cloud is projected to expand at 22.1% CAGR through 2030.
  • By solution, endpoint DLP led with 46.7% share of the data loss prevention market size in 2024 and is advancing at a 22.4% CAGR to 2030.
  • By end-user industry, BFSI contributed 27.5% revenue in 2024, whereas manufacturing is projected to grow the fastest at 21.7% CAGR through 2030.
  • By application, encryption commanded 23.5% share of the data loss prevention market size in 2024 while insider-risk analytics is forecast to grow at 23.2% CAGR to 2030.
  • By geography, North America held 24.2% share in 2024, whereas Asia-Pacific is set to register the highest 21.1% CAGR through 2030.

Segment Analysis

By Deployment: Cloud Dominance Accelerates

Cloud-based deployment models secured 67.3% market share in 2024, and this segment is projected to sustain a 22.1% CAGR through 2030. The data loss prevention market size for cloud services will therefore scale in parallel with enterprise SASE adoption. Cloud delivery enables single console management and elastic policy enforcement across remote users, mitigating the burdens of patching and hardware refresh cycles. On-prem solutions persist in heavily regulated sectors such as defense or critical infrastructure where data must remain within physically controlled locations. Yet their relative growth is subdued because hybrid-work realities demand anywhere-access inspection that pure on-site deployments cannot deliver efficiently.

Cloudflare’s SASE framework illustrates how integrated DLP detects and blocks policy violations within secure web gateway and CASB streams, demonstrating the architectural preference shift toward converged services. Organizations scaling rapidly or dealing with seasonal data spikes benefit from metered consumption models that align cost with usage, thereby reinforcing the demand trajectory of the data loss prevention market.

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By Solution: Endpoint DLP Leads Innovation

Endpoint controls accounted for 46.7% of revenue in 2024 and remain the fastest advancing solution at 22.4% CAGR, reflecting the surge in device-centric data handling. The rising prevalence of generative-AI coding assistants introduces novel exfiltration vectors that endpoint agents are uniquely positioned to intercept. Researchers demonstrated a “rules file backdoor” that smuggles secrets via benign-looking configuration files, bypassing conventional reviews. Vendors now embed behavioral AI to monitor clipboard use, screen capture, and code-generation patterns, increasing protection precision and powering growth in the data loss prevention market.

Network DLP preserves relevance for in-flight data scrutiny, especially in complex campus networks. Meanwhile, storage-centric tools protect high-volume file shares inside data centers. Nonetheless, enterprises gravitate toward endpoint-first strategies because employees engage with sensitive data directly on laptops, mobiles, and virtual desktops. Microsoft’s Purview suite extends endpoint policies into browser traffic and SaaS sessions, signalling how platform vendors fuse data governance with endpoint telemetry.

By End-User Industry: Manufacturing Emerges as Growth Leader

BFSI organizations held 27.5% of expenditure in 2024, cementing their position as the largest vertical for the data loss prevention market. Regulatory imperatives such as PCI DSS and Basel III compel banks and insurers to safeguard client records and transactional data. Manufacturing, however, is projected to register the highest 21.7% CAGR, driven by Industry 4.0 initiatives that connect operational assets to corporate IT networks. As smart factories generate proprietary process data and digital twins, intellectual-property leakage risk intensifies, prompting accelerated DLP roll-outs.

Technology and telecom firms remain early adopters due to high data velocity, while government agencies prioritize DLP to protect classified information. Healthcare providers, balancing data accessibility with HIPAA-like privacy commitments, increasingly deploy content-aware policies that distinguish between treatment-related sharing and unauthorized export. Across verticals, unified platforms that marry DLP with insider-risk management are gaining mindshare, reinforcing the expansion of the data loss prevention market.

Data Loss Prevention (DLP) Market: Market Share by End-user Industry
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Note: Segment shares of all individual segments available upon report purchase

By Application: Insider-Risk Detection Gains Momentum

Encryption retained the single-largest application share at 23.5% in 2024 because it anchors data-at-rest and in-transit security across industries. Yet insider-risk analytics is expected to rise at 23.2% CAGR through 2030 as organizations grasp that trusted users can cause outsized harm. Fortinet’s FortiDLP combines AI-driven user-and-entity behavior analytics with SaaS visibility to surface anomalous activity from day one. Email and collaboration protection continue to address inadvertent leaks, whereas source-code governance safeguards intellectual-property lifecycles in software firms.

Emerging applications now include IoT data protection and blockchain-based integrity checks. These niches broaden the addressable scope, enlarging the data loss prevention market size as digital-transformation projects multiply. Cloud storage security also matures because enterprises demand native controls within object stores and file-sync services, ensuring consistent labeling and access governance regardless of repository.

Geography Analysis

North America commanded 24.2% of global revenue in 2024, anchored by stringent federal and state regulations plus a well-capitalized private sector that budgets for zero-trust programs. United States agencies embrace DLP inside SASE blueprints published by the Cybersecurity and Infrastructure Security Agency, while Canada’s privacy regime and Mexico’s expanding fintech ecosystem add regional momentum. High breach costs and mature cyber-insurance markets sustain a premium on advanced controls, consolidating North America’s role as a technology proving ground for the data loss prevention market.

Asia-Pacific is forecast to accelerate at 21.1% CAGR, catalyzed by rapid digitization and sovereign-cloud laws that mandate resident data storage. China’s Cybersecurity Law and India’s Digital Personal Data Protection Act compel localized policy orchestration, driving regional demand for cloud-delivered yet jurisdiction-aware solutions. Japan and South Korea deploy endpoint DLP to safeguard manufacturing know-how, while ASEAN economies leapfrog to cloud-native stacks that bundle DLP with secure web gateways. This regulatory and threat-exposure cocktail positions APAC as the most dynamic arena within the data loss prevention market.

Europe’s growth rests on GDPR enforcement and complementary statutes such as the Digital Operational Resilience Act, which raise minimum control baselines for financial entities. Germany and the United Kingdom anchor spending through robust banking and industrial sectors, whereas France advances sovereign-cloud projects that favor locally hosted DLP services. Southern European economies adopt DLP at a steadier pace, yet pan-EU privacy-by-design mandates universally influence vendor offerings. Data localization clauses inside cloud-outsourcing guidelines spur interest in platforms capable of maintaining policy fidelity across borders, sustaining incremental gains for the data loss prevention market.

Data Loss Prevention (DLP) Market CAGR (%), Growth Rate by Region
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Competitive Landscape

Vendor consolidation is reshaping competitive contours. Cyera’s USD 540 million funding and earlier purchase of Trail Security illustrate investor enthusiasm for AI-native platforms that converge data-security-posture management with adaptive DLP. Fortinet folded Next DLP into its Security Fabric, signaling a shift toward tightly integrated endpoint, network, and SASE controls. Forcepoint added Getvisibility to enhance discovery and response analytics, widening its data-security cloud portfolio. Established players such as Cisco and Microsoft exploit platform breadth, embedding DLP into collaboration suites and networking fabrics to address tool sprawl.

Emerging challengers differentiate through machine-learning policy optimization, low-touch deployment, and seamless multicloud connectors. They compete on speed to value—delivering pre-trained classifiers for personally identifiable information, payment data, and source code. White-space opportunity exists in verticalized offerings that contextualize controls for manufacturing, healthcare, and critical infrastructure. As Gartner sunset its standalone DLP Magic Quadrant, buyer evaluation gravitates toward outcome-centric metrics such as mean time to contain data exfiltration, favoring vendors that demonstrate measurable risk reduction in the data loss prevention market.

Partnerships with hyperscalers and SaaS providers are now pivotal. Joint reference architectures simplify integration and assure compliance with sovereign-cloud mandates. Competitive intensity will likely escalate as cloud-security-platform players vie to embed DLP into broader data-security fabrics, lowering the standalone addressable slice yet expanding overall coverage and reinforcing growth prospects for the data loss prevention industry.

Data Loss Prevention (DLP) Industry Leaders

  1. Broadcom Inc.

  2. Microsoft Corporation

  3. GTB Technologies Inc.

  4. CoSoSys Group

  5. Digital Guardian (Fortra LLC)

  6. *Disclaimer: Major Players sorted in no particular order
Data Loss Prevention (DLP) Market Concentration
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Recent Industry Developments

  • January 2025: Fortinet launched FortiDLP, integrating AI-enhanced insider-risk management and SaaS coverage.
  • March 2025: Forcepoint acquired Getvisibility to expand AI-driven DSPM and data-detection capabilities.
  • April 2025: Forcepoint unveiled the Data Security Cloud platform, unifying Enterprise DLP with continuous monitoring.
  • May 2025: Fortra bought Lookout’s Cloud Security business, adding SSE and DSPM to Digital Guardian DLP.

Table of Contents for Data Loss Prevention (DLP) Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Escalating cyber-breach fines under GDPR 2.0 and CCPA amendments
    • 4.2.2 Hybrid-work data sprawl raising endpoint and cloud risk
    • 4.2.3 Convergence of DLP with CASB and DSPM platforms
    • 4.2.4 AI-assisted policy tuning slashing false-positive rates
    • 4.2.5 Zero-trust and SASE road-maps mandating integrated DLP
    • 4.2.6 Gen-AI code copilots creating new exfiltration vectors
  • 4.3 Market Restraints
    • 4.3.1 Complexity and skills gap in multi-cloud roll-outs
    • 4.3.2 High TCO for legacy on-prem policies
    • 4.3.3 Privacy-by-design push limiting deep content inspection
    • 4.3.4 Sovereign-cloud mandates fragmenting global policy sets
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Assesment of Macroeconomic Factors on the market

5. MARKET SIZE AND GROWTH FORECASTS

  • 5.1 By Deployment
    • 5.1.1 On-premise
    • 5.1.2 Cloud-based
  • 5.2 By Solution
    • 5.2.1 Network DLP
    • 5.2.2 Endpoint DLP
    • 5.2.3 Storage / Datacenter DLP
    • 5.2.4 Others
  • 5.3 By End-user Industry
    • 5.3.1 BFSI
    • 5.3.2 IT and Telecom
    • 5.3.3 Government and Defense
    • 5.3.4 Healthcare
    • 5.3.5 Retail and Logistics
    • 5.3.6 Manufacturing
    • 5.3.7 Others
  • 5.4 By Application
    • 5.4.1 Cloud Storage Security
    • 5.4.2 Email and Collaboration Protection
    • 5.4.3 IP Protection and Source-code Governance
    • 5.4.4 Others
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Southeast Asia
    • 5.5.4.6 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 Saudi Arabia
    • 5.5.5.1.2 United Arab Emirates
    • 5.5.5.1.3 Turkey
    • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Nigeria
    • 5.5.5.2.3 Egypt
    • 5.5.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Broadcom (Symantec)
    • 6.4.2 Microsoft
    • 6.4.3 Forcepoint
    • 6.4.4 Proofpoint
    • 6.4.5 Zscaler
    • 6.4.6 Trend Micro
    • 6.4.7 Check Point
    • 6.4.8 Cisco
    • 6.4.9 Palo Alto Networks
    • 6.4.10 CrowdStrike
    • 6.4.11 Netskope
    • 6.4.12 Trellix
    • 6.4.13 Digital Guardian (Fortra)
    • 6.4.14 CoSoSys
    • 6.4.15 GTB Technologies
    • 6.4.16 Spirion
    • 6.4.17 Safetica
    • 6.4.18 Code42
    • 6.4.19 Nightfall AI
    • 6.4.20 Cyera
    • 6.4.21 Fortinet

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Global Data Loss Prevention (DLP) Market Report Scope

The data loss prevention market is defined based on the revenues generated from the deployment of solutions, such as network DLP, endpoint DLP, and datacenter/ storage-based DLP through on-premise and cloud-based that are being used by various end-user industries, such as IT and telecommunication, BFSI, government, healthcare, manufacturing, retail and logistics, and other end-user industries across the globe. The analysis is based on the market insights captured through secondary research and the primaries.

The data loss prevention market is segmented by deployment (on-premise and cloud-based), solution (network DLP, endpoint DLP, datacenter/storage-based DLP), end-user industry (IT and telecommunication, BFSI, government, healthcare, manufacturing, retail, and logistics), and geography (North America [United States, Canada], Europe [United Kingdom, Germany, France, Rest of Europe], Asia-Pacific [China, Japan, India, Rest of Asia-Pacific], Latin America, and Middle East and Africa). The market size and forecasts are provided in terms of value (USD) for all the above segments.

By Deployment On-premise
Cloud-based
By Solution Network DLP
Endpoint DLP
Storage / Datacenter DLP
Others
By End-user Industry BFSI
IT and Telecom
Government and Defense
Healthcare
Retail and Logistics
Manufacturing
Others
By Application Cloud Storage Security
Email and Collaboration Protection
IP Protection and Source-code Governance
Others
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Southeast Asia
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Egypt
Rest of Africa
By Deployment
On-premise
Cloud-based
By Solution
Network DLP
Endpoint DLP
Storage / Datacenter DLP
Others
By End-user Industry
BFSI
IT and Telecom
Government and Defense
Healthcare
Retail and Logistics
Manufacturing
Others
By Application
Cloud Storage Security
Email and Collaboration Protection
IP Protection and Source-code Governance
Others
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Southeast Asia
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Egypt
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the data loss prevention market?

The market stands at USD 35.38 billion in 2025 and is forecast to reach USD 94.09 billion by 2030.

How fast is the data loss prevention market expected to grow?

It is projected to expand at a 21.61% compound annual growth rate between 2025 and 2030.

Why are cloud-based DLP deployments gaining so much traction?

Cloud models already hold 67.3% market share because they simplify policy enforcement for distributed users and integrate smoothly with zero-trust and SASE platforms.

Which industry vertical is showing the fastest DLP adoption?

Manufacturing is the fastest-growing vertical, registering a 21.7% CAGR as Industry 4.0 drives the need to protect connected intellectual property.