Voice Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Voice Analytics Market is Segmented by Component (Solution and Services), Deployment Mode (Cloud and On-Premise), Organization Size (Small and Medium-Sized Enterprises and Large Enterprises), Application (Health Monitoring, Sentiment Analysis, and More), End-User Vertical (Retail and E-Commerce, Telecom and IT, BFSI, Healthcare, and More) and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Voice Analytics Market Size and Share

Voice Analytics Market Summary
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Voice Analytics Market Analysis by Mordor Intelligence

The voice analytics market reached USD 1.65 billion in 2025 and is on course to climb to USD 4.7 billion by 2030, advancing at an 18.0% CAGR. This expansion reflects enterprises shifting from post-call transcription toward real-time, AI-driven conversation intelligence that unlocks revenue opportunities in compliance, fraud prevention and customer experience. Cloud-native contact-center platforms and edge-AI chips now allow organizations to process speech data at scale while reducing latency and privacy risk. Large enterprises, banking and retail leaders, and North American early adopters continue to anchor demand, yet small and mid-sized businesses and Asia–Pacific newcomers supply the incremental lift that sustains the current high-teens trajectory. Competitive intensity is rising as established customer-experience vendors, hyperscale clouds and AI specialists consolidate capabilities through targeted acquisitions.

Key Report Takeaways

  • By component, solutions captured 66.5% of voice analytics market share in 2024, while services are forecast to expand at a 21.8% CAGR through 2030. 
  • By deployment mode, cloud models held 58.6% share of the voice analytics market size in 2024; they are projected to grow at 24.9% CAGR to 2030. 
  • By organization size, large enterprises led with 55.5% share in 2024, whereas SMEs are expected to record a 23.6% CAGR up to 2030
  • By application, call monitoring accounted for 27.9% share of the voice analytics market size in 2024 and risk and fraud detection is advancing at a 22.8% CAGR through 2030. 
  • By end-user vertical, BFSI commanded 24.8% revenue share in 2024; healthcare is emerging as the next high-growth arena although quantified CAGR data is not yet reported. 
  • By geography, North America dominated with 38.6% share in 2024, while Asia–Pacific is projected to expand at 23.0% CAGR over the same period.

Segment Analysis

By Component: Solutions Dominate, Services Accelerate

Solutions held 66.5% of voice analytics market share in 2024 due to end-to-end suites that bundle transcription, sentiment, compliance and predictive guidance. At USD 1.1 billion, this slice accounted for the largest voice analytics market size within the ecosystem. The preference for cohesive platforms reflects buyer demand for reduced integration overhead and single-pane orchestration. 

Services are the fastest-growing component, rising 21.8% CAGR to 2030 as enterprises seek custom model tuning, vertical vocabularies and ongoing optimization. Managed services become vital for SMEs lacking AI skills, while regulated industries contract external experts for security audits and explainability reviews. Vendors monetize post-sale consulting to deepen account stickiness and unlock usage expansion.

Voice Analytics Market
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By Deployment Mode: Cloud Adoption Outpaces On-Premise

Cloud deployments captured 58.6% share of the voice analytics market size in 2024, translating to roughly USD 960 million in annual spend. Pay-as-you-go APIs from Deepgram or hyperscalers allow pilots to begin at USD 200 yet scale globally once value proves out. The model’s elasticity, automatic updates and global reach fuel mainstream adoption. 

At 24.9% CAGR, cloud remains the growth engine, yet on-premise retains a foothold among banks and governments that mandate data sovereignty. Hybrid patterns emerge: inference at the edge, aggregation in private clouds, burst-training in public regions. This blended stance balances latency, cost and compliance at scale.

By Organization Size: Enterprise Leads, SME Momentum Builds

Large enterprises controlled 55.5% of 2024 revenue as Fortune 1000 banks, telcos and retailers pursued multimillion-dollar rollouts. Their internal data lakes and compliance pressures make voice analytics a must-have. Deal sizes exceed USD 1 million ARR, frequently bundling call recording, voice biometrics and proactive coaching. 

SME uptake now surges at 23.6% CAGR. Consumption pricing and low-code interfaces lower entry barriers, while regional MSPs package voice analytics within broader UCaaS stacks. Still, smaller firms wrestle with integration complexity, spurring demand for turnkey bundles that hide the AI plumbing behind intuitive dashboards.

By Application: Monitoring Prevails, Fraud Detection Surges

Call monitoring retained 27.9% revenue share, affirming its role as the gatekeeper for quality assurance and regulatory record-keeping. The feature set has expanded from keyword spotting to real-time empathy prompts, boosting agent productivity and NPS outcomes. 

Risk and fraud detection delivers the fastest growth, 22.8% CAGR, fueled by biometric voiceprints that stop account takeovers in under 15 seconds. HSBC’s Voice ID alone blocked USD 331 million in fraud, underscoring tangible ROI. Emerging healthcare voice-biomarker applications hint at a next wave of specialized analytics that leverage subtle tone variations to indicate respiratory or neurological disorders.

Voice Analytics Market
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Note: Segment shares of all individual segments available upon report purchase

By End-user Vertical: BFSI Commands, Healthcare Emerges

BFSI generated 24.8% of 2024 revenue, equating to the single largest vertical slice of the voice analytics market. Stringent PCI-DSS and Dodd-Frank requirements, paired with high fraud exposure, keep banks at the front of innovation—90% authentication accuracy is now common for voiceprint systems. 

Healthcare, retail and telecom follow with rising demand for emotion detection and personalized engagement. Clinical researchers explore vocal biomarkers for early Alzheimer’s detection, while retailers integrate speech insights with loyalty data to refine promotions. Cross-sector experimentation widens the reach of the voice analytics industry without diluting core compliance-driven demand.

Geography Analysis

North America accounted for 38.6% of voice analytics market revenue in 2024, making it the undisputed regional leader. U.S. banks such as JPMorgan Chase and Wells Fargo have reported 90% reductions in fraud losses after deploying biometric voice validation, reinforcing investment momentum. Canadian healthcare pilots add fresh use cases in remote diagnostics, whereas Mexico’s BPO hubs adopt cloud-based analytics to sharpen service KPIs.

Asia–Pacific is the fastest-growing territory at 23.0% CAGR to 2030. National AI programs in China and India supply funding, datasets and regulatory clarity that encourage local innovation. China alone is projected to achieve USD 5.19 billion voice analytics spend by 2030, eclipsing early-mover markets. Southeast Asian banks and ecommerce players are following suit, despite grappling with diverse dialects and patchwork privacy laws.

Europe remains a stable, compliance-led market. GDPR mandates continue to shape procurement, while the EU AI Act will formalize risk assessments and audit trails. Germany and the United Kingdom head adoption, leveraging voice analytics to refine omnichannel retail and comply with MiFID II call-record requirements. Vendors must demonstrate rigorous data governance to win continental contracts.

Voice Analytics Market
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Competitive Landscape

The voice analytics market shows moderate concentration, with the top five suppliers covering an estimated 65% of global spend. NICE leads through its CXone suite, supported by a 15% R&D budget share and cloud revenue that reached USD 2 billion in 2024. Verint, Genesys and CallMiner round out the incumbent cadre, each layering advanced AI assistants to defend share.

Strategic consolidation accelerates. Calabrio bought Echo AI to fold conversation intelligence into its workforce-engagement stack, while Humach acquired Markets EQ to tap emotional-state scoring. Cloud hyperscalers—AWS, Google and Microsoft—integrate speech APIs with analytics platforms, monetizing compute at scale and forcing specialists to differentiate on model accuracy or domain depth.

Edge-AI innovators such as Syntiant and Sensory push inference closer to the microphone. Their low-power chips unlock offline commands in automotive, consumer electronics and IIoT, limiting cloud fees and latency. Niche suppliers like audEERING and VoiceSense capture adjacent opportunities in health diagnostics and risk scoring, respectively, indicating room for vertical specialists even as broad platforms mature.

Voice Analytics Industry Leaders

  1. NICE Ltd

  2. Verint Systems

  3. Genesys

  4. Avaya

  5. Talkdesk

  6. *Disclaimer: Major Players sorted in no particular order
Voice Analytics Market Concentration
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Recent Industry Developments

  • April 2025: Humach acquired Markets EQ, an AI voice-analytics vendor, to address the USD 250 billion Agentic AI opportunity.
  • March 2025: NICE won Best of Enterprise Connect for CXone Mpower Orchestrator, honoring its unified AI automation capabilities.
  • January 2025: Syntiant showcased edge-AI processors at CES 2025, highlighting real-time voice command and dashcam applications.
  • November 2024: NICE launched CXone Mpower SmartSpeak, offering real-time multilingual communication across nearly 100 languages.

Table of Contents for Voice Analytics Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising adoption of cloud-native contact-centre platforms
    • 4.2.2 Regulatory push for voice-record compliance (GDPR, PCI-DSS, Dodd-Frank)
    • 4.2.3 Real-time CX analytics to cut churn and upsell
    • 4.2.4 Omnichannel digital transformation of BFSI and retail
    • 4.2.5 Edge-AI chips enabling on-device voice analytics
    • 4.2.6 Voice-biomarker use in remote clinical diagnostics
  • 4.3 Market Restraints
    • 4.3.1 Data-privacy and surveillance concerns
    • 4.3.2 High integration and licence costs for SMEs
    • 4.3.3 Deep-fake synthetic voices eroding authentication trust
    • 4.3.4 Shortage of labelled paralinguistic datasets
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Solution
    • 5.1.2 Services
  • 5.2 By Deployment Mode
    • 5.2.1 Cloud
    • 5.2.2 On-premise
  • 5.3 By Organisation Size
    • 5.3.1 Small and Medium-sized Enterprises (SMEs)
    • 5.3.2 Large Enterprises
  • 5.4 By Application
    • 5.4.1 Health Monitoring
    • 5.4.2 Sentiment Analysis
    • 5.4.3 Sales and Marketing
    • 5.4.4 Risk and Fraud Detection
    • 5.4.5 Call Monitoring
  • 5.5 By End-user Vertical
    • 5.5.1 Retail and E-commerce
    • 5.5.2 Telecom and IT
    • 5.5.3 BFSI
    • 5.5.4 Healthcare
    • 5.5.5 Government and Defence
    • 5.5.6 Other Verticals
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 Germany
    • 5.6.3.2 United Kingdom
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Russia
    • 5.6.3.6 Spain
    • 5.6.3.7 Switzerland
    • 5.6.3.8 Rest of Europe
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 India
    • 5.6.4.3 Japan
    • 5.6.4.4 South Korea
    • 5.6.4.5 Malaysia
    • 5.6.4.6 Singapore
    • 5.6.4.7 Vietnam
    • 5.6.4.8 Indonesia
    • 5.6.4.9 Rest of Asia-Pacific
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 Saudi Arabia
    • 5.6.5.1.2 United Arab Emirates
    • 5.6.5.1.3 Turkey
    • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 Nigeria
    • 5.6.5.2.2 South Africa
    • 5.6.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 NICE Ltd
    • 6.4.2 Verint Systems
    • 6.4.3 Genesys
    • 6.4.4 Avaya
    • 6.4.5 Talkdesk
    • 6.4.6 Uniphore
    • 6.4.7 AWS
    • 6.4.8 Google Cloud
    • 6.4.9 Microsoft
    • 6.4.10 IBM
    • 6.4.11 CallMiner
    • 6.4.12 Calabrio
    • 6.4.13 SESTEK
    • 6.4.14 Invoca
    • 6.4.15 VoiceBase
    • 6.4.16 audEERING
    • 6.4.17 VoiceSense
    • 6.4.18 RankMiner
    • 6.4.19 Beyond Verbal
    • 6.4.20 Nuance Communications

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet Need Analysis
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Global Voice Analytics Market Report Scope

Voice analytics refers to the application of voice recognition tools to analyze and record spoken conversations. Unlike speech analytics that focuses on phonetic pronunciations to pick out individual words, it analyses the vocal elements such as tone, pitch, syllable emphasis, and tempo to classify the speaker's behavior into emotions such as sadness, anger, fear, and happiness among other upon running it against emotional voice database leveraging the vocal data.

This report is segmented by Component (Solution, Service), Deployment (Cloud, On-premise), Organization Size (SMEs, Large Enterprise), Application (Health Monitoring, Sentiment Analysis, Sales & Marketing, Risk & Fraud Detection, and Call monitoring), End-user Vertical ( Retail & E-commerce, Telecom, BFSI, Healthcare, Government & Defence and Other), and Geography.

The market sizes and forecasts are provided in terms of value in USD million for all the above segments.

By Component Solution
Services
By Deployment Mode Cloud
On-premise
By Organisation Size Small and Medium-sized Enterprises (SMEs)
Large Enterprises
By Application Health Monitoring
Sentiment Analysis
Sales and Marketing
Risk and Fraud Detection
Call Monitoring
By End-user Vertical Retail and E-commerce
Telecom and IT
BFSI
Healthcare
Government and Defence
Other Verticals
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Russia
Spain
Switzerland
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Malaysia
Singapore
Vietnam
Indonesia
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa Nigeria
South Africa
Rest of Africa
By Component
Solution
Services
By Deployment Mode
Cloud
On-premise
By Organisation Size
Small and Medium-sized Enterprises (SMEs)
Large Enterprises
By Application
Health Monitoring
Sentiment Analysis
Sales and Marketing
Risk and Fraud Detection
Call Monitoring
By End-user Vertical
Retail and E-commerce
Telecom and IT
BFSI
Healthcare
Government and Defence
Other Verticals
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Russia
Spain
Switzerland
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Malaysia
Singapore
Vietnam
Indonesia
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa Nigeria
South Africa
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the voice analytics market?

The voice analytics market is valued at USD 1.65 billion in 2025 and reflects strong enterprise demand for AI-driven conversation intelligence.

What compound annual growth rate is forecast for voice analytics to 2030?

Spending is projected to rise at an 18.0% CAGR, reaching USD 4.7 billion by 2030.

Which deployment model shows the fastest expansion?

Cloud-based deployments grow at a 24.9% CAGR because consumption pricing and automatic updates lower entry barriers and speed innovation cycles.

Why are banks and financial-services firms leading adoption?

BFSI organizations hold 24.8% market share thanks to strict compliance mandates and voice-biometric fraud prevention that has cut attempted losses by up to 90%.

How do edge-AI chips benefit voice analytics strategies?

Low-power processors like Syntiant’s NDP250 enable real-time, on-device speech analysis, cutting latency, trimming cloud fees and easing data-privacy concerns.

Page last updated on: June 19, 2025

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