Cognitive Services Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Cognitive Services Market is segmented by Deployment (Cloud, On-premise), Organization Size (Small and Medium Enterprise, Large Enterprise), End-user Industry (IT and Telecommunication, BFSI, Retail), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Cognitive Services Market Size

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Cognitive Services Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 36.45 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Cognitive Services Market  Major Players

*Disclaimer: Major Players sorted in no particular order

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Cognitive Services Market Analysis

The cognitive services market is expected to register a CAGR of 36.45% over the forecast period. Growth in computing is witnessing growth due to the surge in the data and the incorporation of advanced machine learning algorithms. This facilitates the creation of an intelligent ecosystem driven by cognitive services.

  • Growth in the demand for conversational AI solutions, such as chatbots and virtual assistants, can help organizations improve customer engagement and support. These solutions use NLP and machine learning algorithms to understand customer inquiries and provide relevant responses.
  • The cognitive services market is driven by the increasing demand for natural language processing, computer vision, speech recognition, and machine learning algorithms that allow organizations to improve the accuracy of decision-making and automate complex tasks.
  • Furthermore, the growing need for automation in various industries and the increasing data availability for training machine learning algorithms. Automation is becoming increasingly important as organizations look for ways to streamline processes, reduce costs, and improve efficiency. The expectations of the companies from adopting automation are shifting towards getting value at a higher speed. Hence, with the increasing automation across industries, cognitive service providers are gaining traction for developing more APIs to build smarter applications.
  • However, the ongoing concern over data privacy and security is challenging market growth. As organizations increasingly rely on AI and machine learning algorithms to make decisions, there is a growing need to ensure that these algorithms are secure and that the data they use is protected. This is particularly important in industries such as healthcare and finance, where sensitive information is frequently processed.
  • The impact of the COVID-19 pandemic was significant, with many organizations looking to accelerate their digital transformation efforts in response to the changes brought on by the pandemic. This led to an increase in demand for cognitive services solutions that helped organizations automate tasks, improve customer engagement, and enhance decision-making.

Cognitive Services Market Trends

IT and Telecommunication Segment to Grow Significantly

  • The information technology (IT) and telecommunications industries significantly contribute to the growth of cognitive services globally. These industries provide the necessary infrastructure and platforms for developing, deploying, and disseminating cognitive services.
  • IT companies are involved in the deployment of various software and hardware solutions that support cognitive services. They are developing advanced artificial intelligence and machine learning algorithms that can analyze vast amounts of data and provide meaningful insights. For example, IT companies like IBM, Microsoft, Google, and Amazon are investing heavily in cognitive services, offering cloud-based platforms for natural language processing, image and speech recognition, and decision-making algorithms.
  • Moreover, the volume of big data in data storage centers is rapidly increasing in addition to its complexity leading to the adoption of cognitive services, as it helps optimize data storage, enhanced security, and accelerate business decision-making. According to Cisco Systems, this volume reached 124 Exabytes in 2018 and is estimated to reach 403 Exabytes by 2021.
  • Many IT and telecommunication companies are adopting cognitive services to improve customer engagement, optimize operations, develop network infrastructure, and gain a competitive edge over others. For instance, in October 2022, Ericsson and Vodafone in Oman partnered to empower the telecom company's network infrastructure development across multiple domains. With this partnership, Ericsson would provide AI-based Cognitive Software solutions for network optimization to simplify data-driven decisions and support Vodafone in implementing zero-touch operations (ZTO).
Cognitive Services Market :  Number of Data Centers Worldwide, by Country, 2022

Europe is Expected to Grow Significantly

  • The adoption and usage of cognitive services are growing rapidly across the region. Currently, North America holds the major market share in cognitive services. The region's growth is attributed to increased investment in research and development, the adoption of cloud-based services, and the growing popularity of smart devices and IoT-enabled technologies.
  • The dominance of North America in cognitive services is primarily due to the high adoption of new and emerging technologies such as artificial intelligence, machine learning, and natural language processing. The region is also home to several major technology companies that are heavily investing in cognitive services, driving innovation and growth in the market.
  • For instance, in May 2022, Microsoft Corporation launched a service for Azure Cognitive Services, expanding its long-running relationship with the artificial intelligence (AI) research outfit OpenAI Inc. The service will enable developers to gain limited access to a range of OpenAI's AI models, including the GPT-3 base series, Codex series, and embedding models.
  • Furthermore, the presence of a large number of small and medium-sized enterprises, startups, and research organizations in the region has created a fertile ground for innovation and experimentation with cognitive services.
Cognitive Services Market- Growth Rate by Region

Cognitive Services Industry Overview

The cognitive service market is inclined towards concentration with the presence of a few key players in the market, including Microsoft, Google, and AWS. These companies are highly investing in research and developments towards improving cognitive services for varied industries and continuing their market dominance.

In January 2023, AI healthcare software company VinBrain, a company backed by Vingroup, collaborated with Microsoft Corporation. As per the press release, the collaboration would work on three areas of AI healthcare: data sharing, cross-product validation, and R&D. As part of the collaboration, VinBrain would use Azure Cognitive Services for Computer Vision to validate new deep-learning models, including Microsoft's latest computer vision model called Florence.

In November 2022, Microsoft Corporation introduced a new User Interface (UI) for developers called Vision Studio to try its Computer Vision API. It is a part of Microsoft's Cognitive Services offering in Azure. The API provides access to advanced algorithms for processing media and returning information. Azure's Computer Vision algorithms can analyze visual content differently based on inputs and user choices by uploading a media asset or specifying a media asset's URL.

Cognitive Services Market Leaders

  1. Microsoft Corporation

  2. Amazon Web Services, Inc.

  3. Attivio, Inc.

  4. SAS Institute Inc.

  5. Google LLC

*Disclaimer: Major Players sorted in no particular order

Cognitive Services Market Concentration
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Cognitive Services Market News

  • August 2022: Jio Haptik collaborated with Microsoft Azure Cognitive Services to improve existing Hindi conversational AI models. This translation model will enable organizations to offer seamlessly localized and multilingual customer experiences. With this collaboration, Jio Mobility is set to address 2M+ local language queries on their chatbot using Microsoft Azure.
  • May 2022: Microsoft Corporation announced that it is expanding its long-running relationship with the artificial intelligence research outfit OpenAI Inc. as it launched a new service for Azure Cognitive Services. This service provides access for developers to a range of OpenAI's AI models, including the GPT-3 base series, Codex series, and embedding models.

Cognitive Services Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET INSIGHTS

    1. 5.1 Market Drivers

      1. 5.1.1 Growing Adoption of Intelligent APIs to Build Smarter Applications

      2. 5.1.2 Increase in Data Volume and Complexity

    2. 5.2 Market Restraints

      1. 5.2.1 High Cost Incorporated with the Implementation

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Deployment

      1. 6.1.1 Cloud

      2. 6.1.2 On-Premise

    2. 6.2 By Enterprise Size

      1. 6.2.1 Small and Medium Emterprises

      2. 6.2.2 Large Enterprises

    3. 6.3 By End-user Industry

      1. 6.3.1 BFSI

      2. 6.3.2 IT and Telecommunication

      3. 6.3.3 Retail

      4. 6.3.4 Healthcare

      5. 6.3.5 Other End-user Industries

    4. 6.4 By Geography

      1. 6.4.1 North America

        1. 6.4.1.1 United States

        2. 6.4.1.2 Canada

      2. 6.4.2 Europe

        1. 6.4.2.1 United Kingdom

        2. 6.4.2.2 Germany

        3. 6.4.2.3 France

        4. 6.4.2.4 Rest of Europe

      3. 6.4.3 Asia-Pacific

        1. 6.4.3.1 China

        2. 6.4.3.2 Japan

        3. 6.4.3.3 India

        4. 6.4.3.4 Rest of Asia-Pacific

      4. 6.4.4 Latin America

        1. 6.4.4.1 Brazil

        2. 6.4.4.2 Mexico

        3. 6.4.4.3 Rest of Latin America

      5. 6.4.5 Middle-East & Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Amazon Web Services, Inc.

      2. 7.1.2 Attivio, Inc.

      3. 7.1.3 Enterra Solutions LLC

      4. 7.1.4 Google LLC

      5. 7.1.5 IBM Corporation

      6. 7.1.6 Infosys Limited

      7. 7.1.7 Microsoft Corporation

      8. 7.1.8 Nokia Corporation

      9. 7.1.9 SAS Institute Inc.

      10. 7.1.10 Tata Consultancy Services Limited

      11. 7.1.11 Wipro Limited

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OF THE MARKET

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Cognitive Services Industry Segmentation

Cognitive services are a set of pre-built APIs that enable artificial intelligence capabilities in applications. These services are designed to be easily integrated into a wide range of platforms and programming languages, enabling developers to quickly and easily add AI functionality to their applications.

The Cognitive Services Market is segmented by Deployment (Cloud, On-premise), Organization Size (Small and Medium Enterprise, Large Enterprise), End-user Industry (IT and Telecommunication, BFSI, Retail), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa).

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Deployment
Cloud
On-Premise
By Enterprise Size
Small and Medium Emterprises
Large Enterprises
By End-user Industry
BFSI
IT and Telecommunication
Retail
Healthcare
Other End-user Industries
By Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle-East & Africa
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Cognitive Services Market Research FAQs

The Cognitive Services Market is projected to register a CAGR of 36.45% during the forecast period (2024-2029)

Microsoft Corporation, Amazon Web Services, Inc., Attivio, Inc., SAS Institute Inc. and Google LLC are the major companies operating in the Cognitive Services Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Cognitive Services Market.

The report covers the Cognitive Services Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cognitive Services Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Cognitive Services Industry Report

Statistics for the 2024 Cognitive Services market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cognitive Services analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Cognitive Services Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)