Cognitive Operations Market Size and Share
Cognitive Operations Market Analysis by Mordor Intelligence
The Cognitive Operations Market size is estimated at USD 20.47 billion in 2025, and is expected to reach USD 43.71 billion by 2030, at a CAGR of 16.38% during the forecast period (2025-2030).
Rapid enterprise digitization, surging telemetry volumes, and a strategic pivot toward autonomous IT operations underpin this expansion. Enterprises deploy AI-driven operational intelligence to predict and avert service disruptions, trimming unplanned downtime and safeguarding customer experience. Cloud-native platforms dominate because they scale elastically, process petabyte-scale data streams in near real-time, and lower total cost of ownership by up to 40% versus legacy on-premises tools. M&A activity, most notably Cisco’s USD 28 billion purchase of Splunk, is accelerating platform consolidation and broadening feature breadth. Simultaneously, a skills gap and legacy-system integration hurdles temper the pace of rollouts, especially in regulated industries.
Key Report Takeaways
- By component, Solutions captured 65% of the cognitive operations market share in 2024, while Services are forecast to expand at a 17.40% CAGR through 2030.
- By deployment mode, cloud deployment held 72% share of the cognitive operations market size in 2024 and is set to grow at a 17.87% CAGR to 2030.
- By enterprise size, large enterprises commanded a 59% share in 2024; SMEs recorded the fastest growth at 17.02% CAGR.
- By application, IT Operations Analytics led with a 28% share in 2024, whereas Security Analytics is advancing at an 18.01% CAGR through 2030.
- By industry vertical, BFSI held 24% share in 2024; Healthcare and Life Sciences is projected to register the highest 17.23% CAGR.
- By geography, North America accounted for 38% of the cognitive operations market share in 2024, while Asia Pacific is poised for an 18.16% CAGR to 2030.
Global Cognitive Operations Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Cloud-based cognitive IT operations | +3.20% | Global; North America & Europe lead | Medium term (2-4 years) |
| Monitoring complex IT environments | +2.80% | Global; APAC and North America | Short term (≤ 2 years) |
| IT-Ops data surge from digital transformation | +2.10% | Global; strongest in emerging markets | Long term (≥ 4 years) |
| AI-driven proactive incident management | +1.90% | North America & Europe, rising in APAC | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Growing Focus on Cloud-Based Cognitive IT Operations
Cloud-native cognitive operations platforms deliver on-demand scalability that traditional on-premises tools cannot match. Enterprises leverage built-in AI services from global cloud providers to ingest, store, and analyse petabytes of telemetry while maintaining sub-second alerting. The model lowers infrastructure overhead and cuts mean time to recovery by up to 40%, freeing engineering teams for higher-value tasks. Cloud adoption also accelerates feature velocity, allowing vendors to push daily enhancements that sharpen anomaly detection accuracy. As a result, organisations re-evaluate build-versus-buy strategies and overwhelmingly favour subscription models anchored in usage-based pricing.
Rising Demand for Monitoring Complex IT Environments
Microservices, containers, serverless functions, and edge nodes now form the backbone of digital business. A single customer transaction may traverse dozens of loosely coupled services spanning multiple clouds, making fault isolation arduous. Cognitive operations platforms apply unsupervised learning to correlate subtle signals across this sprawl, preventing cascading failures that could degrade user experience in milliseconds. Reported reductions of up to 80% in unplanned downtime translate directly into higher Net Promoter Scores and revenue retention for digital-first enterprises.
Surge in IT-Ops Data Volume from Digital Transformation
Telemetric data generation grows exponentially as IoT sensors, e-commerce events, and 5G endpoints stream logs, metrics, and traces around the clock. Processing costs can swallow 30% of an operation's budget, pressuring teams to adopt efficient data-pipeline architectures. GPU shortages in 2024-2025 forced enterprises to optimise existing clusters, catalysing interest in edge analytics and smart sampling to curb storage spend while preserving insight fidelity. Financial services firms running high-frequency trading systems exemplify the urgency, analysing terabytes of data daily to flag anomalies that could trigger regulatory scrutiny.
AI-Driven Proactive Incident Management Adoption
Machine-learning models trained on historical incidents now forecast impending outages with high confidence, allowing pre-emptive fixes during planned maintenance. Banking, healthcare, and telecom operators embed these capabilities into service-level agreements that demand 99.99% uptime. Organisations report 60-70% faster mean time to resolution after deploying AI-enabled runbooks that automate escalation and remediation workflows[1]ServiceNow, “Proactive Operations with AI-Driven Workflows,” servicenow.com . Beyond cost avoidance, proactive operations strengthen brand equity and regulatory compliance by preventing customer-visible disruptions.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Integration challenges with legacy systems | -1.80% | Global; acute in large incumbents | Short term (≤ 2 years) |
| Dearth of skills and expertise | -1.50% | Global; pronounced in emerging markets | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Integration Challenges with Legacy Systems
Mainframe and proprietary applications dating back decades often lack modern observability hooks, forcing bespoke connectors that inflate project cost and risk. Financial institutions contend with COBOL-based core banking engines that must exchange data securely with AI-driven analytics without disrupting transaction throughput. Such integration work can consume up to half of total deployment budgets and elongate payback periods. The scarcity of professionals who understand both legacy architectures and AIOps exacerbates delays.
Dearth of Skills and Expertise
Cognitive operations demand cross-disciplinary know-how in machine learning, site-reliability engineering, and domain-specific IT operations. Universities lag in producing graduates with this blend, prompting enterprises to invest in internal academies or premium consulting engagements that command salary uplifts exceeding 30% over traditional roles. Talent concentration in major tech hubs widens adoption gaps between large urban centres and secondary markets.
Segment Analysis
By Component: Services Acceleration Drives Market Evolution
Solutions retained a 65% share of the cognitive operations market in 2024, cementing their role as the architectural backbone for telemetry collection, correlation, and automation. Yet Services revenue is projected to climb at 17.40% CAGR to 2030 as enterprises recognise that algorithm tuning, continuous model retraining, and organisational change management dictate ultimate ROI. The cognitive operations market size for professional services is forecast to reach USD 16.4 billion by 2030, reflecting a shift from license sales to outcome-based engagements.
Ongoing optimisation contracts and managed service offerings flourish because platforms require constant calibration to accommodate new microservices, evolving threat landscapes, and compliance mandates. Service providers deliver 24/7 monitoring, reducing incident fatigue for in-house teams and accelerating mean time to detection. As the scarcity of specialised talent persists, advisory and managed offerings become the fastest route to operational maturity for resource-constrained enterprises.
By Deployment Mode: Cloud Dominance Reshapes Operational Architecture
Cloud accounts for 72% of the cognitive operations market size and will continue expanding at a 17.87% CAGR, mirroring enterprise migration from monolithic data centres to elastic multi-cloud footprints. Vendors deliver platform updates weekly, embedding new analytics models without customer intervention, which shortens innovation cycles and lifts detection accuracy.
On-premises deployments persist in defence and financial services where data sovereignty is paramount, but even these sectors adopt hybrid models that offload heavy-duty analytics to the cloud while keeping raw data local. Edge-native AIOps emerges as a complementary approach for 5G and industrial IoT use cases requiring sub-millisecond inference. The interplay of cloud, on-premises, and edge options expands vendor differentiation beyond features to encompass data-gravity, latency, and regulatory considerations.
By Enterprise Size: SME Adoption Accelerates Through Cloud Accessibility
Large enterprises dominated early uptake with 59% revenue share in 2024, leveraging deep budgets to pilot full-stack solutions across global estates. However, SMEs are forecast to post a 17.02% CAGR as SaaS delivery compresses time-to-value and removes capital-expenditure hurdles. Tailored, click-to-deploy packages now ship with pre-configured templates and guided workflows, allowing smaller teams to monitor critical workloads without hiring dedicated data scientists. Multi-tenant architectures let vendors amortize compute costs, lowering entry-level pricing and aligning spend with usage. As SME digital transactions grow, customer expectations for always-on services push owners to invest in proactive monitoring to stay competitive. The democratization of AIOps thereby broadens the global customer base of the cognitive operations market and smooths revenue cyclicality for vendors.
By Application: Security Analytics Convergence Drives Innovation
IT Operations Analytics a held 28% share in 2024, underscoring its status as the cornerstone use case for capacity planning, performance tuning, and root-cause analysis. Yet Security Analytics is primed for the fastest 18.01% CAGR because advanced threats increasingly masquerade as innocuous performance anomalies. Platforms that fuse observability and security telemetry enrich context, enabling earlier breach detection and faster containment.
Cross-domain correlation unlocks zero-trust strategies by identifying irregular east-west traffic, insider risk, and credential misuse. Regulatory regimes such as the EU’s Digital Operational Resilience Act (DORA) mandate integrated operational and cyber resilience reporting, further accelerating convergence. Vendors that natively embed security analytics inside their cognitive operations suites differentiate through unified dashboards, shared metadata models, and consolidated incident resolution workflows.
Note: Segment shares of all individual segments available upon report purchase
By Industry Vertical: Healthcare Transformation Accelerates Adoption
BFSI remained the largest adopter with a 24% share in 2024 due to stringent uptime mandates and financial risk exposure. However, Healthcare and Life Sciences is expected to outpace peers at a 17.23% CAGR through 2030. Hospitals deploy AI-enabled observability to ensure electronic health record availability, monitor medical device telemetry, and predict capacity bottlenecks that could affect patient throughput.
Failure of a medication-dispensing robot or imaging workstation can jeopardize clinical outcomes and invite regulatory penalties. Cognitive operations continuously assess latency, packet loss, and configuration drift across hospital networks, automatically routing alerts to biomedical engineers for remediation. Pharmaceutical plants employ similar analytics to maintain Good Manufacturing Practice (GMP) compliance by detecting equipment degradation before it triggers batch scrap. With patient safety and regulatory fines on the line, healthcare CIOs fast-track AIOps funding despite budget constraints.
Geography Analysis
North America commands 38% of 2024 revenue, buoyed by the tight integration of observability with cloud-service portfolios from AWS, Microsoft Azure, and Google Cloud. Venture-capital inflows into AIOps start-ups surpassed USD 4.6 billion between 2024 and 2025, accelerating product maturity and ecosystem depth. Major acquisitions, exemplified by Cisco’s purchase of Splunk, broaden platform capability from log analytics to full-stack security and network telemetry. US financial institutions and hyperscalers act as anchor tenants, pushing vendors toward FedRAMP and SOC 2 certifications that, once achieved, unlock adjacent public-sector opportunities.
Asia Pacific is the fastest-growing region, expanding at an 18.16% CAGR. Telecommunications operators in Japan and South Korea rely on edge-native analytics to orchestrate 5G network slices, while Chinese cloud providers embed AIOps directly into Infrastructure-as-a-Service layers for manufacturing and ecommerce customers. India’s managed-service giants deploy cognitive operations to meet stringent service-level objectives for global clients, turning the subcontinent into a talent hub for AIOps engineering. Regional governments, meanwhile, invest in national AI strategies that subsidize research and lower barriers to enterprise adoption.
Europe exhibits steady but compliance-conscious growth. The EU’s AI Act and GDPR necessitate privacy-by-design data pipelines, compelling vendors to implement granular telemetry filtering and sovereign-cloud deployment options. German automotive OEMs tie cognitive operations to smart-factory rollouts, optimizing robotics uptime and energy consumption. The United Kingdom emphasizes operational resilience in financial services, requiring annual impact tolerance tests that stimulate spending on automated failover and chaos-engineering tools. Sustainability mandates further spur GreenOps modules that quantify carbon emissions and suggest workload re-balancing across greener data centers[2]European Commission, “Artificial Intelligence Act: Agreement Reached,” ec.europa.eu.
Competitive Landscape
The cognitive operations market hosts a moderately fragmented roster in which the top five vendors control roughly 48% of global revenue, leaving ample room for niche specialists. IBM leverages decades of IT-service-management know-how and Red Hat OpenShift integration to retain enterprise workloads that demand hybrid flexibility. Broadcom complements its infrastructure monitoring suite with VMware Cloud Foundation, carving out private-cloud relevance[3]Broadcom, “VMware Cloud Foundation for Hybrid Cloud,” broadcom.com. BMC Helix refocuses on software-as-a-service delivery after a 2025 corporate split designed to spur innovation speed.
Cloud-native disruptors accelerate feature velocity through continuous deployment and intuitive user experiences. Datadog grew quarterly revenue 25% year-over-year in Q1 2025, added 3,770 customers with USD 100k+ ARR, and acquired Eppo and Metaplane to fold feature-flag governance and data observability into its stack. ServiceNow’s USD 2.85 billion acquisition of Moveworks adds conversational AI, enabling contextual incident triage through natural language. Selector AI specialises in network-centric cognitive operations for telcos, raising USD 33 million to expand across Asia and Europe.
Partnership ecosystems now differentiate leading platforms. BMC collaborates with Google Cloud for scalable ingestion pipelines, while Cisco aligns Splunk’s log analytics with AppDynamics’ application performance monitoring capabilities. Vendors also integrate with DevOps, SecOps, and FinOps tooling to deliver unified governance dashboards. Competitive success hinges on proving tangible business outcomes shorter mean time to detection, lower cloud spend, and verified compliance, rather than merely touting algorithmic sophistication.
Cognitive Operations Industry Leaders
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IBM Corporation
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Micro Focus International Plc
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VMware, Inc.
-
Splunk Inc.
-
Broadcom Inc.
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: Ciroos raised USD 21 million, led by Energy Impact Partners, to commercialize its AI SRE Teammate that automates 90% of incident-response tasks.
- February 2025: BMC established BMC and BMC Helix as separate entities and inked alliances with Google Cloud and Amdocs to accelerate AIOps for telecom customers.
- January 2025: Selector AI secured USD 33 million in Series B funding to expand network-focused cognitive operations across five continents.
- November 2024: ScienceLogic unveiled Skylar AI, a generative AI engine that automates real-time incident triage.
Global Cognitive Operations Market Report Scope
In complex circumstances where the solutions may be unpredictable, cognitive operations use computerized models to imitate the human reasoning process. It concerns how quickly and efficiently problem solutions can be extracted from data and implemented. Cognitive operations use AI-based optimization techniques to automate the planning, control, and optimize production and supply chain activities. By adopting cognitive operation solutions, significant savings can be made on essential resources, including energy, plant capacities, and human resources.
The Cognitive Operations Market is segmented by component (solutions and services), deployment mode (cloud and on-Premises), enterprise size (large enterprises and small and medium-sized enterprises), application (IT operations analytics, application performance management, network analytics, security analytics, infrastructure management, and other applications), industry vertical (BFSI, healthcare & life sciences, IT & Telecom, retail & e-commerce, and other industry verticals), and geography (North America, Europe, Asia-Pacific, and rest of the world). The market sizes and forecasts are provided in value (USD).
| Solutions |
| Services |
| Cloud |
| On-Premises |
| Large Enterprises |
| Small and Medium-Sized Enterprises |
| IT Operations Analytics |
| Application Performance Management |
| Network Analytics |
| Security Analytics |
| Infrastructure Management |
| Other Applications |
| BFSI |
| Healthcare and Life Sciences |
| IT and Telecom |
| Retail and E-commerce |
| Other Industry Verticals |
| North America | United States | |
| Canada | ||
| Mexico | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Europe | Germany | |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| Japan | ||
| India | ||
| South Korea | ||
| Rest of Asia-Pacific | ||
| Middle East and Africa | Middle East | United Arab Emirates |
| Saudi Arabia | ||
| Turkey | ||
| Rest of Middle East | ||
| Africa | South Africa | |
| Nigeria | ||
| Egypt | ||
| Rest of Africa | ||
| By Component | Solutions | ||
| Services | |||
| By Deployment Mode | Cloud | ||
| On-Premises | |||
| By Enterprise Size | Large Enterprises | ||
| Small and Medium-Sized Enterprises | |||
| By Application | IT Operations Analytics | ||
| Application Performance Management | |||
| Network Analytics | |||
| Security Analytics | |||
| Infrastructure Management | |||
| Other Applications | |||
| By Industry Vertical | BFSI | ||
| Healthcare and Life Sciences | |||
| IT and Telecom | |||
| Retail and E-commerce | |||
| Other Industry Verticals | |||
| By Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| South Korea | |||
| Rest of Asia-Pacific | |||
| Middle East and Africa | Middle East | United Arab Emirates | |
| Saudi Arabia | |||
| Turkey | |||
| Rest of Middle East | |||
| Africa | South Africa | ||
| Nigeria | |||
| Egypt | |||
| Rest of Africa | |||
Key Questions Answered in the Report
What is the current value of the cognitive operations market and its growth outlook?
The cognitive operations market size stood at USD 20.47 billion in 2025 and is forecast to grow to USD 43.71 billion by 2030 at a 16.38% CAGR.
Which deployment model is growing fastest?
Cloud deployment leads with 72% revenue share in 2024 and is projected to register the fastest 17.87% CAGR because of its elastic scalability and lower ownership costs.
Why is Security Analytics the fastest-growing application category?
Convergence of observability and cybersecurity allows early breach detection; hence Security Analytics is expected to post an 18.01% CAGR through 2030.
What regions should vendors prioritise for expansion?
Asia Pacific offers the highest 18.16% CAGR, driven by aggressive 5G rollouts, AI-friendly policies, and rapid cloud adoption across manufacturing and finance.
How are skills shortages affecting market adoption?
A scarcity of cross-disciplinary AIOps professionals extends project timelines and inflates costs, prompting enterprises to rely on managed-service partners and internal training programs.
What level of market fragmentation exists today?
The market earns a concentration score of 6; top five players hold under 50% combined share, so new entrants still have considerable opportunity to capture niche segments.
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