Vitamin D Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Vitamin D Supplement Market is Segmented by Type (Vitamin D2 Supplements and Vitamin D3 Supplements), By Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Online Retailing and Other Distribution Channel), and by Geography.

Market Snapshot

Global Vitamin D Supplements Market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.2 %

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Market Overview

The global vitamin D supplements market is projected to grow at a CAGR of 7.2% during the forecast period (2020 - 2025).

  • Dietary supplements are continuously evolving, in order to cater to the niche population segments (pregnant and breastfeeding women, geriatric, and pediatric nutrition) and due to intensive fortification initiatives undertaken by governments, the world over. The increasing awareness related to vitamin supplements has led to favorable sentiments toward the vitamin supplements market.
  • The demand for Vitamin-D supplements surged during the coronavirus pandemic, primarily due to bulk buying behaviour of consumers. In fact, it is speculated that bulk purchases is not merely a lockdown-induced trend but is expected to stay throughout 2020, as consumers are trying to reduce the number of store visits as a part of social distancing. Even while shopping for supplement products online, in order to receive more value for their delivery charges, consumers tend to engage in bulk purchases.​

Scope of the Report

The market study of vitamin D supplements is available for vitamin D2 and vitamin D2 supplements. By distribution channel, the market is segmented as supermarkets/ hypermarkets, pharmacies/health stores, online retailing and other distribution channel. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, Middle East, and Africa.

By Product Type
Vitamin D2 Supplements
Vitamin D3 Supplements
By Distribution Channel
Pharmacies/Health Stores
Online Retailing
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Growing Acceptance of Dietary Supplements in Healthy Diets

Dietary supplements, such as vitamins, minerals, botanicals, enzymes, fatty acids, and proteins, help promote general health and well-being, by preventing nutritional deficiency diseases. The preferences for dietary supplements is growing tremendously due to the global demographic trend with the rising aging population, increasing lifestyle-related diseases, and increasing costs of healthcare. Increasing sales of sports nutrition on account of growing fitness trends and sports activity, with new product launches, is likely to have a significant impact on the industry. Regulatory agencies are paying more attention to dietary supplement health claims and hence, the industry is becoming more regulated.

Vitamin D Supplement Market1

North America Holds the Largest Share of the Global Vitamin D Market

The Vitamin D market in the region is led by high cases of orthopedic and bone-related issues. According to a report by the US Bone and Joint Health Initiative, “One in two Americans have a musculoskeletal condition, costing an estimated USD 213 billion each year, in treatment and lost wages”. Additionally, an estimated 126.6 million Americans (one in two adults) are affected by a musculoskeletal condition- comparable to the total percentage of Americans, living with a chronic lung or heart condition.​Thus, the stats suggest a high burden on healthcare and consumer's personal expenditure that goes into the cure of bone treatment, increasingly leading them toward a better alternative industry of vitamin D supplements.

Vitamin D Supplements Market2

Competitive Landscape

The global Vitamin D supplement market is highly fragmented owing to a number of players involved at all global, regional, and local levels. The leading participants, including Pfizer, Nature’s Bounty Co, Amway, Pfizer Inc., and GlaxoSmithKline plc., hold a prominent share of the market. The established players in the market are focusing on rapid expansion and new product launches, in order to gain a better market share, efficient results, and competitive edge over newer competitors.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Vitamin D2 Supplements

      2. 5.1.2 Vitamin D3 Supplements

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacies/Health Stores

      3. 5.2.3 Online Retailing

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway

      2. 6.4.2 General Nutrition Centers, Inc.

      3. 6.4.3 Otsuka Holdings Co. Ltd

      4. 6.4.4 Everidis Health Sciences LLC

      5. 6.4.5 Sapien Products LLC

      6. 6.4.6 Pfizer Inc.

      7. 6.4.7 The Nature's Bounty Co.

      8. 6.4.8 THQ Nordic AB

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Vitamin D Supplements Market market is studied from 2016 - 2026.

The Vitamin D Supplements Market is growing at a CAGR of 7.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

The Nature's Bounty Co., Amway, GlaxoSmithKline plc., General Nutrition Centers, Inc., Pfizer Inc. are the major companies operating in Vitamin D Supplements Market.

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