United States Digestive Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United States Digestive Supplements Market is Segmented By Product Type (Probiotics, Prebiotics, Enzymes, Human Milk Oligosaccharides, and Other Product Types); By Distribution Channel (Grocery Retailers, Pharmacies/Drugstores, Online Retailing, and Other Distribution Channels); and By Form (Powdered Supplements, Tablets and Capsules, and Other Forms). The report offers market size and forecast in value (USD million) for all the above segments.

United States Digestive Supplement Market Snapshot

United States Digestive Supplements Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 7.02 %

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Market Overview

The United States digestive supplements market is projected to grow at a CAGR of 7.02% during the forecast period (2022-2027).

As an impact of COVID-19, the market has witnessed a surge in demand for products that provide digestive and immune health, which may positively impact the market. The market is witnessing a significant number of new product launches to cater to the growing demand. For instance, in May 2020, FRISKA LLC, a health and wellness brand, introduced ten dietary supplements focused on improving gut health.

The high prevalence of gastrointestinal problems, such as heartburn, constipation, and diarrhea, resulted in an increasing number of consumers seeking digestive supplements regularly. The paradigm shift toward preventive digestive health management practices, amid the rising healthcare costs and the growing burden of lifestyle diseases, is the major factor driving the digestive health supplements market in the country.

Probiotics are the driving force within the booming digestive health supplement category, followed by enzymes. People of all age groups are consuming probiotics and enzymes. However, the major consumption is observed among millennials due to the growing awareness regarding health and wellness through multi-channel publicity, which has influenced their consumption pattern to a large extent.

Scope of the Report

Digestive dietary supplements are additional nutrition consumers add to their diet to lower their digestion problems and improve their gut health. These supplements primarily function by helping the body to break down carbohydrates, fats, and proteins, resulting in better absorption of nutrients and digestion of food. The United States digestive supplements market is segmented by product type, distribution channel, and form. Based on product type, the market is segmented into probiotics, prebiotics, enzymes, human milk oligosaccharides, and other types. By distribution channel, the market is segmented into grocery retailers, pharmacies/drugstores, online retailing, and other distribution channels. Based on form, the market is segmented into powdered supplements, tablets and capsules, and other forms. For each segment, market sizing and forecasts have been done on the basis of value (USD million).

By Product Type
Human Milk Oligosaccharides (HMO)
Other Product Types
By Distribution Channel
Grocery Retailers
Online Retailing
Other Distribution Channels
By Form
Powdered Supplements
Tablets and Capsules
Other Forms

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Key Market Trends

Rising Consumer Awareness about Gut Health

Growing consumer awareness regarding gut health is anticipated to propel the demand for the digestive health supplements market, particularly the probiotic or prebiotic segments. In recent years, key players are also actively offering prebiotic and probiotic supplements, as maintenance of a healthy gut is increasingly becoming significant among American consumers. Further, more consumers are accepting the role of digestive health in physical health, weight management, and maintaining energy levels, which is likely to boost the demand for prebiotics in the coming years.

United States Digestive Supplements Market Report

Pharmacies and Drugstores hold a Prominent Share

Consumers tend to opt for pharmacies and drug stores as the preferred sales channels for health-based products, including digestive supplements. Consumers consider drug stores and pharmacies highly reliable for supplements and other probiotic products. Thereby, manufacturers are widely focusing on making their products available in leading pharmacies/drug stores such as CVS Pharmacy, Walgreens, etc., to reach a more extensive consumer base. Furthermore, to gain consumers' trust, CVS Pharmacy launched a 'Tested to Be Trusted' program, under which about 1,400 products, across 11 categories, including probiotic supplements, went through testing to verify the labeled ingredients.

United States Digestive Supplements Market Analysis

Competitive Landscape

The United States digestive supplements market is highly fragmented, with global and regional players operating in the market, including Koninklijke DSM NV, General Nutrition Centers Inc., and NOW Health Group Inc., among others. The key strategies adopted by the players are product innovation, expansion, and partnership. Among all these market strategies, product innovation and expansion are the most frequently adopted market strategy in the US digestive supplements market.

Recent Developments

In 2021 Wedderspoon announced the launch of its newest product line, Manuka Honey Digestive Gummies. The product offers two distinct formulas, namely Tropical and Berry. The Tropical Gummies are made with a proprietary mix of prebiotics + DE111 Probiotic plus premium chamomile and ginger, while the Berry Gummies are made with Elderberry and DE111 Probiotic for digestive and immune support.

In 2021, PanTheryx acquired TruBiotics®, a daily probiotic supplement brand, and its trademarks from Bayer HealthCare LLC.

In 2020, Herbalife Nutrition launched Active Fiber Complex Select, a fiber supplement to help support a healthy digestive system. The new Active Fiber Complex Select complements its existing line of digestive health products. Thus, consumers can choose from a variety of options most appropriate for their needs.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Probiotics

      2. 5.1.2 Prebiotics

      3. 5.1.3 Enzymes

      4. 5.1.4 Human Milk Oligosaccharides (HMO)

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Grocery Retailers

      2. 5.2.2 Pharmacies/Drugstores

      3. 5.2.3 Online Retailing

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Form

      1. 5.3.1 Powdered Supplements

      2. 5.3.2 Tablets and Capsules

      3. 5.3.3 Other Forms


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Amway Corp.

      2. 6.3.2 Bayer AG

      3. 6.3.3 Pfizer Inc.

      4. 6.3.4 Herbalife International of America Inc.

      5. 6.3.5 NOW Health Group Inc.

      6. 6.3.6 General Nutrition Centers Inc.

      7. 6.3.7 The Nature's Bounty Co. (Puritan's Pride Inc.)

      8. 6.3.8 Koninklijke DSM NV

      9. 6.3.9 Zenwise Health

      10. 6.3.10 Doctor's Best, Inc.

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The United States Digestive Supplement Market market is studied from 2016 - 2027.

The United States Digestive Supplement Market is growing at a CAGR of 7.02% over the next 5 years.

Koninklijke DSM NV , General Nutrition Centers Inc., NOW Health Group, Inc, Pfizer Inc.​, Herbalife International of America Inc. are the major companies operating in United States Digestive Supplement Market.

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