| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 5.80 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
US Vitamin D Supplements Market Analysis
The United States Vitamin D Supplements Market is expected to register a CAGR of 5.8% during the forecast period.
Normal bone mineralization and avoiding hypocalcemic tetany are made possible by the fact that vitamin D helps the body absorb calcium in the gut and controls the levels of calcium and phosphate in the blood.The two main forms of vitamin D found in foods and dietary supplements, D2 (ergocalciferol) and D (3 cholecalciferol), differ chemically only in their side-chain arrangements.The main factors propelling the market's growth are rising consumer preference for a healthy diet and rising demand from the functional food and beverage industry. People who are fitness freaks and heavy weight lifters consume vitamin D to strengthen their immune systems and their bones. The obese population in the United States is increasing rapidly. According to the Centers for Disease Control and Prevention, in 2021, 32.6% of adults aged 18 years and older will have obesity in the United States. The remodeling of bones may be impacted by obesity. Also, body fat produces substances that may damage bones. Calcium absorption by bones is improved by vitamin D. People with obesity take large amounts of vitamin D supplements because they support good bone strength and functionality in their bodies. The country's growing diabetic and obese population is anticipated to increase demand for nutrient-rich foods, which is anticipated to further boost market demand for vitamin D supplements over the course of the projected year.
The development of food products rich in vitamin D and the presence of well-known international companies in the regional market are anticipated to have a favorable effect on the industry. As more and more people learn about the benefits of eating nutrient-rich foods, food and drink companies put more and more emphasis on making products with added vitamins.
US Vitamin D Supplements Market Trends
Consumer Awareness Regarding Benefits of Vitamin D Supplements.
The United States market for vitamin D supplements will rise significantly. In the form of a supplement, the body can absorb vitamin D, a fat-soluble vitamin that is mostly present in foods like meat and eggs. Some factors encouraging the growth of the United States vitamin D supplement market include controlling blood circulation and preventing the onset of hypocalcemia, osteoporosis, osteomalacia, rickets, and impaired thyroid function. Increases in the prevalence of the illness indicated above boosted vitamin D supplement consumption, and recommendations for vitamin D intake from licensed specialists are also favorably affecting the market. Increased ailments brought on by vitamin D deficiency, an increase in physician referrals, and child malnutrition are predicted to accelerate the growth of the vitamin D industry in the United States.
As the number of diabetics and overweight people in the U.S. grows, there will likely be more demand for foods that are high in nutrients. People with obesity have poorer bone quality, which raises their risk of fracture. Body fat also releases chemicals that might weaken bones. Bone Stability Calcium helps maintain healthy, strong bones. But calcium requires assistance from Vitamin D to function properly. Bones can better absorb calcium with vitamin D. It promotes healthy bone density and function in an obese body; thus, people with obesity consume a lot of vitamin D supplements. Additionally, vitamin D beverages are simple to consume and digest. As a result, vitamin D-infused beverages are becoming very popular among customers. Owing to pharmaceutical companies' efforts to promote the use of vitamin D products, the pharmaceutical industry may soon strengthen the United States market for vitamin D elements.
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Online Stores Remain the Fastest Growing Segment
Even though it can be hard for people who don't know much about a product to shop online for vitamin D supplements, online sales grew a lot over the forecast period. This is mostly because retailers are working to improve the online shopping experience by educating customers better and using targeted marketing. Online shopping is usually more convenient than shopping in stores because customers don't have to work around the store's hours. The online shops are available anytime. Furthermore, consumers prefer online shopping because it is easy to compare vitamin D supplement products in terms of their nutrition, reviews, and cost. Most people use online shopping platforms to compare their products of interest because it is easy to research any brand's product online at any time. Another key growth driver of online sales is the rising interest of U.S. consumers in health and wellness products. Easy and convenient online access to these products is expected to help companies leverage this growth opportunity. The majority of the growth in the online retail channel is due to the presence of brick-and-mortar online retailers who are operating actively in the dietary supplement category, along with additional trust-building among consumers.
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US Vitamin D Supplements Industry Overview
The U.S. vitamin D supplement market is highly competitive. The leading market players include Pfizer Inc., Abbott Laboratories, GNC Holdings Inc., Glanbia Plc., and Amway, among others. The players in the United States vitamin D supplement market use various strategies in order to push their sales up. These strategies include mergers and acquisitions, partnerships, product innovations, and building their brand image through advertisements and promotions.
US Vitamin D Supplements Market Leaders
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Amway
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Pfizer Inc.
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Abbott Laboratories,
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GNC Holdings Inc
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Glanbia Plc
- *Disclaimer: Major Players sorted in no particular order
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US Vitamin D Supplements Market News
- September 2022: Nurishable relaunched All New Three-in-One Supplement. Instead of taking three individual vitamins, Nurishable Triple Play combines zinc 50 mg, vitamin D3 10,000 iu, and vitamin c 500 mg all in one capsule for extreme convenience and cost savings.
- October 2021: MegaFood, a brand of Otsuka Holdings Co. Ltd announced the launch of three new additions to their multivitamin line, a Multivitamin for Daily Energy, a Multivitamin for Daily Immune Support, and a Multivitamin for Daily Stress Relief. All of these multivitamins contain vitamin D.
- January 2021: The Orlando Magic and Amway's Nutrilite Men's and Women's Packs have announced a multi-year partnership. Nutrilite products are recognized as the first official vitamins of an NBA team.
US Vitamin D Supplements Industry Segmentation
Vitamin D is mostly found in fish liver oils, egg yolks, and milk or is created in response to ultraviolet radiation, which is necessary for proper bone and tooth structure. Vitamin D supplements are made from vitamin D. The United States vitamin D supplement market is segmented by type and distribution channel. Based on type, the market is segmented into vitamin D2 and vitamin D3. Based on distribution channels, the market is segmented into supermarkets, hypermarkets, pharmacies, health stores, online stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Type | Vitamin D2 |
| Vitamin D3 | |
| By Distribution Channel | Supermarkets/ Hypermarkets, |
| Pharmacies/Health Stores | |
| Online Stores | |
| Other Distribution Channels |
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US Vitamin D Supplements Market Research FAQs
What is the current United States Vitamin D Supplements Market size?
The United States Vitamin D Supplements Market is projected to register a CAGR of 5.8% during the forecast period (2025-2030)
Who are the key players in United States Vitamin D Supplements Market?
Amway, Pfizer Inc., Abbott Laboratories,, GNC Holdings Inc and Glanbia Plc are the major companies operating in the United States Vitamin D Supplements Market.
What years does this United States Vitamin D Supplements Market cover?
The report covers the United States Vitamin D Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Vitamin D Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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US Vitamin D Supplements Industry Report
Statistics for the 2025 United States Vitamin D Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Vitamin D Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
