China Chocolate Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Chinese Chocolate Market is Segmented by Type (Boxed Assortments, Softlines/Selflines, Moulded Chocolate, Countlines, and Other Chocolates) and by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

China Chocolate Market Size

China Chocolate Market Summary
Study Period: 2018 - 2028
CAGR: 3.28 %

Major Players

China Chocolate Market Major Players

*Disclaimer: Major Players sorted in no particular order


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China Chocolate Market Analysis

The Chinese chocolate market is poised to grow at a CAGR of 3.28% in the upcoming five years. Both adults and younger citizens of the nation frequently eat chocolate as an on-the-go snack. With a considerable market share, chocolate is favored as a snack and a presentable good. For self-consumption and gifting, different kinds of chocolate, such as soft lines/selflines, boxed assortments, and others, are favored. 

  • Additionally, despite China having an excellent consumer market, a huge portion of the chocolate industry still needs to be tapped because of the nation's culinary heritage, which does not appreciate sugary desserts and traditional dishes. Yet, the rise of the chocolate market has been fueled by the creation of new goods to diversify their offering and seize unexplored markets.
  • Moreover, the escalating obesity rates and growing government concerns have left the chocolate market under serious scrutiny. Additionally, the prevalence of chronic diseases like diabetes among consumers in the market encourages them to try out and consume low-sugar and low-calorie chocolates over conventional products, which contain a considerable amount of sugar. 
  • For instance, as per the International Diabetes Federation, in 2021, more than a million adults aged 20 to 79 are suffering from diabetes Mellitus alone. As a result, many manufacturers are coming up with health-oriented chocolate products labeled with health claims, such as low-calorie, no-added-sugar, and other characteristics.

China Chocolate Industry Segmentation

Chocolate, extracted from roasted cacao seeds, is primarily used in confectioneries and bakery products. The Chinese chocolate market is segmented by type (boxed assortments, softlines/selflines, moulded chocolate, countlines, and other chocolates) and distribution channel (supermarkets and hypermarkets, convenience stores, specialist retailers, and other distribution channels). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Boxed Assortments
Molded Chocolates
Other Chocolates
Distribution Channel
Convenience Stores
Specialist Retailers
Other Distribution Channels

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China Chocolate Market Trends

This section covers the major market trends shaping the China Chocolate Market according to our research experts:

Increased Disposable Income and Impulse Buying Driving the Demand for Premium Chocolates

  • Consumers across China consider chocolate as an exotic delicacy, which is also brought as a luxury gift during Lunar New Year or an extravagant treat. In recent decades, it has become increasingly popular among young Chinese consumers to include chocolates in their gift packages. Moreover, Belgian premium chocolate maker, Godiva, designed its retail stores, which are reminiscent of a luxurious style jeweler's shop, and this factor is expected to fuel the premium chocolate market in China. Thereby this led to the expansion of the premium chocolate market in the country, supported by continuous innovation in the sector.
  • For instance, the Godiva brand collaborates with designers for the creation of its chocolate boxes. With the growing purchasing power and an increase in willingness to go premium, the local players and international players in the Chinese chocolate market are constantly making innovative products of better quality to gain a competitive advantage. Ferrero Rocher is perceived as a premium brand of chocolates in China. This has led Ferrero to adopt a premium pricing strategy by setting high prices targeted to the most affluent consumers.
China Chocolate Market :  Imports of chocolate confectionery, in USD million, China, 2018-2021

Boxed Chocolates Lead the Chocolate Sales in China

  • Boxed Assortments led the chocolate market in China with almost 50% share. On a per-capita basis, the level of chocolate consumption in China still has plenty of room to grow in comparison to the global level. With more top international chocolate makers tapping into the Chinese market, their growth engines rely heavily on the high-end and super high-end segments, where sales have soared due to the rapid overall consumption upgrade in China. 
  • Boxed assortments remain a holiday gift staple and are sold in high volume during holidays and festival seasons. When buying boxed chocolates, there are many factors that drive consumers' choices, like brand equity, preference of the recipient, the person making the gift, occasion, price point, and packaging. Manufacturers are increasingly launching boxed chocolates with attractive packaging and chocolates for special occasions.
China Chocolate Market : Retail sales of confectionery food, in USD Billions, 2016-2021

China Chocolate Industry Overview

The Chinese chocolate market is highly competitive. Key players compete to increase their market shares, whereas small regional players cater to smaller regions to expand their shares. ​To maintain a competitive edge over the market, major strategies adopted by the players are mergers, acquisitions, expansions, and innovations. Giant companies are taking over small firms to increase their market penetration. ​Mars Incorporated leads the sales, followed by other companies such as Ferrero Group, Yildiz Holding & Nu Company, Nestle SA, Mondelez International Inc., Fujian Yake Food Co. Ltd, The Hershey Company, Beijing Yi Li Food Co., and Perfetti Van Melle (China) Co. Ltd.

China Chocolate Market Leaders

  1. Yildiz Holdings

  2. Mondelez International

  3. Mars Incorporated

  4. Nestle SA

  5. Ferrero Group

*Disclaimer: Major Players sorted in no particular order

China Chocolate market CL.png

China Chocolate Market News

  • December 2022: Betterland Foods launched its chocolate bar product "WOO," made of milk, caramel, nougat, and chocolate. The product is made of Perfect day company's animal-free whey protein, and the company claims the product to have 8 grams of protein and 9 g of sugar in a 45 g chocolate bar.
  • July 2022: Lotte company launched its new low-sugar chocolate product Black Koala's March. These products are less sweeter than usual traditional chocolate retailed by the company. These products are offered in various flavors, namely strawberry, vanilla, and others.
  • September 2021: Sweegen company partnered with Techoco company to formulate a low-calorie premium chocolate product line in China. Techoco Better for you chocolate product line offers these products to attract consumers with health issues such as diabetes and other chronic disease by avoiding sugar added to the product. The chocolate is retailed in 2,000 stores, including brick-and-mortar shops and e-commerce websites like TaoBao and DMall.

China Chocolate Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Boxed Assortments

      2. 5.1.2 Softlines/Selflines

      3. 5.1.3 Molded Chocolates

      4. 5.1.4 Countlines

      5. 5.1.5 Other Chocolates

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mondelez International Inc.

      2. 6.3.2 Ferrero International SA

      3. 6.3.3 Mars Incorporated

      4. 6.3.4 Fujian Yake Food Co. Ltd

      5. 6.3.5 The Hershey Company

      6. 6.3.6 Beijing Yi Li Food Co.

      7. 6.3.7 Perfetti Van Melle (China) Co. Ltd

      8. 6.3.8 Yildiz Holding

      9. 6.3.9 Nestle SA

      10. 6.3.10 Nu Company

    4. *List Not Exhaustive

**Subject to Availability
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China Chocolate Market Research FAQs

The China Chocolate Market is studied from 2018 - 2028.

The China Chocolate Market is growing at a CAGR of 3.28% over the next 5 years.

Yildiz Holdings, Mondelez International, Mars Incorporated, Nestle SA, Ferrero Group are the major companies operating in China Chocolate Market.

China Chocolate Industry Report

Statistics for the 2023 China Chocolate market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. China Chocolate analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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