Brazil Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Brazil Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

Brazil Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Brazil Pet Food Market Size

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Brazil Pet Food Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 10.73 Billion
Market Size (2030) USD 19.37 Billion
CAGR (2025 - 2030) 12.54 %
Market Concentration Low

Major Players

Brazil Pet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Brazil Pet Food Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

Brazil Pet Food Market Analysis

The Brazil Pet Food Market size is estimated at 10.73 billion USD in 2025, and is expected to reach 19.37 billion USD by 2030, growing at a CAGR of 12.54% during the forecast period (2025-2030).

The Brazilian pet food industry has experienced significant transformation driven by evolving consumer preferences and changing pet ownership patterns. The total pet population in Brazil reached 156.4 million in 2022, reflecting the growing trend of pet adoption and ownership across the country. This surge in pet ownership has been accompanied by a notable shift towards pet humanization, where pets are increasingly considered integral family members. The changing dynamics have led to increased spending on premium pet food products, with retail sales of premium dog food alone reaching USD 761.1 million in 2022. This trend has prompted manufacturers to focus on developing high-quality, nutritious pet food products that align with pet owners' growing emphasis on their pets' health and wellness.


The distribution landscape of the Brazil pet food market has evolved significantly, characterized by the integration of traditional and modern retail channels. The market is supported by a robust network of approximately 32,000 independent pet specialty stores, which serve as primary distribution points for pet food products. The e-commerce sector has gained substantial traction, exemplified by leading retailer Petz recording approximately 7 million website visits in May 2023, demonstrating the growing consumer preference for online pet food purchases. This multi-channel approach has enhanced product accessibility and provided pet owners with diverse purchasing options.


Product innovation and premiumization have emerged as key trends shaping the market landscape. Major manufacturers are introducing specialized products to meet evolving consumer demands. In March 2023, PremieRpet launched a new line of protein-packed meal toppers for dogs and cats under the brand Natoo, while Hill's Pet Nutrition introduced MSC-certified pollock and insect protein products in July 2023. These innovations reflect the industry's response to growing consumer interest in premium, specialized nutrition options for their pets.


The market is witnessing a notable shift in pet ownership dynamics, particularly in the cat segment. While dogs remain predominant, cat ownership has shown remarkable growth, with 14.4 million households owning cats in 2022, representing 21.4% of pet-owning households. This trend is reshaping product development and marketing strategies, as manufacturers adapt their offerings to cater to the specific nutritional needs and preferences of different pet segments. The industry has responded by expanding product lines and developing specialized formulations that address the unique requirements of various pet categories, contributing to the market's overall sophistication and diversification.

Segment Analysis: PET FOOD PRODUCT

Food Segment in Brazil Pet Food Market

The food segment maintains its dominant position in Brazil's pet food market, accounting for approximately 72% of the market share in 2024. This substantial market share is primarily driven by rising pet ownership rates and the increasing demand for commercial pet food products such as kibbles and wet pet foods. The segment's strong performance is further supported by the growing trend of pet humanization, where pets are increasingly regarded as family members, leading to higher spending on quality Brazilian pet foods. Brazilian pet owners are showing a marked preference for premium and specialized food products, particularly dry pet food, which constitutes about 71% of the food segment, while wet food accounts for the remaining portion. The segment's growth is also bolstered by major manufacturers expanding their production capabilities and introducing innovative product formulations to meet the evolving nutritional needs of pets.

Market Analysis of Brazil Pet Food Market: Chart for PET FOOD PRODUCT

Pet Veterinary Diets Segment in Brazil Pet Food Market

The pet veterinary diets segment is experiencing remarkable growth in the Brazilian market, projected to expand at a CAGR of approximately 16% during 2024-2029. This accelerated growth is driven by the increasing prevalence of pet health issues and growing awareness among pet owners about the importance of specialized diets in managing various health conditions. The segment's expansion is supported by veterinarians actively recommending these specialized diets for conditions such as digestive sensitivity, renal problems, and urinary tract diseases. Major pet food manufacturers are responding to this trend by developing innovative formulations that target specific health conditions while maintaining palatability. The segment is also benefiting from the increasing availability of these specialized diets through various distribution channels, particularly veterinary clinics and specialty pet stores, making them more accessible to pet owners across Brazil.

Remaining Segments in Pet Food Product Market

The pet treats and pet nutraceuticals segments play vital complementary roles in the Brazilian pet food market. Pet treats serve multiple purposes, including training aids, dental care, and rewards, with various options like dental treats, crunchy treats, and soft treats catering to different pet preferences and needs. The pet nutraceuticals segment, while smaller in market share, is gaining importance as pet owners become more conscious about their pets' overall health and wellness. These segments are characterized by continuous product innovations, including the introduction of functional treats with added health benefits and specialized supplements targeting specific health conditions. Both segments are benefiting from the broader trend of pet humanization and the increasing focus on preventive pet healthcare in Brazil.

Segment Analysis: PETS

Dogs Segment in Brazil Pet Food Market

The dogs segment maintains its dominant position in Brazil's pet food market, accounting for approximately 75% market share in 2024. This substantial market presence is primarily attributed to Brazil having the second-largest dog population globally, with 59.7 million pet dogs. The segment's leadership is further strengthened by the growing trend of pet humanization and the increasing demand for premium dog food products. The shift toward premiumization is particularly evident in specialized dietary products, premium treats, supplements, and natural food options. Additionally, the segment benefits from Brazil having the highest number of small dogs globally, with 55% of pet dogs weighing less than 9 kilograms, driving specific nutritional requirements and specialized food products.

Cats Segment in Brazil Pet Food Market

The cats segment is demonstrating remarkable growth potential in the Brazilian pet food market by animal type, projected to grow at approximately 15% CAGR from 2024 to 2029. This accelerated growth is driven by the increasing adoption of cats as pets, particularly in urban areas where apartment living is common. The segment's growth is further fueled by the rising awareness among pet owners about specific nutritional requirements for cats, leading to increased demand for specialized cat food products. The trend is particularly strong in wet food categories, as cats naturally prefer food with higher moisture content. The expansion of premium and specialized cat food offerings, including veterinary diets and natural products, is also contributing to the segment's rapid growth trajectory.

Remaining Segments in Pets Segmentation

The other pets segment, encompassing birds, ornamental fish, small mammals, and reptiles, plays a significant role in Brazil's pet food market diversity. This segment benefits from Brazil's unique ecosystem, particularly near the Amazon rainforest, which has led to a diverse range of pets being kept as companions. The segment is characterized by specialized nutritional requirements and the growing trend of keeping alternative pet species, particularly in urban areas where space constraints make smaller pets more practical. The market for these pets is supported by increasing product innovation in specialized feeds and treats, catering to the specific dietary needs of various species.

Segment Analysis: DISTRIBUTION CHANNEL

Specialty Stores Segment in Brazil Pet Food Market

Specialty stores have emerged as the dominant distribution channel in Brazil's pet food market, commanding approximately 48% market share in 2024. These stores have established themselves as the preferred destination for pet owners due to their comprehensive product offerings and specialized expertise. The success of specialty stores can be attributed to their ability to provide expert guidance, premium brand selections, and customized solutions for pet nutrition needs. These stores typically employ knowledgeable staff who can offer personalized recommendations based on specific pet requirements, which has become increasingly important as pet owners become more conscious about their pets' health and dietary needs. Additionally, specialty stores often carry exclusive and premium pet food brands that may not be available through other retail channels, making them particularly attractive to pet owners seeking high-quality products.

Online Channel Segment in Brazil Pet Food Market

The online channel is experiencing remarkable growth in Brazil's pet food market, projected to expand at approximately 16% CAGR from 2024 to 2029. This substantial growth is driven by several factors, including the increasing digitalization of retail and changing consumer preferences toward convenient shopping options. E-commerce platforms are revolutionizing the pet food purchasing experience by offering features such as automated subscription services, detailed product information, and customer reviews that help pet owners make informed decisions. The segment's growth is further supported by the expansion of major pet retailers into the digital space, with companies like Petz and Petlove leading the way in online pet food retail. These platforms are enhancing their service offerings with features such as same-day delivery, competitive pricing, and loyalty programs, making online shopping an increasingly attractive option for pet owners.

Remaining Segments in Distribution Channel

The pet food market in Brazil is also served through various other distribution channels, including supermarkets/hypermarkets, convenience stores, and other retail formats. Supermarkets and hypermarkets continue to play a crucial role by offering the convenience of one-stop shopping for pet owners who prefer to purchase pet food alongside their regular groceries. Convenience stores cater to immediate pet food needs with their accessible locations and extended operating hours. Other channels, including veterinary clinics and local pet shops, contribute to the market by serving specific customer segments with specialized needs. These diverse distribution channels ensure that pet food products remain accessible to consumers across different locations and shopping preferences, contributing to the overall growth and development of the market.

Brazil Pet Food Industry Overview

Top Companies in Brazil Pet Food Market

The Brazil pet food market features several prominent companies, including Mars Incorporated, Nestlé Purina, PremieRpet, BRF Global, and ADM among the leading players. Product innovation has emerged as a key competitive strategy, with companies focusing on developing specialized formulations, natural ingredients, and premium offerings to meet evolving consumer preferences. Operational agility is demonstrated through investments in manufacturing facilities and distribution networks, particularly in strategic locations across Brazil. Companies are actively pursuing strategic partnerships with research institutes, e-commerce platforms, and veterinary networks to strengthen their market presence. Expansion strategies have centered on increasing production capacity, establishing new manufacturing plants, and enhancing distribution capabilities to meet growing demand and improve market penetration.

Mix of Global Leaders and Regional Players

The Brazilian pet food market exhibits a balanced mix of global conglomerates and regional specialists, creating a dynamic competitive environment. Global players like Mars Incorporated and Nestlé Purina leverage their international expertise and extensive research capabilities to maintain market leadership, while regional players such as PremieRpet and BRF Global capitalize on their deep understanding of local preferences and established distribution networks. The market structure is characterized by moderate fragmentation, with multiple players competing across different product segments and price points. The presence of both multinational corporations and local manufacturers has fostered healthy competition and driven product innovation.


The market has witnessed significant consolidation activity through strategic acquisitions and partnerships, particularly among larger players seeking to expand their product portfolios and geographic reach. Companies are increasingly focusing on vertical integration to control quality and costs throughout the supply chain. Regional players are strengthening their positions through partnerships with international companies, while global players are acquiring local brands to enhance their market presence. This consolidation trend has led to improved operational efficiencies and broader product offerings, benefiting both manufacturers and consumers.

Innovation and Distribution Drive Future Success

For incumbent companies to maintain and increase their market share, focusing on product innovation and premium offerings will be crucial. Developing specialized products for different pet life stages, health conditions, and dietary preferences will help differentiate their offerings in an increasingly competitive market. Strengthening relationships with veterinarians and pet specialists, expanding e-commerce capabilities, and investing in direct-to-consumer channels will be essential for maintaining a competitive advantage. Companies must also focus on sustainable practices and transparent sourcing to meet growing consumer awareness and regulatory requirements.


Contenders looking to gain ground in the market should focus on identifying and serving underserved market segments and geographic regions. Developing innovative distribution strategies, including partnerships with specialty retailers and online platforms, will be crucial for market penetration. Investment in research and development to create unique product formulations and address specific pet health concerns will help in differentiation. Building strong relationships with suppliers and maintaining cost competitiveness while ensuring product quality will be essential for long-term success. Companies must also stay ahead of potential regulatory changes regarding Brazilian pet food ingredients and manufacturing processes, while maintaining flexibility to adapt to evolving market conditions.

Brazil Pet Food Market Leaders

  1. ADM

  2. BRF Global

  3. Mars Incorporated

  4. Nestle (Purina)

  5. PremieRpet

  6. *Disclaimer: Major Players sorted in no particular order
Brazil Pet Food Market Concentration
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Brazil Pet Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • March 2023: PremieRpet launched a line of superpremium, "Protein-packed" meal toppers/treats for dogs and cats under the brand Natoo. These are produced at PremieRpet's facility in Brazil.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Brazil Pet Food Market
Brazil Pet Food Market
Brazil Pet Food Market
Brazil Pet Food Market

Brazil Pet Food Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Pet Food Product
    • 5.1.1 Food
    • 5.1.1.1 By Sub Product
    • 5.1.1.1.1 Dry Pet Food
    • 5.1.1.1.1.1 By Sub Dry Pet Food
    • 5.1.1.1.1.1.1 Kibbles
    • 5.1.1.1.1.1.2 Other Dry Pet Food
    • 5.1.1.1.2 Wet Pet Food
    • 5.1.2 Pet Nutraceuticals/Supplements
    • 5.1.2.1 By Sub Product
    • 5.1.2.1.1 Milk Bioactives
    • 5.1.2.1.2 Omega-3 Fatty Acids
    • 5.1.2.1.3 Probiotics
    • 5.1.2.1.4 Proteins and Peptides
    • 5.1.2.1.5 Vitamins and Minerals
    • 5.1.2.1.6 Other Nutraceuticals
    • 5.1.3 Pet Treats
    • 5.1.3.1 By Sub Product
    • 5.1.3.1.1 Crunchy Treats
    • 5.1.3.1.2 Dental Treats
    • 5.1.3.1.3 Freeze-dried and Jerky Treats
    • 5.1.3.1.4 Soft & Chewy Treats
    • 5.1.3.1.5 Other Treats
    • 5.1.4 Pet Veterinary Diets
    • 5.1.4.1 By Sub Product
    • 5.1.4.1.1 Diabetes
    • 5.1.4.1.2 Digestive Sensitivity
    • 5.1.4.1.3 Oral Care Diets
    • 5.1.4.1.4 Renal
    • 5.1.4.1.5 Urinary tract disease
    • 5.1.4.1.6 Other Veterinary Diets
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Alltech
    • 6.4.3 BRF Global
    • 6.4.4 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.5 Farmina Pet Foods
    • 6.4.6 General Mills Inc.
    • 6.4.7 Mars Incorporated
    • 6.4.8 Nestle (Purina)
    • 6.4.9 PremieRpet
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, BRAZIL, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, BRAZIL, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, BRAZIL, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, BRAZIL, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, BRAZIL, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, BRAZIL, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET FOOD, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET FOOD, USD, BRAZIL, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, BRAZIL, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, BRAZIL, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, BRAZIL, 2017 - 2029
  1. Figure 19:  
  2. VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VOLUME OF KIBBLES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 22:  
  2. VALUE OF KIBBLES, USD, BRAZIL, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 24:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 25:  
  2. VALUE OF OTHER DRY PET FOOD, USD, BRAZIL, 2017 - 2029
  1. Figure 26:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 27:  
  2. VOLUME OF WET PET FOOD, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 28:  
  2. VALUE OF WET PET FOOD, USD, BRAZIL, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 30:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, BRAZIL, 2017 - 2029
  1. Figure 32:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF MILK BIOACTIVES, USD, BRAZIL, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 37:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, BRAZIL, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 40:  
  2. VOLUME OF PROBIOTICS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF PROBIOTICS, USD, BRAZIL, 2017 - 2029
  1. Figure 42:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 43:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 44:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, BRAZIL, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 46:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 47:  
  2. VALUE OF VITAMINS AND MINERALS, USD, BRAZIL, 2017 - 2029
  1. Figure 48:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 49:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 50:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, BRAZIL, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 52:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, BRAZIL, 2017 - 2029
  1. Figure 54:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 55:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 56:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 57:  
  2. VALUE OF CRUNCHY TREATS, USD, BRAZIL, 2017 - 2029
  1. Figure 58:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 59:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 60:  
  2. VALUE OF DENTAL TREATS, USD, BRAZIL, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 62:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, BRAZIL, 2017 - 2029
  1. Figure 64:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 65:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 66:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, BRAZIL, 2017 - 2029
  1. Figure 67:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 68:  
  2. VOLUME OF OTHER TREATS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 69:  
  2. VALUE OF OTHER TREATS, USD, BRAZIL, 2017 - 2029
  1. Figure 70:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 71:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, BRAZIL, 2017 - 2029
  1. Figure 73:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 74:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 75:  
  2. VOLUME OF DIABETES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF DIABETES, USD, BRAZIL, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 78:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 79:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, BRAZIL, 2017 - 2029
  1. Figure 80:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 81:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 82:  
  2. VALUE OF ORAL CARE DIETS, USD, BRAZIL, 2017 - 2029
  1. Figure 83:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 84:  
  2. VOLUME OF RENAL, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 85:  
  2. VALUE OF RENAL, USD, BRAZIL, 2017 - 2029
  1. Figure 86:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 87:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 88:  
  2. VALUE OF URINARY TRACT DISEASE, USD, BRAZIL, 2017 - 2029
  1. Figure 89:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 90:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 91:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, BRAZIL, 2017 - 2029
  1. Figure 92:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, BRAZIL, 2022 AND 2029
  1. Figure 93:  
  2. VOLUME OF PET FOOD BY PET TYPE, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET FOOD BY PET TYPE, USD, BRAZIL, 2017 - 2029
  1. Figure 95:  
  2. VOLUME SHARE OF PET FOOD BY PET TYPE, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 96:  
  2. VALUE SHARE OF PET FOOD BY PET TYPE, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 97:  
  2. VOLUME OF PET CAT FOOD, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 98:  
  2. VALUE OF PET CAT FOOD, USD, BRAZIL, 2017 - 2029
  1. Figure 99:  
  2. VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, BRAZIL, 2022 AND 2029
  1. Figure 100:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 101:  
  2. VALUE OF PET DOG FOOD, USD, BRAZIL, 2017 - 2029
  1. Figure 102:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, BRAZIL, 2022 AND 2029
  1. Figure 103:  
  2. VOLUME OF OTHER PETS FOOD, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 104:  
  2. VALUE OF OTHER PETS FOOD, USD, BRAZIL, 2017 - 2029
  1. Figure 105:  
  2. VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, BRAZIL, 2022 AND 2029
  1. Figure 106:  
  2. VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 107:  
  2. VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, BRAZIL, 2017 - 2029
  1. Figure 108:  
  2. VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 109:  
  2. VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, BRAZIL, 2017 VS 2023 VS 2029
  1. Figure 110:  
  2. VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 111:  
  2. VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, BRAZIL, 2017 - 2029
  1. Figure 112:  
  2. VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, BRAZIL, 2022 AND 2029
  1. Figure 113:  
  2. VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 114:  
  2. VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, BRAZIL, 2017 - 2029
  1. Figure 115:  
  2. VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, BRAZIL, 2022 AND 2029
  1. Figure 116:  
  2. VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 117:  
  2. VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, BRAZIL, 2017 - 2029
  1. Figure 118:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, BRAZIL, 2022 AND 2029
  1. Figure 119:  
  2. VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 120:  
  2. VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, BRAZIL, 2017 - 2029
  1. Figure 121:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, BRAZIL, 2022 AND 2029
  1. Figure 122:  
  2. VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, BRAZIL, 2017 - 2029
  1. Figure 123:  
  2. VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, BRAZIL, 2017 - 2029
  1. Figure 124:  
  2. VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, BRAZIL, 2022 AND 2029
  1. Figure 125:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, BRAZIL, 2017 - 2023
  1. Figure 126:  
  2. MOST ADOPTED STRATEGIES, COUNT, BRAZIL, 2017 - 2023
  1. Figure 127:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, BRAZIL

Brazil Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
Pet Food Product Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Brazil Pet Food Market Research FAQs

How big is the Brazil Pet Food Market?

The Brazil Pet Food Market size is expected to reach USD 10.73 billion in 2025 and grow at a CAGR of 12.54% to reach USD 19.37 billion by 2030.

What is the current Brazil Pet Food Market size?

In 2025, the Brazil Pet Food Market size is expected to reach USD 10.73 billion.

Who are the key players in Brazil Pet Food Market?

ADM, BRF Global, Mars Incorporated, Nestle (Purina) and PremieRpet are the major companies operating in the Brazil Pet Food Market.

Which segment has the biggest share in the Brazil Pet Food Market?

In the Brazil Pet Food Market, the Dogs segment accounts for the largest share by pets.

Which is the fastest growing segment in the Brazil Pet Food Market?

In 2025, the Cats segment accounts for the fastest growing by pets in the Brazil Pet Food Market.

What years does this Brazil Pet Food Market cover, and what was the market size in 2025?

In 2025, the Brazil Pet Food Market size was estimated at 10.73 billion. The report covers the Brazil Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil Pet Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Brazil Pet Food Market Research

Mordor Intelligence offers extensive expertise in analyzing the Brazilian pet foods industry. We provide comprehensive insights into the rapidly evolving Brazil pet food market. Our research thoroughly examines the dynamics of the Brazil food industry, focusing specifically on the pet food sector. We offer detailed analysis across various dimensions, including the pet food market by animal type and distribution channels. The report delivers in-depth coverage of market dynamics, emerging trends, and growth opportunities within the Brazilian food market.

Stakeholders gain valuable insights through our detailed examination of the pet food market by sales channel dynamics. We also provide a comprehensive analysis of the pet food market by food type segments. The report, available as an easy-to-download PDF, includes extensive data on market dynamics, the competitive landscape, and future growth projections. Our analysis particularly benefits industry participants by offering detailed insights into Brazil pet market trends, consumer behavior patterns, and strategic recommendations for market entry and expansion. The research methodology encompasses primary research, secondary sources, and expert interviews to ensure the highest level of accuracy and reliability in our findings.