Brazil Pet Food Market- Growth, Trends, and Forecast (2020 - 2025)

The Brazil Pet Food market is segmented by Product, Pricing Type, Animal Type, Ingredient Type, and Sales Channel.

Market Snapshot

Study Period:


Base Year:


Major Players:

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Market Overview

The Brazilian pet food market was valued at USD 4.93 billion in 2018 and is projected to register a CAGR of 7.54%, during the forecast period (2019-2024). As consumers become progressively more concerned about their health, particularly in relation to their diet, similar concerns about the diets of their pets is increasing significantly. Furthermore, they highly prefer natural and organic products. The drivers identified in this market are pet refinement/humanization is influencing the purchase decisions, changing the perception of the consumer toward pet health, and increasing trend of a nuclear family. The restraints identified in this market are regulations imposed on pet food.

Scope of the Report

This report defines the market in terms of end users, who purchase pet food. The end users include pet owners. The market is further analyzed and segmented, based on the product’s type, pricing, animal, ingredients, and sales channel.For the purpose of this report, the pet food purchased by pet owners have been considered for market estimations and forecast.

Dry Pet Food
Grain Free
Other Dry Pet Food
Wet Pet Food
Grain Free
Other Wet Pet Food
Treats and Snacks
Other Products (Organic Products and Veterinary diets)
Pricing Type
Economy Segment
Premium Segment
Super-Premium Segment
Animal Type
Other Animal Types
Ingredient Type
Other Ingredient Types
Sales Channel
Specialized Pet Shops
Internet Sales
Other Sales Channels(Grocery and Non-grocery Stores)

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Key Market Trends

Pet Refinement/ Humanization is Influencing the Purchase Decisions and Therefore is Driving the Market

Pet humanization is a result of rising income, changing demographic patterns, and consumer preferences. There has been a shift toward pet ‘parenting’ from ‘ownership’, which influenced the purchasing decisions of pet products. Furthermore, the rise in income led to more imports of pet foods for retail sale in Brazil. Consumers demand clearly defined, clean labels due to increasing health consciousness for their pets. Currently, pet owners resolute about knowing the food constituent information of the various pet food products. As a result, some pet food companies claim transparency in the sourcing and processing of ingredients. In Brazil, many consumers are turning to dogs and cats for companionship.

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Brazil Pet Food Market is segmented by Product into Dry Pet Food, Wet Pet Food, Treat and Snacks and Other Products

The dry pet food segment of the Brazilian pet food market was valued at USD 2.62 billion in 2018 and it is projected to reach a value of USD 4.11 billion by 2024, registering a CAGR of 7.8%, during the forecast period. Economy dry dog food used to be the preferred choice due to its low cost, but as disposable income of the Brazilian consumers has increased, they are spending more on convenience, health, and nutrition. The dry dog and cat foods are the most popular pet foods in the Brazilian market, as their price and convenience are attractive to the pet owners of the country.

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Competitive Landscape

The Brazilian pet food market is highly consolidated, with the top five market players accounting for more than 60% of the market. The Brazilian pet food market consists of few global players, like Nestle, Mars Incorporated, Hill’s Pet Nutrition, but domestic companies also still play a major role in the market. Although the top two places of the market are occupied by multinational companies viz. Mars and Nestle, domestic companies, such as Nutriara, Total Alimentos (acquired by Neovia), and Mogiana also occupy a major share in the market. Going by the various strategies being followed in the market, it is expected that the Brazilian pet food market would take a more consolidated shape in the future.

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

        1. Grain Free

        2. Other Dry Pet Food

      2. 5.1.2 Wet Pet Food

        1. Grain Free

        2. Other Wet Pet Food

      3. 5.1.3 Treats and Snacks

      4. 5.1.4 Other Products (Organic Products and Veterinary diets)

    2. 5.2 Pricing Type

      1. 5.2.1 Economy Segment

      2. 5.2.2 Premium Segment

      3. 5.2.3 Super-Premium Segment

    3. 5.3 Animal Type

      1. 5.3.1 Dog

      2. 5.3.2 Cat

      3. 5.3.3 Bird

      4. 5.3.4 Other Animal Types

    4. 5.4 Ingredient Type

      1. 5.4.1 Plant-derived

      2. 5.4.2 Animal-derived

      3. 5.4.3 Other Ingredient Types

    5. 5.5 Sales Channel

      1. 5.5.1 Specialized Pet Shops

      2. 5.5.2 Internet Sales

      3. 5.5.3 Hypermarkets

      4. 5.5.4 Other Sales Channels(Grocery and Non-grocery Stores)


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Brasil Alimentos Ltda

      2. 6.3.2 Nestle Brasil Ltda

      3. 6.3.3 Nutriara Alimentos Ltda

      4. 6.3.4 Neovia Brazil

      5. 6.3.5 Mogiana Alimentos SA

      6. 6.3.6 Hill's Pet Nutrition

      7. 6.3.7 Cargill Alimentos Ltda (Acquired JM Smucker Operations in Brazil)

      8. 6.3.8 Royal Canin Do Brasil Industria E Commercio Ltda

      9. 6.3.9 PremieRpet Alimentos De Alta Qualidade


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