Brazil Mattress Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Brazil mattress market is segmented By Product (Spring Mattress, Foam Mattress, Latex Mattress, and Other Mattresses), By Distribution Channel (Offline, Online), and By End-User(Residential, Commercial).

Market Snapshot

Brazil Mattress Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: >8 %

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Market Overview

Brazil is one of the emerging economies in Latin America. With the slowdown of the world and economic growth, the mattress production has also suffered a certain impact but is poised to remain optimistic growth. The mattress in a box model is becoming popular in the Brazilian market due to decreasing freight costs and operations in the market. The production of mattresses grew and in the year 2018, the furniture and mattress sector produced BRL 67.4 billion, which is equivalent to 2.7% of the total value from the manufacturing industry.

According to a study, 80% of the Brazilians have some kind of problem at bedtime which can further drive the sales of the mattress in the market to offer a comfortable sleep to its citizens. With the advent of the internet, the consumers are buying mattresses from online channels which are keeping them informed about the mattress types and saving them time.

There is growing demand and production of smart mattresses that keeps your body aligned while lying down and also exerts appropriate pressure on the body. Custom made mattresses are high in demand in the country. Players in the market are also introducing a hybrid kind of mattresses with magnetism, infrared, and rattan.

Scope of the Report

Brazil Mattress Market report provides an overview of the market with an exhaustive analysis of current advancements in the market. The report also focuses on the trends in production and consumption data of the product, cost structures, and manufacturing processes. Moreover, the company profile of the key competitors along with a thorough analysis is covered in the report.

By Product
Spring Mattress
Foam Mattress
Latex Mattress
Other Mattresses
By Distribution Channel
Offline Retail
Online Retail
By End-User
Residential
Commercial

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Key Market Trends

Foam Mattress Production Dominated the Market

Quality of sleep, health, and well-being has become important to the consumers in the brazil and so has the mattresses. Due to growing health concerns, the consumers in the market are preferring foam mattresses as the mattress can easily adjust to their shape and size. But, due to the production of low-cost Polyutherane foam, false certifications, and therapeutic effects without any scientific proof the Brazilian government has implemented several guidelines that have created a negative impact on the category sales. However, a rise in hectic and sedentary lifestyles is expected to see the growth of therapeutic mattresses and hybrid mattresses in the market.

Brazil Mattress Market 2

Rising Exports of Mattresses from United States of America

Brazil's consumption of Mattresses increased in 2018, after the contraction of the mattresses market in 2016. The mattresses market of Brazil had rising imports as compared to the previous year in the country. The country had rising exports of mattresses since 2014 indicative of a rise in demand in the country. United states in the major exporter for the mattresses in the country Other major exporters include the United Kingdom, Uruguay, Chile, and Argentina.

Brazil Mattress Market 2

Competitive Landscape

Brazil's mattress market is fragmented with many local and global players present in the market. The country has more than 400 mattress industries in operation. There is a rise in competition in the mattress market for a new retailer to establish its brand value. Colchão Inteligente a US-based manufacturer of the mattress, with more than 34 franchise stores in Brazil is looking for opportunities to expand overseas and was in talks with Lebanese manufacturers in the Arab country.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain/ Supply Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Insights on Government Regulations in the Market

    7. 4.7 Insights on Technological Innovations in the Market

    8. 4.8 Insights on Impact of COVID- 19 on the Market

    9. 4.9 Insights on Mattress by Size (single bed, double bed, queen, king etc.)

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Spring Mattress

      2. 5.1.2 Foam Mattress

      3. 5.1.3 Latex Mattress

      4. 5.1.4 Other Mattresses

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline Retail

      2. 5.2.2 Online Retail

    3. 5.3 By End-User

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Colchao Inteligente

      2. 6.2.2 Anjos Colchoes

      3. 6.2.3 ECUS

      4. 6.2.4 Dunlopillo

      5. 6.2.5 Simmons

      6. 6.2.6 Tempur Sealy International, Inc.

      7. 6.2.7 Hilding Anders

      8. 6.2.8 Veldeman Group

      9. 6.2.9 Corsicana

      10. 6.2.10 Ruf-Betten

      11. 6.2.11 Sleemon

      12. 6.2.12 Mlily

      13. 6.2.13 Therapedic

      14. 6.2.14 Mengshen

      15. 6.2.15 Castor

      16. 6.2.16 Emma

    3. *List Not Exhaustive
  7. 7. FUTURE AND OPPORTUNITIES IN THE MARKET

  8. 8. DISCLAIMER

**Subject to Availability

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Frequently Asked Questions

The Brazil Mattress Market market is studied from 2016 - 2026.

The Brazil Mattress Market is growing at a CAGR of >8% over the next 5 years.

Anjos Colchões, Tempur Sealy International, Inc. , Ecus, Sleep Number, Colchão Inteligente are the major companies operating in Brazil Mattress Market.

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