
Study Period | 2019 - 2030 |
Market Size (2025) | USD 23.49 Billion |
Market Size (2030) | USD 34.39 Billion |
CAGR (2025 - 2030) | 7.92 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Protein Alternatives Market Analysis
The Protein Alternatives Market size is estimated at USD 23.49 billion in 2025, and is expected to reach USD 34.39 billion by 2030, at a CAGR of 7.92% during the forecast period (2025-2030).
The protein alternatives industry is experiencing a transformative shift driven by technological innovation and sustainability imperatives. Companies are increasingly leveraging advanced technologies such as synthetic biology, artificial intelligence, machine learning, and robotics to enhance production efficiency and product development. This technological revolution is particularly evident in the emergence of sophisticated protein extraction methods and innovative formulation techniques. The industry's evolution is further characterized by a growing emphasis on sustainable protein production practices, with manufacturers investing heavily in environmentally conscious processing methods and resource-efficient operations.
The market landscape is witnessing significant capital investments and strategic partnerships aimed at scaling production capabilities. In 2022, ADM demonstrated this trend by investing USD 300 million to expand its soy protein concentrate production and establish a new protein innovation center in Decatur, Illinois. Similarly, Cargill's extended partnership with Innovafeed in June 2022, expanding from three to ten years, exemplifies the industry's commitment to long-term sustainable development and innovation in alternative protein sources. These strategic moves are reshaping the industry's infrastructure and capabilities.
Consumer preferences are evolving rapidly, particularly in developed markets where health consciousness and environmental awareness are driving demand. According to a National Science Foundation survey, 88% of food industry practitioners anticipate increased demand for plant protein products, with 74% citing healthier lifestyle choices as the primary motivator. This shift in consumer behavior has prompted manufacturers to diversify their product portfolios and invest in research and development to improve the taste, texture, and nutritional profiles of alternative protein products.
The industry is witnessing a surge in research and development activities focused on novel protein sources and processing technologies. In April 2022, MycoTechnology secured USD 85 million in Series E funding to advance its fermentation-based protein technologies and expand operations into Europe, Asia, and the Middle East. This investment trend is complemented by increasing collaboration between established food manufacturers and technology startups, fostering innovation in product development and manufacturing processes. Companies are exploring diverse protein sources, including mycoprotein, algal protein, and insect protein alternatives, while simultaneously working to optimize production efficiency and reduce costs.
Protein Alternatives Market Trends
GROWING PREFERENCE FOR PLANT-BASED PROTEIN PRODUCTS
Consumer preferences are experiencing a significant shift toward plant protein products, driven by multiple factors including sustainability concerns, health awareness, ethical considerations, and environmental consciousness. This transformation is evident in consumer behavior, with a 2021 National Science Foundation survey revealing that 88% of food industry practitioners anticipate an increase in demand for plant protein products, with 74% attributing this to consumers seeking healthier lifestyles and 60% believing it's more environmentally friendly. The desire for clean labels, improved digestibility, allergen avoidance, and compatibility with vegetarian and vegan lifestyles has placed plant protein at the forefront of food innovation.
Companies are responding to this growing demand through innovative product development and enhanced manufacturing capabilities. Brands such as Protein Rebel are revolutionizing the sports nutrition platform with novel launches of cricket protein powder and protein substitutes. These innovations address both muscle building and recovery needs while maintaining sustainability principles. Furthermore, manufacturers are focusing on improving the organoleptic properties of meat alternatives through modified technologies and new compositional research. For instance, companies are developing meat substitutes using combinations of soy, wheat, and pea protein to achieve desired structures and textures that closely mimic traditional meat products, demonstrating the industry's commitment to meeting evolving consumer preferences while maintaining product quality and nutritional value.
INCREASING VENTURE INVESTMENTS IN ALTERNATIVE PROTEIN COMPANIES
The alternative protein market growth has witnessed unprecedented levels of investment activity, reflecting growing confidence in the market's potential. According to the Good Food Institute, an alternative protein advocacy group, investment in the development of plant-based meat, dairy and egg alternatives, cultivated meat, and alternative protein fermentation companies reached $5 billion in 2021, representing a 61% increase from the previous year's investment of $3.1 billion. This surge in investments spans across various protein alternatives, including plant-based solutions, cell-cultivated proteins, and fermentation-based innovations, indicating a robust and diversifying market landscape.
Recent investment activities demonstrate the sector's continued momentum. In 2023, ADM made a significant $300 million investment to expand its existing production capabilities for soy protein concentrate and establish a new protein innovation center in Decatur, Illinois. Similarly, Dao Foods International has welcomed its third cohort of China-focused alt protein companies, including cell-based meat companies and microalgae protein ingredient developers, as part of its plan to support and invest in 25-30 China-focused alternative protein companies. These investments are not limited to established markets, as evidenced by Singapore-based Good Startup raising $34 million to invest in alternative protein companies, highlighting the global nature of investment interest in this sector and the industry's potential for continued growth and innovation.
Segment Analysis: SOURCE
Plant Protein Segment in Protein Alternatives Market
Plant protein dominates the protein alternatives market, commanding approximately 99.5% of the total market share in 2024. This overwhelming dominance is primarily driven by the increasing consumer preference for plant-based protein products across various applications, including food and beverages, animal feed, and dietary supplements. The segment's strong market position is supported by the extensive availability of raw materials like soy, wheat, and pea proteins, along with continuous product innovations from major manufacturers. The rising adoption of vegetarian and flexitarian diets globally, coupled with growing environmental consciousness and health awareness among consumers, has further strengthened the plant protein segment's market leadership.

Algal Protein Segment in Protein Alternatives Market
The algal protein segment is emerging as the fastest-growing segment in the protein alternatives market, projected to grow at approximately 6% CAGR from 2024 to 2029. This remarkable growth is driven by increasing recognition of algal protein's superior nutritional profile, including its complete amino acid composition and high digestibility. The segment's expansion is further supported by technological advancements in algae cultivation and processing methods, making production more efficient and cost-effective. Growing investment in research and development, coupled with rising consumer awareness about the sustainability benefits of algal proteins, is expected to maintain this segment's strong growth trajectory in the coming years.
Remaining Segments in Source Segmentation
The mycoprotein and insect protein segments, while currently holding smaller market shares, are gradually gaining traction in the alternative protein market. Mycoprotein is increasingly being recognized for its meat-like texture and nutritional benefits, making it popular in meat substitute products. Meanwhile, insect protein is emerging as a sustainable protein source, particularly in animal feed applications, with growing acceptance in certain regions. Both segments are benefiting from increasing research and development activities, regulatory approvals, and growing consumer acceptance of protein substitute sources.
Segment Analysis: BY APPLICATION
Food and Beverage Segment in Protein Alternatives Market
The food and beverage segment continues to dominate the protein alternatives market, commanding approximately 57% of the total market share in 2024. This substantial market position is driven by the increasing consumer demand for meat alternatives, dairy substitutes, and protein-enriched beverages. The segment's growth is particularly notable in categories such as bakery products, confectionery items, and plant-based dairy alternatives, where manufacturers are innovating with new protein formulations to meet evolving consumer preferences. Major food companies are expanding their product portfolios with protein-alternative offerings, particularly in meat analogs and dairy substitutes, while also focusing on improving taste, texture, and nutritional profiles to better match traditional animal-based products.
Dietary Supplements Segment in Protein Alternatives Market
The dietary supplements segment is emerging as the fastest-growing application area in the protein alternatives market, with a projected growth rate of approximately 4% during 2024-2029. This accelerated growth is primarily attributed to the increasing consumer awareness about health and wellness, coupled with the rising demand for plant-based protein supplements among fitness enthusiasts and health-conscious consumers. The segment is witnessing significant innovation in product formulations, with manufacturers developing new supplement formats incorporating various plant-based proteins like pea, soy, and rice proteins. The growth is further supported by the expanding distribution channels, including online retail platforms, which have made these products more accessible to consumers worldwide.
Remaining Segments in Application Market
The animal feed and pet food segment represents a significant portion of the protein alternatives market, driven by the increasing demand for sustainable feed solutions and growing pet humanization trends. This segment is particularly important for livestock and aquaculture applications, where alternative proteins are being used to reduce dependence on traditional protein sources. The personal care and cosmetics segment, while smaller in market share, is gaining traction due to the rising demand for natural and plant-based ingredients in beauty and personal care products. Both segments are witnessing continuous innovation in product development and are benefiting from increasing consumer awareness about sustainable and ethical product choices.
Protein Alternatives Market Geography Segment Analysis
Protein Alternatives Market in North America
North America represents a significant protein alternatives market, driven by increasing health consciousness and growing demand for sustainable food options. The region benefits from well-established distribution networks, strong research and development capabilities, and increasing consumer awareness about the benefits of protein alternatives. The United States, Canada, and Mexico showcase varying levels of market maturity and consumer preferences, with each country contributing uniquely to the regional market dynamics through different consumption patterns and regulatory frameworks.

Protein Alternatives Market in United States
The United States dominates the North American protein alternatives market, holding approximately 82% market share in the region. The country's market is characterized by robust innovation in plant protein products, a strong presence of key manufacturers, and increasing consumer adoption of alternative proteins. The market benefits from advanced manufacturing capabilities, extensive retail distribution networks, and growing consumer awareness about health and environmental sustainability. The presence of major players like Cargill, ADM, and other innovative startups has created a competitive environment that drives product development and market expansion.
Protein Alternatives Market in Mexico
Mexico emerges as the fastest-growing market in North America, with a projected growth rate of approximately 5% during 2024-2029. The country's market is experiencing rapid evolution driven by changing consumer preferences and increasing health consciousness among the younger population. Mexican consumers are increasingly adopting flexitarian diets, creating opportunities for alternative protein market products. The market is seeing significant developments in retail distribution channels and increasing investments in local manufacturing capabilities, supported by growing awareness about sustainable food choices and the nutritional benefits of alternative proteins.
Protein Alternatives Market in Europe
Europe represents a mature alternative proteins industry, characterized by strong consumer awareness and established regulatory frameworks supporting sustainable food production. The region demonstrates diverse consumer preferences across different countries, with varying levels of adoption and market penetration. Germany, the United Kingdom, France, Italy, Spain, and Russia each contribute distinctively to the market landscape, influenced by local food cultures and sustainability initiatives.
Protein Alternatives Market in Germany
Germany leads the European protein alternatives market with approximately 13% market share in the region. The country's market is driven by strong consumer awareness about sustainability and the health benefits of plant protein. German consumers show high acceptance of alternative protein market products, supported by a well-developed retail infrastructure and a strong presence of both domestic and international manufacturers. The market benefits from significant research and development activities, particularly in innovative protein innovation solutions.
Protein Alternatives Market in Spain
Spain demonstrates the highest growth potential in the European region, with a projected growth rate of approximately 4% during 2024-2029. The Spanish market is experiencing rapid transformation driven by increasing consumer interest in plant-based diets and growing awareness about environmental sustainability. The country's food industry is actively developing new alternative protein market products, supported by government initiatives promoting sustainable food production. Spanish consumers are increasingly embracing alternative proteins, particularly in urban areas where health and environmental consciousness is high.
Protein Alternatives Market in Asia-Pacific
The Asia-Pacific region represents a dynamic and rapidly evolving protein alternatives market, characterized by diverse consumer preferences and varying levels of market maturity across different countries. The region encompasses major markets including China, Japan, India, and Australia, each with distinct consumer behaviors and regulatory environments. The market is driven by increasing urbanization, growing health consciousness, and rising disposable incomes.
Protein Alternatives Market in China
China emerges as the dominant force in the Asia-Pacific protein alternatives market. The country's market is characterized by rapid urbanization, increasing health consciousness, and growing environmental awareness among consumers. The Chinese market benefits from strong government support for alternative protein market growth, established manufacturing capabilities, and increasing investments in research and development. The market shows significant potential for innovation in plant protein and alternative protein market products.
Protein Alternatives Market in China - Growth Leader
China also leads the growth trajectory in the Asia-Pacific region. The market demonstrates strong expansion potential driven by increasing consumer awareness about the health benefits of alternative proteins and growing environmental consciousness. The country's vast population base, coupled with rising disposable incomes and changing dietary preferences, creates substantial opportunities for market growth. The market benefits from technological advancements in protein alternatives production and strong support from both government and private sectors.
Protein Alternatives Market in South America
The South American protein alternatives market shows promising development, with Brazil and Argentina as key contributors to regional growth. Brazil emerges as both the largest and fastest-growing market in the region, driven by increasing consumer awareness about health benefits and environmental sustainability. The market benefits from the region's rich agricultural resources and growing manufacturing capabilities. Consumer acceptance of meat alternatives market is gradually increasing, particularly in urban areas, supported by expanding retail distribution networks and increasing product availability.
Protein Alternatives Market in Middle East & Africa
The Middle East & Africa region presents an emerging protein alternatives market, with Saudi Arabia and South Africa as key markets. Saudi Arabia represents the largest market in the region, while South Africa shows promising growth potential. The regional market is characterized by increasing awareness about the health benefits of alternative proteins and growing environmental consciousness among consumers. The market benefits from government initiatives promoting food security and sustainability, coupled with increasing investments in food technology and manufacturing capabilities.
Protein Alternatives Industry Overview
Top Companies in Protein Alternatives Market
The protein alternatives market is led by established players like Cargill Inc., Archer Daniels Midland Company, Ingredion Inc., and Kerry Group, who have demonstrated a strong market presence through continuous innovation and strategic initiatives. Companies are actively expanding their production facilities globally to meet the rising demand for plant protein, particularly in emerging markets. Product innovation remains a key focus area, with manufacturers developing novel protein sources including pea protein, insect protein, and other plant-based alternatives to cater to evolving consumer preferences. Strategic partnerships and collaborations with technology providers, research institutions, and local players have become increasingly common to enhance manufacturing capabilities and distribution networks. Companies are also investing heavily in research and development to improve protein innovation, taste profiles, and application versatility while maintaining clean label requirements and sustainability standards.
Consolidated Market with Strong Global Players
The alternative proteins industry exhibits a relatively consolidated structure dominated by large multinational corporations with diverse product portfolios and extensive geographical presence. These major players leverage their established distribution networks, technical expertise, and financial resources to maintain their competitive positions while continuously expanding through organic and inorganic growth strategies. The market has witnessed significant merger and acquisition activities, with larger companies acquiring specialized alternative protein companies and technology startups to strengthen their product offerings and innovation capabilities.
The competitive landscape is characterized by high entry barriers due to substantial capital requirements, technical expertise needs, and stringent regulatory compliance standards. Regional players maintain their presence through specialized product offerings and strong local distribution networks, though they face increasing pressure from global players expanding into their territories. Companies are increasingly focusing on vertical integration strategies to ensure supply chain control and maintain quality standards, while also investing in sustainable sourcing practices to meet growing consumer demands for environmentally responsible products.
Innovation and Sustainability Drive Future Success
Success in the protein alternatives market increasingly depends on companies' ability to innovate while maintaining cost competitiveness and ensuring sustainable operations. Market leaders are investing in advanced processing technologies and automation to improve operational efficiency and product quality, while also focusing on developing novel protein sources and improved formulations. Companies need to build strong relationships with raw material suppliers and invest in backward integration to ensure consistent supply and quality control, while also maintaining flexibility to adapt to changing consumer preferences and regulatory requirements.
Future market success will require companies to develop comprehensive sustainability strategies encompassing environmental impact, ethical sourcing, and transparent supply chains. Emerging players can gain market share by focusing on specialized market segments or innovative protein sources, while established players need to maintain their competitive edge through continuous innovation and strategic acquisitions. The ability to navigate regulatory challenges, particularly regarding novel protein sources and health claims, will become increasingly important. Companies must also invest in consumer education and marketing to build trust and acceptance for alternative protein products, while maintaining competitive pricing strategies to encourage wider adoption. The focus on sustainable protein practices will be crucial for long-term growth in the alternative protein market.
Protein Alternatives Market Leaders
-
Cargill Incorporated
-
Archer Daniels Midland Company
-
Ingredion Incorporated
-
International Flavors & Fragrances, Inc.
-
Kerry Group plc
- *Disclaimer: Major Players sorted in no particular order

Protein Alternatives Market News
- April 2024: InnovaFeed, a producer of insect ingredients for high-quality animal feed, pet food, and plant nutrition, inaugurated its North American Insect Innovation Center (NAIIC) in Decatur, Illinois. This pilot plant is the first step of the company’s planned industrial expansion in North America. The company aims to scale up the production and commercialization of insect protein in the US.
- January 2024: Danish pet food and treat startup Globe Buddy introduced a super-premium dog food, Globe Buddy Brown, incorporating insect-derived protein. The insect protein used in Globe Buddy Brown is claimed to be sourced from black soldier fly larvae supplied by the Danish insect protein producer Enorm.
- April 2023: MiAlgae, a biotech company, launched its omega-3 product NaturAlgae, targeted at the fish feed and pet food sectors. NaturAlgae is a dry powder with a high concentration of DHA and other oils that can be supplemented into aquafeed and pet food formulations.
- February 2023: Kerry Group partnered with Caldic BV and Azelis Group to distribute Kerry products to selected customers across Europe. Caldic BV operates in South Europe, the UK, Ireland, and the Nordics, while Azelis operates in Germany, Switzerland, and Eastern Europe within the food, beverage, and meat sectors.
Protein Alternative Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
-
4.1 Market Drivers
- 4.1.1 Consumers Increasing Inclination Toward Plant-Based Diets Impacting the Market Positively
- 4.1.2 Innovations in Food Technologies Supporting the Growth of Alternative Proteins
-
4.2 Market Restraints
- 4.2.1 Higher Production Costs and Lower Production Quantity Limiting the Growth
-
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
-
5.1 By Source
- 5.1.1 Plant Protein
- 5.1.1.1 Soy Protein
- 5.1.1.2 Wheat Protein
- 5.1.1.3 Pea Protein
- 5.1.1.4 Other Plant Proteins
- 5.1.2 Mycoprotein
- 5.1.3 Algal protein
- 5.1.4 Insect Protein
-
5.2 By Application
- 5.2.1 Food and Beverage
- 5.2.1.1 Bakery
- 5.2.1.2 Confectionery
- 5.2.1.3 Plant-Based Dairy Products
- 5.2.1.4 Beverages
- 5.2.1.5 Other Food and Beverages
- 5.2.2 Dietary Supplements
- 5.2.3 Animal Feed and Pet Food
- 5.2.4 Personal Care and Cosmetics
-
5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
-
6.3 Company Profiles
- 6.3.1 The Archer Daniels Midland Company
- 6.3.2 Cargill Incorporated
- 6.3.3 Ingredion Incorporated
- 6.3.4 International Flavors & Fragrances Inc.
- 6.3.5 Kerry Group PLC
- 6.3.6 Glanbia PLC
- 6.3.7 Corbion NV
- 6.3.8 Royal Avebe UA
- 6.3.9 BÜHLER HOLDINGS AG
- 6.3.10 Roquette Freres
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Protein Alternatives Industry Segmentation
Protein alternatives are protein-rich ingredients sourced from plants, insects, fungi, or through tissue culture to replace conventional animal-based sources.
The global protein alternatives market is segmented by the source and includes plant protein, mycoprotein, algal protein, and insect protein. The plant protein section is further classified into soy protein, wheat protein, pea protein, and other plant proteins. Based on the application, the market is segmented into food and beverage, dietary supplements, animal feed, pet food, personal care, and cosmetics. The food and beverage segment is sub-segmented into the bakery, confectionery, plant-based dairy products, beverages, and other food and beverages. The report further analyses the global market scenario, including a detailed analysis of North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts were made on the basis of value (USD).
By Source | Plant Protein | Soy Protein | |
Wheat Protein | |||
Pea Protein | |||
Other Plant Proteins | |||
Mycoprotein | |||
Algal protein | |||
Insect Protein | |||
By Application | Food and Beverage | Bakery | |
Confectionery | |||
Plant-Based Dairy Products | |||
Beverages | |||
Other Food and Beverages | |||
Dietary Supplements | |||
Animal Feed and Pet Food | |||
Personal Care and Cosmetics | |||
Geography | North America | United States | |
Canada | |||
Mexico | |||
Rest of North America | |||
Europe | Spain | ||
United Kingdom | |||
Germany | |||
France | |||
Italy | |||
Russia | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
Australia | |||
Rest of Asia-Pacific | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Middle East and Africa | South Africa | ||
Saudi Arabia | |||
Rest of Middle East and Africa |
Protein Alternative Market Research FAQs
How big is the Protein Alternatives Market?
The Protein Alternatives Market size is expected to reach USD 23.49 billion in 2025 and grow at a CAGR of 7.92% to reach USD 34.39 billion by 2030.
What is the current Protein Alternatives Market size?
In 2025, the Protein Alternatives Market size is expected to reach USD 23.49 billion.
Who are the key players in Protein Alternatives Market?
Cargill Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, International Flavors & Fragrances, Inc. and Kerry Group plc are the major companies operating in the Protein Alternatives Market.
Which is the fastest growing region in Protein Alternatives Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Protein Alternatives Market?
In 2025, the North America accounts for the largest market share in Protein Alternatives Market.
What years does this Protein Alternatives Market cover, and what was the market size in 2024?
In 2024, the Protein Alternatives Market size was estimated at USD 21.63 billion. The report covers the Protein Alternatives Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Protein Alternatives Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Protein Alternatives Market Research
Mordor Intelligence provides a comprehensive analysis of the rapidly evolving protein alternatives industry. We leverage our extensive expertise in alternative protein market research to deliver insights. Our latest report examines key segments, including plant protein, cultivated meat, and mycoprotein. It also explores emerging technologies such as cellular agriculture and precision fermentation protein. The analysis covers revolutionary developments in sustainable protein solutions, ranging from insect protein to microbial protein. This provides stakeholders with crucial insights into protein innovation trends and market dynamics.
Our detailed report, available as an easy-to-download PDF, offers stakeholders actionable intelligence on alternative protein companies and their strategic initiatives. The research encompasses meat alternatives, meat substitute products, and breakthrough technologies in fermented protein and cultured meat production. With in-depth coverage of the alternative protein industry forecast, market size, and growth trajectories, the report enables businesses to navigate the expanding landscape of novel protein solutions and future protein developments. Stakeholders gain valuable insights into clean meat advancement, synthetic protein evolution, and emerging opportunities across the protein alternatives market.