Mattress Market Analysis by Mordor Intelligence
The global mattress market is worth USD 53.82 billion in 2025 and is forecast to climb to USD 74.43 billion by 2030, reflecting a 6.70% CAGR. Consumers now treat sleep as a wellness pillar, a shift supported by research that links quality rest to stronger immunity and sharper cognition. Artificial intelligence, IoT sensors, and advanced foams allow manufacturers to sell beds that adjust firmness, temperature, and pressure in real time, pushing average selling prices higher. North America demand gains are slowing because ownership rates are already high[1]Reuters Staff, “Asia Home-Furnishing Demand Rises,” reuters.com . Asia-Pacific is expanding fastest through 2030, driven by urbanization and middle-class income growth that supports premium mattress purchases.
Key Report Takeaways
- By mattress type, innerspring captured 40% of 2024 revenue, whereas latex options are poised for 7.1% CAGR through 2030.
- By size, queen beds held 46% of the mattress market share in 2024; king beds are predicted to grow at 7.6% CAGR to 2030.
- By end user, residential accounted for 68% of the mattress market size in 2024, , and is advancing at 6.3% CAGR through 2030.
- By distribution channel, retail stores represented 62% of 2024 sales, while online platforms are increasing at 7.8% CAGR through 2030.
- By geography, North America controlled 32% of 2024 revenue; Asia-Pacific is tracking a 7.4% CAGR to 2030.
Global Mattress Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Sleep-health awareness and premiumization | +1.8% | North America and Europe | Medium term (2-4 years) |
Direct-to-consumer e-commerce expansion | +1.5% | Global; North America leads, Asia-Pacific rising | Short term (≤2 years) |
Hospitality and real-estate pipeline growth | +1.2% | Asia-Pacific core; Middle East and Latin America follow | Long term (≥4 years) |
Rapid material innovation in cooling and foams | +1.0% | North America and the EU lead; Asia-Pacific supplies | Medium term (2-4 years) |
Circular-economy incentives for natural materials | +0.8% | EU leads; North America follows | Long term (≥4 years) |
Source: Mordor Intelligence
Sleep-Health Awareness and Premiumization
Smart beds priced between USD 2,000 and USD 5,000 now outsell many mid-range models because shoppers view the purchase as a health investment [2]Sleep Foundation Editors, “Smart Mattress Pricing Trends,” sleepfoundation.org. Wakefit in India unveiled the Regul8 mattress that uses AI to adjust temperature to user preference. DeRUCCI’s T11 Pro adds health-metric alerts to reinforce prevention messaging. Saatva’s sponsorship of Team USA ties high-end sleep products to athletic performance. Such branding elevates consumer willingness to upgrade before the traditional replacement cycle ends.
Direct-to-Consumer E-commerce Expansion
Online channels are rising at 7.8% CAGR, overtaking store traffic because buyers are comfortable ordering without a showroom trial. Casper’s 2024 sale to Carpenter moved a digital brand into a larger manufacturing ecosystem that can spread fixed costs. Amazon dominates web sales in the United States, pushing competing retailers to accelerate click-and-collect programs. Customer-data feedback loops also help refine product lines quickly, although higher digital advertising costs are squeezing margins.
Hospitality and Real-Estate Pipeline Growth
Hotel investors plan to raise capital spending in 2025, and much of that will refresh guest-room bedding. Asia-Pacific occupancy gains underpin multi-year supply contracts for mattress vendors. Accor opened landmark sites, including Raffles Jaipur in 2024, signaling robust room additions. Saatva created a Murphy-bed mattress for boutique hotels that need premium comfort in small footprints. Sleep tourism packages that bundle tracked sleep data with luxury amenities further lift commercial demand.
Rapid Material Innovation in Cooling and Foams
Phase-change foams keep surface temperatures near 30-32°C and store up to 35 times more heat than legacy viscoelastic materials. GhostBed’s Venus Williams line uses recycled plastic fibers to merge sustainability with thermoregulation. Dow and GoodBed partnered to craft standards that measure airflow, durability, and temperature for every foam layer [3]Dow Chemical Company, “Dow and GoodBed Establish Testing,” corporate.dow.com. IoT-ready fabrics such as ANSSil’s polyester mesh allow millions of contact points that feed biometric data to cloud dashboards.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Raw-material price volatility (petro-foams, steel coils, latex) | −1.2% | Global, with acute impact in manufacturing hubs | Short term (≤2 years) |
Mattress ownership saturation in mature markets | −0.8% | North America & Western Europe | Medium term (2-4 years) |
Extended-Producer-Responsibility laws raise disposal costs | −0.6% | EU regulatory leadership; California pioneering in the US | Medium term (2-4 years) |
Supply shortfall of certified bio-latex and natural fibers | −0.4% | Global, with supply concentration in Southeast Asia | Long term (≥4 years) |
Source: Mordor Intelligence
Raw-Material Price Volatility
Polyurethane hinges on petroleum prices, so oil swings quickly change foam costs. Mexico has become the fourth-largest PU consumer, tightening supply chains. Steel-coil tariffs rise innerspring quotes week by week, challenging price stability for large retail contracts.
Ownership Saturation in Mature Markets
United States unit shipments dropped to 25 million in 2023, the lowest since 2015, as owners extend replacement periods beyond one decade. Sleep Number revenue fell 16% in Q1 2025, while Purple reported an 11.6% decline in late-2024 results. Premium beds last longer, so households wait more years to upgrade, dampening incremental volume growth.
Segment Analysis
By Mattress Type: Innerspring Dominance Faces Innovation Pressure
Innerspring beds held 40% of 2024 revenue, anchoring the mattress market with broad price coverage and established retail placement. Latex models are rising at 7.1% CAGR as eco-labels and hypoallergenic messaging resonate with wellness shoppers. Memory-foam units keep a meaningful share, while hybrid constructions blend coils and foams to solve heat and motion challenges. Sleep Number disrupted smart-bed pricing by shipping the C1 at USD 599, widening access to connected sleep tools, theverge.com. Gel-cooled mattresses benefit from phase-change inserts that lower surface temperature without active power sources. The “other” category now includes extra-large Alaska options preferred by tall couples.
Hybrid engineering drives cross-segment gains. Brands are layering graphite-infused foams atop pocketed coils to balance support with cooling. Manufacturers that secure certified organic latex command premium margins and comply early with circular-economy mandates. As IoT frameworks mature, firmware updates will roll out to support health-alert algorithms, reinforcing brand lock-in.
Note: Segment shares of all individual segments available upon report purchase
By Size: Queen-Size Leadership with King-Size Acceleration
Queen beds captured 46% of the 2024 mattress market share, offering the best ratio of sleep space to room footprint. King units exhibit the highest 7.6% CAGR because couples equate larger surfaces with better rest quality. Singles and doubles retain roles in student housing, guest rooms, and tight apartments. Custom oversized pieces, from Alberta to Alaska dimensions, carve a niche among luxury buyers.
Millennial and Gen Z homeowners furnish master suites with bigger frames, reflecting larger new-home blueprints. Hotels report higher guest-satisfaction scores when rooms include king bedding, encouraging property operators to upgrade. Home-goods chains now bundle adjustable bases with king and California king sets, making delivery and installation painless and boosting ticket size.
By End User: Residential Dominance with Commercial Acceleration
Households generated 68% of 2024 sales and are forecast to grow 6.3% annually through 2030. Consumers are spending on home offices and also upgrading bedrooms for holistic wellness. Commercial procurement gains momentum as hotels, elder-care centers, and corporate wellness rooms prioritize sleep quality to elevate Net Promoter Scores. Facility managers demand durability tests and antimicrobial fabrics that survive frequent sanitizing.
Co-living complexes sign multiyear buy-back contracts to rotate mattresses before wear compromises tenant ratings. Hospitals seek pressure-relief surfaces compliant with infection-control rules, opening a stable niche for high-density foam suppliers. Mattress makers tailor commercial lines with zip covers and modular cores that ease refurbishment, reducing waste and costs.
By Distribution Channel: Retail Channels Lead with Online Surge
Physical stores maintained 62% of 2024 sales, though their share is slipping. Online platforms in the mattress market grow 7.8% per year because 53% of shoppers no longer insist on an in-store trial. Amazon’s algorithmic merchandising recommends models by firmness and price, speeding repeat purchases. Traditional chains respond by adding pressure-mapping kiosks and next-day delivery to cut decision friction.
Direct-to-consumer pioneers leverage insights from returns to fine-tune SKUs faster than legacy firms. Specialty boutiques differentiate through service, fitting adjustable bases, and removing old bedding during a single visit. Big-box retailers discount private-label lines to defend foot traffic, but the overall channel mix keeps tilting toward e-commerce.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
North America commands the largest slice of the mattress market and enjoys diverse channel penetration. Yet saturation pushes players to premiumize or expand abroad. The United States hosts intense consolidation along with a pivot to tech-rich beds that promise health insights. Canada shows stable demand, helped by immigration-driven household formation. Mexico supplies coils and foams at competitive costs, reinforcing continental sourcing.
Asia-Pacific leads in volume growth. India’s IPO wave among bedding brands funds store rollouts into second-tier cities. Chinese factories adopt Six Sigma quality protocols and acquire eco labels to satisfy European and Australian buyers. Japan and South Korea sustain niche demand for anti-allergy latex and robotic adjustable bases. Southeast Asia houses a burgeoning middle class that shops online first, encouraging cross-border e-commerce deliveries.
Europe marries regulation with innovation. The ESPR forces design for recyclability, pushing companies to develop glue-free laminated cores that separate easily. Scandinavian producers offer modular toppers to extend product life, reducing waste. Southern Europe sees tourist-driven refurbishment cycles, while the United Kingdom readies for 2% annual furniture growth aided by consumer preference for sustainable goods. The Gulf Cooperation Council funnels oil revenues into luxury hotels, all specifying branded sleep programs that highlight premium mattresses.

Competitive Landscape
The mattress market is highly fragmented. Somnigroup set a new scale benchmark with manufacturing and more than 2,300 retail showrooms under one umbrella. Sealy, Serta, and Tempur-Pedic each hover near mid-teens share, while around 200 boxed-bed entrants fragment the economy tier. Technology becomes a key knob for differentiation. The HEKA AI mattress adapts hardness through real-time sensor feedback, winning a 2025 medical-device award. Dow and GoodBed craft science-based standards, creating reference metrics that early adopters can cite in advertising. Extended Producer Responsibility rules may widen the moat for large suppliers that can underwrite collection networks.
Omnichannel strategies dominate. Nectar sells through its site and large retailers to reach shoppers who want financing and in-store pickup. Purple secured an expanded term loan to fund pressure-relief R&D after pandemic supply shocks. Serta Simmons refreshed Beautyrest to span the budget through luxury, ensuring shelf coverage at every price point. Market entrants without scale pivot toward niche materials such as camel-hair padding or bio-based foams to avoid direct price wars.
Mattress Industry Leaders
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Tempur Sealy International Inc.
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Serta Simmons Bedding LLC
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Sleep Number Corporation
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Casper Sleep Inc.
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Purple Innovation Inc.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- May 2025: Saatva became the Official Mattress and Restorative Sleep Provider for Team USA and the LA28 Olympic Games.
- March 2025: Saatva debuted a luxury Murphy-bed model aimed at boutique hotels and urban lofts.
- February 2025: Tempur Sealy closed its USD 5 billion purchase of Mattress Firm and rebranded as Somnigroup International.
- October 2024: In a strategic move, Dow has partnered with GoodBed to establish a pioneering benchmark laboratory testing program tailored for the mattress industry.
Global Mattress Market Report Scope
The scope of the market includes innerspring mattresses, memory foam mattresses, latex mattresses, airbed mattresses, other product yypes. By end user market is classified into household and commerical. On the basis of distribution channel market is further segmented into offline retail and online retail.
By Mattress Type | Innerspring Mattresses | ||
Foam Mattresses (including memory foam) | |||
Latex Mattresses | |||
Hybrid Mattresses | |||
Gel Mattresses | |||
Other Mattresses | |||
By Size | Single-size | ||
Double-size | |||
Queen-size | |||
King-size | |||
Other Sizes | |||
By End User | Residential | ||
Commercial | |||
By Distribution Channel | B2B/Directly from the Manufacturers | ||
B2C/Retail Channels | Specialty Bedding and Mattress Stores | ||
Multi-brand Stores/Home Centers | |||
Online | |||
By Geography | North America | Canada | |
United States | |||
Mexico | |||
South America | Brazil | ||
Peru | |||
Chile | |||
Argentina | |||
Rest of South America | |||
Europe | United Kingdom | ||
Germany | |||
France | |||
Spain | |||
Italy | |||
BENELUX (Belgium, Netherlands, and Luxembourg) | |||
NORDICS (Denmark, Finland, Iceland, Norway, and Sweden) | |||
Rest of Europe | |||
Asia-Pacific | India | ||
China | |||
Japan | |||
Australia | |||
South Korea | |||
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines) | |||
Rest of Asia Pacific | |||
Middle East And Africa | United Arab of Emirates | ||
Saudi Arabia | |||
South Africa | |||
Nigeria | |||
Rest of Middle East And Africa |
Innerspring Mattresses |
Foam Mattresses (including memory foam) |
Latex Mattresses |
Hybrid Mattresses |
Gel Mattresses |
Other Mattresses |
Single-size |
Double-size |
Queen-size |
King-size |
Other Sizes |
Residential |
Commercial |
B2B/Directly from the Manufacturers | |
B2C/Retail Channels | Specialty Bedding and Mattress Stores |
Multi-brand Stores/Home Centers | |
Online |
North America | Canada |
United States | |
Mexico | |
South America | Brazil |
Peru | |
Chile | |
Argentina | |
Rest of South America | |
Europe | United Kingdom |
Germany | |
France | |
Spain | |
Italy | |
BENELUX (Belgium, Netherlands, and Luxembourg) | |
NORDICS (Denmark, Finland, Iceland, Norway, and Sweden) | |
Rest of Europe | |
Asia-Pacific | India |
China | |
Japan | |
Australia | |
South Korea | |
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines) | |
Rest of Asia Pacific | |
Middle East And Africa | United Arab of Emirates |
Saudi Arabia | |
South Africa | |
Nigeria | |
Rest of Middle East And Africa |
Key Questions Answered in the Report
What is the projected value of the mattress market by 2030?
It is expected to reach USD 74.43 billion.
Which region will expand fastest over the forecast?
Asia-Pacific, with a 7.4% CAGR driven by rising urban incomes.
What mattress type is growing quickest?
Latex models, expanding at 7.1% CAGR due to sustainability appeal.
How big is the online channel in mattress sales?
E-commerce posts a 7.8% CAGR and already accounts for a meaningful slice of revenue because most buyers skip showroom trials.
Why are raw-material costs a concern for manufacturers?
Foam, steel, and latex prices fluctuate with oil supply, tariffs, and rubber-export concentration, squeezing profit margins.
How will new recycling laws affect producers?
EU and California rules force manufacturers to fund take-back programs and design beds for easier material recovery, favoring firms with established circular practices.