Bleisure Travel Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Bleisure Travel Market Report is Segmented by Tour Type (Independent and Group), by Trip Type (Domestic and International), and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers Market Size and Forecasts for the Bleisure Travel Market in Value (USD) for all the Above Segments.

Bleisure Travel Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Bleisure Travel Market Size

Bleisure Travel Market Summary
Study Period 2020 - 2030
Market Size (2025) USD 611.72 Billion
Market Size (2030) USD 963.88 Billion
CAGR (2025 - 2030) 9.52 %
Fastest Growing Market North America
Largest Market Europe
Market Concentration Medium

Major Players

Bleisure Travel Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Bleisure Travel Market with other markets in Hospitality and Tourism Industry

Travel and Tourism

Hospitality

Bleisure Travel Market Analysis

The Bleisure Travel Market size is estimated at USD 611.72 billion in 2025, and is expected to reach USD 963.88 billion by 2030, at a CAGR of 9.52% during the forecast period (2025-2030).

The rise in popularity of leisure travel can be attributed to its ability to enhance business travel by including leisure activities, rendering the trip far more enjoyable and satisfying. It provides the chance to balance professional obligations with the chance to explore new places, cultures, and attractions. Due to this trend, travel agencies, lodging providers, and airlines are now compelled to provide customized packages, services, and facilities that meet the needs of both leisure as well as business travelers.

Since many businesses implemented remote work policies during the pandemic, the lines between work and personal time have become blurred. Some business travelers are turning their trips into vacations because of the flexibility that remote work arrangements provide. Business travelers intend to extend their business visits beyond the epidemic period to enhance their work-life equilibrium. This is anticipated to increase demand for leisure travel in the upcoming years, providing service providers with a chance to broaden their service offerings and increase their reach internationally.

Bleisure Travel Industry Overview

The bleisure travel market is moderately fragmented. A growing number of players are concentrating on creating specialized products and experiences for leisure travelers. To draw in and hold on to bleisure travelers, companies have initiated marketing, customer service, and technological investments. Some of the notable players in the market include Airbnb Inc., American Express Travel, Expedia Inc., BCD Travel, and Carlson Wagonlit Travel.

Bleisure Travel Market Leaders

  1. Airbnb Inc.

  2. American Express Travel

  3. Expedia Inc.

  4. BCD Travel

  5. Carlson Wagonlit Travel

  6. *Disclaimer: Major Players sorted in no particular order
Bleisure Travel Market Concentration
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Bleisure Travel Market News

  • In December 2023, Expedia Group launched a few new and extended travel partnerships around Europe. New partnerships include Ryanair, Icelandair, Iberia Airlines, and Deutsche Hospitality.
  • In December 2023, BCD Travel partnered with Colourful Earth and the Global Sustainable Tourism Council (GSTC). The partners will jointly introduce the "Sustainable Business Travel Strategy Guide" and a range of training courses targeted at corporate clients, their travel managers, and sustainability experts.

Bleisure Travel Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS AND INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rise in Demand for Work-Life Balance
    • 4.2.2 Cost Savings for Both Travelers and Employers
  • 4.3 Market Restraints
    • 4.3.1 Stringent Company Policies
    • 4.3.2 Suitability of Business Travel Destinations
  • 4.4 Market Opportunities
    • 4.4.1 Partnerships Between Travel Service Providers and Corporation
    • 4.4.2 Launch of Specialized Packages by Travel Agencies
  • 4.5 Value Chain Analysis
  • 4.6 Industry Attractiveness: Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Insights into Technological Advancements in the Industry
  • 4.8 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Tour Type
    • 5.1.1 Independent
    • 5.1.2 Group
  • 5.2 By Trip Type
    • 5.2.1 Domestic
    • 5.2.2 International
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 Germany
    • 5.3.2.3 France
    • 5.3.2.4 Russia
    • 5.3.2.5 Italy
    • 5.3.2.6 Spain
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 India
    • 5.3.3.2 China
    • 5.3.3.3 Japan
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 United Arab Emirates
    • 5.3.5.2 South Africa
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Airbnb Inc.
    • 6.2.2 American Express Travel
    • 6.2.3 Expedia Inc.
    • 6.2.4 BCD Travel
    • 6.2.5 Carlson Wagonlit Travel
    • 6.2.6 Flight Centre Travel Group
    • 6.2.7 The Priceline Group
    • 6.2.8 Fareportal Inc. (Traveling Inc.)
    • 6.2.9 Wexas Travel
    • 6.2.10 Travel Leaders*
  • *List Not Exhaustive

7. FUTURE MARKET TRENDS

8. DISCLAIMER AND ABOUT US

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Bleisure Travel Industry Segmentation

Bleisure travel combines travel for work and recreation. Bleisure travel typically refers to business travel that includes an extended leisure stay. The bleisure travel market is segmented by tour type, trip type, and geography. By tour type, the market is segmented into independent and group. By trip type, the market is segmented into domestic and international. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers market size and forecasts for the bleisure travel market in value (USD) for all the above segments.

By Tour Type Independent
Group
By Trip Type Domestic
International
By Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific India
China
Japan
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Rest of Middle East and Africa
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Bleisure Travel Market Research FAQs

How big is the Bleisure Travel Market?

The Bleisure Travel Market size is expected to reach USD 611.72 billion in 2025 and grow at a CAGR of 9.52% to reach USD 963.88 billion by 2030.

What is the current Bleisure Travel Market size?

In 2025, the Bleisure Travel Market size is expected to reach USD 611.72 billion.

Who are the key players in Bleisure Travel Market?

Airbnb Inc., American Express Travel, Expedia Inc., BCD Travel and Carlson Wagonlit Travel are the major companies operating in the Bleisure Travel Market.

Which is the fastest growing region in Bleisure Travel Market?

North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Bleisure Travel Market?

In 2025, the Europe accounts for the largest market share in Bleisure Travel Market.

What years does this Bleisure Travel Market cover, and what was the market size in 2024?

In 2024, the Bleisure Travel Market size was estimated at USD 553.48 billion. The report covers the Bleisure Travel Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Bleisure Travel Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Bleisure Travel Industry Report

Statistics for the 2025 Bleisure Travel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Bleisure Travel analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.