India Online Travel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

India's Online Travel Market Report is Segmented by Service Type (transportation, Travel Accommodation, Vacation Packages, and Others), by Booking Type (online Travel Agencies, Direct Travel Suppliers), by Platform (desktop, Mobile) and by Tour Type (Independent Traveller, Tour Group, Package Traveller). the Market Size and Forecasts for the India Online Travel Market are Provided in Terms of Value (USD) for all the Above Segments.

India Online Travel Market Size

India Online Travel Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 17.24 Billion
Market Size (2029) USD 28.40 Billion
CAGR (2024 - 2029) 10.50 %
Market Concentration High

Major Players

India Online Travel Market

*Disclaimer: Major Players sorted in no particular order


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India Online Travel Market Analysis

The India Online Travel Market size is estimated at USD 17.24 billion in 2024, and is expected to reach USD 28.40 billion by 2029, growing at a CAGR of 10.5% during the forecast period (2024-2029).

India's online travel industry was hit hard by COVID-19. However, long-term growth fundamentals were intact. The pandemic was a major challenge, but it was also an acquisition opportunity for stronger players as the industry consolidated. Domestic tourism, on the other hand, is expected to pick up faster, with plenty of pent-up demand to support a relatively quick recovery. Indian travel firms have reportedly seen a 25%-30% increase in bookings, both for air travel and accommodations, for the Christmas and New Year holidays.

Mobile apps have become a significant channel for travel bookings. Many of the leading travel companies in India have developed user-friendly mobile apps, allowing travelers to book tickets and accommodations on the go.

The online travel industry in India is highly competitive and features several prominent players, including MakeMyTrip, Yatra, Cleartrip, Goibibo, and, among others. These companies offer a variety of services, including flight and hotel bookings, holiday packages, car rentals, and more.

India Online Travel Market Trends

Growth of the Tourism Industry in India is Driving the Market

The travel and tourism industry in India was the seventh-largest contributor to the country's GDP according to a new report by the World Travel and Tourism Council (WTTC). India's economic growth has been among the highest in the world in the past decade. Positive developments on the economic front should contribute to propelling the country's tourism industry as an increasing number of Indians with rising disposable incomes make a greater number of domestic and international trips.

Players looking to capitalize on growing inbound and outbound international trips from India include MakeMyTrip, which announced its plans to expand into the UAE, and EaseMyTrip, which is expanding its international footprint, particularly in international cities where Indians travel the most. With an expanded international presence, EaseMyTrip expects to provide better service to their customers as well as better rates on local hotels and restaurants that are reluctant to work with companies outside their home countries.

India Online Travel Market : Number Of Domestic Tourist Visits, By Leading State, India, 2021

Increasing trend of YOLO and desire for education in international universities will boost the market.

Since March 2020, all of us have faced several losses and challenges. The COVID-19 epidemic left the entire world in a state of lockdown, affecting businesses and households in general. As the world looked forward to a new dawn in 2021, the effects looked slightly different than last time.

According to Ministry of External Affairs (MMEA) data, a significant drop in scholars studying overseas has been observed. Around 2.6 lakh scholars went abroad in 2020, compared to 5.9 lakh scholars in 2019. In 2021 (until February 28, 2021), an estimated 7,699 Indians studied abroad. According to another report, as the number of Indian scholars completing advanced education abroad increases year after year, their overseas spending is expected to increase from USD 28 billion to USD 80 billion by 2024.

India Online Travel Market : Number of Indian Students Studying Abroad, in 1000s, 2019-2022

India Online Travel Industry Overview

The report covers major international players operating in the Indian online travel market. In terms of market share, a few of the major players currently dominate the market. However, with technological advancement and product innovation, midsize to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

India Online Travel Market Leaders



  3. MakeMyTrip

  4. Yatra

  5. Expedia

*Disclaimer: Major Players sorted in no particular order,, MakeMyTrip, Yatra, Expedia
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India Online Travel Market News

  • August 2023: Skyscanner launched its Hindi language experience across all its products and services to penetrate deeper into the Indian market. Skyscanner acts as a one-stop solution for travelers looking to compare ticket fares, hotel tariffs, and intra-city commutes by curating data from its partner Online Travel Agent (OTA) sites.
  • August 2023: MakeMyTrip long with the Ministry of tourism has launched a unique Travellers' Map of India that showcases 600 plus destinations beyond the popular travel spots in the country.

India's Online Travel Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 Service Type

      1. 5.1.1 Transportation

      2. 5.1.2 Travel Accommodation

      3. 5.1.3 Vacation Packages

      4. 5.1.4 Other Service Types

    2. 5.2 Booking Type

      1. 5.2.1 Online Travel Agencies

      2. 5.2.2 Direct Travel Suppliers

    3. 5.3 Platform

      1. 5.3.1 Desktop

      2. 5.3.2 Mobile

    4. 5.4 By Tour Type

      1. 5.4.1 Independent Traveller

      2. 5.4.2 Tour Group

      3. 5.4.3 Package Traveller


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1

      2. 6.2.2

      3. 6.2.3 MakeMyTrip

      4. 6.2.4 Yatra

      5. 6.2.5 Cleartrip

      6. 6.2.6 EaseMyTrip

      7. 6.2.7 Expedia

      8. 6.2.8 Thomas Cook Ltd.

      9. 6.2.9 Cox & Kings Ltd.

      10. 6.2.10 Oyo Rooms

      11. 6.2.11 ixigo

    3. *List Not Exhaustive


**Subject to Availability
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India Online Travel Industry Segmentation

The online travel market consists of sales of travel services through online channels. Online travel agents or agencies are individuals or companies with websites allowing consumers to book travel-related services via the Internet. A complete background analysis of the market, including the analysis of market size and forecast, market shares, industry trends, growth drivers, and vendors, is provided. Additionally, the report features qualitative and quantitative assessments by analyzing the data gathered from industry analysts and market participants across key points in the industry's value chain.

India's Online Travel Market Report is segmented by service type (transportation, travel accommodation, vacation packages, and others), by booking type (online travel agencies, direct travel suppliers), by platform (desktop, mobile) and By Tour Type (Independent Traveller, Tour Group, Package Traveller). The market size and forecasts for the India Online Travel Market are provided in terms of value (USD) for all the above segments.

Service Type
Travel Accommodation
Vacation Packages
Other Service Types
Booking Type
Online Travel Agencies
Direct Travel Suppliers
By Tour Type
Independent Traveller
Tour Group
Package Traveller
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India's Online Travel Market Research FAQs

The India Online Travel Market size is expected to reach USD 17.24 billion in 2024 and grow at a CAGR of 10.5% to reach USD 28.40 billion by 2029.

In 2024, the India Online Travel Market size is expected to reach USD 17.24 billion.,, MakeMyTrip, Yatra and Expedia are the major companies operating in the India Online Travel Market.

In 2023, the India Online Travel Market size was estimated at USD 15.60 billion. The report covers the India Online Travel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Online Travel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

India's Online Travel Industry Report

Statistics for the 2024 India Online Travel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Online Travel analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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India Online Travel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)