North America Online Travel Market Size

Report on Industry Size & Market Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers North America Online Travel Agency Industry Analysis and It is Segmented by Service Type (accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), Mode of Booking (direct Booking and Travel Agents), Booking Platform (desktop and Mobile/Tablet), and Geography (the United States, and Canada). The Market Size and Forecasts for the Online Travel Market in North America in Value (USD) for all the Above Segments.

North America Online Travel Market Size

Online Travel Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 235 Billion
Market Size (2029) USD 375.04 Billion
CAGR (2024 - 2029) 9.80 %

Major Players

Online Travel Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Online Travel Market Analysis

The Online Travel Market size is estimated at USD 235 billion in 2024, and is expected to reach USD 375.04 billion by 2029, growing at a CAGR of 9.80% during the forecast period (2024-2029).

The North American online travel market has showcased its strength by generating significant revenue this year and is poised to maintain a robust trajectory in the forecast period. A key driver behind the market's impressive performance is the flourishing hospitality industry, which has led to an increase in transactions. In the United States, the market benefits from a growing influx of international leisure travellers and a simultaneous rise in domestic business travel, resulting in a thriving online travel landscape. Similarly, Canada also experiences a dynamic online travel market driven by millennial preferences and an increasing number of international travellers, reflecting the region's diversity. The Canadian market distinguishes itself with a mix of globally recognized brands and their collaborative operating partners.

Recent market drivers and opportunities further underscore the growth potential of the North American online travel market. Technological advancements, offering personalized travel experiences, and the evolving trend towards sustainable and experiential tourism are key factors propelling the market forward. These drivers create avenues for expansion, ensuring the market stays attuned to changing consumer demands and preferences, contributing to its sustained growth and competitiveness.

North America Online Travel Market Trends

The Expanding Tourism Industry in the United States is Helping the Market in Recording More Transactions

The tourism sector is on a growth path in the United States, owing to the country's rising number of tourist arrivals. Chinese tourists account for the highest spenders among the other tourists and are growing in recent years, and for luxury hotel companies, the Chinese are the second-largest source. For instance, Four Seasons Hotels and Resorts stated that China is its second-largest source market. Revenue from Chinese travelers increased steadily for Four Seasons, with double-digit growth in revenue in recent years, and thus the total number of transactions. People traveling to the United States for business purposes, health, and wellness purposes are also on the rise, and leisure travel to the country is helping the online travel market record a growing number of transactions.

Online Travel Market: Visitors to the United States, In Million, 2019-2022

High Internet Penetration in the Region is Helping the Market in High Revenue Generation

North America is one of the regions with the highest internet penetration rates globally. This high penetration rate is one of the major driving factors for users to participate in online travel booking. The recent trends revealed that the desktop is a dominant mode of accessing and booking online travel agencies. As per recent publications in North America, more than 75% of travelers are booking tickets online through their desktops. The mobile penetration rates show the shift towards this platform. It is still significantly lesser compared to desktop usage. However, the use of mobile phones, especially with the launches of mobile applications by travel booking agencies, is expected to drive the market with more mobile bookings during the forecast period in the region.

Online Travel Market: Revenue Generated by the Type of Booking Platform, in Percentage (%), in 2022

North America Online Travel Industry Overview

The Online Travel Market in North America is expected to be competitive with major players like Airbnb, Expedia, and, among others. The market is expected to be moderately consolidated. Yet, due to the strong market activity, like the entrance of new players from the global market and the rise of startups within the region, the market is foreseen to be volatile.

North America Online Travel Market Leaders

  1. Airbnb

  2. Expedia

  3. Booking Holdings

  4. TripAdvisor

  5. eDreams

*Disclaimer: Major Players sorted in no particular order

Online Travel Market Concentration
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North America Online Travel Market News

  • In November 2023, Airbnb has acquired a startup called Gameplanner.AI in a deal valued at USD 200 million. Some of Airbnb's AI initiatives will be accelerated by Gameplanner.AI.
  • In July 2023, Tripadvisor has partnered with OpenAI on travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveller reviews.

North America Online Travel Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Market




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitutes

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technological Trends Influencing the Market

    7. 4.7 Impact of COVID-19 on the Market


    1. 5.1 By Service Type

      1. 5.1.1 Accommodation Booking

      2. 5.1.2 Travel Tickets Booking

      3. 5.1.3 Holiday Package Booking

      4. 5.1.4 Other Services

    2. 5.2 By Mode of Booking

      1. 5.2.1 Direct Booking

      2. 5.2.2 Travel Agents

    3. 5.3 By Booking Platform

      1. 5.3.1 Desktop

      2. 5.3.2 Mobile/Tablet

    4. 5.4 By Geography

      1. 5.4.1 United States

      2. 5.4.2 Canada


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Airbnb

      2. 6.2.2 Expedia

      3. 6.2.3 Travelzoo

      4. 6.2.4 TripAdvisor

      5. 6.2.5 Booking Holdings

      6. 6.2.6 eDreams

      7. 6.2.7 American Express Global Business Travel

      8. 6.2.8 Travel Leaders Group

      9. 6.2.9 JTB Americas Group

      10. 6.2.10 Travel and Transport Inc*

    3. *List Not Exhaustive


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North America Online Travel Industry Segmentation

"The online travel agent market consists of sales of travel services through online channels. Online travel agents or agencies are individuals or companies with websites allowing consumers to book travel-related services via the Internet. The report covers a complete background analysis of the Online Travel Market in North America. It includes an assessment of the emerging trends by segment, significant changes in market dynamics, and a market overview.

 The Online Travel Market in North America is segmented by service type, mode of booking, booking platform, and geography. By service type, the market is sub-segmented into accommodation booking, travel ticket booking, holiday package booking, and other services. By mode of booking, the market is sub-segmented into direct booking and travel agents. By booking platform, the market is sub-segmented into desktop and mobile/tablet. By geography, the market is sub-segmented into the United States and Canada. The report offers market size and forecasts for the online travel market in North America in value (USD) for all the above segments."

By Service Type
Accommodation Booking
Travel Tickets Booking
Holiday Package Booking
Other Services
By Mode of Booking
Direct Booking
Travel Agents
By Booking Platform
By Geography
United States
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North America Online Travel Market Research FAQs

The Online Travel Market size is expected to reach USD 235 billion in 2024 and grow at a CAGR of 9.80% to reach USD 375.04 billion by 2029.

In 2024, the Online Travel Market size is expected to reach USD 235 billion.

Airbnb, Expedia, Booking Holdings, TripAdvisor and eDreams are the major companies operating in the Online Travel Market.

In 2023, the Online Travel Market size was estimated at USD 211.97 billion. The report covers the Online Travel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Online Travel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging trends shaping the North America Online Travel Market are a) The rise of personalized itinerary planning and frictionless booking interfaces b) Real-time destination insights, the use of artificial intelligence and machine learning algorithms c) The increasing demand for unique, locally-driven travel accommodation experiences

North America Online Travel Industry Report

The North America online travel market is experiencing significant growth, driven by tech-savvy consumers, high internet penetration, and the seamless integration of digital platforms with travel services. Key market segments include transportation, travel accommodation, vacation packages, and other services such as travel insurance and currency exchange. The market is characterized by a dynamic ecosystem where economic trends, technological innovations, and consumer preferences collectively propel its evolution. The use of artificial intelligence and machine learning algorithms has ushered in a new era of personalized travel recommendations, ensuring that travelers can discover hidden gems tailored to their interests. The online travel market presents significant opportunities for investors, making it an attractive destination for capital deployment and strategic investments. Online travel industry statistics reveal that the North America online travel market by mode of booking is segmented into direct bookings and online travel agencies (OTAs). OTA market share continues to grow, driven by the convenience and comprehensive options they offer. Online travel companies are leveraging these trends to enhance user experiences and capture a larger market share. Detailed Statistics for the North America online travel market share, size, and revenue growth rate are provided by Mordor Intelligence™ Industry Reports. Get a sample of this industry analysis as a free report PDF download.

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North America Online Travel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)