Online Travel Market in North America - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Online Travel Market in North America is segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking and Other Services), By Mode of Booking (Direct Booking, and Travel Agents), By Booking Platform (Desktop, Mobile/Tablet), and by Geography (the United States, and Canada). The report offers market size and forecasts for the Online Travel Market in North America in value (USD billion) for all the above segments.

Market Snapshot

North America Online Travel Market Overview
Study Period: 2017- 2026
Base Year: 2020
CAGR: >9.8 %
North America Online Travel Market Key Players

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Market Overview

The ongoing COVID-19 pandemic has largely hit the North American region which resulted in a sudden drop in revenues and number of transactions during 2020. However, the North American online travel market is expected to grow with the continued expansion of the travel industry. The market is expected to overserve competition and increasing activity from Asian players like Ctrip which is expanding further in the region especially in the United States and is offering potential competition to homegrown international players such as Airbnb and others. 

The growing hospitality industry has been helping the market studied to record more transactions in the region. In the United States, the growing number of international travelers visiting the country for leisure trips and the rising business travel within the country is driving the online travel market in the country. On the other hand, Canada's online travel market is driven by millennials, and the increase in international travelers is also encouraging growth. The market in Canada is dynamic, and it is a combination of several internationally recognized brands and their operating partners. 

Scope of the Report

A complete background analysis of the Online Travel Market in North America, which includes an assessment of the emerging trends by segments, significant changes in market dynamics, and market overview, is covered in the report. Online Travel Market in North America is Segmented By Service Type into Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services, By Mode of Booking into Direct Booking, and Travel Agents, By Booking Platform into Desktop, Mobile/Tablet, and by Geography into the United States, and Canada. The report offers market size and forecasts for the Online Travel Market in North America in value (USD billion) for all the above segments.

By Service Type
Accommodation Booking
Travel Tickets Booking
Holiday Package Booking
Other Services
By Mode of Booking
Direct Booking
Travel Agents
By Booking Platform
By Geography
United States

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Key Market Trends

The Expanding Tourism Industry in the United States is Helping the Market in Recording More Transactions

The tourism sector is on a growth path in the United States, owing to the country's rising number of tourist arrivals. The international and inbound travel and tourism are on, rising primarily driven by the increasing numbers of Chinese tourists, which accounted for a CAGR of 89.2% during 2014 and 2019 before the COVID-19 hit the world. Chinese tourists account for the highest spenders among the other tourists and have been growing in recent years, and for luxury hotel companies, the Chinese are the second-largest source. For instance, Four Seasons Hotels and Resorts stated that China is its second-largest source market. Revenue from Chinese travelers has increased steadily for Four Seasons, with double-digit growth in revenue in recent years, and thus the total number of transactions. People traveling to the United States for business purposes, health, and wellness purposes are also on the rise, and leisure travel to the country is helping the online travel market to record a growing number of transactions in the market.

North America Online Travel Market Key Trends

High Internet Penetration in the Region is Helping the Market in High Revenue Generation

North America is one of the regions with the highest internet penetration rates globally. This high penetration rate is one of the major driving factors for the users to participate in online travel booking. The recent trends revealed that the desktop is a dominant mode of accessing and booking online travel agencies. As per recent publications in North America, more than 75% of travelers are booking tickets online through their desktops. The mobile penetration rates show the shift towards this platform it is still significantly lesser compared to desktop usage. However, the use of mobile phones especially with the launches of mobile applications by the travel booking agencies is expected to drive the market with more mobile bookings during the forecast period in the region.

North America Online Travel Market Growth by Region

Competitive Landscape

The Online Travel Market in North America is expected to be competitive with the presence of major players like Airbnb, Expedia,, among others. The market is expected to be moderately consolidated, yet due to the strong market activity like the entrance of new players from the global market and the rise fo startups within the region the market is foreseen to be volatile.

Recent Developments

 - June 2021, Airbnb's Flexible Destinations - a new way to plan trips when finding a unique place to stay is more important than traveling to a specific destination was live on their official website. 

- Apr 2021, announced it will provide USD 50 post-stay promotional travel credits to Americans who are ready to begin exploring, whether that's close to home or venturing further.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Market




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Porter's Five Forces Analysis

    6. 4.6 Technological Trends Influencing the Market

    7. 4.7 Impact of COVID-19 on the Market


    1. 5.1 By Service Type

      1. 5.1.1 Accommodation Booking

      2. 5.1.2 Travel Tickets Booking

      3. 5.1.3 Holiday Package Booking

      4. 5.1.4 Other Services

    2. 5.2 By Mode of Booking

      1. 5.2.1 Direct Booking

      2. 5.2.2 Travel Agents

    3. 5.3 By Booking Platform

      1. 5.3.1 Desktop

      2. 5.3.2 Mobile/Tablet

    4. 5.4 By Geography

      1. 5.4.1 United States

      2. 5.4.2 Canada


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Airbnb

      2. 6.2.2 Expedia

      3. 6.2.3 Travelzoo

      4. 6.2.4 TripAdvisor

      5. 6.2.5 Booking Holdings

      6. 6.2.6 eDreams

      7. 6.2.7 American Express Global Business Travel

      8. 6.2.8 Travel Leaders Group

      9. 6.2.9 JTB Americas Group

      10. 6.2.10 Travel and Transport Inc*

    3. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Online Travel Market market is studied from 2017 - 2026.

The Online Travel Market is growing at a CAGR of >9.8% over the next 5 years.

Airbnb, Expedia, Booking Holdings, TripAdvisor, eDreams are the major companies operating in Online Travel Market.

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