Bleaching Agent Market - Segmented by Product Type, End-user Industry, and Region - Growth, Trends, and Forecast (2020 - 2025)

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The bleaching agent market is expected to register a CAGR of approximately 4.1% during the forecast period, 2018 - 2023. The market is driven by many factors, such as the growing demand for water treatment. However, toxicity issues in some bleach are restraining the market.

Growing Demand for Water Purification is driving the Market

Bleaching agent, like sodium and calcium hypochlorite, is used for purification of water. Water purification market has been witnessing a healthy growth rate with the rising health consciousness and the increasing awareness of the importance of safe drinking water. Also, the stiff competition between the organized and unorganized sector leads to a greater innovation in this market. In addition, in developing countries, like India and China, there has been a rapid urbanization, which is leading to further groundwater depletion and contamination, thereby, increasing the demand for water purifiers which is driving the global bleaching agent market.

Chlorine the Largest Product Type Segment

The chlorine-based bleaching agent owns the largest market share, as it is used on a large scale to produce calcium and sodium hypochlorite which is used largely as a disinfectant in wastewater treatment, especially in drinking water and in swimming pool. Also, chlorine is extensively used in pulp & paper technology as a bleaching agent for wood pulp that can be used in manufacturing printing and writing paper.

Asia-Pacific the Fastest Growing Region

Asia-Pacific is expected to account for a high revenue share owing to rising demand from various end-user industries, including household cleaner manufacturers, pulp & paper industry, textile, etc. In the pulp & paper industry applications, such as printing digital pictures, social books, and other types of keepsakes, have been increasing. Hence, there is an increasing demand for paper in the form of packaging and increasing the bleaching agent demand, thereby, driving the market in the regions.     


Major Players:  AkzoNobel N.V., Arkema, Ashland, BASF, Christeyns, Clariant, Colgate-Palmolive Company, DowDuPont, Evonik, Hawkins Inc., Kemira, Merck, Mitsubishi Gas Chemical Company, Novozymes, S. C. Johnson & Son Inc., The Procter & Gamble Company, and Unilever, among others.

Reason to Purchase this Report

  • To understand the impact of end-user industries on the market
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • To understand the dominating product type in the market
  • Countries that are expected to witness the fastest growth during the forecast period
  • Identify the latest developments, market shares, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in Excel)

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