Advanced Wound Therapy Devices Market Size
|Base Year For Estimation||2022|
|Market Size (2023)||USD 72.98 Million|
|Market Size (2028)||USD 100.74 Million|
|CAGR (2023 - 2028)||6.66 %|
*Disclaimer: Major Players sorted in no particular order
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Advanced Wound Therapy Devices Market Analysis
The Australia Wound Care Management Devices Market size is expected to grow from USD 72.98 million in 2023 to USD 100.74 million by 2028, at a CAGR of 6.66% during the forecast period (2023-2028).
The COVID-19 pandemic caused severe issues with the provision of wound care. Due to several comorbidities, wound patients were more likely to experience COVID-19 effects; fewer hospital admissions and reduced diagnoses affected the biologics used in wound care. According to the International Journal of Medicine, published in July 2021, during the COVID-19 pandemic, patients who had recovered from an ulcer were switched to telephone consultations. The number of in-person visits for patients with an active DFU was decreased using a telephone consultation in between occasions of treatment. To reduce their exposure to COVID-19, some patients with active DFU preferred telephone consultations. Additionally, the risk of pressure ulcers is high in the COVID population. Thus, COVID-19 has significantly impacted the market studied.
Certain factors driving the growth of the market include rising incidences of chronic wounds, including venous ulcers, arterial ulcers, diabetic ulcers, and pressure ulcers, growing demand for faster recovery of wounds, and an increase in surgeries.
According to the Journal of Foot and Ankle Research published in July 2022, up to 50,000 Australians have diabetes-related foot ulcers (DFU), and another 300,000 might be at risk for developing DFUs. Chronic wounds remain a largely hidden and poorly supported problem in the Australian community. However, the awareness regarding the condition and the demand for fast recovery of these wounds have been observing a significant rise over the past few years, thus generating a significant opportunity for the growth of the market in the country.
The growing desire for faster wound recovery forces market participants to implement technological advancements that enhance wound care management in Australia. For instance, in December 2021, Western NSW Primary Health Network, Australian Unity, the University of Technology Sydney, CSIRO, and Coviu, Australia's top telehealth solution, worked together to develop a comprehensive digital toolkit for telehealth wound care. Such initiatives support market expansion in the country.
Growing awareness among individuals about wound care management further supports the market's growth. For instance, in July 2021, the most significant annual campaign of Wounds Australia, Wound Awareness Week 2021 (WAW21), ran to increase public awareness about chronic wounds and change public policy on wound care.
All aforementioned factors are expected to drive the growth of the market over the forecast period. However, the high cost of the procedure and lack of reimbursement restrain the market growth.
Advanced Wound Therapy Devices Market Trends
This section covers the major market trends shaping the Australia Wound Care Management Devices Market according to our research experts:
Negative Pressure Wound Therapy (NPWT) System is Expected to Dominate the Market Over the Forecast Period
Negative-pressure wound therapy (NPWT) is a therapeutic technique using a suction dressing to remove excess exudation and promote healing in acute or chronic wounds and second-and third-degree burns. The segment is expanding as the prevalence of burns and chronic wounds both rise. According to Wound Australia Report in January 2022, over 420,000 Australians experience a persistent wound each year. The average patient with persistent wounds pays over USD 4,000 out of pocket. Hence, the high expenditure associated with chronic wounds is expected to propel the demand for cost-effective wound management devices in the coming years.
NPWT applies sub-atmospheric pressure inside a closed dressing to create a positive pressure that draws fluid and infection from a burn wound's surface. The pediatric burn centers in Australia treat more than 4000 kids for acute burns each year. Compared to traditional silver dressings, NPWT for burns has demonstrated faster healing times, an average of 22%, 60% lower referral risk for long-term scar treatment, and lower costs per patient. Thus, the benefits of NPWT in the treatment of burns and chronic wounds are anticipated to drive the growth of the segment.
People over 65 are more susceptible to chronic wounds because of age-related problems; thus, with the growing aging population in the country, the burden of chronic wounds is expected to increase over the forecast period. For instance, according to the Australian Institutes of Health and Welfare, in November 2021, the percentage of people 65 and older in Australia was 16.2%. Australians over the age of 65 will make up a huge portion of the population by 2066, reaching a peak of about 20.7%. Hence, the increasing burden of chronic wounds and the growing adoption of these products are the major factors propelling the growth of the wound care market.
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Foam Dressing is Expected to Witness Significant Growth During the Forecast Period
Foam dressing is used as a primary and secondary dressing for various types of wounds to provide absorption and insulation. The presence of various companies providing foam dressings in Australia and the rising burden of chronic wounds are some of the leading factors contributing to the segment's growth.
Some of the key companies operating in the Australia foam dressing segment include Smith and Nephew, 3M, Hartman AG, inHealth Group, and Cardinal Health, among others. One of the leading suppliers of foam dressing in Australia includes Vital Medical Supplies. As per the data from the Journal of Foot and Ankle Research published in May 2022, the Australian guidelines on wound healing interventions include foam dressing as a crucial wound management tool in a heavily exuding neuropathic diabetic foot ulcer. The data also stated that foam dressing is widely used across Australian hospitals for the management of wounds with heavy drainage.
Per the Wounds Australia 2022 report, over USD 3 billion from the nation's aged care and healthcare budgets is spent on chronic wounds. Per the data from the Australian Institute of Health and Welfare updated in November 2022, there was around 33,600 hospitalization in Australia due to injuries. The data indicated that there is a growing burden of injuries in the country, accounting for around 8.4% of the total burden of diseases in Australia. Hence, considering the support and initiatives proposed by the government and the rising burden of injuries in the country, the demand for wound care products in Australia is likely to witness growth over the forecast period.
Advanced Wound Therapy Devices Industry Overview
The Australian market for wound care management devices is highly competitive and consists of several major players. Companies such as 3M Health Care Ltd, Coloplast AS, ConvaTec Inc., Covidien PLC, Hollister Incorporated, Johnson & Johnson, Medline Industries Inc., and Smith & Nephew PLC, among others, hold a substantial market share.
Advanced Wound Therapy Devices Market Leaders
3M Health Care Ltd
Medline Industries Inc.
Smith & Nephew PLC
Johnson & Johnson
*Disclaimer: Major Players sorted in no particular order
Advanced Wound Therapy Devices Market News
- September 2022: Therapeutic Goods Administration of Australia announced Class II B entry for the VivereX NPWT system developed by L&R Group.
- December 2021: Telehealth firm Coviu disclosed that it would work on a project to create a new digital toolkit for telehealth wound care.
- September 2021: St. Vincent's Toowoomba, Australia, collaborated with the Prison Health Project, a wound care initiative. St Vincent's inspired the development of a cutting-edge wound care program with members of the Aboriginal community.
Advanced Wound Therapy Devices Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Incidences of Chronic Wound
4.2.2 Growing Demand for Faster Recovery of Wounds
4.2.3 Increase in Surgeries
4.3 Market Restraints
4.3.1 High Cost Procedures
4.3.2 Lack of Proper Reimbursements
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD million)
5.1.1 Advanced Wound Management
126.96.36.199 Advanced Wound Dressing
188.8.131.52.1 Foam Dressing
184.108.40.206.2 Hydrocolloid Dressing
220.127.116.11.3 Film Dressing
18.104.22.168.4 Alginate Dressing
22.214.171.124.5 Hydrogel Dressing
126.96.36.199.6 Other Advanced Wound Dressings
188.8.131.52 Wound Therapy Device
184.108.40.206.1 Pressure Relief Device
220.127.116.11.2 Negative Pressure Wound Therapy (NPWT) System
18.104.22.168.3 Oxygen and Hyperbaric Oxygen Equipment
22.214.171.124.4 Electrical Stimulation Device
126.96.36.199.5 Other Wound Therapy Devices
188.8.131.52 Active Wound Care
184.108.40.206.1 Suture and Staple
220.127.116.11.2 Topical Agents
5.1.2 Surgical Wound Care
18.104.22.168 Tissue Adhesives, Sealants, and Glues
22.214.171.124 Anti-infective Dressing
5.1.3 Traditional/Basic Wound Care
126.96.36.199 Medical Tapes
188.8.131.52 Cleansing Agents
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 3M Health Care Ltd
6.1.2 Coloplast AS
6.1.3 ConvaTec Inc.
6.1.4 Hollister Incorporated
6.1.5 Johnson & Johnson
6.1.6 Medline Industries Inc.
6.1.7 Medtronic PLC
6.1.8 Smith & Nephew PLC
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Advanced Wound Therapy Devices Market Research FAQs
How big is the Australia Wound Care Management Devices Market?
The Australia Wound Care Management Devices Market size is expected to reach USD 72.98 million in 2023 and grow at a CAGR of 6.66% to reach USD 100.74 million by 2028.
What is the current Australia Wound Care Management Devices Market size?
In 2023, the Australia Wound Care Management Devices Market size is expected to reach USD 72.98 million.
Who are the key players in Australia Wound Care Management Devices Market?
3M Health Care Ltd, Medtronic PLC, Medline Industries Inc., Smith & Nephew PLC and Johnson & Johnson are the major companies operating in the Australia Wound Care Management Devices Market.
Advanced Wound Therapy Devices Industry Report
Statistics for the 2023 Advanced Wound Therapy Devices market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Advanced Wound Therapy Devices analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.