Australia Whey Protein Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Demand for protein intake in sports nutrition has been witnessed with an increasing trend owing to its role in the body for growth, repair, and maintenance of body cells and tissues, such as muscle. Also, when supplement foods are used to boost protein intake, the ISSN recommended that milk-based proteins are superior to plant-based sources, thus boosting the whey protein market. In addition, protein from dairy, specifically the whey portion, appears to be absorbed faster, and elicit a faster muscle-protein-synthesis response than beef. Furthermore, the presence of high BCAA (Branched-Chain Amino Acids) content of natural protein to stimulate muscle protein synthesis in a dose-dependent manner according to NCBI has geared the marked. In addition, intensive research and development on the whey protein intake in sports nutrition will further boost the market growth in the forecasted period.

The escalated demand for protein from nutritional industries such as medical & clinical nutrition, infant nutrition, and sports nutrition and goods markets, are thus driving the whey protein isolates market. Also, other factors such as higher purity of whey isolate, with less carbs, lactose and fat; and lower cost as compared to the other whey protein types, are thus intensifying the whey protein isolates market. Thus, it is a common choice for people who need to maintain low body fat without getting their body muscles affected. This form of whey protein is basically popular among athletes, sportsperson, and people who are lactose intolerant.