Australia Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Australian Snack Bar Market is segmented by Product (Energy Bars, Cereal Bars, and Other Snack Bars) and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels). The report offers the market size and forecast of the market value (USD million) for all the above segments.

Market Snapshot

Study Period: 2016 -2027
Base Year: 2021
CAGR: 4.38 %

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Market Overview

The Australian snack bar market is expected to register a CAGR of 4.38% during the forecast period (2022 - 2027).

The COVID-19 pandemic forced people to consume more healthy food to boost energy and improve immunity. In Australia, supermarkets and hypermarkets re-arranged stock urgency toward important supplies and staples to have an ample quantity of products available during the COVID-19 outbreak. Also, consumer interest in healthy eating increased during COVID-19, and they started including healthier snacks in their diet. Snack bars with functionally specific health benefits increased interest during and after COVID-19 in Australia.

Cereal bars have various benefits as they improve blood pressure, reduce cholesterol and blood sugar levels, improve gut health, and provide antioxidants. The rising health consciousness among Indians has led to the adoption of a healthy diet and active lifestyle, resulting in higher consumption of snack bars.

Australians are extremely conscious of health and fitness. They consider snack bars as an appropriate substitute for meals and breakfast since they contain desirable characteristics like low fat, carbohydrates, sugar content, and calories. Thus, snack bars are poised to register high growth in the Australian snacks bar market. This represents an exciting opportunity for the manufacturers of nutritious snack bars to step in and cater to the demand, but only if they can differentiate themselves from other brands, identify their current and potential consumers, and tailor their marketing communications accordingly.

Scope of the Report

Snacks bars are a rich source of protein and protein made up of nuts, dry fruits, chia seeds, flax seeds, multigrain, and cereals, which are consumed as a substitute for meals or breakfast to stay healthy and fit. The Australian snack bar market is segmented by product as energy bars, cereal bars, and other snack bars. The market is segmented into distribution channels as supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels. The report offers the market size and forecast of the market value (USD million) for all the above segments.

By Product
Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Convenience Stores
Specalist Retailers
Online Retail
Other Distribution Channels

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Key Market Trends

Demand for Health and Convenience Snacking

Consumer demand for convenient and healthy on-the-go snack options has been the primary reason for the sales of snack bars in the country. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increase in consumption of snacks, which is expected to propel the demand for snack bars. Owing to the availability of snack bars in a wide range of flavors, the demand for these products has increased considerably in Australia. In Australia, the demand for convenience food commodities is rising at a faster pace. The rise in demand is due to the progression in economic and social patterns, high food and beverage expenses, consciousness about nutritious foods, improvement in the pattern of consuming meals, and change in ongoing food habits, boosting the sales of snacks bar in the country. Consumer preference for clean-label ingredients is high. Snack bars have various opportunities within the functional ingredients, reduced sugar, savory spins, and plant protein categories.

Australia Snack Bar Market1

Increasing Demand for Sports Bars and Cereal Bars On-the-go Snacks

The necessities for innovative snacks such as sports bars and cereal bars were constantly rising in Australia, incorporated with the convenience of product storage, easily available, easy to use, and smooth distribution of snacks bar as per consumer requirements. Various studies depicted that the sports bars segment of the sport and diet grocery category registered a growth rate of 7.9% in 2021, and it was the largest segment of the overall category in grocery. The latest trend of on-the-go snacks is intently connected with the ease of utilization and handling of products, which healthy nutritious bars provide. Trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health. For example, with its range of comprising cereals, porridges, wraps, sprinkles, and bars, Goodness Superfoods has become a successful brand. It also won the Healthy Food Guide Award for best breakfast cereal.

Australia Snack Bar Market2

Competitive Landscape

Competition is fierce in the Australian snack bar market. Several international and small brands, such as Nestle SA, Vitaco Health Australia Pty Ltd, and Carman's Fine Foods Pty Ltd, are expanding their reach and range, making it tough for the leading players to maintain a market share. Stiff competition from new entrants and heavy price discounts are the key challenges for the snack bar market. The market is becoming overcrowded, with many new competitors willing to cut their pricing substantially. The constant promotions within the supermarkets mean that many customers are now waiting for products to be on special offers to purchase them rather than being brand loyal.

Major Players

  1. Nestle SA

  2. Vitaco Health Australia Pty Ltd

  3. Carman's Fine Foods Pty Ltd

  4. Mondelez International, Inc

  5. General Mills Inc.

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Recent Developments

  • In 2022, Nestle declared that one of its warehouses, Nestle Health Science, is obtaining a major stake in Irvine, California, a plant-based nutrition company that produces and markets ready-to-drink beverages, protein powders, and nutrition bars. The main motto of Nestle is planning to enhance its product portfolio, expand the business, and grab a major share in the snacks bar market.
  • In 2021, KIND was launched in Australia. KIND bars are very popular in the United States and the United Kingdom. The product range has ingredients like fruits and nuts and whole grains. These bars contain no artificial colors, flavors, and preservatives and are gluten-free.
  • In 2021, Tasti Products Ltd was expanding its business operations in Australia with the latest product named Tasti Indulge Bar, a combination of oats and rice with three different flavors, namely Choc Caramel, Double Chocolate, and Cookies & Cream. The expansion was planned to hold a prominent share in the Australian snacks bar market with gluten-free, healthy, and innovative snacks bar products.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Cereal Partners Worldwide SA

      3. 6.4.3 Vitaco Health Australia Pty Ltd

      4. 6.4.4 Carman's Fine Foods Pty Ltd

      5. 6.4.5 Mondelez International Inc.

      6. 6.4.6 General Mills Inc.

      7. 6.4.7 Weight Watchers International Inc.

      8. 6.4.8 Freedom Foods Group Limited

      9. 6.4.9 Post Holdings Inc.

      10. 6.4.10 The Kellogg Company

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Australia Snack Bar Market market is studied from 2016 - 2027.

The Australia Snack Bar Market is growing at a CAGR of 4.38% over the next 5 years.

Nestle SA, Vitaco Health Australia Pty Ltd, Carman's Fine Foods Pty Ltd, Mondelez International, Inc, General Mills Inc. are the major companies operating in Australia Snack Bar Market.

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