Australia Snack Bar Market Growth, Trends, and Forecast (2020 - 2025)

The Australia Snack Bar Market is segmented into Energy Bars, Cereal Bars, and Other Snack Bars. The market is also segmented by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels).

Market Snapshot

Study Period:


Base Year:



4.38 %

Largest Market:

Cereal Bars

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Market Overview

The Australian snack bar market is expected to reach USD 760 million by 2025, witnessing a CAGR of 4.38%, during the forecast period.

  • As the Australian consumers become more health conscious, they are looking for alternatives to conventional snack food items, such as potato chips and chocolates. This represents an exciting opportunity for the manufacturers of nutritious snack bars, to step in and cater to the demand, but only if they can differentiate themselves from other brands, identify their current and potential consumers, and tailor their marketing communications accordingly.

Scope of the Report

The Australian snack bar market is segmented into energy bars, cereal bars, and other snack bars. The market is also segmented by distribution channel (supermarkets and hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels).


Snack Bars
Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Convenience Stores
Specalist Retailers
Online Retail
Other Distribution Channels

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Key Market Trends

Demand for Health and Convenience snacking

Consumer demand for convenient and healthy on-the-go snack options has by-far been the primary reason for the sales of snack bars in the country. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increase in consumption of snacks, which, in turn, is expected to propel the demand for snack bars. Owing to the availability of snack bars in a wide range of flavors, the demand for these products has increased considerably. In 2018, the market studied was led by the cereal bars segment, which was slightly ahead of the energy bars segment. Consumer preference for clean-label ingredients is high. Snack bars have various opportunities within the functional ingredients, reduced sugar, savory spins, and plant protein categories. Nestle and Kelloggs are the leading brands in the market, with the dominating presence of players, such as Carman's Fine Foods Pty Ltd and Post Holdings Inc.

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Sports Bars and Cereal Bars Go Head on Head

Stiff competition from new entrants and heavy price discounting are the key challenges for the nutritious snack bar market. The category is becoming overcrowded, with many new competitors willing to cut their pricing substantially. The sports bars segment of the sport and diet grocery category registered a growth rate of 7.9% over the last year and was the largest segment of the overall category in grocery. Trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health. With its range comprising cereals, porridges, wraps, sprinkles, and bars, Goodness Superfoods has become a successful brand. It also won the Healthy Food Guide Award for best breakfast cereal.

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Competitive Landscape

Competition is fierce in the Australian snack bar market, with leading players occupying only one-third of the market. Several international and small brands are expanding their reach and range, making it tough for the leading players to maintain market share. Stiff competition from new entrants and heavy price discounts are the key challenges for the snack bar market. The market is becoming overcrowded, with many new competitors willing to cut their pricing substantially. Additionally, the strength of the Australian dollar became an issue, as more overseas products were introduced in the market, wherein before, with the weaker dollar, there were fewer of them. In Australia, the production of snack bars involves high cost. This is providing a challenge for the players in the market, as consumers are looking pocket-friendly products. In addition, the constant promotions within the supermarkets mean that many customers are now waiting for products to be on special offers, in order for them to purchase, rather than being brand loyal.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Snack Bars

      1. 5.1.1 Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Key Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Cereal Partners Worldwide SA

      3. 6.4.3 Vitaco Health Australia Pty Ltd

      4. 6.4.4 Carman's Fine Foods Pty Ltd

      5. 6.4.5 Post Holdings Inc.

      6. 6.4.6 Be Natural

      7. 6.4.7 General Mills Inc.

      8. 6.4.8 Weight Watchers International Inc.

      9. 6.4.9 Freedom Foods Group Limited

      10. 6.4.10 The Kellogg Company

  7. *List Not Exhaustive

** Subject to Availability

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