Snack Bar Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Australian Snack Bar Market Report is Segmented by Product Type (Cereal Bars, Energy Bars, and Other Snack Bars) and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialist Retailers, Online Retail Stores, and Other Distribution Channels). The Market Size and Values are Provided in Terms of (USD) for the Above Segments.

Snack Bar Market in Australia Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Australia Snack Bar Market Size

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Australia Snack Bar Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 0.72 Billion
Market Size (2030) USD 1.02 Billion
CAGR (2025 - 2030) 7.18 %
Market Concentration Low

Major Players

Australia Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Australia Snack Bar Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Australia Snack Bar Market Analysis

The Australia Snack Bar Market size is estimated at USD 0.72 billion in 2025, and is expected to reach USD 1.02 billion by 2030, at a CAGR of 7.18% during the forecast period (2025-2030).

With increasingly hectic schedules, many Australians seek quick and convenient snack options that can be consumed on the go. Snack bars are portable, easy to eat, and can be stored without refrigeration, making them ideal for busy individuals. Snack bars come in various flavors, textures, and nutritional profiles, catering to diverse dietary preferences and lifestyles. Australian consumers spend more on healthy and convenient snack products due to the country's changing lifestyles, increasing dietary intake, and sports culture. 

The trend of 'anytime' snacks is growing in the country, and health-conscious consumers use snack bars as meal replacements. Snack bars' most commonly perceived benefits are their high fiber content, antioxidant components, probiotics, vitamins and minerals, and high-quality protein content. This represents an exciting opportunity for the manufacturers of nutritious snack bars to step in and cater to the demand. 

For instance, in 2024, Violet Crumble entered the wellness snacking market by partnering with supplement brand BSC to launch a chocolate protein bar range. These bars are available in two flavors, Chocolate Honeycomb and Caramel Honeycomb; each 55g bar has 16g of protein, less than 3g of sugar, and a 4.5 health-star rating.

Australia Snack Bar Industry Overview

Competition is fierce in the Australian snack bar market. Several international and regional companies, such as Nestle SA, Mondelēz International Inc., Vitaco Health Australia Pty Ltd, and Carman's Fine Foods Pty Ltd, are expanding their reach and range, making it challenging for leading players to maintain a market share. Leading companies are introducing new products to maintain their market positions and meet the increasing consumer demand for snack bars with high-fiber content. Major players are concentrating on expanding their production capacity to serve a larger customer base.

Australia Snack Bar Market Leaders

  1. Nestlé S.A.

  2. Mars, Incorporated

  3. General, Mills Inc.

  4. Carman's Fine Foods Pty Ltd

  5. The Kellogg Company

  6. *Disclaimer: Major Players sorted in no particular order
Australia Snack Bar Market Concentration
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Australia Snack Bar Market News

May 2023: Nestle’s chocolate-flavored malt powder brand Milo launched two products with added protein to help support muscle building and repair. Milo Protein Snack Bars are fortified with 20% protein and a source of fiber.

April 2023: Mars Wrigley Australia announced a significant step forward in its sustainability journey by committing to transition all Australian-made chocolate and snack bars to new paper-based packaging that can be recycled via traditional kerbside recycling. Mars Wrigley's new paper-based packaging is available on 47g and 64g Mars Bars, 44g and 64g Snickers, and Milky Way 45g at all leading supermarkets and convenience stores nationally.

March 2023: Under its brand LCM, Kellogg's launched a Neapolitan-flavored snack bar. These snack bars are fortified with 25% less sugar and contain no artificial colors, flavors, or preservatives.

Australia Snack Bar Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers/Consumers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Cereal Bars
    • 5.1.1.1 Granola/Muesli Bars
    • 5.1.1.2 Other Cereal Bars
    • 5.1.2 Energy Bars
    • 5.1.3 Other Snack Bars
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specalist Retailers
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestlé SA
    • 6.3.2 General, Mills Inc.
    • 6.3.3 Mars Incorporated
    • 6.3.4 Vitaco Holdings Ltd
    • 6.3.5 Carman's Fine Foods Pty Ltd
    • 6.3.6 Mondelēz International Inc.
    • 6.3.7 Tasti Products Ltd
    • 6.3.8 The Kellogg Company
    • 6.3.9 Simply Good Foods Company
    • 6.3.10 Post Holdings Inc.
    • 6.3.11 Koja
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Australia Snack Bar Industry Segmentation

Snack bars are ready-to-eat baked products made with various ingredients such as granola, oats, chocolate, dried fruits, nuts, coconut oil, honey, and peanut butter.

The Australian snack bar market is segmented by product type and distribution channel. Based on product type, the market is segmented as cereal bars, energy bars, and other snack bars. Cereal bars are further sub-segmented into granola/muesli bars and other cereal bars. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. The market sizing and forecasts were made for each segment based on value (USD).

Product Type Cereal Bars Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel Hypermarkets/Supermarkets
Convenience Stores
Specalist Retailers
Online Retail Stores
Other Distribution Channels
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Australia Snack Bar Market Research FAQs

How big is the Australia Snack Bar Market?

The Australia Snack Bar Market size is expected to reach USD 0.72 billion in 2025 and grow at a CAGR of 7.18% to reach USD 1.02 billion by 2030.

What is the current Australia Snack Bar Market size?

In 2025, the Australia Snack Bar Market size is expected to reach USD 0.72 billion.

Who are the key players in Australia Snack Bar Market?

Nestlé S.A., Mars, Incorporated, General, Mills Inc., Carman's Fine Foods Pty Ltd and The Kellogg Company are the major companies operating in the Australia Snack Bar Market.

What years does this Australia Snack Bar Market cover, and what was the market size in 2024?

In 2024, the Australia Snack Bar Market size was estimated at USD 0.67 billion. The report covers the Australia Snack Bar Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Australia Snack Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Snack Bar in Australia Industry Report

Statistics for the 2025 Australia Snack Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Snack Bar analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.