Australia Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Australia Snack Bar Market is Segmented by Product (Energy Bars, Cereal Bars, and Other Snack Bars) and Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels). The report offers the market size and forecast of the market value (USD million) for all the above segments.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.38 %

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Market Overview

The Australian snack bar market is expected to register a CAGR of 4.38% during the forecast period (2021 - 2026).

COVID-19 pandemic has forced people to consume more healthy food to improve and boost their immunity. With the consumption of snack bars that are packed with various nutritious ingredients, its consumption is on the rise. It also resulted in many market opportunities for many players enabling them to use healthy ingredients instead of using inflammatory ingredients or artificial sweeteners in the country.

As Australian consumers become more health-conscious, they are looking for alternatives to conventional snack food items, such as potato chips and chocolates. This represents an exciting opportunity for the manufacturers of nutritious snack bars, to step in and cater to the demand, but only if they can differentiate themselves from other brands, identify their current and potential consumers, and tailor their marketing communications accordingly.

Cereal bars have various benefits as they improve blood pressure, reduce cholesterol and blood sugar levels, improve gut health, and provide antioxidants. The rising health consciousness among the Indian people has led to the adoption of a healthy diet and active lifestyle, which has resulted in higher consumption of snack bars.

Scope of the Report

The Australian snack bar market is segmented by product (energy bars, cereal bars, and other snack bars) and distribution channels (supermarkets/hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels). For each segment, the market sizing and forecast have been done in value terms of USD million.

By Product
Cereal Bars
Energy Bars
Other Snack Bars
By Distribution Channel
Convenience Stores
Specalist Retailers
Online Retail
Other Distribution Channels

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Key Market Trends

Demand for Health and Convenience Snacking

Consumer demand for convenient and healthy on-the-go snack options has been the primary reason for the sales of snack bars in the country. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increase in consumption of snacks, which is expected to propel the demand for snack bars. Owing to the availability of snack bars in a wide range of flavors, the demand for these products has increased considerably in Australia. In 2018, the market studied was led by the cereal bars segment, which was slightly ahead of the energy bars segment. Consumer preference for clean-label ingredients is high. Snack bars have various opportunities within the functional ingredients, reduced sugar, savory spins, and plant protein categories. Nestle SA, Vitaco Health Australia Pty Ltd, Carman's Fine Foods Pty Ltd, Be Natural, and Post Holdings Inc. are the leading brands in the market, having a dominating presence in the Australian snack bar market.

Australia Snack Bar Market1

Sports Bars and Cereal Bars Go Head-to-Head

Stiff competition from new entrants and heavy price discounting are the key challenges for the nutritious snack bar market. The category is becoming overcrowded, with many new competitors willing to cut their pricing substantially. The sports bars segment of the sport and diet grocery category registered a growth rate of 7.9% over the last year and were the largest segment of the overall category in grocery. Trial and destination are key for a retailer to unlock the potential of the sports bars segment, whereas the demand for cereal bars comes from their properties related to functionality and health. With its range comprising cereals, porridges, wraps, sprinkles, and bars, Goodness Superfoods has become a successful brand. It also won the Healthy Food Guide Award for best breakfast cereal.


Competitive Landscape

Competition is fierce in the Australian snack bar market. Several international and small brands, such as Nestle SA, Vitaco Health Australia Pty Ltd, and Carman's Fine Foods Pty Ltd, are expanding their reach and range, making it tough for the leading players to maintain a market share. Stiff competition from new entrants and heavy price discounts are the key challenges for the snack bar market. The market is becoming overcrowded, with many new competitors willing to cut their pricing substantially. In Australia, the production of snack bars involves high costs. Thus, this is providing a challenge for the players in the market, as consumers are looking for pocket-friendly products. Additionally, the constant promotions within the supermarkets mean that many customers are now waiting for products to be on special offers for them to purchase, rather than being brand loyal.

Recent Developments

  • In 2021, a healthy and wholesome snack bar range from KIND was launched in Australia. KIND bars are very popular in the United States and the United Kingdom. The product range has ingredients like fruits and nuts and whole grains. These bars contain no artificial colors, flavors, and preservatives and are gluten-free.
  • In 2018, the Lea-licious snack bars range was launched, which includes two products, Cherry-choc Rock and Coconut-Licious Bars. These two products contain 100% organic ingredients suitable for vegans and are gluten-free. These are expected to be available at health food stores and online.
  • In 2018, Hemp Foods Australia launched ‘Essential Hemp Snack Bars,’ which contains 20% hemp in this organic bar. Furthermore, each bar is loaded with Omega 3,6,9 plus a minimum of 5 g protein p/bar, as well as the product is non-GMO with no added sugar or preservatives.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle SA

      2. 6.4.2 Cereal Partners Worldwide SA

      3. 6.4.3 Vitaco Health Australia Pty Ltd

      4. 6.4.4 Carman's Fine Foods Pty Ltd

      5. 6.4.5 Post Holdings Inc.

      6. 6.4.6 Be Natural

      7. 6.4.7 General Mills Inc.

      8. 6.4.8 Weight Watchers International Inc.

      9. 6.4.9 Freedom Foods Group Limited

      10. 6.4.10 The Kellogg Company

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Australia Snack Bar Market market is studied from 2016 - 2026.

The Australia Snack Bar Market is growing at a CAGR of 4.38% over the next 5 years.

Nestle SA, Be Natural, Post Holdings Inc., Vitaco Health Australia Pty Ltd, Carman's Fine Foods Pty Ltd are the major companies operating in Australia Snack Bar Market.

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