Currently valued at USD X billion, the Australian agri-equipment and machinery market is expected to grow at CAGR 4.31% over 2016-2021. In Australia, around 4% of the country’s GDP is generated from agriculture. Mechanization of agricultural processes has been advancing steadily in the country. The demand for these machineries has largely been due to the need for improving the quality of productivity, along with the decline in the population involved in farming in the region. Large swathes of land availability enable the country to cover its needs, and export produces to other countries. Going forward, high economic growth is projected in the country over the forecast period, which is further expected to drive the agricultural machinery market. However, a spike in the price of agricultural commodities has posed a threat in the adoption of farming equipment by the farmers in the last few years.
The Australian market is fragmented with a wide-range of companies lowering the bargaining power of manufacturers. Four of the leading operators, together, occupy less than 10% of value share in equipment manufacturing. Companies like John Deere, CNH, etc., have a perceptible presence in Australia but do not have manufacturing units in the country.
There is an increasing trend in the size of farms, as the average broad-acre farm now covers 4300ha, resulting from improved agricultural machinery equipment. Increased availability and use of sophisticated farm machineries allow the country to enjoy a significant surplus of output that helps to cater the export market. However, the Australian agri-manufacturing sector is currently characterized by price volatilities.
The critical factors which show a marked instability in the Australian agri-equipment manufacturing, of late, include commodity price fluctuations, exchange rates, and production volume. Such constraints have led to a focus away from other important equipment critical to enhancing the productivity and mechanization, like seeders, harvesters, cultivators, and more.
Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer for every stage of a crop cycle. Tractors are the most commonly used implements across farms and geographies, and as mentioned earlier, lack of consolidation or deliberate intent across the agricultural community has led to the diversion of focus from increased mechanization.
The Australia agricultural machinery market has been segmented by product and phase type.
By Product and Phase Type:
- Cultivating Machinery
- Planting and Fertilizing
- Harvesting Machinery
The major companies in the Australian agricultural machinery market are:
- Deere and Company
- AGCO Corp.
- CNH Industrial N.V
- Iseki & Co. Ltd.
- Kuhn Group
- Kverneland Group
- Escorts Group
- Kubota Tractor Corp.
- Claas KGaA & GmbH
- Mahindra & Mahindra Ltd.
- Tractors and Farm Equipment Ltd.
Key Deliverables of the Study
- Market analysis for the Australia agricultural machinery market, with region-specific assessments and competition analysis on various scales.
- Market definition along with the identification of key drivers and restraints.
- Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
- Extensively researched competitive landscape section with profiles of major companies along with their market share.
- Identification and analysis of the macro and micro factors that affect the Australia agricultural machinery market on a regional scale.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
- Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.
1.1 Study Deliverables
1.2 Key Findings of the Study
2. RESEARCH METHODOLOGY
2.2 Analysis Methodology
2.3 Study Phase
2.4 Econometric Modelling
3. EXECUTIVE SUMMARY
4. MARKET OVERVIEW AND TECHNOLOGY TRENDS
4.1 Current Market Scenario
4.2 Technology Trends
5. MARKET DYNAMICS
5.4 Value & Supply Chain Analysis
5.5 Porter's Five Forces Framework
5.5.1 Bargaining Power of Suppliers
5.5.2 Bargaining Power of Consumers
5.5.3 Threat of New Entrants
5.5.4 Threat of Substitute Products and Services
5.5.5 Competitive Rivalry Within the Industry
6. AUSTRALIAN AGRICULTURE MACHINERY MARKET SEGMENTATION, BY PRODUCT AND PHASE TYPE
6.1.1 By Product Type
6.1.2 By Application
188.8.131.52 Utility Tractors
184.108.40.206 Row Crop Tractors
220.127.116.11 Garden & Orchard Type Tractor
6.2 Plowing and Cultivating Machinery
6.2.1 By Product Type
18.104.22.168 Cultivators & Tillers
6.2.2 By Application
22.214.171.124 Soil Loosening
126.96.36.199 Clod Size Reduction
188.8.131.52 Clod Sorting
6.3 Planting and Fertilizing Machinery
6.3.1 Planting Machinery
184.108.40.206 Seed Drill
220.127.116.11 Broadcast Seeders
6.3.2 Fertilizing Machinery
18.104.22.168 Dry Fertilizer Spreaders
22.214.171.124 Drop Spreaders
126.96.36.199 Rotary Spreaders
6.4 Harvesting Machinery
6.4.1 Crop & Grain Harvesting Machine
6.4.2 Rootcrop Harvesting Machine
6.4.3 Fruits and Vegetable Harvesting Machine
6.5 Haying and Forage Machinery
6.5.1 By Product & Phase Type
188.8.131.52 Pull Type Forage Harvester
184.108.40.206 Forage Blower
6.5.2 By Application
220.127.116.11 Tedders or Inverters
18.104.22.168 Hay Rakes
6.6 Irrigation Machineries
6.6.1 By Irrigation Type
22.214.171.124 Sprinkler Irrigation
126.96.36.199 Drip Irrigation
6.7 Parts and Attachments
6.8 Other Agricultural Equipment
7. COMPETITIVE LANDSCAPE
7.2 Market Share Analysis
7.3 Latest Products & Developments of Key Players
8. COMPANY PROFILES
8.1 Deere and Company
8.2 AGCO Corp.
8.3 CNH Industrial N.V
8.4 Iseki & Co. Ltd.
8.5 Kuhn Group
8.6 Kverneland Group
8.7 Escorts Group
8.8 Kubota Tractor Corp
8.9 Claas KGaA & GmbH
8.10 Mahindra & Mahindra Ltd.
8.11 Tractors and Farm Equipment Ltd.
8.12 Same Deutz-Fahr Deutschland GmbH
8.13 Agrifac Machinery
8.15 Alamo Group Incorporated
8.16 JCB Limited
8.17 Yanmar Company Limited
8.18 Netafim Limited
8.19 Tetra Laval International SA
8.20 Valmont Industries Incorporated
8.22 WORLD Group Company Limited
8.23 Yamabiko Corporation
8.24 ZETOR TRACTORS
8.26 YTO Group
9. FUTURE OUTLOOK OF THE MARKET