Australia Agricultural Machinery Market - Share, Growth, Trends, Forecast (2020 - 2025)

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Currently valued at USD X billion, the Australian agri-equipment and machinery market is expected to grow at CAGR 4.31% over 2016-2021. In Australia, around 4% of the country’s GDP is generated from agriculture. Mechanization of agricultural processes has been advancing steadily in the country. The demand for these machineries has largely been due to the need for improving the quality of productivity, along with the decline in the population involved in farming in the region. Large swathes of land availability enable the country to cover its needs, and export produces to other countries. Going forward, high economic growth is projected in the country over the forecast period, which is further expected to drive the agricultural machinery market. However, a spike in the price of agricultural commodities has posed a threat in the adoption of farming equipment by the farmers in the last few years.

The Australian market is fragmented with a wide-range of companies lowering the bargaining power of manufacturers. Four of the leading operators, together, occupy less than 10% of value share in equipment manufacturing. Companies like John Deere, CNH, etc., have a perceptible presence in Australia but do not have manufacturing units in the country.

Market Dynamics

There is an increasing trend in the size of farms, as the average broad-acre farm now covers 4300ha, resulting from improved agricultural machinery equipment. Increased availability and use of sophisticated farm machineries allow the country to enjoy a significant surplus of output that helps to cater the export market. However, the Australian agri-manufacturing sector is currently characterized by price volatilities.

The critical factors which show a marked instability in the Australian agri-equipment manufacturing, of late, include commodity price fluctuations, exchange rates, and production volume. Such constraints have led to a focus away from other important equipment critical to enhancing the productivity and mechanization, like seeders, harvesters, cultivators, and more.

Starting with common tools of farming like plough and sickle, the agricultural machinery industry has products to offer for every stage of a crop cycle. Tractors are the most commonly used implements across farms and geographies, and as mentioned earlier, lack of consolidation or deliberate intent across the agricultural community has led to the diversion of focus from increased mechanization.

Market Segmentation

The Australia agricultural machinery market has been segmented by product and phase type.

By Product and Phase Type:

  • Tractors
  • Plowing
  • Cultivating Machinery
  • Planting and Fertilizing
  • Harvesting Machinery

The major companies in the Australian agricultural machinery market are:

  • Deere and Company
  • AGCO Corp.
  • CNH Industrial N.V
  • Iseki & Co. Ltd.
  • Kuhn Group
  • Kverneland Group
  • Escorts Group
  • Kubota Tractor Corp.
  • Claas KGaA & GmbH
  • Mahindra & Mahindra Ltd.
  • Tractors and Farm Equipment Ltd.

Key Deliverables of the Study

  • Market analysis for the Australia agricultural machinery market, with region-specific assessments and competition analysis on various scales.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors that affect the Australia agricultural machinery market on a regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.

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