Australia Agricultural Machinery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

the Australian Agricultural Machinery Manufacturers Market is Segmented by Tractors (Horsepower and Utility Type), Ploughing and Cultivating Machinery (Ploughs, Harrows, Cultivators and Tillers, and Other Planting and Cultivating Machinery), Planting Machinery (Seed Drills, Planters, Spreaders, and Other Planting Machinery), Harvesting Machinery (Combine Harvesters-Threshers, Forage Harvesters, and Other Harvesting Machinery), Haying and Forage Machinery (Mowers and Conditioners, Balers, and Other Haying and Forage Machinery) and Irrigation Machinery (Sprinkler Irrigation, Drip Irrigation and Other Irrigation Machinery). the Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Agricultural Machinery in Australia Market Size

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Australia Agricultural Machinery Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 4.11 Billion
Market Size (2029) USD 6.68 Billion
CAGR (2024 - 2029) 8.20 %
Market Concentration Medium

Major Players

Australia Agricultural Machinery Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Agricultural Machinery in Australia Market Analysis

The Australia Agricultural Machinery Market size is estimated at USD 4.11 billion in 2024, and is expected to reach USD 6.68 billion by 2029, growing at a CAGR of 8.20% during the forecast period (2024-2029).

Australia has vast regional differences, and the country has a lot of climate uncertainty. In Australia, around 4% of the country's GDP is generated from agriculture. The mechanization of agricultural processes has been advancing steadily in the country. The demand for agricultural machinery is mainly due to the need to improve the quality of productivity, along with the decline in the population involved in farming in the region. Large swathes of land availability enable the country to cover its needs and export products to other countries.

Tractors and combine harvesters remain the most popular implements, with a well-developed ecosystem of manufacturing and sales by several regional and local manufacturers. According to the Tractor and Machinery Association of Australia (TMA), there was an increase in the sales of the small tractor segment in the country due to the support of the Instant Asset Write-off scheme.

Introducing innovative products by key players is anticipated to drive the demand for agricultural machinery in the coming years. For instance, in 2022, John Deere introduced the new range of P600 Precision Air Hoe drills to deliver up to a 15.5% larger working width and 24% weight reduction compared to the P500 to decrease compaction, labor time, and fuel consumption while optimizing productivity and seed to soil contact.

Agricultural Machinery in Australia Market Trends

Rising Preference for Farm Mechanization

Australian agriculture faces prominent problems of climate inconsistency and increased local competition in key export markets. As a result, Australian farmers are adopting innovative techniques, such as increased use of data science, automation, communication technologies, and modern agricultural machinery, including tractors, harvesters, and irrigation machinery. Moreover, the growing population, along with the rise in labor costs and increasing investments by leading agricultural machinery manufacturers, such as AGCO Corporation, Deere & Company, and Kubota, in their product lines, is influencing the market in the country.

According to the Tractor and Machinery Association of Australia, the equipment most in demand includes self-propelled boom sprayers, high-density balers, tracked tractor technology, and automated feeding systems. Australia is a strategic export market for the US exporters of agricultural machinery and equipment. Almost 95% of all farm machinery and equipment used in Australia is imported, and the demand is expected to increase. Most of Australia's farm tractors, harvesting, and haymaking gear come from Europe and the United States. The red-hot demand is being driven by improved seasonal conditions in many areas. Australia is an ideal target market for machinery manufacturers supplying products and services to the agricultural sector. Thus, with continued labor scarcity, increased food security concerns, and declining cropland area, the need for advanced agricultural machinery is expected to rise during the forecast period.

Australia Agricultural Machinery Market : Sales in Units, Tractors, 2020-2021

Cultivators and Tillers are in High Demand

In Australia, cultivators are majorly used to prepare a proper seedbed for the crop to be planted into, to bury crop residue in the soil (helping to warm the soil before planting), to control weeds, and to mix and incorporate the ground to ensure the growing crop has enough water and nutrients to grow well during the growing season. The used tiller machinery also has a significant demand in the market due to its lower price, targeting low-income customers, such as small-scale farmers. The main objective of small-scale farmers in the country is to incur low agricultural expenses during the cultivation process, which will drive the market during the forecast period. The agricultural equipment industry, including cultivators and tillers in Australia, is driven by the drastic decline in the population involved in farming and agriculture and increasing labor costs. According to the Australian Farm Institute report, Australia has the fourth highest wage rate in the world. Furthermore, support from RIC (Regional Investment Corporation), such as concessional loans on behalf of the Australian government for farm businesses, agri starter loans, and the RDC (Rural Research and Development Corporations) investment in agriculture, will drive the market during the forecast period.

Australia Agricultural Machinery Market : Import value of agricultural equipment, in USD Million, 2020-2021

Agricultural Machinery in Australia Industry Overview

The Australian agricultural machinery market is moderately fragmented, with major players accounting for the majority of the market share. Some major players in the market are Deere & Company, AGCO, Kubota, CLAAS, and CNH Industrial. These players are involved in various strategic activities such as product innovation, expansion, partnership, and merger and acquisition.

Agricultural Machinery in Australia Market Leaders

  1. John Deere Australia

  2. AGCO Corporation

  3. Kubota Australia

  4. CLAAS KGaA mbH

  5. CNH Industrial NV

*Disclaimer: Major Players sorted in no particular order

Australia Agricultural Machinery Market Concentration
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Agricultural Machinery in Australia Market News

  • August 2023: John Deere launched John Deere 1 Series Round Balers in the Australian market. It has the Bale Doc technology to document bale moisture and weight in near real-time.
  • August 2022: John Deere launched a 9000 Series Self-Propelled Forage Harvester to deliver more power, precision, and productivity and provide farmers and contractors with 10% more productivity and 10% less fuel usage per ton harvested.
  • May 2022: John Deere introduced a new range of P600 Precision Air Hoe drills to deliver up to a 15.5% larger working width and 24% weight reduction compared to the P500 to decrease compaction, labor time, and fuel consumption while optimizing productivity and seed to soil contact.

Agricultural Machinery in Australia Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Declining Labour Availability and Rising Cost of Farm Labour

      2. 4.2.2 Rapid Technological Advancements by Key Players

    3. 4.3 Market Restraints

      1. 4.3.1 High Cost of Agricultural Machinery and Repair

      2. 4.3.2 Data Privacy Concerns in Modern Farming

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Tractors

      1. 5.1.1 Horsepower

        1. 5.1.1.1 Below 40 HP

        2. 5.1.1.2 40-120 HP

        3. 5.1.1.3 Above 120 HP

      2. 5.1.2 Utility Type

        1. 5.1.2.1 Compact Utility Tractors

        2. 5.1.2.2 Utility Tractors

        3. 5.1.2.3 Row Crop Tractors

    2. 5.2 Ploughing and Cultivating Machinery

      1. 5.2.1 Ploughs

      2. 5.2.2 Harrows

      3. 5.2.3 Cultivators and Tillers

      4. 5.2.4 Other Planting and Cultivating Machinery

    3. 5.3 Planting Machinery

      1. 5.3.1 Seed Drills

      2. 5.3.2 Planters

      3. 5.3.3 Spreaders

      4. 5.3.4 Other Planting Machinery

    4. 5.4 Harvesting Machinery

      1. 5.4.1 Combine Harvesters

      2. 5.4.2 Forage Harvesters

      3. 5.4.3 Other Harvesting Machinery

    5. 5.5 Haying and Forage Machinery

      1. 5.5.1 Mowers and Conditioners

      2. 5.5.2 Balers

      3. 5.5.3 Other Haying and Forage Machinery

    6. 5.6 Irrigation Machinery

      1. 5.6.1 Sprinkler Irrigation

      2. 5.6.2 Drip Irrigation

      3. 5.6.3 Other Irrigation Machinery

    7. 5.7 Other Types

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mahindra Automotive Australia

      2. 6.3.2 Deere & Company

      3. 6.3.3 Kubota Australia

      4. 6.3.4 Valmont Industries Inc.

      5. 6.3.5 Netafim

      6. 6.3.6 CNH Industrial NV

      7. 6.3.7 CLASS KGaA mbH

      8. 6.3.8 AGCO Corporation

      9. 6.3.9 Kuhn Farm Machinery Pty Ltd

      10. 6.3.10 Daedong Industrial Co. Ltd

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Agricultural Machinery in Australia Industry Segmentation

Agricultural machinery includes mechanical devices used in farming and other agriculture practices. These include different types of equipment, from hand tools and power tools to tractors and various farm implements used to operate farming activities. 

 The Australian Agricultural Machinery Manufacturers Market is segmented by Tractors (Horsepower and Utility Type), Ploughing and Cultivating Machinery (Ploughs, Harrows, Cultivators and Tillers, and Other Planting and Cultivating Machinery), Planting Machinery (Seed Drills, Planters, Spreaders, and Other Planting Machinery), Harvesting Machinery (Combine Harvesters-Threshers, Forage Harvesters, and Other Harvesting Machinery), Haying and Forage Machinery (Mowers and Conditioners, Balers, and Other Haying and Forage Machinery) and Irrigation Machinery (Sprinkler Irrigation, Drip Irrigation and Other Irrigation Machinery). The report offers the market size in value terms in USD for all the abovementioned segments.

Tractors
Horsepower
Below 40 HP
40-120 HP
Above 120 HP
Utility Type
Compact Utility Tractors
Utility Tractors
Row Crop Tractors
Ploughing and Cultivating Machinery
Ploughs
Harrows
Cultivators and Tillers
Other Planting and Cultivating Machinery
Planting Machinery
Seed Drills
Planters
Spreaders
Other Planting Machinery
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery
Mowers and Conditioners
Balers
Other Haying and Forage Machinery
Irrigation Machinery
Sprinkler Irrigation
Drip Irrigation
Other Irrigation Machinery
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Agricultural Machinery in Australia Market Research FAQs

The Australia Agricultural Machinery Market size is expected to reach USD 4.11 billion in 2024 and grow at a CAGR of 8.20% to reach USD 6.68 billion by 2029.

In 2024, the Australia Agricultural Machinery Market size is expected to reach USD 4.11 billion.

John Deere Australia, AGCO Corporation, Kubota Australia, CLAAS KGaA mbH and CNH Industrial NV are the major companies operating in the Australia Agricultural Machinery Market.

In 2023, the Australia Agricultural Machinery Market size was estimated at USD 3.80 billion. The report covers the Australia Agricultural Machinery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Australia Agricultural Machinery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Agricultural Machinery in Australia Industry Report

Statistics for the 2024 Australia Agricultural Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Australia Agricultural Machinery analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Australia Agricultural Machinery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)