Australia Agricultural Machinery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Australian Agricultural Machinery Market segmented by Type (Tractors, Equipment, Sprayers, Harvesting Machinery, Forage, and Haying Machinery) and Geography

Market Snapshot

Study Period:

2016 - 2026

Base Year:



4.3 %

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Market Overview

The Australian agricultural machinery market is estimated to register a CAGR of 4.3% during the forecast period (2020-2025). In Australia, around 4% of the country’s GDP is generated from agriculture. The mechanization of agricultural processes has been advancing steadily in the country. The demand for these machinery has largely been due to the need for improving the quality of productivity, along with the decline in the population involved in farming in the region. Large swathes of land availability enable the country to cover its needs and export products to other countries. Going forward, high economic growth is projected in the country over the forecast period, which is further expected to drive the agricultural machinery market. However, a spike in the price of agricultural commodities has posed a threat to the adoption of farming equipment by the farmers over the past few years. The Australian market is fragmented with a wide range of companies lowering the bargaining power of manufacturers. Four of the leading operators, together, occupy less than 10% of the value share in equipment manufacturing. Companies like John Deere, CNH, etc., have a perceptible presence in Australia but do not have manufacturing units in the country.

Scope of the report

Market analysis for the Australian agricultural machinery market, with region-specific assessments and competition analysis on various scales, is considered. The report includes the identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale. Extensively researched competitive landscape section with profiles of major companies along with their market share is mentioned in the report.

Below 40 HP
40-120 HP
Above 120 HP
Rotovators and Cultivators
Seed and Fertilizer Drills
Other Equipment
Irrigation Machinery
Sprinkler Irrigation
Drip Irrigation
Other Irrigation Machinery
Harvesting Machinery
Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery
Mowers & Conditioners
Other Haying and Forage Machinery

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Key Market Trends

Growing Preference for Farm Mechanization

The Australian tractor market projected to record a CAGR of over 8.8% during the forecast period (2020-2025), with the increasing agricultural activities across the country. Growing population with the rise in labor cost and increasing investments by leading agricultural machinery manufacturers, such as Agco, Escort Group, Mahindra & Mahindra, John Deere, and Kubota in their tractor product lines are expected to influence the tractor market in Australia during the forecast period, which, in turn, may boost the Australian agriculture machinery market. Anticipated growth in the tractor market can also be attributed to the growing government support, increasing demand for various HP types of tractors, and easy availability of financing.

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Rise in Technological Advancement

Farmers in the region are looking for tractors with tailored features, which can fulfill their needs for effective farming. So, in order to meet consumer demand, many international and domestic agriculture machinery manufacturers are coming up with new technologically-advanced tractors that can handle various farming applications. For instance, in 2017, Kubota launched several new products for mid-size farms, like the M7-1 tractor with 170 horsepower for Australia Farmland. The premium M7-1 features continuously variable transmission (CVT) and integrated touch screen terminals and emission technologies.

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Competitive Landscape

The market is highly competitive owing to the presence of a few prominent players, accounting for more than half of the market. The key players in the market include Deere and Company, AGCO Corporation, CNH Industrial NV, Iseki & Co. Ltd, and Kubota Corporation. The main strategy adopted by the key players has been to invest in R&D to encourage innovation and maintain a strong market base. The advent of advanced technologies like Artificial Intelligence, Robotics, Google Earth, and the growing number of government initiatives have driven the demand for agricultural machinery to rise.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Tractors

        1. Below 40 HP

        2. 40-120 HP

        3. Above 120 HP

      2. 5.1.2 Equipment

        1. Plows

        2. Harrows

        3. Rotovators and Cultivators

        4. Seed and Fertilizer Drills

        5. Other Equipment

      3. 5.1.3 Irrigation Machinery

        1. Sprinkler Irrigation

        2. Drip Irrigation

        3. Other Irrigation Machinery

      4. 5.1.4 Harvesting Machinery

        1. Combine Harvesters

        2. Forage Harvesters

        3. Other Harvesting Machinery

      5. 5.1.5 Haying and Forage Machinery

        1. Mowers & Conditioners

        2. Balers

        3. Other Haying and Forage Machinery


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Escort Limited

      2. 6.3.2 Deere & Company

      3. 6.3.3 CNH Industrial NV

      4. 6.3.4 Kubota

      5. 6.3.5 AGCO Corporation

      6. 6.3.6 Same Deutz-Fahr

      7. 6.3.7 Yanmar Co. Ltd

      8. 6.3.8 Kuhn Group

      9. 6.3.9 TAFE


  8. 8. IMPACT OF COVID-19

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