Top 5 Australia Agricultural Machinery Companies
Deere & Company
Kubota Corporation
CNH Industrial N.V.
AGCO Corporation
CLAAS KGaA mbH
Source: Mordor Intelligence
Australia Agricultural Machinery Companies Matrix by Mordor Intelligence
Our comprehensive proprietary performance metrics of key Australia Agricultural Machinery players beyond traditional revenue and ranking measures
The top revenue list usually favors full line tractor and harvester brands, but scoring here also rewards service reach, digital readiness, and proof of local execution. A firm can rate strongly when it has dense dealer support, high parts fill, active retrofit pathways, and reliable install capacity for irrigation or spraying. Buyers often ask which suppliers can keep machines running during harvest, and the answer is usually parts logistics plus trained field technicians, not brochure features. Buyers also ask whether irrigation and energy upgrades qualify for state programs, and that depends on equipment type, co funding rules, and timing. This MI Matrix by Mordor Intelligence is better for supplier and competitor evaluation than revenue tables alone because it weights what changes outcomes on farm. It captures who is building practical autonomy, who is solving remote connectivity, who is scaling precision add ons, and who is exposed to policy and data governance pressure.
MI Competitive Matrix for Australia Agricultural Machinery
The MI Matrix benchmarks top Australia Agricultural Machinery Companies on dual axes of Impact and Execution Scale.
Analysis of Australia Agricultural Machinery Companies and Quadrants in the MI Competitive Matrix
Comprehensive positioning breakdown
Deere & Company
Parts uptime remains Deere's strongest lever in Australia, and that advantage widens when seasonal demand spikes. Deere, a leading brand, supports its dealer network with the Australian and New Zealand Distribution Centre, which reduces downtime risk for broadacre fleets. Autonomy is moving from trials to repeatable deployments after Deere's full acquisition of GUSS Automation and through its dealer only sales model. Regulatory attention on repair access and machine data control could raise compliance costs, so Deere's privacy posture must stay clear and auditable. If connectivity improves in remote regions, Deere can pull more value from drone imagery using the Sentera acquisition.
Kubota Corporation
Dealer density is Kubota's quiet advantage for mixed farming and lifestyle acreage, where service speed often decides repeat purchases. Kubota, a major supplier, reinforces that position with an Australia-wide network stated at over 140 dealers, which supports fast parts access outside capitals. The company also uses a portfolio approach by distributing complementary implement and hay lines such as Great Plains and Krone, which can lift average attachment rates per tractor sale. Water and energy rebates can pull buyers toward efficient PTO driven implements, and Kubota is well placed to bundle those upgrades through one invoice. If on-farm labor tightens further, Kubota risks being pulled into higher horsepower segments where entrenched rivals have deeper contractor relationships.
CNH Industrial N.V.
Dealer consolidation is reshaping CNH coverage in several states, and that can improve service consistency when managed tightly. The O'Connors acquisition added New Holland yards alongside Case IH locations, supporting a dual brand footprint under one operator. CNH, a top player in connected features, backs that with its FieldOps platform and a stated satellite connectivity agreement with Starlink to target remote farm coverage gaps. Product differentiation remains strong in high horsepower and harvesting, with recent innovation recognition for Case IH and New Holland at EIMA. Financial softness in 2024 to 2025 can constrain discounting, so CNH must protect dealer margins while keeping parts fill rates high.
Frequently Asked Questions
What should a farm check before choosing a tractor or harvester brand in Australia?
Check local dealer distance, parts stocking, and peak season service turnaround times. Ask for written coverage on diagnostics access and repair pathways.
How can buyers compare precision guidance and autonomy features across brands?
Start with what works offline, then confirm how it performs with weak connectivity. Require a demo that shows setup time, alarms, and support escalation.
What are practical ways to lower irrigation upgrade payback time?
Combine hardware changes with scheduling controls and energy efficiency upgrades. Also check state rebates and bill relief programs that reduce operating cost.
What risks should growers watch with cloud connected equipment data?
Confirm who controls data export, retention, and third party access in the contract. Align settings with Australia privacy reform expectations and document internal access rules.
When does it make sense to buy specialized sprayers instead of retrofits?
Buy purpose built when boom stability, drift control, and calibration repeatability are central to your compliance needs. Use retrofits when the chassis is solid and service support is nearby.
How should a buyer evaluate an implement maker versus a global OEM attachment line?
Ask about lead time, welding and coating standards, and spare parts availability for five years. For local makers, verify service coverage beyond the factory region.
Methodology
Research approach and analytical framework
Used company investor releases, filings, and official press rooms, plus select named journalist coverage and government publications. Public and private firms were scored using observable Australia signals such as dealer actions, facilities, contracts, and launches. When direct Australia financial splits were unavailable, proxies emphasized assets and commitments tied to Australia delivery. Scores were triangulated across multiple sources to reduce single source bias.
Australia dealer coverage, service bays, and install crews determine uptime during planting and harvest peaks.
Farm purchase cycles are long, so trusted names reduce perceived risk in high ticket tractor and harvester decisions.
Relative unit and revenue position across Australia farm equipment categories signals pricing power and dealer commitment.
Parts hubs, local assembly, and certified service capacity reduce downtime for broadacre and horticulture operators.
Post 2023 autonomy, guidance, variable rate, and connected irrigation features drive labor savings and input control.
Stable returns from farm equipment activity support stocking, warranty coverage, and sustained dealer investment in Australia.
