Market Trends of Athletic Footwear Industry
This section covers the major market trends shaping the Athletic Footwear Market according to our research experts:
Growing Sports Participation and Influence of Athleisure
Consumers increasingly prefer designer athletic shoes that incorporate elements of sports design in accordance with the athleisure trend. Furthermore, the global demand for running and cycling footwear is driven by the continued shift toward more active lifestyles. With the rise in popularity of sports and fitness activities, such as aerobics, swimming, jogging, and yoga, as well as the number of women participating in fitness and sports activities, attractive and comfortable sports footwear ideal for daily sports activities is becoming extremely popular. Consumers, particularly women, are buying more athletic footwear as a result of this. In addition, athleisure has become increasingly widespread, influencing millennial parents' sports footwear choices. Athletic footwear is famous among all age groups, as baby boomers, Generation X, Generation Z, and millennials are also participating in sports activities.
South America is the Fastest-growing Market for Athletic Footwear
Brazil has a well-developed sporting culture. Sports are not only widely played and popular among large segments of the population, but they are also diverse in nature. As a result, Brazil is one of the world's major athletic footwear marketplaces, driving athletic footwear sales in South America. Furthermore, in recent years, in South America, rising health consciousness, changing lifestyles, increasing desire for comfortable footwear, the growing need for creative footwear designs, and expanding disposable income levels have pushed consumer preference for athletic footwear. Athletic footwear international companies and brands are significantly expanding in Brazil, contributing to the athletic footwear market in South America. Brazil offers exciting investment opportunities for the sports industry across multiple sports sectors. The target audience for companies is the high and middle-income population.
