Menswear Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Menswear Market is segmented by Product Type (Trousers, Denim, T-shirts, Nightwear, Sportswear, Winter wear, and others), By Distribution Channel (Offline Retail Stores and Online Retail Stores); and by Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.7 %

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Market Overview

The global Menswear market is expected to register a CAGR of 5.7% during the forecast period, 2020 to 2025.

  • The adoption of luxury lifestyle among consumers has influenced the purchasing power to opt for luxury wears among millennial. People tend to spend on fashion wear, party wear, even nightwear. 
  • Rapid growth and rising urbanization has spawned a modern class of consumers with more money to spend and a growing passion for current fashion. The demand for occasion-specific clothing is growing within the menswear segment.


Scope of the Report

Global menswear market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into trousers, denims, t-shirts, nightwear, sportswear, winter wear, and others. On the basis of distribution channel, the market is segmented into offline retail stores and online retail stores. On the basis of geography, the study provides an analysis of the menswear market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Product Type
Winter wear
Sports wear
By Distribution Channel
Offline Retail Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Growing Inclination for Online Shopping among Men

A boosted exposure to internet and e-commerce has improved the fashion consciousness and availability of high-end brands and rare products. Over the past few years, the companies have been targeting men’s wear as a result of growing purchasing power in emerging economies including China and India. The rising influence of media and marketing strategies adopted by e-commerce platforms such as celebrity endorsements, promotional discounts and festive sales are anticipated to fuel the growth of the market in the coming years. Moreover, the increasing number of online users, there is a steady rise in the number of online transactions and the average amount of money spent online. The users are ready to buy the goods on the spot due to the ease, convenience, and time saving advantages of online retail. The increased security features offered by the online retailers such as online payments, free delivery, improved online customer services, and the more customer-friendly design of shopping websites influence customers to shop online.

menswear market

Asia-Pacific to Experience Robust Growth in Menswear Market

Menswear industry witnesses significant growth in recent years in China and India.  This is because male shoppers tend to focus on quality and style, choosing to purchase high-quality garments. India has most of the young population about 65% below 35years of age that stimulates the menswear market. Rapid growth of China’s economy, increasing purchasing power among China’s urban middle class customers, brand awareness and demand in apparel quality drive the China menswear market.  The future of online shopping for men will continue to grow owning to increase in consumer acceptance of the internet as an alternative shopping channel; given this fact, and the menswear market will increasingly become competitive. The new millennial generation of men will be the key drivers for both European and American influences in menswear.

menswear market

Competitive Landscape

Some of the major key players in the menswear market, globally includes Gap, Inc., Aditya Birla Management Corporation Pvt. Ltd., Kering, Burberry Group PLC, Reebok, Gucci, Adidas, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Trousers

      2. 5.1.2 Denims

      3. 5.1.3 T-shirts

      4. 5.1.4 Winter wear

      5. 5.1.5 Sports wear

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Gap, Inc.

      2. 6.4.2 Aditya Birla Management Corporation Pvt. Ltd.

      3. 6.4.3 Inditex (Zara)

      4. 6.4.4 Kering

      5. 6.4.5 Nike

      6. 6.4.6 PVH Corp

      7. 6.4.7 Adidas

      8. 6.4.8 Burberry Group PLC

      9. 6.4.9 Hermes

      10. 6.4.10 Reebok

      11. 6.4.11 Dior

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Menswear Market market is studied from 2016 - 2026.

The Menswear Market is growing at a CAGR of 5.7% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Gap, Inc., Aditya Birla Management Corporation Pvt. Ltd., Nike Inc., Zara, Dior are the major companies operating in Menswear Market.

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