2016 - 2026
Middle East and Africa
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The athletic footwear market is projected to register a CAGR of 7.15% during the forecast period, 2021-2026.
The COVID-19 has had a strong impact on the athletic footwear market during its onset; however, with the presence of online shopping and doorstep delivery, the category witnessed a pace in demand over the mid-months of 2020. Barriers to movements of goods have forced the market to rely on domestic production and local manufacturing. However, more consumers joined the fitness bandwagon after the lockdown measures were lifted in many of the countries. Owing to this, the demand for athletic footwear surged, keeping the market afloat during the year-long pandemic period. Branded shoes have gathered more fan base on social media websites, but the impact of counterfeit products still prevailed largely, as consumers seek low price, better design, and suitable durability from such footwear.
Over the medium term, the athletic footwear market will be affected by various changing trends in various regions. Furthermore, the athletic footwear market will also be affected by the innovations made by market players in product development, for instance, smart footwear that calculates the calories burnt.
The increasing awareness about the importance of fitness and the increasing involvement of countries in sports and games are also driving the market. In terms of regional growth, North America is the highest revenue-generating region in the market, followed by Europe. Stronger distribution channels also drive the growth of the market.
Scope of the Report
Athletic footwear is a generic name for shoes designed for sporting activities. The global athletic footwear industry is segmented by product type into running shoes, aerobic/gym wear shoes, sports shoes, trekking/hiking shoes, and other product types. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By end user, the market is segmented into men, women, and children. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
|By Product Type|
|Other Product Types|
|By End User|
|By Distribution Channel|
|Sports and Atheletic Goods Stores|
|Online Retail Stores|
|Other Distribution Channels|
Key Market Trends
Running Shoes to Witness a Significant Growth Rate
The consumers in the global market are unwillingly getting adapted to a very sedentary lifestyle, which has recently alarmed the need for getting involved in activities, like running and walking, which will help them manage health. This is the major reason for the growing popularity of running shoes among consumers in the market. The increasing urge to maintain health among consumers is also coupled with a fascination for premium and customized shoes. This is escalating the revenues generated from the product category, which may further elevate customers’ trust and loyalty. The brands offering running shoes in the global market are competing with other brands because of their ability to connect with consumers through the use of influential admirable figureheads and an extremely effective distribution network.
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Middle-East and Africa is the Fastest Growing Market for Athletic Footwear
Middle-East and Africa is the fastest-growing region in the global athletic footwear market. The increasing concern about health and fitness among the population is the major driver in the market. South Africa is one of the leaders in the market, holding approximately more than 15% of the market, followed by Saudi Arabia (as per the analysis of Mordor Intelligence). The customers in the Middle East are ready to pay premium prices for goods; the factors they look for are quality and durability. Manufacturers in the region are also focusing on quality and cost-effective production and efficient distribution of goods, owing to which the Middle-East and African region has a greater potential for athletic footwear, and players are penetrating into the region with various products and different distribution channels. Athletic CO. is one of the popular companies operating in the Middle Eastern countries.
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The athletic footwear market is competitive with the presence of various regional and global players. Companies compete on different factors, including product offerings, price, material quality, and marketing activities, to gain a competitive advantage in the market.
Similarly, vendors are introducing athletic footwear specifically designed for and targeted at women and kids. On the other hand, certain players have been expanding their geographical presence by acquiring or merging with the manufacturers in foreign markets.
Companies are using digital and social media advertisements to make consumers aware of the new product launches in the market. The e-commerce channel has been growing majorly over the recent past, and it is one of the preferred channels for the major players operating in the market. Adidas AG, Nike Inc., and Puma SE are some of the major players operating in the market studied.
- In January 2021, Patta and New Balance joined together to collaborate on New Balance’s 991 sneakers. The new product will be known as the Patta x New Balance M991Pat, which will feature a dusty pink/light petrol colorway.
- In February 2017, Under Armour launched its first smart shoe model. The shoes provide runners with automatic tracking capabilities and insights into muscular fatigue. Under Armour plans to double the number of connected footwear models it offers.
- In 2017, Adidas launched a new customized mobile app, the latest component of its increasingly personalized approach to customer interactions. Customers are getting attracted to the app’s features, which include customized product recommendations, color preference and location, personalized articles, blog posts, videos, and real-time updates related to an individual’s sporting and sporting star preferences.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Running Shoes
5.1.2 Sports Shoes
5.1.3 Trekking/Hiking Shoes
5.1.4 Other Product Types
5.2 By End User
5.3 By Distribution Channel
5.3.1 Sports and Atheletic Goods Stores
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4.1 North America
188.8.131.52 United States
184.108.40.206 Rest of North America
220.127.116.11 United Kingdom
18.104.22.168 Rest of Europe
22.214.171.124 Rest of Asia-Pacific
5.4.4 South America
126.96.36.199 Rest of South America
5.4.5 Middle-East and Africa
188.8.131.52 United Arab Emirates
184.108.40.206 South Africa
220.127.116.11 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Adidas AG
6.4.2 Nike Inc.
6.4.3 Under Armour Inc.
6.4.4 Puma SE
6.4.5 SKECHERS USA Inc.
6.4.7 Wolverine World Wide Inc.
6.4.8 VF Corporation
6.4.9 New Balance Athletics Inc.
6.4.10 Lotto Sport Italia Spa
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Global Athletic Footwear Market market is studied from 2016 - 2026.
What is the growth rate of Global Athletic Footwear Market?
The Global Athletic Footwear Market is growing at a CAGR of 7.15% over the next 5 years.
Which region has highest growth rate in Global Athletic Footwear Market?
Middle East and Africa is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Global Athletic Footwear Market?
North America holds highest share in 2020.
Who are the key players in Global Athletic Footwear Market?
- Puma SE
- Adidas AG
- Nike, Inc.
- Under Armour, Inc
Are the major companies operating in Global Athletic Footwear Market.