Athletic Footwear Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Athletic Footwear Market is Segmented by Product Type (Running Shoes, Sports Shoes, Trekking/Hiking Shoes, and Other Product Types), Distribution Channel (Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channels), End User (Men, Women, and Children), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market sizes and forecast of athletic footwear in value (USD million) for all the above segments.

Market Snapshot

Athletic Footwear Market Overview
Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Middle East and Africa

Largest Market:

North America


7.15 %

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Market Overview

The athletic footwear market is projected to register a CAGR of 7.15% during the forecast period, 2021-2026.

The COVID-19 has had a strong impact on the athletic footwear market during its onset; however, with the presence of online shopping and doorstep delivery, the category witnessed a pace in demand over the mid-months of 2020. Barriers to movements of goods have forced the market to rely on domestic production and local manufacturing. However, more consumers joined the fitness bandwagon after the lockdown measures were lifted in many of the countries. Owing to this, the demand for athletic footwear surged, keeping the market afloat during the year-long pandemic period. Branded shoes have gathered more fan base on social media websites, but the impact of counterfeit products still prevailed largely, as consumers seek low price, better design, and suitable durability from such footwear.

Over the medium term, the athletic footwear market will be affected by various changing trends in various regions. Furthermore, the athletic footwear market will also be affected by the innovations made by market players in product development, for instance, smart footwear that calculates the calories burnt.

The increasing awareness about the importance of fitness and the increasing involvement of countries in sports and games are also driving the market. In terms of regional growth, North America is the highest revenue-generating region in the market, followed by Europe. Stronger distribution channels also drive the growth of the market.

Scope of the Report

Athletic footwear is a generic name for shoes designed for sporting activities. The global athletic footwear industry is segmented by product type into running shoes, aerobic/gym wear shoes, sports shoes, trekking/hiking shoes, and other product types. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By end user, the market is segmented into men, women, and children. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Running Shoes
Sports Shoes
Trekking/Hiking Shoes
Other Product Types
By End User
By Distribution Channel
Sports and Atheletic Goods Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Running Shoes to Witness a Significant Growth Rate

The consumers in the global market are unwillingly getting adapted to a very sedentary lifestyle, which has recently alarmed the need for getting involved in activities, like running and walking, which will help them manage health. This is the major reason for the growing popularity of running shoes among consumers in the market. The increasing urge to maintain health among consumers is also coupled with a fascination for premium and customized shoes. This is escalating the revenues generated from the product category, which may further elevate customers’ trust and loyalty. The brands offering running shoes in the global market are competing with other brands because of their ability to connect with consumers through the use of influential admirable figureheads and an extremely effective distribution network.

Athletic Footwear Market Growth Rate

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Middle-East and Africa is the Fastest Growing Market for Athletic Footwear

Middle-East and Africa is the fastest-growing region in the global athletic footwear market. The increasing concern about health and fitness among the population is the major driver in the market. South Africa is one of the leaders in the market, holding approximately more than 15% of the market, followed by Saudi Arabia (as per the analysis of Mordor Intelligence). The customers in the Middle East are ready to pay premium prices for goods; the factors they look for are quality and durability. Manufacturers in the region are also focusing on quality and cost-effective production and efficient distribution of goods, owing to which the Middle-East and African region has a greater potential for athletic footwear, and players are penetrating into the region with various products and different distribution channels. Athletic CO. is one of the popular companies operating in the Middle Eastern countries.

Athletic Footwear Market Size

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Competitive Landscape

The athletic footwear market is competitive with the presence of various regional and global players. Companies compete on different factors, including product offerings, price, material quality, and marketing activities, to gain a competitive advantage in the market.

Similarly, vendors are introducing athletic footwear specifically designed for and targeted at women and kids. ​On the other hand, certain players have been expanding their geographical presence by acquiring or merging with the manufacturers in foreign markets.​

Companies are using digital and social media advertisements to make consumers aware of the new product launches in the market. The e-commerce channel has been growing majorly over the recent past, and it is one of the preferred channels for the major players operating in the market.​ Adidas AG, Nike Inc., and Puma SE are some of the major players operating in the market studied.

Recent Developments

  • In January 2021, Patta and New Balance joined together to collaborate on New Balance’s 991 sneakers. The new product will be known as the Patta x New Balance M991Pat, which will feature a dusty pink/light petrol colorway.
  • In February 2017, Under Armour launched its first smart shoe model. The shoes provide runners with automatic tracking capabilities and insights into muscular fatigue. Under Armour plans to double the number of connected footwear models it offers.
  • In 2017, Adidas launched a new customized mobile app, the latest component of its increasingly personalized approach to customer interactions. Customers are getting attracted to the app’s features, which include customized product recommendations, color preference and location, personalized articles, blog posts, videos, and real-time updates related to an individual’s sporting and sporting star preferences.​

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Running Shoes

      2. 5.1.2 Sports Shoes

      3. 5.1.3 Trekking/Hiking Shoes

      4. 5.1.4 Other Product Types

    2. 5.2 By End User

      1. 5.2.1 Men

      2. 5.2.2 Women

      3. 5.2.3 Children

    3. 5.3 By Distribution Channel

      1. 5.3.1 Sports and Atheletic Goods Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Adidas AG

      2. 6.4.2 Nike Inc.

      3. 6.4.3 Under Armour Inc.

      4. 6.4.4 Puma SE

      5. 6.4.5 SKECHERS USA Inc.

      6. 6.4.6 ASICS

      7. 6.4.7 Wolverine World Wide Inc.

      8. 6.4.8 VF Corporation

      9. 6.4.9 New Balance Athletics Inc.

      10. 6.4.10 Lotto Sport Italia Spa

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Global Athletic Footwear Market market is studied from 2016 - 2026.

The Global Athletic Footwear Market is growing at a CAGR of 7.15% over the next 5 years.

Middle East and Africa is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • Puma SE
  • Adidas AG
  • Nike, Inc.
  • Under Armour, Inc
  • Asics

Are the major companies operating in Global Athletic Footwear Market.

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