Athletic Footwear Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 173.89 Billion |
| Market Size (2029) | USD 242.33 Billion |
| CAGR (2024 - 2029) | 6.86 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Athletic Footwear Market Analysis
The Athletic Footwear Market size is estimated at USD 173.89 billion in 2024, and is expected to reach USD 242.33 billion by 2029, growing at a CAGR of 6.86% during the forecast period (2024-2029).
The market has a strong culture of sports and fitness, driving the demand for athletic footwear. As more people engage in various sports activities, there is a continuous demand for performance-oriented athletic shoes that offer comfort, support, and durability. For instance, according to the Sports and Fitness Industry Association (SFIA), the share of the population participating in outdoor sports in the United States increased from 50.7% in 2019 to 55% in 2022. As major players introduce their products globally, shifting fashion trends significantly shape the athletic footwear market. Technological advancements play a pivotal role in fueling consumer interest in footwear. This interest is further accentuated by evolving design, color, and style trends directly impacting consumer buying choices. Consumers frequently seek shoes that mirror the latest fashion inclinations. Major players are focused on innovative product launches, expansions, and partnerships to get established and gain a loyal consumer base in the market. For instance, in March 2024, Nike launched the Air Max Dn—a shoe designed to create a more dynamic heel-to-toe transition. The shoe is the first of the classic footwear collection to incorporate Dynamic Air, which allows for a smooth sensation with each step.
Athletic Footwear Market Trends
Growing Sports Participation and Influence of Athleisure
Increased participation in recreational and outdoor activities around the globe acts as a prime catalyst for the athletic footwear market, which spans running, cycling, sports, trekking, and hiking shoes. For instance, according to the Outdoor Industry Association, outdoor recreation participation of consumers in the United States has significantly increased in 2022. The report states that about 80% of the participants have participated in various outdoor activities such as mountain camping, sports climbing, etc. Also, the report states that about 881,000 people in the United States have started trekking and hiking in 2022 alone. With a surge in the desire for adventure, consumers seek footwear optimized for specific activities and environments, adding to the market growth. This demand prompts manufacturers to innovate with materials, design, and functionalities catering to the style and functionality preferences of consumers seeking footwear suitable for various outdoor activities. For instance, in September 2023, Merrell, in collaboration with the Jeep brand, launched the "Merrell Moab 3 Mid x Jeep“hiking boot in three colorways, touting popular Jeep brand coat names: Sarge Green, Sting Grey, and Hydro Blue.
North America is the Largest Market
The United States is one of the key markets for athletic footwear, driven by its sophisticated retail landscape, a sports culture bolstered by aggressive advertising, and widespread celebrity endorsements. These factors collectively draw in a substantial consumer base. For instance, in January 2024, Baltimore-based band Turnstile collaborated with Converse, channeling their passion for skateboarding to a two-sneaker capsule featuring a Converse Chuck 70 and One Star Pro.
Canadians increasingly prioritize a healthy lifestyle and actively engage in sports and related activities. Simultaneously, there is a growing awareness that these pursuits not only promote good health but also mitigate risks of chronic conditions like depression, cardiovascular issues, and diabetes. In October 2023, a StatCan survey highlighted that 82% of respondents cited physical health and fitness as their primary motivation for engaging in sports.
In Mexico, the popularity of running and fitness activities is rising, with a growing number of individuals engaging in recreational running, jogging, and gym workouts. This surge in interest is fueling the demand for specialized footwear, such as running, cross-training, and athletic shoes, emphasizing comfort, support, and performance. Consumers, particularly those active in running and fitness, increasingly value features like lightweight and breathable materials, cushioning, and stability.
Athletic Footwear Industry Overview
The athletic footwear market is competitive, with the presence of various regional and global players. Firms compete on multiple variables such as product offerings, price, material quality, and marketing efforts to achieve a competitive advantage in the market. Companies utilize digital and social media marketing to notify people about new product launches. The e-commerce channel has been growing majorly over recent years, and it is one of the preferred channels for the major players operating in the market. Adidas AG, Nike Inc., New Balance Athletics Inc., Under Armour, Inc., and Puma SE are some of the major players operating in the market studied.
Athletic Footwear Market Leaders
Puma SE
Adidas AG
Nike, Inc.
Under Armour, Inc
New Balance Athletics Inc
*Disclaimer: Major Players sorted in no particular order
Athletic Footwear Market News
- June 2024: Nike launched the Converse Run Star Trainer, a low-profile shoe built from the ground up, combining retro and modern aesthetics. The silhouette is inspired by Converse’s deep history in sport but designed for modern life.
- June 2024: PUMA announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027.
- June 2024: PUMA launched training shoes named Deviate NITRO 3, engineered with NITROFOAM technology to deliver supreme cushioning and responsiveness.
Athletic Footwear Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Aggressive Marketing And Strategies By Brands
4.1.2 Enhanced Participation In Recreational And Outdoor/Sports Activities
4.2 Market Restraints
4.2.1 Unorganized Footwear Sector And Availability Of Counterfeit Goods
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Running Shoes
5.1.2 Sports Shoes
5.1.3 Trekking/Hiking Shoes
5.1.4 Other Product Types
5.2 By End User
5.2.1 Men
5.2.2 Women
5.2.3 Kids/Children
5.3 By Distribution Channel
5.3.1 Sports and Atheletic Goods Stores
5.3.2 Supermarkets/Hypermarkets
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 By Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Netherlands
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 Saudi Arabia
5.4.5.2 South Africa
5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Adidas AG
6.3.2 Nike Inc.
6.3.3 Under Armour Inc.
6.3.4 Puma SE
6.3.5 SKECHERS USA Inc.
6.3.6 Asics Corporation
6.3.7 VF Corporation
6.3.8 Fila
6.3.9 New Balance Athletics Inc.
6.3.10 Columbia Sportswear Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Athletic Footwear Industry Segmentation
Athletic footwear is a generic name for shoes designed for sporting activities.
The global athletic footwear industry is segmented by product type, end-user, distribution channel, and geography. Based on product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa.
For each segment, the market sizing and forecasts have been done on the basis of value (in USD).
| By Product Type | |
| Running Shoes | |
| Sports Shoes | |
| Trekking/Hiking Shoes | |
| Other Product Types |
| By End User | |
| Men | |
| Women | |
| Kids/Children |
| By Distribution Channel | |
| Sports and Atheletic Goods Stores | |
| Supermarkets/Hypermarkets | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Athletic Footwear Market Research FAQs
How big is the Athletic Footwear Market?
The Athletic Footwear Market size is expected to reach USD 173.89 billion in 2024 and grow at a CAGR of 6.86% to reach USD 242.33 billion by 2029.
What is the current Athletic Footwear Market size?
In 2024, the Athletic Footwear Market size is expected to reach USD 173.89 billion.
Who are the key players in Athletic Footwear Market?
Puma SE, Adidas AG, Nike, Inc., Under Armour, Inc and New Balance Athletics Inc are the major companies operating in the Athletic Footwear Market.
Which is the fastest growing region in Athletic Footwear Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Athletic Footwear Market?
In 2024, the North America accounts for the largest market share in Athletic Footwear Market.
What years does this Athletic Footwear Market cover, and what was the market size in 2023?
In 2023, the Athletic Footwear Market size was estimated at USD 161.96 billion. The report covers the Athletic Footwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Athletic Footwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the biggest factors influencing consumer buying behavior in the Athletic Footwear Market?
The biggest factors influencing consumer buying behavior in the Athletic Footwear Market are a) Brand reputation b) Price sensitivity c) Comfort & sustainability
What are the biggest factors influencing consumer buying behavior in the Athletic Footwear Market?
The biggest factors influencing consumer buying behavior in the Athletic Footwear Market are a) Brand reputation b) Price sensitivity c) Comfort & sustainability
Athletic Footwear Industry Report
The global market for athletic footwear brands is on a notable growth trajectory, driven by increased health awareness, the expanding e-commerce sector, and higher consumer spending power. This demand spans from the youth embracing athletic shoes brands for both sports and lifestyle wellness, to a diverse range of products including daily wear running shoes and technologically advanced trekking and hiking footwear. Key industry challenges like environmental impact are being addressed through innovative, sustainable product development. With a historically male-dominated market now seeing a surge in female consumer interest, fueled by a vibrant sports culture and fitness consciousness, the demand spectrum is broadening. Mordor Intelligence™ forecasts underline this positive trend, predicting substantial market expansion and highlighting the shift toward luxury, high-performing athletic shoes that marry style with functionality, signifying promising growth prospects across global markets. Get a sample of this industry analysis as a free report PDF download.
