Athletic Footwear Market - Growth, Trends, and Forecasts (2023 - 2028)

The Athletic Footwear Market is Segmented by Product Type (Running Shoes, Sports Shoes, Trekking/Hiking Shoes, and Other Product Types), End User (Men, Women, and Children), Distribution Channel (Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in USD million during the forecast years for the abovementioned segments.

Athletic Footwear Industry Overview

Athletic Footwear Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: South America
Largest Market: Asia-Pacific
CAGR: 4.56 %

Major Players

Athletic Footwear Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Athletic Footwear Market Analysis

The athletic footwear market is projected to register a CAGR of 4.56% during the next five years.

After the COVID-19 pandemic, due to the work-from-home culture for almost a year, people started developing health issues. Increase in weight and diseases like high blood pressure, cholesterol, and diabetes are increasing among people. Due to these reasons, people have become aware of the benefits of fitness, and countries have increased participation in sports and activities. After the pandemic, trekking and hiking trips also increased around the world, which, in turn, has increased demand for athletic shoes, thereby driving the growth of the athletic footwear market. According to the Outdoor Participation Trends report 2022, 58.7 million people went hiking in the United States in 2021.

The market is being driven by rising awareness about the importance of fitness. Consumer buying behavior transformed substantially in recent years, primarily due to an increase in disposable income and increased spending on products for self-enhancement. A rise in the number of specialty and franchised footwear stores, as well as tie-ups between footwear makers and various retail chains, has boosted demand for athletic footwear. Various emerging trends in different locations are expected to have a favorable impact on the sports footwear industry in the coming years. Furthermore, product development advancements, such as smart footwear that calculates calories burned, from market players may have an impact on the athletic footwear industry.

Athletic Footwear Industry Segments

Athletic footwear is a generic name for shoes designed for sporting activities. 

The global athletic footwear industry is segmented by product type, end-user, distribution channel, and geography. Based on product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Running Shoes
Sports Shoes
Trekking/Hiking Shoes
Other Product Types
By End User
By Distribution Channel
Sports and Atheletic Goods Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa

Report scope can be customized per your requirements. Click here.

Athletic Footwear Market Trends

This section covers the major market trends shaping the Athletic Footwear Market according to our research experts:

Growing Sports Participation and Influence of Athleisure

Consumers increasingly prefer designer athletic shoes that incorporate elements of sports design in accordance with the athleisure trend. Furthermore, the global demand for running and cycling footwear is driven by the continued shift toward more active lifestyles. With the rise in popularity of sports and fitness activities, such as aerobics, swimming, jogging, and yoga, as well as the number of women participating in fitness and sports activities, attractive and comfortable sports footwear ideal for daily sports activities is becoming extremely popular. Consumers, particularly women, are buying more athletic footwear as a result of this. In addition, athleisure has become increasingly widespread, influencing millennial parents' sports footwear choices. Athletic footwear is famous among all age groups, as baby boomers, Generation X, Generation Z, and millennials are also participating in sports activities.

Athletic Footwear Market: Sports Participation (%), By Generation, United States, 2021

South America is the Fastest-growing Market for Athletic Footwear

Brazil has a well-developed sporting culture. Sports are not only widely played and popular among large segments of the population, but they are also diverse in nature. As a result, Brazil is one of the world's major athletic footwear marketplaces, driving athletic footwear sales in South America. Furthermore, in recent years, in South America, rising health consciousness, changing lifestyles, increasing desire for comfortable footwear, the growing need for creative footwear designs, and expanding disposable income levels have pushed consumer preference for athletic footwear. Athletic footwear international companies and brands are significantly expanding in Brazil, contributing to the athletic footwear market in South America. Brazil offers exciting investment opportunities for the sports industry across multiple sports sectors. The target audience for companies is the high and middle-income population.

Athletic Footwear Market: Market Size (%), By Geography, Global, 2021

Athletic Footwear Market Competitor Analysis

The athletic footwear market is competitive, with the presence of various regional and global players. To achieve a competitive advantage in the market, firms compete on a variety of variables such as product offerings, price, material quality, and marketing efforts. Companies are utilizing digital and social media marketing to notify people about new product launches. The e-commerce channel has been growing majorly over recent years, and it is one of the preferred channels for the major players operating in the market. ​ Adidas AG, Nike Inc., and Puma SE are some of the major players operating in the market studied.

Athletic Footwear Market Top Players

  1. Puma SE

  2. Adidas AG

  3. Nike, Inc.

  4. Under Armour, Inc

  5. Asics Corporation

*Disclaimer: Major Players sorted in no particular order

Athletic Footwear Market Concentration

Athletic Footwear Market Recent Developments

  • September 2022: Asics Corporation launched new shoes called Novablast 3. The shoes have a geometric Origami design with Asics technology and unique cushioning, which offers a bouncing running experience.
  • June 2021: Adidas launched a golf shoe, “Solarthon”, which is both lightweight and comfortable. Further, the brand aims to introduce Solarthon in limited-edition grey, blue, and white colorways. The new shoe features Adidas’ Primeblue textile upper, a recycled yarn containing at least 50% Parley Ocean Plastic, to help the company’s “End Plastic Waste” initiative.
  • May 2021: Nike unveiled its latest creation, the “ZoomX Invincible Run” running shoes, as an addition to its expanding portfolio of athletic footwear. The design for the new product has drawn inspiration from the brand’s previous release, “Nike React Infinity Run” shoes.

Athletic Footwear Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Running Shoes

      2. 5.1.2 Sports Shoes

      3. 5.1.3 Trekking/Hiking Shoes

      4. 5.1.4 Other Product Types

    2. 5.2 By End User

      1. 5.2.1 Men

      2. 5.2.2 Women

      3. 5.2.3 Children

    3. 5.3 By Distribution Channel

      1. 5.3.1 Sports and Atheletic Goods Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Adidas AG

      2. 6.3.2 Nike Inc.

      3. 6.3.3 Under Armour Inc.

      4. 6.3.4 Puma SE

      5. 6.3.5 SKECHERS USA Inc.

      6. 6.3.6 Asics Corporation

      7. 6.3.7 Wolverine World Wide Inc.

      8. 6.3.8 VF Corporation

      9. 6.3.9 Fila

      10. 6.3.10 New Balance Athletics Inc.

    4. *List Not Exhaustive

**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Athletic Footwear Market Research FAQs

The Athletic Footwear Market is studied from 2018 - 2028.

The Athletic Footwear Market is growing at a CAGR of 4.56% over the next 5 years.

South America is growing at the highest CAGR over 2018 - 2028.

Asia-Pacific holds highest share in 2021.

Puma SE, Adidas AG, Nike, Inc., Under Armour, Inc, Asics Corporation are the major companies operating in Athletic Footwear Market.

Athletic Footwear Industry Reports

In-depth industry statistics and market share insights of the Athletic Footwear sector for 2020, 2021, and 2022. The Athletic Footwear research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Athletic Footwear report PDF.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!