Women's Swimwear Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Women's Swimwear Market is segmented by type (Sports Swimwear and Regular/Leisure Swimwear); product type (One-Piece, Bikinis, and Other types); Category (Premium and Mass); Distribution channel (Offline and Online stores); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Women's Swimwear Market Size

Women's Swimwear Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: Asia-Pacific
CAGR: 2.99 %

Major Players

Women's Swimwear Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Women's Swimwear Market Analysis

The Global Women's Swimwear market is projected to register a CAGR of 2.99% over the forecast period.

  • The growing interest among women in participating in water sports is one of several factors driving the global market for women's swimwear. Moreover, the market is growing as health awareness increases globally. Swimming is regarded as a safe, low-impact sport that has many positive effects on both the body and the mind. It works out the entire body since it stimulates every muscle. Swimming also reduces tension, enhances physical strength, and increases endurance. During the forecasted years, these factors are anticipated to fuel demand for women's swimwear worldwide.
  • Over the medium term, the market has witnessed a growing interest in swimming as a sport and a hobby, supported by a rise in product innovations and advancing technologies, such as the incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy. With the changing fashion trends, key factors, such as design, trend, and comfort of the fabric, play a major role in driving the market. Furthermore, manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer's purchase decision. 
  • The popularity of value-added features, such as trendy prints and convenient cuts, is further driving the market growth. Moreover, high promotional activities and campaigns by manufacturers to increase their brand image are driving market growth. Owing to the rise in online shopping and the availability of high-end premium swimwear, the key players witnessed an increase in the sale of branded women’s swimwear during the study period.

Women's Swimwear Industry Segmentation

The women's swimwear market is segmented by type, product type, category, distribution channel, and geography. Based on type, the market is segmented into sports swimwear and regular/leisure swimwear. Based on product type, the market is segmented into one-piece, bikinis, and other types. Based on category, the market is segmented into premium and mass. Based on distribution channels, the market is segmented into offline and online stores. Based on geography, the market is segmented into North America, Europe, Asia- Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Sports Swimwear
Regular/Leisure Swimwear
Product Type
Other Product Types
Distribution Channel
Online Stores
Offline Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia- Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Women's Swimwear Market Trends

This section covers the major market trends shaping the Women's Swimwear Market according to our research experts:

Increasing Customer Engagement through Social Media

  • Social media has become an integral part of today's generation, especially when it comes to younger generations. Its impact is far-reaching and is highly influencing consumers' shopping behavior. According to a survey by CreditCards.com, in August 2021, 72% of millennials said social media impacts their buying decisions. Owing to these factors, social networks are expanding into every aspect of consumers' daily lives, including their shopping habits. 
  • Visually driven social media, like Instagram and Pinterest, started as digital forms of window shopping, but with Buyable Pins, social ads, and shoppable Instagram galleries, these brands have instant access to stores and product pages from social media.
  • The aspirational visual content in swimwear customer photos keeps social communities active and inspires brand fans to share even more user-generated content. Aspirational content takes a step beyond informational messaging into the realm of lifestyle experiences. It allows companies to express their values through content encapsulating their brand's essence. 
  • In addition to inspiration, user-generated content allows customers to tell the brand exactly what they like and do not like about their products. Therefore, most brands, like Frankie's Bikinis, have their product development process largely influenced by Instagram, which highly increases swimwear sales. These social media platforms allow swimwear brands to connect to their customers, improve their product line per the consumers' preferences, and boost their market.
Women's Swimwear Market : Internet Penetration in Key Countries, by %, Global, 2022

Asia-Pacific Holds Largest Market Share

  • Rapid urbanization in the Asia-Pacific area has led to higher spending on clothing among women in several nations, including China, India, Indonesia, and Thailand. This trend is expected to continue throughout the forecast period, increasing product demand. The region's swimwear industry is predicted to expand due to increasing women's swimwear awareness and consumer desire for fashionable, comfortable swimwear. 
  • Product innovation is the main factor fueling the expansion of the women's swimwear market in the Asia-Pacific region. The expansion of the women's swimwear market is fueled by changes in fashion trends and consumers' rising disposable income, which leads to an increase in the buying of modern and designer swimsuits, particularly multipurpose one-pieces, and cover-ups are also seen as fashion choices.
  • The demand for women's luxury swimwear is rising, family beach holidays are increasing, and e-commerce platforms are becoming increasingly popular, all of which contribute to the expansion of the Asian-Pacific women's swimwear market. The emerging nations of the Asia-Pacific region are improving the beaches to boost tourism. 
  • For instance, the Indian government has launched 17 coastal development projects to increase beach and coastal tourism under the Swadesh Darshan Scheme of the tourism ministry. These factors drive the growth of the women's swimwear market in the Asia-Pacific region.
Women's Swimwear Market : Market Size (%), By Geography, Global, 2021

Women's Swimwear Industry Overview

The global women’s swimwear market is highly fragmented and competitive, with the presence of various global and regional players. The major market share of women’s swimwear is dominated by a global group of companies. Thus, the global market is shared among some of the top-ranking companies such as LVMH, Chanel, Adidas AG, Swimwear Anywhere Inc, and Marysia. With the increasing number of brand-conscious consumers worldwide, major players are adopting strategies to draw their attention by introducing sustainable swimwear made using recycled material. Product innovation is implemented majorly by the players in the market as a part of expanding their product portfolios together, with catering facilities for consumers that aid in managing their lifestyles with innovative product offerings.

Women's Swimwear Market Leaders

  1. Louis Vuitton

  2. Chanel Group

  3. Adidas AG

  4. Swimwear Anywhere Inc

  5. Marysia

*Disclaimer: Major Players sorted in no particular order

Women's Swimwear Market Concentration

Women's Swimwear Market News

  • April 2022: Zoggs launched a new thermal range of silver-lined sustainable swimsuits. The thermal silver lining is an advantage in all conditions, but notably for winter skin divers, as it helps maintain body heat 60% longer than standard swimwear and provides warmth around the body.
  • December 2021: Adidas launched its first line of women's full-coverage swimwear. Thumb holes have been added to the new product, and press studs on the hips keep shirts firmly in place over leggings and shorts.
  • October 2021: Kim Kardashian West, the tv-personality and founder of Skims, collaborated with Italian fashion house Fendi to release a unique collection. The upcoming SKIMs x Fendi ready-to-wear collection will feature swimsuits, form-fitting dresses, and tops, and prices start at USD 950.
  • May 2021: O'Neill, the original American surf brand, developed a line of women's swimwear made with Hyosung's Mipan regen nylon as part of its new O'Neill Blue sustainable collection.

Women's Swimwear Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION ( Market Size by Value- USD Millions)

    1. 5.1 Type

      1. 5.1.1 Sports Swimwear

      2. 5.1.2 Regular/Leisure Swimwear

    2. 5.2 Product Type

      1. 5.2.1 One-piece

      2. 5.2.2 Bikinis

      3. 5.2.3 Other Product Types

    3. 5.3 Category

      1. 5.3.1 Mass

      2. 5.3.2 Premium

    4. 5.4 Distribution Channel

      1. 5.4.1 Online Stores

      2. 5.4.2 Offline Stores

    5. 5.5 Geography

      1. 5.5.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.5.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. Italy

        5. France

        6. Rest of Europe

      3. 5.5.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia- Pacific

      4. 5.5.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.5.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Key Strategies Adopted

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 LVMH Moet Hennessy Louis Vuitton

      2. 6.3.2 Marysia LLC

      3. 6.3.3 Chanel Group

      4. 6.3.4 Missioni SpA

      5. 6.3.5 Swimwear Anywhere Inc.

      6. 6.3.6 La Jolla Group

      7. 6.3.7 LA Perla

      8. 6.3.8 Pentland Group PLC

      9. 6.3.9 Adidas AG

      10. 6.3.10 Puma Inc.

    4. *List Not Exhaustive


**Subject to Availability
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Women's Swimwear Market Research FAQs

The Women's Swimwear Market is studied from 2018 - 2028.

The Women's Swimwear Market is growing at a CAGR of 2.99% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

Asia-Pacific holds highest share in 2021.

Louis Vuitton, Chanel Group , Adidas AG , Swimwear Anywhere Inc, Marysia are the major companies operating in Women's Swimwear Market.

Women's Swimwear Industry Report

Statistics for the 2023 Women's Swimwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Women's Swimwear analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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