Women's Swimwear Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Research Report Covers Global Women's Luxury Swimwear Market Trends and is segmented by type (Sports Swimwear and Regular/Leisure Swimwear); product type (One-Piece, Bikinis, and Other types); Category (Premium and Mass); Distribution channel (Offline and Online stores); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The market size is provided in terms of value (USD) during the forecasted years for the above segments.

Women's Swimwear Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Women's Swimwear Market Size

Women's Swimwear Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 9.45 Billion
Market Size (2030) USD 10.87 Billion
CAGR (2025 - 2030) 2.84 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Women's Swimwear Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Women's Swimwear Market Analysis

The Women's Swimwear Market size is estimated at USD 9.45 billion in 2025, and is expected to reach USD 10.87 billion by 2030, at a CAGR of 2.84% during the forecast period (2025-2030).

  • The growing interest among women in participating in water sports is one of several factors driving the global market for women's swimwear. Moreover, the market is growing as health awareness increases globally. Swimming is regarded as a safe, low-impact sport that has many positive effects on both the body and the mind. It works out the entire body since it stimulates every muscle. Swimming also reduces tension, enhances physical strength, and increases endurance. During the forecasted years, these factors are anticipated to fuel demand for women's swimwear worldwide.
  • Over the medium term, the market has witnessed a growing interest in swimming as a sport and a hobby, supported by a rise in product innovations and advancing technologies, such as the incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy. With the changing fashion trends, key factors, such as design, trend, and comfort of the fabric, play a major role in driving the market. Furthermore, manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer's purchase decision.
  • The popularity of value-added features, such as trendy prints and convenient cuts, is further driving the market growth. Moreover, high promotional activities and campaigns by manufacturers to increase their brand image are driving market growth. Owing to the rise in online shopping and the availability of high-end premium swimwear, the key players witnessed an increase in the sale of branded women's swimwear during the study period.

Women's Swimwear Industry Overview

The women's swimwear market is highly fragmented and competitive, with various global and regional players. The prominent players in the market include Chanel Group, Adidas AG, Swimwear Anywhere Inc, Marysia, and LVMH Moet Hennessy Louis Vuitton.

With the increasing number of brand-conscious consumers worldwide, major players are adopting strategies to draw their attention by introducing sustainable swimwear made using recycled material. Product innovation is implemented majorly by the players in the market as a part of expanding their product portfolios together, with catering facilities for consumers that aid in managing their lifestyles with innovative product offerings.

Women's Swimwear Market Leaders

  1. Chanel Group

  2. Adidas AG

  3. Swimwear Anywhere Inc

  4. Marysia

  5. LVMH Moet Hennessy Louis Vuitton

  6. *Disclaimer: Major Players sorted in no particular order
Women's Swimwear Market Concentration
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Women's Swimwear Market News

  • March 2023: Penney IP LLC launched sports swimwear for men and women. The brand offers trendy styles with graphic print, vibrant colors, and bold silhouettes. The products are available in sizes from S-XL.
  • April 2022: Zoggs launched a new thermal range of silver-lined sustainable swimsuits. The thermal silver lining is an advantage in all conditions, but notably for winter skin divers, as it helps maintain body heat 60% longer than standard swimwear and provides warmth around the body.
  • December 2021: Adidas launched its first line of women's full-coverage swimwear. Thumb holes have been added to the new product, and press studs on the hips keep shirts firmly in place over leggings and shorts.

Women's Swimwear Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION ( Market Size by Value- USD Millions)

  • 5.1 Type
    • 5.1.1 Sports Swimwear
    • 5.1.2 Regular/Leisure Swimwear
  • 5.2 Product Type
    • 5.2.1 One-piece
    • 5.2.2 Bikinis
    • 5.2.3 Other Product Types
  • 5.3 Category
    • 5.3.1 Mass
    • 5.3.2 Premium
  • 5.4 Distribution Channel
    • 5.4.1 Online Stores
    • 5.4.2 Offline Stores
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 United Kingdom
    • 5.5.2.2 Germany
    • 5.5.2.3 Spain
    • 5.5.2.4 Italy
    • 5.5.2.5 France
    • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 Australia
    • 5.5.3.4 India
    • 5.5.3.5 Rest of Asia- Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategies Adopted
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 LVMH Moet Hennessy Louis Vuitton
    • 6.3.2 Marysia LLC
    • 6.3.3 Chanel Group
    • 6.3.4 Missioni SpA
    • 6.3.5 Swimwear Anywhere Inc.
    • 6.3.6 La Jolla Group
    • 6.3.7 LA Perla
    • 6.3.8 Pentland Group PLC
    • 6.3.9 Adidas AG
    • 6.3.10 Puma Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER

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Women's Swimwear Industry Segmentation

Swimwear is a type of apparel that is worn during water activities like water sports or swimming.

The women's swimwear market is segmented by type, product type, category, distribution channel, and geography. Based on type, the market is segmented into sports swimwear and regular/leisure swimwear. Based on product type, the market is segmented into one-piece, bikinis, and other types. Based on category, the market is segmented into premium and mass. Based on distribution channels, the market is segmented into offline and online stores. Based on geography, the market is segmented into North America, Europe, Asia- Pacific, South America, and the Middle East and Africa.

For each segment, the market sizing and forecasts have been done based on value (in USD).

Type Sports Swimwear
Regular/Leisure Swimwear
Product Type One-piece
Bikinis
Other Product Types
Category Mass
Premium
Distribution Channel Online Stores
Offline Stores
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
Italy
France
Rest of Europe
Asia-Pacific China
Japan
Australia
India
Rest of Asia- Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Women's Swimwear Market Research FAQs

How big is the Women's Swimwear Market?

The Women's Swimwear Market size is expected to reach USD 9.45 billion in 2025 and grow at a CAGR of 2.84% to reach USD 10.87 billion by 2030.

What is the current Women's Swimwear Market size?

In 2025, the Women's Swimwear Market size is expected to reach USD 9.45 billion.

Who are the key players in Women's Swimwear Market?

Chanel Group, Adidas AG, Swimwear Anywhere Inc, Marysia and LVMH Moet Hennessy Louis Vuitton are the major companies operating in the Women's Swimwear Market.

Which is the fastest growing region in Women's Swimwear Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Women's Swimwear Market?

In 2025, the Asia-Pacific accounts for the largest market share in Women's Swimwear Market.

What years does this Women's Swimwear Market cover, and what was the market size in 2024?

In 2024, the Women's Swimwear Market size was estimated at USD 9.18 billion. The report covers the Women's Swimwear Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Women's Swimwear Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Women's Swimwear Industry Report

Statistics for the 2025 Women's Swimwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Women's Swimwear analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.