Asia-Pacific Toothpaste Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Toothpaste market is segmented by Distribution Channel as Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies And Drug Stores, Online and Others & by Geography

Market Snapshot

Asia Pacific Toothpaste Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 7.37 %
Fastest Growing Segment: Online

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Market Overview

Asia-Pacific Toothpaste market is forecasted to grow at a CAGR of 7.37% during the forecast period (2020-2025).

  • There has been a drastic change in the food consumption pattern of the population in the past two decades or so, as there has been a gradual rise in the Asian street and junk foods consumption over the period. Therefore, the oral health of the population gets hampered, hence, consumers seek for quality toothpaste to counter the oral problems and maintain oral health.
  • The Japanese toothpaste market is expanding, as reflected by the growing concerns about oral health among the Japanese ageing population and youth. As per GlaxoSmithKline, a global pharmaceutical company, the awareness about teeth among the Japanese population is outstanding.

Scope of the Report

Asia-Pacific Toothpaste market is segmented by Distribution Channel as Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies And Drug Stores, Online and Others & by Geography

By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Other Distribution Channels
Rest of Asia-Pacific

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Key Market Trends

China Holds The Largest Market Share In Asia-Pacific

China and India have witnessed an unprecedented rise in population coupled with increase in spending on personal care and hygiene products which in turn have encouraged the growth of major toothpaste brands in these countries. Inclination of consumer towards organic and herbal toothpaste have also placed some targeted brands prominently in retail shelf space. According to the National Oral Health Epidemiological Investigation in China, there has been rising oral care problems in China which is one of the possible reasons for the rise in demand for toothpaste. Moreover, there is a shift in the choices of the toothpaste among the consumers as they are moving from low-end toothpaste to toothpaste’s with high quality and benefits.

Asia Pacific Toothpaste Market Key Trends

Supermarket/ Hypermarkets Remain the Most Preferred Point of Sale

Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are the dominant channels for the sales of oral care products. Supermarkets/ hypermarkets have  abundance of choices in the toothpaste category. As a result, there is a fierce competition to differentiate among the toothpastes on the supermarket shelf, owing to which the manufacturers of oral care products are trying to reposition the products as the premium items in store. These cater to special dental needs, such as functionality, flavor, packaging, or targeting specific age group consumers. Such wide retail visibility of toothpaste products has resulted in an increasing share of supermarkets/hypermarkets.


Asia Pacific Toothpaste Market Growth Rate

Competitive Landscape

The oral care industry is one of the growing consumer goods industries, with increasing number of players bringing products on the retail shelves, with different functionalities. The most active companies in the market studied include key players, such Colgate-Palmolive, Procter & Gamble, GlaxoSmithKline PLC, etc. In 2017, the GlaxoSmithKline PLC launched new formulation of its Sensodyne rapid relief range of toothpaste in both original and whitening varieties, thus expanding its product categories. Furthermore, in 2018, the company launched its Sensodyne daily care gentle whitening toothpaste with improved formulation, providing more than just whitening.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarkets/ Hypermarkets

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Pharmacies And Drug Stores

      4. 5.1.4 Online

      5. 5.1.5 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 China

      2. 5.2.2 Japan

      3. 5.2.3 India

      4. 5.2.4 Australia

      5. 5.2.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Colgate-Palmolive Company

      2. 6.4.2 Unilever

      3. 6.4.3 Procter & Gamble

      4. 6.4.4 GlaxoSmithKline plc.

      5. 6.4.5 Lion Corporation

      6. 6.4.6 Amway

      7. 6.4.7 Nice Group

      8. 6.4.8 Dabur India Ltd.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Toothpaste Market market is studied from 2016 - 2026.

The Asia-Pacific Toothpaste Market is growing at a CAGR of 7.37% over the next 5 years.

The Asia-Pacific Toothpaste Market is valued at Online in 2026.

Colgate-Palmolive Company, Unilever, Procter & Gamble, GlaxoSmithKline plc., Lion Corporation are the major companies operating in Asia-Pacific Toothpaste Market.

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