Asia Pacific Sports Nutrition Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Asia-Pacific Sports Nutrition Market Report is Segmented by Product Type (Sports Food, Sports Drinks, and Sports Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), and Geography (India, China, Japan, Australia, and Rest of Asia-Pacific). The Market Sizes and Forecasts are Provided in Terms of Value (USD) During the Forecasted Period for the Above Segments.

Asia Pacific Sports Nutrition Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Asia-Pacific Sports Nutrition Market Size

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Asia-Pacific Sports Nutrition Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 10.38 Billion
Market Size (2030) USD 14.31 Billion
CAGR (2025 - 2030) 6.64 %
Market Concentration Low

Major Players

Asia-Pacific Sports Nutrition Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Asia-Pacific Sports Nutrition Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Asia-Pacific Sports Nutrition Market Analysis

The Asia-Pacific Sports Nutrition Market size is estimated at USD 10.38 billion in 2025, and is expected to reach USD 14.31 billion by 2030, at a CAGR of 6.64% during the forecast period (2025-2030).

The demand for sports nutrition products is increasing in the regional market owing to the increasing health and fitness trends. Due to the increasing work-from-home culture, the prevalence of obesity is increasing in the region. According to the National Institute of Health Article from 2023, more than 14.4 million kids in India were obese. Owing to this, consumers are opting to go for fitness options like sports, gyms, and fitness centers. Due to this, the demand for sports nutrition products like sports drinks and protein powders is increasing. The main ingredients used in sports nutrition products include electrolytes, minerals, protein, vitamins, and omega fatty acids. These ingredients provide instant hydration and energy and boost immunity.

Additionally, the market players are conducting advertising and marketing campaigns for their products with the help of celebrities and sports personalities. Due to this, the younger and millennial generations are becoming more attracted to the consumption of these products. For instance, in July 2023, My Protein, one of the leading sports nutrition brands, launched three new products, Clear Whey, Pre-workout, and Keventers verticals, in India. The whey protein variant is available in different flavors like Pineapple, Blood Orange, Mango, Coconut, Cranberry Raspberry, and Peach Tea. Furthermore, governments of different countries are promoting sports through different schemes, leading to the younger generations increasingly participating more in sports and fitness activities. Over the medium term, the demand for sports nutrition products is expected to increase owing to the growing demand for functional food and beverages as well as faster hydration after sports.

Asia Pacific Sports Nutrition Industry Overview

The Asia-Pacific sports nutrition market is fragmented, with regional and global players dominating the market. The prominent market players include PepsiCo Inc., The Coca-Cola Company, Glanbia PLC, Herbalife International of America Inc., and Otsuka Pharmaceutical Co. Ltd. The companies have been introducing new and innovative products, with the inclusion of naturally derived ingredients and additives, to make their product unique among existing products. For instance, in September 2023, Fixx Nutrition launched a new energy gel for the Gold Coast Marathon. The gel provides instant energy and hydration.

Asia Pacific Sports Nutrition Market Leaders

  1. The Coca Cola Company

  2. PepsiCo, Inc.

  3. Glanbia plc

  4. Herbalife International of America, Inc.

  5. Otsuka Pharmaceutical Co., Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
Asia Pacific Sports Nutrition Market Concentration
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Asia Pacific Sports Nutrition Market News

  • May 2024: PepsiCo Inc.’s Gatorade brand launched Nun Kun, a sports drink in three different flavors. The products are distributed in 80 different countries worldwide. The product was launched by the Vice President of Jammu and Kashmir Kai Beverages.
  • April 2024: Unilever’s Liquid IV brand expanded its footprint in Australia with the launch of its Hydration Multiplier. The product is an electrolyte drink that provides hydration and energy for sports enthusiasts.
  • April 2023: UK sports nutrition brand Genetic Nutrition launched its high-quality sports nutrition supplements in India. The brand's range of supplements includes protein powders, amino acids, and vitamins formulated using best-in-class ingredients for maximum effectiveness.
  • September 2022: HRX, India's fitness brand, and OZiva partnered to launch a new sports and performance nutrition brand, HRX Agame. The brand offers a variety of sports nutrition supplements like protein, pre and post-workout supplements, and vitamins.

Asia Pacific Sports Nutrition Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing Sports Participation
    • 4.1.2 Increasing Awareness about Health and Fitness
  • 4.2 Market Restraints
    • 4.2.1 Adverse Effects of Overconsumption of Products
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Sports Food
    • 5.1.2 Sports Drinks
    • 5.1.3 Sports Supplements
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 China
    • 5.3.2 Japan
    • 5.3.3 India
    • 5.3.4 Australia
    • 5.3.5 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Most Adopted Strategies
  • 6.3 Company Profiles
    • 6.3.1 The Coca Cola Company
    • 6.3.2 PepsiCo Inc.
    • 6.3.3 Glanbia PLC
    • 6.3.4 General Nutrition Centers Inc.
    • 6.3.5 Abbott Laboratories
    • 6.3.6 Reliance Consumer Products Limited
    • 6.3.7 Bright Lifecare Private Limited (Muscleblaze)
    • 6.3.8 Zywie Ventures Pvt. Ltd (OZiva)
    • 6.3.9 Cliff Bar & Company
    • 6.3.10 Herbalife International of America Inc.
    • 6.3.11 Otsuka Pharmaceutical Co. Ltd
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Asia-Pacific Sports Nutrition Industry Segmentation

Sports nutrition is the study and practice of nutrition and diet to improve one's athletic performance. Nutrition is an important part of many sports training regimens, majorly in strength sports and endurance sports.

The Asia-Pacific sports nutrition market is segmented by product type, distribution channel, and geography. The sports nutrition market is segmented by product type into sports food, sports drinks, and sports supplements. By distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. By geography, the market is segmented into India, China, Japan, Australia, and the Rest of Asia-Pacific. The market sizing has been done in value terms (USD) for all the abovementioned segments.

Product Type Sports Food
Sports Drinks
Sports Supplements
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
Geography China
Japan
India
Australia
Rest of Asia-Pacific
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Asia Pacific Sports Nutrition Market Research FAQs

How big is the Asia-Pacific Sports Nutrition Market?

The Asia-Pacific Sports Nutrition Market size is expected to reach USD 10.38 billion in 2025 and grow at a CAGR of 6.64% to reach USD 14.31 billion by 2030.

What is the current Asia-Pacific Sports Nutrition Market size?

In 2025, the Asia-Pacific Sports Nutrition Market size is expected to reach USD 10.38 billion.

Who are the key players in Asia-Pacific Sports Nutrition Market?

The Coca Cola Company, PepsiCo, Inc., Glanbia plc, Herbalife International of America, Inc. and Otsuka Pharmaceutical Co., Ltd. are the major companies operating in the Asia-Pacific Sports Nutrition Market.

What years does this Asia-Pacific Sports Nutrition Market cover, and what was the market size in 2024?

In 2024, the Asia-Pacific Sports Nutrition Market size was estimated at USD 9.69 billion. The report covers the Asia-Pacific Sports Nutrition Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Sports Nutrition Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

APAC Sports Nutrition Industry Report

Statistics for the 2025 Asia-Pacific Sports Nutrition market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Sports Nutrition analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.