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Sports Nutrition Market - Growth, Trends, and Forecasts (2020 - 2025)

The Sports Nutrition Market is Segmented by Product Type (Sports Food, Sports Drink, and Sports Supplement), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), and Geography.

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

12.22 %

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Market Overview

The sports nutrition market is projected to record a CAGR of 12.22% during the forecast period (2020-2025).

  • Major consumers in this market are athletes and bodybuilders; however, the consumption of sports nutrition products has increased among recreational and lifestyle users too, owing to the increased health awareness and rising disposable income levels of consumers. Thus, the growth rate of the sports nutrition market is attributed to not just sportspersons, but to casual athletes and dieters as well, who are joining the general health and wellness movement. Indulgence buying and product knowledge are the key factors driving the growth rate.
  • By type, the sports supplement segment occupied a major share, due to the increased regularized usage of sports nutrition products by sportspersons in the form of supplements. The growing preference for personalized nutrition is one of the key market trends, which may further stimulate market growth.

Scope of the Report

The sports nutrition market is segmented by product type into sports food, sports drink, and sports supplement. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. Based on geography, the report provides a detailed global analysis, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

Type
Sports Food
Sports Drink
Sports Supplement
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Colombia
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Increasing Demand for Sports Drinks

The sports drink segment is lifestyle-driven. The increasing concerns about physical well-being and leading a healthy lifestyle are the major growth drivers for the sports drink segment. Also, the increasing fitness trend across the world is further expected to drive the sales of sports drinks. With the growing popularity of fitness programs, due to the increased emphasis on leading a healthy lifestyle, the consumption of sports drinks is rising substantially, as they help in rehydrating the body. Moreover, in recent years, health clubs and fitness centers have witnessed consistent growth, due to an increase in health concerns and changes in lifestyle. The rise in health awareness and the need for adequate nutritional content in food have also fostered the demand for sports nutrition products.

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Asia-Pacific is the Fastest-growing Market

The strong fitness culture across countries, such as China, Japan, and Australia, and the wide availability of sports nutrition products, with a plethora of brands on the market and constant new product launches, are some of the factors contributing toward increasing the market for sports nutrition products across Asia-Pacific. Additionally, the increasing dependency on social media is a significant factor in the success of sports nutrition brands, with the use of social media channels, including Instagram and Facebook, as well as brand ambassadors, having a strong influence on sales. Furthermore, the increasing government efforts to educate consumers on the importance of fitness are further adding to the overall revenues in the Asia-Pacific sports nutrition market. In this regard, in 2016, the Chinese government introduced the National Fitness Programme, encouraging consumers to take part in various sports activities being held throughout the country, such as marathons, thus, in turn, boosting the sports nutrition market in the region.

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Competitive Landscape

The sports nutrition market is highly competitive and fragmented, with the presence of various international and domestic players. Though there are many local players in the sports nutrition market, brand value, high distribution network, and the demand for clean label products give the global players an upper edge over the regional players. Major players in the sports nutrition market are Glanbia PLC, PepsiCo Inc., MusclePharm Corporation, The Coca-Cola Company, Clif Bar & Compan, Multipower, etc.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Sports Food

      2. 5.1.2 Sports Drink

      3. 5.1.3 Sports Supplement

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Colombia

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Glanbia PLC

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 MusclePharm Corporation

      4. 6.4.4 The Coca-Cola Company

      5. 6.4.5 Clif Bar & Company

      6. 6.4.6 GNC Holdings Inc.

      7. 6.4.7 Bulk Powders

      8. 6.4.8 Abbott Laboratories Inc.

      9. 6.4.9 Multipower

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  9. 8. AN ASSESSMENT OF THE IMPACT OF COVID-19 ON THE INDUSTRY

** Subject to Availability

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