Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The global sports nutrition market was valued USD at USD 19.96 billion in 2020 and is projected to witness a CAGR of 12.22% during the forecast period (2021 - 2026).

The outbreak disrupted the sporting schedule and affected some of 2020’s largest events, which, in turn, also hampered the consumption of sports nutrition products at a large-scale through such events. Some of the major international sporting events delayed due to the outbreak include the Tokyo Olympics and Paralympics and the UEFA Football event. As such events marked both increased consumption of sports nutrition products and a venue for promotions of manufacturers, the delay is expected to impact the market growth in the short-term adversely.​

Thus, countries around the world have been implementing measures to slow the spread of the coronavirus, from national quarantines to the closure of public places, such as gyms. This included a complete closure of sports clubs and fitness centres, majorly impacting sports nutrition product sales adversely. ​However, with international health organizations, such as WHO, encouraging consumers to strengthen their immune systems to prevent the COVID-19, there is expected to be more popularity for immunity boosting sports nutrition products.​ One such product is Gifted Nutrition’s Iso Whey, which helps strengthen the immune system and speed up system recovery in the post-workout phase. ​

Major consumers in this market are athletes and bodybuilders; however, the consumption of sports nutrition products has increased among recreational and lifestyle users too, owing to the increased health awareness and rising disposable income levels of consumers. Thus, the growth rate of the sports nutrition market is attributed to not just sportspersons, but to casual athletes and dieters as well, who are joining the general health and wellness movement. Indulgence buying and product knowledge are the key factors driving the growth rate.

By type, the sports supplement segment occupied a major share, due to the increased regularized usage of sports nutrition products by sportspersons in the form of supplements. The growing preference for personalized nutrition is one of the key market trends, which may further stimulate market growth.