Asia Pacific Hair Colorants Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Asia-Pacific Hair Colorants Market is segmented by Product Type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Other Hair Colorants), by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Department Stores, Pharmacies & Drug Stores, Specialist Retailers, Online Retail and Others), and by Country (China, India, Japan, Australia, and Rest of Asia Pacific). The report offers the market size and forecasts in value (USD million) for the above segments.

APAC Hair Colorants Market Size

Asia-Pacific Hair Colorants Market Summary
Study Period: 2018 - 2028
CAGR: 6.2 %

Major Players

Asia-Pacific Hair Colorants Market Major Players

*Disclaimer: Major Players sorted in no particular order


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APAC Hair Colorants Market Analysis

Over the next few years, the Asia-Pacific hair colorants market is expected to register a CAGR of 6.2%.

The growing use of hair color by the aging population to cover their gray hair is the primary driver for the growth of the hair color market. India is expected to have the fastest-growing hair colorant market in the Asia-Pacific region. This is because more and more people are working long hours, which can cause stress and early graying. On the other hand, having products on store shelves has made it easier for customers to get them, which has led to more sales of branded hair colorants. Leading players in the hair colorants market, like L'Oreal, are using strong digital resources to maintain a strong online presence, which is important for the success of the market.

People all over South Korea are looking for new and unusual products with exotic ingredients that make them feel luxurious and help them relax. On the other hand, a growing share of South Korean women are looking for novel solutions, specifically in haircare, color combinations, new textures, and those offering experimental looks. Companies are coming up with better solutions to tackle the issue, like using natural ingredients and refraining from using ammonia. Manufacturers are also taking advantage of this trend by making and selling products that have a certain mix of unique ingredients.

APAC Hair Colorants Industry Segmentation

Hair colorants are a group of commercial products that can change the color of hair in a wide range of tones and shades, from very light blonde to black and everything in between, including golden ash, reddish, mahogany, violet, etc. The product type, distribution channel, and geographic segments of the Asia-Pacific hair colorants market. Based on the product type, the market is segmented into bleachers, highlighters, permanent colorants, semi-permanent colorants, and other hair colorants. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, department stores, pharmacies and drugstores, specialist retailers, online retail, and others. Based on country, the market is segmented into China, India, Japan, Australia, and the Rest of Asia Pacific. The report offers the market size and forecasts in value (USD million) for the above segments.

Product Type
Permanent Colorants
Semi-Permanent Colorants
Other Hair Colorants
Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & Drug Stores
Specialist Retailers
Online Retailers
Other Distribution Channels
Rest of Asia Pacific

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APAC Hair Colorants Market Trends

This section covers the major market trends shaping the APAC Hair Colorants Market according to our research experts:

Growing Ageing Population Driving Sales of Hair Colorants

An aging population and the trend to look younger with the times have been some of the prime drivers that have led the hair colorant market to prosper in the region. Most elderly people live in places like Japan, China, and South Korea, in that order. According to the Population Reference Bureau, Japan will have 22 percent of its population over 65 in 2022. Also, people are getting older faster in South Korea, China, Hong Kong, Taiwan, and Singapore. According to the National Bureau of Statistics of China, in 2022, about 984.3 million people in China were estimated to be between 15 and 64 years old. The growing number of older people in Asia could benefit the hair colorant market. In 2021, 8.3% of Vietnam's population was at least 65 years old, according to the General Statistics Office of Vietnam. This was more than the previous year. On the other hand, the younger population, which prefers to keep updating their look, has further fueled the growth of the hair colorants market.

Asia-Pacific Hair Colorants Market: Population Distribution, in %, by Age Group, 2022

Permanent Colorants Holds a Prominent Share

Permanent hair colorants make up most of the market. This is mostly because people are living longer and want to dye their hair for longer periods. But because of fashion and changing ways of life, its popularity is also growing among young people. Japan and China have most of the market for permanent hair colorants, which are mostly used by older people. Most of the hair bleaching business has been driven by countries like Japan, where both American-Asian women and Japanese people like to bleach their hair. Emerging markets have lifestyles that change quickly and are becoming more urban, which increases the demand for products like hair colorants that give people stylish looks. According to the Ministry of Economy, Trade, and Industry, in 2022, the sales value of hair colorants in Japan will amount to USD 0.76 billion. Celebrities have a strong influence on millennials, who color their hair to keep up with fashion trends. Hair colorant products are gaining immense popularity among all consumer groups across the region.

Asia-Pacific Hair Colorant Market: Production Value of Hair Remedies, in USD million, by Products, Japan, 2021

APAC Hair Colorants Industry Overview

The Asia-Pacific Hair Colorants Market is competitive, with many domestic and international players occupying a significant share of the market. Some major players in the market are L'Oreal SA, Henkel AG & Co. KGaA, Unilever PLC, Proctor & Gamble Company, and Godrej Consumer Products Limited. The major players are trying to cater to the demands of the consumers in terms of color options while offering safer products. Emphasis is given to the companies' mergers, expansions, acquisitions, partnerships, and new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

APAC Hair Colorants Market Leaders

  1. L'Oreal SA

  2. Henkel AG & Co. KGaA

  3. Unilever PLC

  4. Proctor & Gamble Company

  5. Godrej Consumer Products Limited

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Hair Colorants Market Concentration

APAC Hair Colorants Market News

  • June 2022: L'Oréal introduced its first permanent hair color technology, L'Oréal Paris Men Expert One-Twist Hair Color, made especially for men. It is ammonia free and is available in seven shades. The company claims that it gives blended gray coverage for up to six weeks.
  • February 2022: Mamaearth, a direct-to-consumer (D2C) startup, acquired Mumbai-based BBlunt from Godrej Consumer Products Limited (GCPL). BBlunt’s hair care and styling products business will be completely owned and managed by Mamaearth's parent, Honasa Consumer. Its product portfolio includes hair color, shampoos, conditioners, women’s styling products, men’s styling products, and hair extensions.
  • January 2022: L'Oréal launched two new technologies for mass-market consumers and stylists. These technologies are developed to circumvent hair coloring problems. Both technologies address ease of use with color application.

APAC Hair Colorants Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Other Hair Colorants

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies & Drug Stores

      4. 5.2.4 Specialist Retailers

      5. 5.2.5 Online Retailers

      6. 5.2.6 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L`Oreal S.A.

      2. 6.3.2 Hoyu Co., Ltd.

      3. 6.3.3 Procter & Gamble Co.

      4. 6.3.4 Godrej Consumer Products Limited

      5. 6.3.5 Henkel AG & Co KGaA

      6. 6.3.6 Kao Corporation

      7. 6.3.7 Henna Industries Private Limited

      8. 6.3.8 Shanghai Zhanghua Health Care Cosmetics Sales Co., Ltd.

      9. 6.3.9 Mandom Corporation

      10. 6.3.10 Natura Co Holding S/A

    4. *List Not Exhaustive

**Subject to Availability
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APAC Hair Colorants Market Research FAQs

The Asia Pacific Hair Colorants Market is studied from 2018 - 2028.

The Asia Pacific Hair Colorants Market is growing at a CAGR of 6.2% over the next 5 years.

L'Oreal SA, Henkel AG & Co. KGaA, Unilever PLC, Proctor & Gamble Company, Godrej Consumer Products Limited are the major companies operating in Asia Pacific Hair Colorants Market.

Asia Pacific Hair Colorants Industry Report

Statistics for the 2023 Asia Pacific Hair Colorants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia Pacific Hair Colorants analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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