Asia Pacific Hair Colorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Hair colorants market is segmented by product type (Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, and Other Hair Colorants), by distribution channel (Supermarkets and Hypermarkets, Convenience Stores, Department Stores, Pharmacies & drug stores, Specialist retailers, Online Retail and Others), and by Geography (China, India, Japan, Australia, and Rest of Asia Pacific)

Market Snapshot

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.2 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Asia-Pacific Hair colorants market is projected to grow at a CAGR of 6.2% during the forecast period, 2020 to 2025.

  • Across the Asia Pacific, the hair colorant market in India is expected to be the fastest-growing led by an increasingly aging population and rising hectic work style resulting in stress that leads to premature greying. On the other hand, the availability of products across the retail shelf has led consumers to gain ease in accessibility, thereby, increasing volume sales of branded hair colorants.
  • Consumers across South Korea are seeking products that are new, unusual, and have exotic ingredients that can provide consumers a luxury feel and relaxing experience. On the other hand, the growing share of South Korean women is on the lookout for novel solutions specifically in haircare, color combinations and new textures, and those offering experimental looks. Manufacturers, similarly, are capitalizing on this trend, while formulating and offering products with a specific combination and exclusive ingredients.

Scope of the report

The Asia-Pacific Hair colorants market is segmented by product type as Bleachers, Highlighters, Permanent Colorants, Semi-Permanent Colorants, Tone-On-Tone Colorants, and Other Hair Colorants, and by distribution channel as Supermarkets and Hypermarkets, Convenience Stores, Department Stores, Pharmacies & drug stores, Specialist retailers, Online Retail and Others. By Geography the market is studied for China, India, Japan, Australia, and Rest of Asia Pacific.

By Product Type
Permanent Colorants
Semi-Permanent Colorants
Other Hair Colorants
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & drug stores
Specialist retailers
Online Retailers
By Geography
Rest of Asia Pacific

Report scope can be customized per your requirements. Click here.

Key Market Trends

Growing ageing population, driving sales of hair colorants

An aging population and the trend to look younger with times has been one of the prime drivers that have led the hair colorant market to prosper in the region. Countries such as Japan accounts for the largest aged population which is followed by China and South Korea. More than 33% of the population in Japan are aged 60 years or above, whereas, across China, the working population is expected to fall by 2.7% during 2015-2030 which is likely to give rise to an aging population.

Furthermore, East Asian countries such as South Korea, Hong Kong, Taiwan, and Singapore are aging at a faster pace. Thailand is the third fastest-growing aging country in Asia-Pacific, which is projected to grow by 29.9% by 2030. Vietnam is also aging quickly with 17.5 percent of people are expected to be old by 2030. One in four Thai population is expected to be a senior citizen by 2030. The increased rate of the aging population in Asia-pacific offers a potential growth opportunity to the hair colorants market growth. On the other hand, the younger population which prefers to keep update their look has further fueled the hair colorants market size.

APAC hair colorant market1

Tone-On-Tone Colorants Driving Sales

Permanent hair colorant sale dominates the market mainly driven by an aging population who prefer to dye hair for a more extended period. However, its popularity is growing among the young population as well, owing to fashion and changing lifestyles. Japan and China dominate the permanent hair colorants market which is primarily driven by the senior citizen population. Countries such as Japan where American-Asian women and the Japanese prefers to bleach hair have primarily driven the Hair Bleachers sale.

The tone-on-tone segment within the hair color market has witnessed a growing sales over the past years, where the product doesn't oxidize the hair since there is an absence of ammonia. On the other hand, Tone-on-tone hair coloring requires less precision when applied and has a reduced application time of 20 minutes compared with 35 to 40 minutes for classic hair coloring. Several products sold in supermarkets allow you to easily create this effect at home, thereby, witnessing a growing sales volume.

APAC hair colorant market2

Competitive Landscape

The Asia-Pacific Hair colorants market is competitive with many domestic and international brands occupying a significant share of the market. New product launch focused on herbal and natural ingredients to promote hair growth is the key strategy adopted by players. For instance, in May 2018 Cellmid's Limited which is the wholly-owned subsidiary, Advangen entered into an exclusive agreement to distribute its anti-aging hair care products under brand évolis® in China. The agreement has two key stages where it Fukangren on behalf of Advangen will register the product with Chinese regulator, SFDA (State Food & Drug Administrator), and distribution agreement to sell évolis® lotions and shampoos for five years.

Major players include - L`Oreal S.A., Hoyu Co., Ltd., Procter & Gamble, Godrej Group, Henkel AG & Co KGaA, among others.

Table of Contents


    1. 1.1 Study Assumptions & Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Other Hair Colorants

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies & drug stores

      4. 5.2.4 Specialist retailers

      5. 5.2.5 Online Retailers

      6. 5.2.6 Others

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 India

      3. 5.3.3 Japan

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L`Oreal S.A.

      2. 6.4.2 Hoyu Co., Ltd.

      3. 6.4.3 Procter & Gamble Co.

      4. 6.4.4 Godrej Group

      5. 6.4.5 Henkel AG & Co KGaA

      6. 6.4.6 Kao Corporation

      7. 6.4.7 Henna Industries Pvt Ltd

      8. 6.4.8 Shanghai Zhanghua Health & cosmetics Co. ., ltd.

      9. 6.4.9 Mandom Corporation

    5. *List Not Exhaustive

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Asia Pacific Hair Colorants Market market is studied from 2016 - 2026.

The Asia Pacific Hair Colorants Market is growing at a CAGR of 4.2% over the next 5 years.

Loreal S.A., Henkel AG, Uniliever, Procter & Gamble Co, Godrej Group are the major companies operating in Asia Pacific Hair Colorants Market .

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!