Ebook Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Global Ebook Industry is Segmented by Geography (North America (United States, Canada), Europe (Spain, United Kingdom, Germany, France, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD Billion) for all the Above Segments.

Ebook Market Size

E-book Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 17.20 Billion
Market Size (2029) USD 21.73 Billion
CAGR (2024 - 2029) 4.78 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

E-book Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Ebook Market Analysis

The E-book Market size is estimated at USD 17.20 billion in 2024, and is expected to reach USD 21.73 billion by 2029, growing at a CAGR of 4.78% during the forecast period (2024-2029).

Technical development and sophistication of reading devices that provide a similar experience to reading an actual book are the key factors driving the global e-book market. Advantages, like the increasing adoption of smartphones and the multilingual feature of e-books, are expected to drive the global demand for e-books.

  • The easy access to a wide range of e-book libraries through an application or online services is being consumed over the internet, thus emerging as a low-cost alternative to the traditional delivery method. Services available for these e-books, such as e-lending, encourage the worldwide adoption of e-books.
  • Furthermore, environmental protection campaigns from governments across the globe, especially for saving trees to reduce the use of paper, also increase the demand for e-books.
  • Publishers being subjected to IP infringement cases by content providers restrain market growth. For instance, in June 2020, four major book publishers filed suits against the Internet Archive owing to copyright violations relating to their open library project. Various publishers, such as Hachette, Penguin Random House, Wiley, and HarperCollins, have filed a suit against the Internet Archive.
  • An increase in overall reader engagement was observed during the pandemic. People switched to e-books for entertainment during the period of global lockdown. As hard copies became sidelined initially due to closed bookstores and shipping delays from online retailers, e-book sales surged, with readers turning to convenient and immediate delivery.
  • The reliance on physical books was tested with the spread of Covid-19 in 2020 and the subsequent implementation of lockdown restrictions . As a result, the use of e-books increased dramatically in a way that neither librarians, publishers, nor students had anticipated. The regrettable outcome was the problems, which were already a significant worry, were made worse by a perfect storm of financial pressures, a broken market, and increasing demand. As a result, the #ebooksos campaign was launched.

Ebook Market Trends

Increased Use of Electronic Devices

  • The rise in the number of portable, readable devices, such as smartphones and tablets, is anticipated to be the primary growth factor for the global e-book market. Consumers prefer e-books over physical books due to the fragility of hard copies, the need for adequate care, and the high cost.
  • The digitization of books and their accessibility over the internet are expected to create an innovative environment to offer a real-time experience for readers. Furthermore, the conversion of comic books into digital materials by famous publishers, such as Marvel and DC, is also expected to allow people to explore e-reading. The American Library Association (ALA) announced that every book of their rooster would be made available in a digital format at the latest to reduce wastage.
  • The increasing influence of technology coupled with the inclination toward digitization by a substantial populace, mainly among the millennial and generation Z category, may positively influence the growth of the e-book market.
  • Systems, such as digital education and immersive learning, are also expected to drive market growth. The introduction of the latest hardware, software, and educational content is expected to create an immersive environment to provide readers with a real-time experience.
  • This also acts as a low-cost alternative to the traditional distribution method and enables easy access to various e-book libraries through applications or services. In addition, the resources available for the e-books, such as lending electronically, have also increased the growth of the e-book market.
E-book Market - Spanish-language e-book sales revenue, Global, 2019-21, in Euro Million

North America Dominates the Market

  • E-books in North America came early as a natural and permanent choice over printed books for consumers as they wanted speedy access and portability. Publishers have also rapidly responded to the consumers' fast-growing acceptance of new reading devices by constantly redefining and expanding new concepts of books.
  • Additionally, the holiday season observes an increase in the number of people who own tablet computers and e-book readers like the early Kindles. The improving content mobility has led to cost-cutting through better accessibility and distribution of books to wider target end-users. Further, since the region's industry is expected to be driven by the rising demand for digitalized comic books, comic book companies, like DC Entertainment and MARVEL, are expanding their product lines to keep up with the trend. 
E-book Market - Trade e-book sales revenue in the United States from 2017 to 2021(in million U.S. dollars)

Ebook Industry Overview

The e-book market is fragmented, with many independent authors and publishers, while certain players account for a majority share of the market. Amazon's KDP and Apple's iBooks Author dominate the e-books market. Key players in the market adopt strategies, such as joint ventures and partnerships with small and regional publishers, to gain higher market shares.

  • In March 2022, a Series B financing round was held by the British edtech company Perlego to generate USD 38.2 million for the international expansion of its textbook subscription service.
  • In September 2022, Book.io reported that it had finalized a seed investment round with Ingram Content Group ("Ingram"), one of the largest book distributors in the world, with access to millions of titles and tens of thousands of publishers.

Ebook Market Leaders

  1. Amazon.com, Inc.

  2. Rakuten Kobo Inc.

  3. Apple Inc.

  4. Barnes & Noble, Inc.

  5. Smashwords Inc.

*Disclaimer: Major Players sorted in no particular order

E-book Market Concentration
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Ebook Market News

  • March 2022 - With the newest addition to Lulu.com's publishing platform, Lulu Direct, writers were expected to benefit from print-on-demand convenience and direct-to-consumer sales channels. This cutting-edge technology was linked with well-known e-commerce platforms like Shopify and WooCommerce, making it more straightforward for authors and artists to manage sales, fulfillment, and supply chain logistics.
  • January 2022 - Paperblanks, the second-largest publisher of high-end notebooks, journals, and diaries in the world after Moleskine, was acquired by Hachette UK. This came after a contract was signed on January 14, 2022, under which Hachette UK purchased all of the company's shares.

Ebook Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview

    2. 3.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 3.2.1 Threat of New Entrants

      2. 3.2.2 Bargaining Power of Buyers

      3. 3.2.3 Bargaining Power of Suppliers

      4. 3.2.4 Threat of Substitutes

      5. 3.2.5 Intensity of Competitive Rivalry

    3. 3.3 Industry Value Chain Analysis

    4. 3.4 Assessment of the Impact of COVID-19 on the Industry

    5. 3.5 Market Drivers

      1. 3.5.1 Increasing Penetration of Mobile Devices

      2. 3.5.2 Decreasing Cost of E-books

    6. 3.6 Market Restraints

      1. 3.6.1 Privacy and Copyright Issues among E-sellers and Book Writers


    1. 4.1 By Geography

      1. 4.1.1 North America

        1. United States

        2. Canada

      2. 4.1.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Rest of Europe (Sweden, Denmark)

      3. 4.1.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia-Pacific (Australia, South Korea, Singapore)

      4. 4.1.4 Latin America

      5. 4.1.5 Middle East and Africa


    1. 5.1 Company Profiles

      1. 5.1.1 Amazon.com Inc.

      2. 5.1.2 Rakuten Kobo Inc.

      3. 5.1.3 Apple Inc.

      4. 5.1.4 Barnes and Noble LLC

      5. 5.1.5 Smashwords Inc.

      6. 5.1.6 Blurb Inc.

      7. 5.1.7 BookBaby (DIY Media Group Inc.)

      8. 5.1.8 Lulu Press Inc.

      9. 5.1.9 Macmillan Publishers Ltd

      10. 5.1.10 Scribd Inc.

    2. *List Not Exhaustive


**Subject to Availability
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Ebook Industry Segmentation

An E-book is a book written in digital format or converted to one for use on a computer or a mobile device. The E-book Market report covers both retail and subscription-based sales of E-books. The E-book Market is segmented by Geography (North America (United States, Canada), Europe (Spain, United Kingdom, Germany, France, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

By Geography
North America
United States
United Kingdom
Rest of Europe (Sweden, Denmark)
Rest of Asia-Pacific (Australia, South Korea, Singapore)
Latin America
Middle East and Africa
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Ebook Market Research FAQs

The E-book Market size is expected to reach USD 17.20 billion in 2024 and grow at a CAGR of 4.78% to reach USD 21.73 billion by 2029.

In 2024, the E-book Market size is expected to reach USD 17.20 billion.

Amazon.com, Inc., Rakuten Kobo Inc., Apple Inc., Barnes & Noble, Inc. and Smashwords Inc. are the major companies operating in the E-book Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in E-book Market.

In 2023, the E-book Market size was estimated at USD 16.38 billion. The report covers the E-book Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the E-book Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The fastest growing segment in the E-Book Market is educational e-books due to rising online learning and affordable pricing for students.

Ebook Industry Report

The global e-book market is on a significant upward trajectory, fueled by the surge in digital reading device adoption and a shift towards e-books over traditional prints. Innovations in reading technology that mimic the physical book experience, coupled with the ease of accessing a vast array of titles via e-book libraries, are major drivers. The education sector's move towards digital resources, supported by environmental efforts to cut paper use, further elevates e-book demand. With a diverse range of formats and genres, the market caters to varied tastes, while the simplicity of e-book publishing and multi-language support broadens its global appeal. Despite copyright hurdles, the market's growth is robust, especially in smartphone and internet-heavy regions like North America and Asia Pacific. The rise of BYOD policies in education and the availability of e-book apps enhance digital reading's reach. For detailed market insights, including share, size, and growth projections, Mordor Intelligence™ offers comprehensive analysis and forecasts in a downloadable PDF report.

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Ebook Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)