E-book Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The E-book Market is segmented by Geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa).

Market Snapshot

e-book market overview
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.9 %
e-book market major players

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Market Overview

The e-book market (henceforth, referred to as the market studied) was valued at USD 18.13 billion in 2020, and it is expected to reach USD 23.12 billion by 2026, registering a CAGR of 4.9% during the forecast period (2021-2026)

  • Technical development and sophistication of reading devices that provide a similar experience to reading an actual book are the key factors driving the global e-book market. The rising adoption of smartphones and multilingual features of e-books is an advantage that is expected to drive the global demand for e-books.
  • The easy access for a wide range of e-book libraries through an application or online services is being consumed over the internet, thus emerging as low-cost alternatives to the traditional delivery method. Services available for these e-books, such as e-lending, have also supported the adoption of e-book across the world.
  • Besides, libraries and publishers are also increasingly receiving responses for e-books. Hachette Book Group, one of the big publishers, announced that in 2019 the publishing company generated EUR 2.38 billion, which was a 5% increase since 2018.
  • Furthermore, the environmental protection campaigns from governments across the globe, especially for saving trees to reduce the use of paper, also increases the demand for e-books.
  • Libraries across the country have closed most of their services to mitigate the spread of COVID-19. However, many are still offering electronic reading materials. Moreover, due to decreasing cost of e-books, libraries are now able to buy more copies of the e-books, which is aiding in the market growth.

Scope of the Report

The study involves the country-level analysis of the main regions such as North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. It also discusses the impact of COVID-19 on the market.

North America
United States
United Kingdom
Rest of Europe (Sweden and Denmark)
Rest of Asia-Pacific (Australia, South Korea, and Singapore)
Latin America
Middle-East and Africa

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Key Market Trends

Increased Use of Electronic Devices

  • The rise in the number of portable readable devices such as smartphones and tablets is anticipated to be the major growth factor for the global e-book market. Consumers prefer e-books over books due to the fragility of books to wear and tear, the need for adequate care, and high cost.
  • The digitization of books and their accessibility over the internet is expected to create an innovative environment to offer a real-time experience for readers. E-book readers who possess tablets or e-readers are likely to read e-books on those devices; however, consumers having computers or cellphones sometimes turn to those platforms, too.
  • While the US consumers are more likely to adopt digital technology for their reading activities, the German population is also seen increasingly using electronic devices for reading purposes. This demand is further supported by the companies operating in the market. For instance, following Apple Inc., Kobo Inc. added a night-time mode that yellows the screen, thereby resting the eyes.
  • As a result, there is a surge in tablet and e-reader ownership levels, and it is more prominent in e-reading.
e-book market trends

North America Dominates the Market

  • E-books in North America came early as a natural and permanent choice over printed books for consumers when they want speedy access and portability. Publishers have also rapidly responded to consumers’ fast-growing acceptance of new reading devices by constantly redefining and expanding new concepts of books.
  • Furthermore, there is a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles during the gift-giving season. Moreover, increasing demand for digitalized comic books is projected to drive the market in the region, and therefore comic book publishers such as DC Entertainment and MARVEL are expanding their portfolios to follow this trend.
  • Additionally, in late 2019, the American Library Association (ALA) and Public Library Association (PLA) announced a public campaign in response to recent efforts to limit library access to e-books. During the 2019 Digital Book World conference, ALA debuted an online petition at for members of the public to urge Macmillan Publishers to reverse the proposed embargo on e-books sold to libraries.
e-book market growth

Competitive Landscape

The e-book market is fragmented with many independent authors and publishers, while certain players account for a majority share in the market. Amazon’s KDP and Apple's iBooks Author, among others, hold a dominant share in the e-books market. Key players in the market adopt strategies such as joint ventures and partnerships with small and regional publishers to gain higher market shares.

  • June 2020 - Amazon offered two free months of Kindle Unlimited when someone signs up for the service. Kindle Unlimited is Amazon’s subscription service with a collection of more than one million books, as well as select magazines such as Time and National Geographic, and Audible narration on select titles.
  • May 2020 - Katha, an Indian organization that has been producing children’s books since 1988, partnered with Kindle and made its 15 books available on the digital platform. Using engaging visuals and imaginative narrations, Katha’s children’s books offer ways of exploring similarities and differences existing in the world.
  • December 2019 - Smashwords launched Smashwords Presales, a new book launch tool that leverages patent-pending technology to enable the creation, management, and merchandising of e-book presales. An e-book presale allows readers to purchase and read a new book before the public release date.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Penetration of Mobile Devices

      2. 4.2.2 Decreasing Cost of E-books

    3. 4.3 Market Restraints

      1. 4.3.1 Privacy and Copyright Issue Among E-sellers and Book Writers

    4. 4.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Geography

      1. 5.1.1 North America

        1. United States

        2. Canada

      2. 5.1.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Rest of Europe (Sweden and Denmark)

      3. 5.1.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Rest of Asia-Pacific (Australia, South Korea, and Singapore)

      4. 5.1.4 Latin America

      5. 5.1.5 Middle-East and Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Inc.

      2. 6.1.2 Rakuten Kobo Inc.

      3. 6.1.3 Apple Inc.

      4. 6.1.4 Barnes and Noble LLC

      5. 6.1.5 Smashwords Inc.

      6. 6.1.6 Blurb Inc.

      7. 6.1.7 BookBaby (DIY Media Group Inc.)

      8. 6.1.8 Lulu Press Inc. 

      9. 6.1.9 Macmillan Publishers Ltd

      10. 6.1.10 Scribd Inc.   

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The E-book Market market is studied from 2018 - 2026.

The E-book Market is growing at a CAGR of 4.9% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020., Inc., Rakuten Kobo Inc., Apple Inc., Barnes & Noble, Inc., Smashwords Inc. are the major companies operating in E-book Market.

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