Ebook Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Ebook Market Report is Segmented by Geography (North America (United States and Canada), Europe (Spain, United Kingdom, Germany, France, Italy, and Rest of Europe), Asia-Pacific (China, India, Japan, and Rest of Asia-Pacific), Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Value Terms (USD) for all the Above Segments.

Ebook Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

E-book Market Size

E-book Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 18.02 Billion
Market Size (2030) USD 22.76 Billion
CAGR (2025 - 2030) 4.78 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

E-book Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of E-book Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

E-book Market Analysis

The E-book Market size is estimated at USD 18.02 billion in 2025, and is expected to reach USD 22.76 billion by 2030, at a CAGR of 4.78% during the forecast period (2025-2030).

  • The reading landscape has experienced a digital transformation in recent years, with digital formats increasingly replacing traditional paper books. This shift is driven by the convenience, storage capabilities, and enhanced accessibility that ebooks provide. Although ebooks have a relatively brief history, their growing popularity is mainly due to the introduction of e-readers and the widespread use of mobile devices.
  • Ebooks offer significant advantages over traditional books. They are cost-effective, often priced lower, and provide access to free resources. Additionally, ebooks contribute to environmental sustainability by saving trees and reducing carbon footprints. A recent study highlights that opting for an ebook over a traditional book can result in significant savings: 7.5 kg of CO2 equivalent emissions, 168 liters of water, and 23 kg of wood. Customization of features like font adjustments, lighting controls, and interactive content enhances the reading experience. Furthermore, ebooks offer instant access and portability, enabling readers to carry an entire library with ease.
  • Extensive analysis has delved into the critical reception and market trends of ebooks. User feedback underscores a smooth transition for readers to digital formats. Impressively, the ebook market is witnessing robust sales and growth rates, surging ahead. Notably, traditional physical book sales and publishing patterns remain largely unscathed.
  • The ebook ecosystem presents a landscape filled with both challenges and opportunities. Issues such as digital rights management and piracy require industry attention. Additionally, the role of libraries and educational institutions in ebook distribution raises significant concerns. Addressing compatibility issues across various devices and formats is also crucial. On the opportunity side, self-publishing and exploring niche markets offer promising avenues for growth in the ebook industry.

E-book Industry Overview

The ebook market, while teeming with independent authors and publishers, is primarily led by industry giants like Amazon's KDP and Apple's iBooks Author. These major players leverage joint ventures and partnerships, especially with smaller regional publishers, to bolster their market dominance. Additionally, they continuously introduce new ebook releases to drive market growth.

  • In April 2024, Rakuten, the prominent Japanese tech conglomerate, unveiled its latest lineup of Kobo ebook readers, featuring two models sporting vibrant color displays. These new devices aim to enhance the reading experience with improved screen technology and additional features tailored for avid readers.
  • In May 2024, Extu, a pioneering force in channel marketing technology, unveiled its latest offering: an ebook titled "Step on It: SMB & Mid-Market Sales Acceleration." This resource is tailored to elevate small to medium-sized businesses (SMBs) and mid-market enterprises, equipping them with advanced strategies and deep insights to accelerate sales.

E-book Market Leaders

  1. Amazon.com, Inc.

  2. Rakuten Kobo Inc.

  3. Apple Inc.

  4. Barnes & Noble, Inc.

  5. Smashwords Inc.

  6. *Disclaimer: Major Players sorted in no particular order
E-Book Market Concentration
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E-book Market News

  • April 2024: NASA's Hubble Space Telescope team released a new ebook in the Hubble Focus series titled "Hubble Focus: The Dark Universe." This ebook showcases the mission's latest findings on two enigmatic elements of the cosmos, namely dark energy, a puzzling force accelerating the universe's expansion, and dark matter, an invisible substance discernible solely through its gravitational effects on visible matter.
  • In March 2024, GIJN launched its inaugural ebook, "Reporter's Guide to Investigating War Crimes." This 16-chapter guide, curated by GIJN, features insights from over 24 specialists and journalists. It delves into a wide array of topics, ranging from the legal intricacies of war and attacks on civilians to conflict-related sexual violence, environmental crimes, and the use of banned weapons. Additionally, it covers aspects like genocide, forced disappearances, archiving evidence, open-source research, military command structures, and the crucial task of tracing and documenting war criminals. The guide also emphasizes the significance of photo and video documentation, highlights best practices for physical and digital security, and offers self-care insights for journalists reporting traumatic events.

Ebook Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. MARKET DYNAMICS

  • 3.1 Market Overview
  • 3.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 3.2.1 Threat of New Entrants
    • 3.2.2 Bargaining Power of Buyers
    • 3.2.3 Bargaining Power of Suppliers
    • 3.2.4 Threat of Substitutes
    • 3.2.5 Intensity of Competitive Rivalry
  • 3.3 Industry Value Chain Analysis
  • 3.4 Assessment of the Impact of COVID-19 on the Industry
  • 3.5 Market Drivers
    • 3.5.1 Increasing Penetration of Mobile Devices
    • 3.5.2 Decreasing Cost of Ebooks
  • 3.6 Market Restraints
    • 3.6.1 Privacy and Copyright Issues Among E-sellers and Book Writers

4. MARKET SEGMENTATION

  • 4.1 By Geography***
    • 4.1.1 North America
    • 4.1.1.1 United States
    • 4.1.1.2 Canada
    • 4.1.2 Europe
    • 4.1.2.1 Spain
    • 4.1.2.2 United Kingdom
    • 4.1.2.3 Germany
    • 4.1.2.4 France
    • 4.1.2.5 Italy
    • 4.1.3 Asia
    • 4.1.3.1 China
    • 4.1.3.2 India
    • 4.1.3.3 Japan
    • 4.1.4 Latin America
    • 4.1.5 Middle East and Africa

5. COMPETITIVE LANDSCAPE*

  • 5.1 Company Profiles
    • 5.1.1 Amazon.com Inc.
    • 5.1.2 Rakuten Kobo Inc.
    • 5.1.3 Apple Inc.
    • 5.1.4 Barnes and Noble LLC
    • 5.1.5 Smashwords Inc.
    • 5.1.6 Blurb Inc.
    • 5.1.7 BookBaby (DIY Media Group Inc.)
    • 5.1.8 Lulu Press Inc.
    • 5.1.9 Macmillan Publishers Ltd
    • 5.1.10 Scribd Inc.
  • *List Not Exhaustive

6. INVESTMENT ANALYSIS

7. FUTURE OF THE MARKET

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia-Pacific' and Latin America, and Middle East and Africa will be considered together as 'Rest of the World'
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E-book Industry Segmentation

An ebook is a book written in a digital format or converted to one for use on a computer or a mobile device.

The scope of the study focuses on the market analysis segmented by geography (North America (United States and Canada), Europe (Spain, the United Kingdom, Germany, France, Italy, and Rest of Europe), Asia-Pacific (China, India, Japan, and Rest of Asia-Pacific), Latin America, and the Middle East and Africa).

The market sizes and forecasts are provided in value terms (USD) for all the above segments.

By Geography*** North America United States
Canada
Europe Spain
United Kingdom
Germany
France
Italy
Asia China
India
Japan
Latin America
Middle East and Africa
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Ebook Market Research FAQs

How big is the E-book Market?

The E-book Market size is expected to reach USD 18.02 billion in 2025 and grow at a CAGR of 4.78% to reach USD 22.76 billion by 2030.

What is the current E-book Market size?

In 2025, the E-book Market size is expected to reach USD 18.02 billion.

Who are the key players in E-book Market?

Amazon.com, Inc., Rakuten Kobo Inc., Apple Inc., Barnes & Noble, Inc. and Smashwords Inc. are the major companies operating in the E-book Market.

Which is the fastest growing region in E-book Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in E-book Market?

In 2025, the North America accounts for the largest market share in E-book Market.

What years does this E-book Market cover, and what was the market size in 2024?

In 2024, the E-book Market size was estimated at USD 17.16 billion. The report covers the E-book Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the E-book Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Ebook Industry Report

The global e-book market is on a significant upward trajectory, fueled by the surge in digital reading device adoption and a shift towards e-books over traditional prints. Innovations in reading technology that mimic the physical book experience, coupled with the ease of accessing a vast array of titles via e-book libraries, are major drivers. The education sector's move towards digital resources, supported by environmental efforts to cut paper use, further elevates e-book demand. With a diverse range of formats and genres, the market caters to varied tastes, while the simplicity of e-book publishing and multi-language support broadens its global appeal. Despite copyright hurdles, the market's growth is robust, especially in smartphone and internet-heavy regions like North America and Asia Pacific. The rise of BYOD policies in education and the availability of e-book apps enhance digital reading's reach. For detailed market insights, including share, size, and growth projections, Mordor Intelligence™ offers comprehensive analysis and forecasts in a downloadable PDF report.