Asia-Pacific Wine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Still Wine Market Revenue in Asia Pacific and is Segmented by Product Type (Still Wine, Sparkling Wine, and Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, and White Wine), Distribution Channel (On-trade and Off-trade), and Geography (China, India, Japan, Australia and Rest of Asia Pacific).

APAC Wine Market Size

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Asia-Pacific Wine Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.85 %
Market Concentration Low

Major Players

Asia-Pacific Wine Market Major Players

*Disclaimer: Major Players sorted in no particular order


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APAC Wine Market Analysis

Asia-Pacific Wine Market is projected to register a CAGR of 6.85% during the forecast period, 2022-2027.

The increasing disposable income and rapid urbanization and a rise in marketing and promotional activities are driving the growth of the wine market in the Asia-Pacific region. With the changing lifestyle of consumers and consumption of wine on social occasions and during celebrations has become very popular and has become a status symbol which is another prime factor in the growth of the wine market.

France and Spain have traditionally been the world's top wine exporters. But countries in the Asia-Pacific regions such as China, Japan, and India have all started producing and selling their own wines which are boosting the wine market in the region. Moreover, wine is gaining equal appeal among men and women, especially in countries such as China and Japan. According to Alibaba Group's flagship cross-border e-commerce platform, Koala, in 2021, China's female wine drinkers prefer fruit-flavored liquors, wines, cocktails, and sake that are typically lower in alcohol content, have fruity aromas, and feature attractive packaging.

Over the medium term, changing tastes and new preferences among consumers and increasing demand for new and exotic flavors, such as Riesling wine and other tropical fruit wines, are expected to fuel the growth of the wine market. Also, the new innovative packaging is boosting the demand for the market.

APAC Wine Market Trends

This section covers the major market trends shaping the APAC Wine Market according to our research experts:

Increase in the Frequency of Wine Consumption

The wine market is likely to be driven by the increasing frequency of wine consumption due to its health benefits and premiumization of wine products. Health-driven consumerism has been steadily increasing, and winemakers are adapting to the change. Red wine is typically preferred by Asian customers due to its alleged health advantages. Particularly Australia is popular for its red wine and the country has its production of fine red wine from the region's Shiraz grapes. Shiraz-based wines have numerous documented health advantages, such as reducing the incidence of cancer and preventing strokes which is adding to the growth of the wine market in the region. In countries such as Japan, Hong Kong, and South Korea, there has been an increase in the proportion of drinkers who drink wine at least once a week. According to Korea Agro-Fisheries & Food Trade Corp survey on the frequency of consuming Korean wine in South Korea in 2021, roughly a third drank Korean wine one to two times during the first six months of 2021 and around 22.4 percent stated that they drank it once a month.

Asia-Pacific Wine Market: Wine Production Total Volume in Australia, In Million Liters, By  Type, In 2020

China holds significant share in the region

China holds the largest market share in the Asia-Pacific region. The rapid urbanization and emerging nightlife culture in cities, an increasing proportion of Chinese consumers purchasing wine as a gift for acquaintances, and a greater willingness to try new varieties of alcohol are all driving the wine market in China. Imported wine is in high demand in China and the share of imported wine consumption is almost half of the total wine consumption. Moreover, community group buying has become common in China and it takes place in a physical, offline community where a single home or store manager acts as the primary hub for the distribution of products bought by the community's members. Companies are adopting this community group buying. For instance, Great Wall Wine, in March of 2020 has planned to recruit community partners to insert into its own retail sales network, thereby closing the loop with its customers and further refining and securing its operating network. 

Asia-Pacific Wine Market: Consumption share of foreign wine in total wine consumption in China, In %, 2017-2020

APAC Wine Industry Overview

The wine market in the Asia-Pacific region is fragmented with many international and regional players. The key players in the region include Yantai Changyu Pioneer Wine Co Ltd, The Wine Group LLC, Tonghuagrape Wine Co., Ltd, and Accolade Wines among others. The key players in the region are innovating in flavor and enhancing with advanced distribution networks across the region. For instance, in August 2021, Accolades Wines launched its annual luxury wine range as part of the company's Global Vintage Release Program. The new release featured vintages crafted from several renowned Australian wine regions that include Tasmania, Barossa, McLaren Vale, Margaret River, and Frankland River

APAC Wine Market Leaders

  1. Yantai Changyu Pioneer Wine Co Ltd

  2. The Wine Group LLC

  3. Accolade Wines

  4. Yantai Weilong Grape Wine Co., Ltd.

  5. Constellation Brands, Inc

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Wine Market Concentration
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APAC Wine Market News

  • In July 2022, Milestone Beverages has planned to relaunch Blowfish Australian wine with an all-new design in China. Blowfish is Milestone's first-born brand, created by founder and managing director Joe Milner in homage to his part Australian heritage.
  • In May 2022, Juvé Camps partnered with Nimbility (a Hong Kong-based market expert and export management company) to expand its presence in the Asia Pacific region, especially with an initial focus on Greater China and South Korea.
  • In March 2022, Mercian Corporation, a wine importer and producer in Japan launched a new wine brand called Mercian Wines. The first launch from the new Mercian Wines brand is a collection of multi-country blends using both wines from Spain and Australia.

APAC Wine Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Still Wine

      2. 5.1.2 Sparkling Wine

      3. 5.1.3 Fortified Wine and Vermouth

      4. 5.1.4 Others

    2. 5.2 By Colour

      1. 5.2.1 Red Wine

      2. 5.2.2 Rose Wine

      3. 5.2.3 White Wine

    3. 5.3 By Distibution Channel

      1. 5.3.1 On-Trade

      2. 5.3.2 Off-Trade

    4. 5.4 By Geography

      1. 5.4.1 China

      2. 5.4.2 Japan

      3. 5.4.3 India

      4. 5.4.4 Australia

      5. 5.4.5 Rest of Asia-Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Yantai Changyu Pioneer Wine Co Ltd

      2. 6.3.2 The Wine Group LLC

      3. 6.3.3 Tonghuagrape Wine Co., Ltd

      4. 6.3.4 Accolade Wines

      5. 6.3.5 Wei Long Grape Wine Co., Ltd.

      6. 6.3.6 Constellation Brands, Inc

      7. 6.3.7 Grover Vineyards Limited

      8. 6.3.8 Dynasty Fine Wines Group Limited

      9. 6.3.9 Sula Vineyards Limited

      10. 6.3.10 Treasury Wine Estates

    4. *List Not Exhaustive



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APAC Wine Industry Segmentation

Wine is an alcoholic drink typically made from fermented grape juice. The wine market is segmented by product type, color, distribution channel, and geography. The Asia-Pacific wine market is segmented by product type into still wine, sparkling wine, Fortified Wine and Vermouth). The market is segmented by color into red wine, rose wine, and white wine. Based on the distribution channel, the market is classified as on-trade and off-trade channels, of which the off-trade channel is further classified into supermarkets/hypermarkets, specialty stores, online retail channels, and other distribution channels. In terms of Geography, the market is segmented into China, Japan, India, Australia, and the rest of the Asia-Pacific region. For each segment, the market sizing and forecasting have been done in value terms of USD million.

By Product Type
Still Wine
Sparkling Wine
Fortified Wine and Vermouth
By Colour
Red Wine
Rose Wine
White Wine
By Distibution Channel
By Geography
Rest of Asia-Pacific
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APAC Wine Market Research FAQs

The Asia-Pacific Wine Market is projected to register a CAGR of 6.85% during the forecast period (2024-2029)

Yantai Changyu Pioneer Wine Co Ltd, The Wine Group LLC, Accolade Wines, Yantai Weilong Grape Wine Co., Ltd. and Constellation Brands, Inc are the major companies operating in the Asia-Pacific Wine Market.

The report covers the Asia-Pacific Wine Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Wine Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

APAC Wine Industry Report

Statistics for the 2024 APAC Wine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. APAC Wine analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia-Pacific Wine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)