South East Asia Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South East Asia Bottled Water Market is segmented by Type (Still Water and Carbonated Water), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Home, and Office Delivery, On-Trade, and Others); and By Geography (Indonesia, Malaysia, Vietnam, Thailand, Philippines, Myanmar, Singapore, and the Rest of Southeast Asia). The report offers the market size and forecasts in terms of value (in USD million) for all the above segments.

Market Snapshot

Study Period: 2016 -2027
Base Year: 2021
CAGR: 11.39 %

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Market Overview

The Southeast Asia bottled water market is projected to grow at a CAGR of 11.39% during the forecast period (2022 - 2027).

The COVID-19 lockdown caused a sudden surge in bottled water demand during the pandemic's initial months. People were stocking up on essentials, and packaged drinking water was one of them, which meant retailers sold out of items faster than usual in countries like Singapore, Thailand, and Malaysia. To keep up, manufacturers had to ramp up production, and many corporations donated to relief efforts to aid health care professionals and those at risk. The International Bottled Water Association (IBWA), a trade association of bottled water makers, took several measures to ensure availability, including boosting bottling capacity and procuring more materials.

Changing customer preferences and growing demand for clean and safe drinking water aids the bottled water market in South East Asia grow exponentially. Rising South East Asian disposable income and rapid industrialization are driving the bottled water market and are gaining a higher sales revenue for the market players.

Countries such as Indonesia, Philippines, Thailand, and Malaysia in the Southeast Asian region are categorized under newly industrialized countries globally, which leads to a rapid expansion for bottled water industries, providing high growth potential. Observing the difference in the quality of the product, consumers prefer global players over domestic players, resulting in the domestic players not gaining a higher market share.

Scope of the Report

Bottled water is packaged drinking water generally sold in plastic or glass bottles. The South East Asia bottled water market report is segmented based on product type, which includes still water and carbonated water. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, home and office delivery, on-trade, and others. The study also analyzes regions such as Thailand, Malaysia, Singapore, Indonesia, Vietnam, Philippines. The report offers the market size and forecasts for value (in USD million) for all the above segments.

By Product Type
Still Water
Carbonated Water
Other Products
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Home and Office Delivery
Other Distribution Channels

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Key Market Trends

Still Water Continues to Lead the Bottled Water Market

The still bottled water segment accounts for the highest market share, with 67.44%, followed by carbonated water, flavored water, and functional water. In 2021, the consumption of one in five non-alcoholic beverages was still bottled water. This increase in consumption is directly proportional to the increase in demand from the region's population. Consumers have majorly substituted soft drinks with still bottled water to cut down their sugar and calorie intake. This trend has led to an increase in the region's still water market. Moreover, the consumer's perception of the hazardous nature of tap water is also boosting the demand for still bottled water in the region. The promotional strategies adopted by players, including advertisement campaigns, are leading to an increase in the demand for still bottled waters.


Indonesia Accounted For Largest Share In The Market

Bottled water is a safe choice among consumers daily, even during seasonal shortages or emergencies. The region has several nations with high tourist attractions throughout the year, including Thailand, Indonesia, Vietnam, Singapore, and Malaysia. This drives the overall market for bottled water, especially with the increasing demand for and penetration of flavored and functional waters. The still bottled water segment accounts for the major market share (65%) in the Indonesian bottled water market. Key players, like Danone Aqua, hold the maximum market share due to the high distribution network, multiple production facilities, brand value, and reputation for providing good quality, safe drinking water. In 2021, the still water segment dominated the market, with the highest revenue, followed by carbonated, flavored, and functional water.


Competitive Landscape

The Southeast Asian bottled water market is fragmented, and some prominent players include Danone, Coco-Cola, Nestle, and PepsiCo. The individual nations are dominated by a combination of players. For instance: In Thailand, the market is dominated by players such as Singha, Nestle, PepsiCo, and Coco-Cola. Other players include Spritzer, Vinh Hao Mineral Water Corporation, Asian Brewery, Singha Corporation Co. Ltd, and others. Though the bottled water market doesn’t have much product innovation, companies are trying new product launches as the next strategy to strengthen their market dominance, especially in the flavored and functional bottled water market.

Recent Development

In March 2022, Singha Drinking Water announced its collaboration with Fujiko F. Fujio Production to have its iconic character Doraemon on its new label design. The Doraemon image will be on the labels of three variants of its drinking water bottles. This feature will help the company attract more children to buy their products, and to encourage that, Singha is also offering gifts and prizes to its customers.

In July 2021, EcoBlue, a Thailand-based recycling company, unveiled its plan to set up a new recycling facility for PET and polyolefins. The move will cost the company USD 25 million and help them supply high-quality bottle-grade raw materials to its institutional customers. The expansion will occur at the company's production site in Rayong Province, Thailand, and will help the country solve its plastic bottle crisis, most of which is due to bottled water products.

In March 2021, Spritzer Bhd announced its plans for expansion in Perak, Malaysia, by acquiring eight agricultural land lots, measuring about 496.79 hectares, from Trong Oil Palm Estate Sdn Bhd. The deal will cost the company USD 18.05 million and will be carried out through its wholly-owned subsidiary, Chuan Sin Sdn Bhd. The company said that the acquisition had been made to set up a mineral plant due to the land's accessibility to the North-South Expressway and the West Coast Expressway, which opens logistic access to some of the major cities in the country. Spritzer already has a manufacturing plant in Taiping, which is very close to the proposed location.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters' Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 By Product Type

      1. 5.1.1 Still Water

      2. 5.1.2 Carbonated Water

      3. 5.1.3 Other Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Home and Office Delivery

      4. 5.2.4 On-Trade

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Thailand

      2. 5.3.2 Malaysia

      3. 5.3.3 Singapore

      4. 5.3.4 Indonesia

      5. 5.3.5 Vietnam

      6. 5.3.6 Phillipines

      7. 5.3.7 Others


    1. 6.1 Most Active Comapanies

    2. 6.2 Key Strategoies Adopted

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Danone S.A.

      2. 6.4.2 Spritzer Bhd

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 PepsiCo. Inc.

      5. 6.4.5 SodaStream Inc.

      6. 6.4.6 Fraser & Neave Holdings Bhd

      7. 6.4.7 Nestle S.A.

      8. 6.4.8 Vinh Hao Mineral Water Corporation

      9. 6.4.9 Asia Brewery Incorporated

      10. 6.4.10 Universal Robina Corporation

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The South East Asia Bottled Water Market market is studied from 2016 - 2027.

The South East Asia Bottled Water Market is growing at a CAGR of 11.39% over the next 5 years.

The Coca-Cola Company, Danone S.A, Spritzer Bhd, PepsiCo. Inc, Nestle S.A are the major companies operating in South East Asia Bottled Water Market.

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