Asia-Pacific Energy Drink Market - Growth, Trends, and Forecasts (2020 - 2025)

Asia-Pacific Energy Drink market is Segmented by Product Type (Drinks, Shots, and Mixers); Distribution Channel (Supermarkets/ Hypermarkets, Food Services, Online Retail, Specialist Store, Others) & Geography

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

4.5 %

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Market Overview

Asia-Pacific energy drink market is growing at a CAGR of 4.5% during the forecast period (2020 - 2025).

  • Increasing demand for convenience beverages, preferences for alternatives to traditional supplements, and modernizing lifestyle demanding intake for energy drinks have segmented the growth of the market from the region.
  • India and China have shown significant growth in the retail sector, presenting major market opportunities for players to expand their customer base in the region.

Scope of the Report

Asia-Pacific Energy Drink has been segmented as Drinks, Shots, and Mixers to suit the distinct need and preferences of consumers. By distribution channel, the Asia-Pacific energy drinks market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Channel, and Others.

By Product Type
Drinks
Shots
Mixers
By Distribution Channel
Supermarkets/Hypermarkets
Food Services
Online Retail
Specialist Store
Others
Geography
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific

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Key Market Trends

Increasing Exports of Non-Alcoholic Beverages in the Region

Companies like CARABAO TAWANDANG CO LTD. are exporting their energy drinks due to the rising demand for beverages across the globe. To increase it's export capabilities, Carabao has also partnered with a unit of Japan's Showa Denko for aluminum can production. Such strategies will, in turn, increase the brand's overall sales while meeting global demand. Hence, companies are observing the opportunity and creating new, value-oriented energy drinks to appeal to previously neglected consumers.

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Increased Consumption of Energy Drinks in China

The demand for functional beverages is gradually increasing in China. However, especially energy drinks, which already make up most of the functional beverages, are growing rapidly. This is due to factors such as rapid urbanization that have been in the process of converting a large population to urban dwellers. The rising income and disposable income levels, and constant improvement of living standards of people in the country have resulted in modernized, busier lifestyles which is one of the primary drivers of the increase in demand. Canned and bottled energy drinks are now sold in all retail outlets in China, from supermarkets & hypermarkets to convenience stores, and online, thereby boosting the sales of the products in the country.

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Competitive Landscape

Energy drinks players in the Asia-Pacific region have started to increase their levels of marketing and advertising activities to maintain consumer demand for the beverages. In addition, the continued expansion of modern retailers throughout the region is enabling competitors to increase shelf visibility of their products. Furthermore, the players are innovating the products in terms of packaging as packaging format plays a key role in the market with a higher preference for can as they provide ease of portability and availability.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Food Services

      3. 5.2.3 Online Retail

      4. 5.2.4 Specialist Store

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. 5.3.1.1 India

        2. 5.3.1.2 China

        3. 5.3.1.3 Japan

        4. 5.3.1.4 Australia

        5. 5.3.1.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull

      2. 6.4.2 Monster Beverage Corporation

      3. 6.4.3 Rockstar, Inc.

      4. 6.4.4 The Coca-Cola Company

      5. 6.4.5 PepsiCo

      6. 6.4.6 Dali Group

      7. 6.4.7 Frucor Suntory

      8. 6.4.8 CARABAO TAWANDANG CO LTD.

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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