Asia-Pacific Alcoholic Beverage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Asia-Pacific Alcoholic Beverage Market is Segmented by Product Type (Beer, Wine, Spirits), Distribution Channel (On-trade and Off-trade (Supermarkets/Hypermarkets, Specialist Stores, Online Stores, and Other Off-trade Channels)), and Geography

Market Snapshot

asia-pacific alcoholic beverage market summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.41 %

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Market Overview

The Asia-Pacific alcoholic beverage market is expected to register a CAGR of 4.41% during the forecast period (2020-2025). 

  • The alcoholic beverage market in the APAC region is highly diversified, in terms of the consumption patterns and products, mainly due to the differences in tastes and preferences and the social and cultural behaviors across different nations. The market is growing at a healthy pace, owing to the increase in the demand for premium alcohol.
  • Furthermore, increasing incidences of eating outside and clubbing, among the youngsters, are driving the growth of the alcoholic beverage market in the Asia-Pacific region.

Scope of the Report

The Asia-Pacific alcoholic beverage market is segmented by product type, into beer, wine, and spirits. Based on the distribution channel, the market is divided into on-trade and off-trade. The off-trade segment is further divided into supermarkets/hypermarkets, specialist stores, online stores, and other off-trade channels. This study also involves the analysis of regions, such as China, Japan, India, Australia, and the rest of the Asia-Pacific region.

By Product Type
By Distribution Channel
Specialist Stores
Online Retail Stores
Other Off-trade Channels
Rest of Asia-Pacific

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Key Market Trends

Rising Demand for Alcoholic Beverages

The changing consumption patterns and increasing discretionary spending are propelling the growth of the alcoholic beverage market in this region. Despite the aging population and limited alcoholic consumption, factors such as higher living standards, increasing health concerns, and preference for beverages with low alcohol content, are resulting in the optimistic growth of the alcoholic beverage market in Japan. In India, an increase in the purchasing power of the middle-class population and growth of the urban population are the main reasons leading to increased consumption of alcohol. The immense efforts put by the manufacturers for extension of purchase channels and strengthening of distribution channels such as convenience stores and online retailing are contributing significantly to the growth of the alcohol market in the region. 


China Holds the Highest Share in the Market

The rise of the global consumer culture in China and the consumers’ increased desire for premium liquor have largely driven the growth of the market in the country. Rising disposable incomes, increased exposure to western lifestyles, and the growing distrust toward domestic liquor are among other factors that have contributed to this changing trend. On-trade channels, such as hotels, restaurants, clubs, and bars, and off-trade channels, like supermarkets, convenience stores, and grocery shops, form the key distribution channels for imported alcohol in China. Moreover, the Chinese government is making adequate efforts to improve the world’s largest selling Chinese spirit, baijiu’s, prominence in the international market, as the product is important for promoting tourism in China. 

Asia-Pacific Alcoholic Beverage Market2

Competitive Landscape

The Asia-Pacific alcoholic beverage industry is considered to be a consolidated one, with a few companies holding the maximum market shares. Product launches, followed by new mergers and acquisitions, partnerships, and expansions, are the most preferred strategies to strengthen the positions of the players in the market. Diageo, Bacardi, Heineken Holding NV, and Anheuser-Busch InBev are the key players in the alcoholic beverage market. 

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Beer

      2. 5.1.2 Wine

      3. 5.1.3 Spirits

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-trade

      2. 5.2.2 Off-trade

        1. Supermarkets/Hypermarkets

        2. Specialist Stores

        3. Online Retail Stores

        4. Other Off-trade Channels

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Diageo PLC

      2. 6.4.2 Bacardi Limited

      3. 6.4.3 Anheuser-Busch InBev

      4. 6.4.4 Heineken Holding NV

      5. 6.4.5 Molson Coors Brewing Company

      6. 6.4.6 The Wine Group LLC

      7. 6.4.7 Suntory Beverages & Food Limited

      8. 6.4.8 Pernod Ricard

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Alcoholic Beverage Market market is studied from 2016 - 2026.

The Asia-Pacific Alcoholic Beverage Market is growing at a CAGR of 4.41% over the next 5 years.

Diageo plc, Bacardi Limited, Anheuser-Busch InBev, Heineken Holding NV, Suntory Beverages & Food Limited are the major companies operating in Asia-Pacific Alcoholic Beverage Market.

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