APAC Alcoholic Beverage Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Asia Pacific Alcoholic Drinks Market is Segmented by Product Type (Beer, Wine, and Spirits); by Distribution Channel (On-trade and Off-trade (Supermarkets/Hypermarkets, Specialist Stores, Online Stores, and Other Off-trade Channels)); and by Geography (China, India, Japan, Australia and Rest of Asia Pacific). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

APAC Alcoholic Beverages Market Size

Asia-Pacific Alcoholic Beverage Market Summary
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APAC Alcoholic Beverages Market Analysis

The Asia-Pacific Alcoholic Beverage Market is expected to register a CAGR of 5.22% during the forecast period.

The alcoholic beverage market is highly diversified in Asia because of variations in taste and preferences and social and cultural behaviors. Due to the increased demand for premium alcohol, the Asia-Pacific Alcoholic beverage market is growing steadily. Alcoholic beverages mostly appeal to millennials in Asia-Pacific who enjoy communicating over a drink without becoming inebriated. Additionally, compared to other alcoholic beverages, the 22-30 age group exhibits a substantial demand for beverages with lower alcohol concentration. Additionally, Ready drinks are popular among women as an introductory alcoholic beverage. As a result, during the coming years, these factors are expected to be important in boosting the expansion of the Asia-Pacific alcoholic beverage market.

Furthermore, factors like rapid urbanization, growing middle-class income, and higher consumer purchasing power all contribute to the rise in alcoholic beverage demand. In addition, the number of people who drink alcohol and the desire to socialize through partying and social gatherings has increased dramatically. Changing social and cultural factors have also strengthened the potential of the alcoholic beverage market. Expanding pub culture has offered more avenues for people to consume alcohol. As more and more nightclubs, bars, and pubs are prevailing around 1~ and 2-tier cities in countries like China and India, the younger generation groups have more chances to access western alcoholic beverages, thus stimulating the growth of the alcoholic beverages market in Asia-Pacific.

APAC Alcoholic Beverages Industry Overview

The Asia-Pacific alcoholic beverage industry is consolidated, with a few companies holding the maximum market shares. Diageo Plc, Suntory Beverages & Food Limited, Bacardi Limited, Heineken Holding NV, and Anheuser-Busch InBev are the key players in the alcoholic beverage market. Product launches, followed by new mergers and acquisitions, partnerships, and expansions, are the most preferred strategies to strengthen the players' positions in the market. For instance, in January 2021, Anheuser-Busch InBev Vietnam Limited Company (AB InBev Vietnam) and SAB Beer Production Limited Company (SAB Beer) announced the official merger of SAB Beer into AB InBev Vietnam.

APAC Alcoholic Beverages Market Leaders

  1. Diageo plc

  2. Bacardi Limited

  3. Anheuser-Busch InBev

  4. Heineken Holding NV

  5. Suntory Beverages & Food Limited

  6. *Disclaimer: Major Players sorted in no particular order
Asia-Pacific Alcoholic Beverage Market Concentration
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APAC Alcoholic Beverages Market News

  • In April 2022, Diageo India launched a new single malt whisky and two mixers for its Johnnie Walker and Black & White Scotch brands. The new whisky was created using Rajasthan-specific six-row barley grains and was aged at a heat of more than 100°F.
  • In February 2022, Bacardi GTR introduced a new travel-retail exclusive Teeling Whiskey line in partnership with China Duty-Free Group (CDFG) on the island of Hainan. The Teeling Whiskey 32 YO Single Malt Rum Cask, The Teeling Whiskey 38 YO Single Malt Very Rare Cask, and The Teeling Whiskey 2001 Vintage Reserve Single Cask are the three expressions in the line-up.
  • In July 2021, The Boston Beer Company and Beam Suntory established a long-term strategic partnership to expand certain classic brands into some of the fastest-growing beverage alcohol markets. Beam Suntory, a global leader in premium spirits, and Boston Beer, a pioneer in craft beer, will initially debut products that expand the Sauza tequila brand into ready-to-drink drinks (RTDs) Truly Hard Seltzer into bottled spirits through this collaboration.

APAC Alcoholic Beverages Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Beer
    • 5.1.2 Wine
    • 5.1.3 Spirits
  • 5.2 Distribution Channel
    • 5.2.1 On-trade
    • 5.2.2 Off-trade
    • 5.2.2.1 Supermarkets/Hypermarkets
    • 5.2.2.2 Specialist Stores
    • 5.2.2.3 Online Retail Stores
    • 5.2.2.4 Other Off-trade Channels
  • 5.3 Geography
    • 5.3.1 China
    • 5.3.2 Japan
    • 5.3.3 India
    • 5.3.4 Australia
    • 5.3.5 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Diageo PLC
    • 6.3.2 Bacardi Limited
    • 6.3.3 Anheuser-Busch InBev
    • 6.3.4 Heineken Holding NV
    • 6.3.5 Molson Coors Brewing Company
    • 6.3.6 The Wine Group LLC
    • 6.3.7 Suntory Beverages & Food Limited
    • 6.3.8 Brown-Forman
    • 6.3.9 Radico Khaitan
    • 6.3.10 Pernod Ricard
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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APAC Alcoholic Beverages Industry Segmentation

An alcoholic beverage is a drink or brew that contains alcohol as an active ingredient. The Asia-Pacific alcoholic beverage market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into beer, wine, and spirits. Based on distribution channels, the market is segmented into on-trade and off-trade. The off-trade segment is further divided into supermarkets/hypermarkets, specialist stores, online stores, and other off-trade channels. Based on geography, the market is segmented into China, Japan, India, Australia, and the rest of the Asia-Pacific region. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Beer
Wine
Spirits
Distribution Channel On-trade
Off-trade Supermarkets/Hypermarkets
Specialist Stores
Online Retail Stores
Other Off-trade Channels
Geography China
Japan
India
Australia
Rest of Asia-Pacific
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APAC Alcoholic Beverages Market Research FAQs

What is the current Asia-Pacific Alcoholic Beverage Market size?

The Asia-Pacific Alcoholic Beverage Market is projected to register a CAGR of 5.22% during the forecast period (2025-2030)

Who are the key players in Asia-Pacific Alcoholic Beverage Market?

Diageo plc, Bacardi Limited, Anheuser-Busch InBev, Heineken Holding NV and Suntory Beverages & Food Limited are the major companies operating in the Asia-Pacific Alcoholic Beverage Market.

What years does this Asia-Pacific Alcoholic Beverage Market cover?

The report covers the Asia-Pacific Alcoholic Beverage Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Alcoholic Beverage Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

APAC Alcoholic Drinks Industry Report

Statistics for the 2025 Asia-Pacific Alcoholic Beverage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Alcoholic Beverage analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

APAC Alcoholic Drinks Market Report Snapshots

Compare market size and growth of Asia-Pacific Alcoholic Beverage Market with other markets in Food & Beverage Industry

APAC Alcoholic Beverage Industry Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)