Asia-Pacific Dietary Supplement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia-Pacific Dietary Supplement Market is segmented by Ingredients (Vitamins, Minerals, Proteins and Amino Acids, Fatty Acids, Herbal Supplements, Probiotics, and Other Ingredients), Distribution Channel (Pharmacies and Drug Store, Supermarkets and Hypermarkets, Online Retail Stores, and Other Distribution Channels), and Geography (China, Japan, India, Australia, and Rest of Asia-Pacific).

Market Snapshot

asia-pacific dietary supplement market overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 8.21 %
asia-pacific dietary supplement market major players

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Market Overview

The Asia-Pacific dietary supplement market is estimated to register a CAGR of 8.21% during the forecast period (2021-2026).

During the COVID-19 period, the demand for dietary supplements increased as a result of the studies which say dietary supplements are beneficial in boosting the immune system. According to a Nutrition Outlook article, dietary supplement sales increased during the coronavirus pandemic because dietary supplements help combat or boost the immune system against COVID-19. Moreover, according to Glanbia PLC, the purchase of its dietary supplements in retail outlets increased during the month of April 2020.

However, the lockdown disrupted the product supply chain and caused problems with raw material collection, thus affecting the market minimally.

The growing awareness about the need for dietary supplements in the Asia-Pacific region will act favorably for the market. Also, the personalized nutrition is gaining popularity among consumers in the Asia-Pacific region among all age groups, as there is an emerging market for nutrigenomics and individualized products, which will further boost the market in the forecasted period.

Scope of the Report

Dietary supplements are majorly consumed with a prime intention to enhance the intake of essential nutritional components in the human body. The market study of dietary supplements is segmented by ingredient, such as vitamins, minerals, proteins and amino acids, fatty acids, herbal supplements, probiotics, and other ingredients. By distribution channel, the market is segmented into pharmacies and drug stores, supermarkets and hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into China, Japan, India, Australia, and Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been provided on the basis of value in USD million.

By Ingredient
Amino Acids and Proteins
Herbal Supplements
Fatty Acids
Other Ingredients
By Distribution Channel
Pharmacies and Drug Stores
Supermarkets and Hypermarkets
Online Retail Stores
Other Distribution Channels
By Geography
Rest of Asia-Pacific

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Key Market Trends

Increasing Health Expenditure by Asia-Pacific Countries

Developing nations across the region of Asia-Pacific have been observed to spend heavily on their health care and welfare. Notably, Japan accounted for 10.95% of its GDP as expenditure in terms of healthcare as compared to other countries of the region and recorded. Australia was no less in terms of expenditure on healthcare and spent 9.28% of its GDP in the year 2018 (as per World Bank). The high expenditure by such countries signifies the changing consumer behavior toward healthcare and surging demand for healthcare products like dietary supplements. Other developing countries like South Korea, China, and India are creating demand for dietary supplements and are expected to grow in the forecast period.

asia-pacific dietary supplement market trends

India is the Fastest Emerging Dietary Supplement Market

India has observed a significant growth in the dietary supplement market over the years, making it one of the fastest-growing markets in the region. Changes in eating habits, a lack of physical activity, and an increase in sedentary lifestyles have all contributed to an increase in the occurrence of various lifestyle diseases such as diabetes, high blood pressure, obesity, cardiovascular problems, and so on. Furthermore, increased awareness has made consumers more aware of their nutritional needs. With consumers unable to meet their nutritional needs through their regular diets, they are beginning to recognize the value of nutritional supplements in filling nutritional gaps, increasing the country's sales of dietary supplements.

asia-pacific dietary supplement market share

Competitive Landscape

The dietary supplement market in the region is anticipated to offer major investment opportunities, especially for herbal and Ayurveda extract-based products. This is because of the ample availability of raw materials in India and Southeast Asian countries. Hence, major players are getting engaged in product innovation and improving their organic and herbal supplement production procedures. The major players in the region are Abbott Laboratories, The Carlyle Group, GlaxoSmithKline PLC, Amway Corp., and Bayer AG.

Recent Developments

  • In March 2021, DSM launched ampli-D, a 3 times faster-acting form of vitamin D supplement in Australia.
  • In September 2020, Prorganiq announced the launch of its new, innovative health product, ‘24-in-1 mega superfoods’. The new product packs a powerful formula of 24 different essential greens, veggies, fruits, and herbs into a single capsule and delivers an improvement in its user’s general health and well-being. Filled with amino acids, vitamins, and minerals, the product is 100% plant-based and offers a gluten-free, GMO-free dietary supplement that is aimed at helping people live a healthier lifestyle.
  • In March 2018, Amway Enterprises India Ltd. launched Nutrilite in the herbal segment. The Nutrilite Traditional Herbs range includes Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki, and Haritaki.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Ingredient

      1. 5.1.1 Vitamins

      2. 5.1.2 Minerals

      3. 5.1.3 Amino Acids and Proteins

      4. 5.1.4 Herbal Supplements

      5. 5.1.5 Fatty Acids

      6. 5.1.6 Probiotics

      7. 5.1.7 Other Ingredients

    2. 5.2 By Distribution Channel

      1. 5.2.1 Pharmacies and Drug Stores

      2. 5.2.2 Supermarkets and Hypermarkets

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Laboratories

      2. 6.4.2 The Carlyle Group

      3. 6.4.3 Bayer AG

      4. 6.4.4 GlaxoSmithKline PLC

      5. 6.4.5 Amway Corporation

      6. 6.4.6 Now Health Group Inc.

      7. 6.4.7 Pfizer Inc.

      8. 6.4.8 Herbalife International of America Inc.

      9. 6.4.9 Cipla Inc.

      10. 6.4.10 Dabur India Ltd

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Dietary Supplement Market market is studied from 2016 - 2026.

The Asia-Pacific Dietary Supplement Market is growing at a CAGR of 8.21% over the next 5 years.

Abbott Laboratories, Bayer AG, Herbalife International of America, Inc., Amway Corporation, Now Health Group, Inc. are the major companies operating in Asia-Pacific Dietary Supplement Market.

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