Asia-Pacific Cereal Bar Market – Growth, Trends, and Forecasts (2022 - 2027)

Asia-Pacific Cereal Bar Market is Segmented by Product Type (Granola/Muesli Bars and Others), Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Others), and Geography.

Market Snapshot

Asia-Pacific Cereal Bar Market Summary
Study Period: 2016-2025
Base Year: 2021
CAGR: 5.34 %

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Market Overview

Asia-Pacific cereal bar market is expected to witness a CAGR 5.34% during the forecast period 2020-2025.

  • The demand for cereal bars in countries, like India, China, and Japan, has increased in recent years, owing to the considerable presence of the aging population in developing countries. Natural and nutritious convenience foods are high in demand, owing to their various health benefits.
  • The cereal bar market in the region is anticipated to offer major investment opportunities, especially for natural products. This is because of the ample availability of raw materials in India and Southeast Asian countries.

Scope of the report

Asia-Pacific cereal bar market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into Granola/Muesli Bars and Others. On the basis of the distribution channel, the market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Others. On the basis of geography, the report also provides regional analysis.

By Product Type
Granola/Muesli Bars
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Rest of Asia-Pacific

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Key Market Trends

Increasing Trend of Athleticism

The Asia-Pacific is one of the leading markets due to the increasing trend of athleticism, rising concern for health, and shift in dietary patterns due to changing lifestyles. The incorporation of new flavors with healthy ingredients is a major driving the snack bar market. Asia-Pacific cereal bar market is driven by growing awareness, demand from young adults and athletes. With the growing concerns for diabetes and obesity in the region, consumers in this region are giving equal importance to nutritional value and taste profile. The increasing demand for cereal bars is majorly due to the wide customer base, greater detailing of manufacturers towards innovative products, and the use of cross-marketing strategies by key players in the market.


India Accelerating Asia-Pacific Cereal Bar Sales

Increasing awareness of health issues and the growing aging population in the country are the key factors driving the growth of the market. Consumers are demanding naturally-sourced, healthy, and nutritious food products, which, in turn, is boosting the demand for cereal bars among consumers in India. Snack bars are gaining more popularity, as compared to the other bars, due to their high protein content. Indian consumers spend more on healthy and convenience snack products, due to changing lifestyles and increasing dietary intake. The trend of “anytime” snacks is increasing in the country, and snack bars are used as a meal replacement by health-conscious consumers.


Competitive Landscape

The Asia-Pacific cereal bar market is competitive and holds a considerable prevalence of several local and international players in the region. Some of the dominant players in the market are Kellogg Company, Yogabars, Nestle, and PepsiCo Inc. Product innovations and new launches have been the key strategy adopted by the manufacturers in the region.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Granola/Muesli Bars

      2. 5.1.2 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg Co

      2. 6.4.2 Yogabars

      3. 6.4.3 Nestle SA

      4. 6.4.4 PepsiCo Inc.

      5. 6.4.5 Clif Bar & Company

      6. 6.4.6 NuGo Nutrition

      7. 6.4.7 Naturell India Pvt. Ltd

      8. 6.4.8 Abbott

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Cereal Bar Market market is studied from 2016 - 2025.

The Asia-Pacific Cereal Bar Market is growing at a CAGR of 5.34% over the next 5 years.

The Kellogg Company, Yogabars, Nestle, Naturell India Pvt. Ltd., Abbott Laboratories are the major companies operating in Asia-Pacific Cereal Bar Market.

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