Bangladesh Candy Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Bangladesh Candy Market is segmented by Product Type (Fruit, Coffee, Milk, and Other Product Types) and Distribution Channel (Hypermarkets/Supermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above segments.

Bangladesh Candy Market Size

Bangladesh Candy Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 8.53 %
Market Concentration Low

Major Players

Bangladesh Candy Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Bangladesh Candy Market Analysis

Bangladesh's candy market is expected to register a CAGR of 8.53% during the forecast period.

  • COVID-19 impacted the candy industry, although only for the short term, as the governments imposed multiple measures intended to slow down the spread of the virus. COVID-19 also brought massive changes to the retail side of the candy industry in Bangladesh as more consumers started using online ordering for groceries, ranging from click-and-collect to home delivery. Due to more consumers working from home, there has been a rise in the appetite for sweet indulgence. The shift in traditional patterns of food consumption may also open a pathway for innovation across the candy market across the country as the nation.
  • The inclusion of ingredients that provide functional benefits, such as improving digestion systems and increasing consumer awareness about the benefits of consuming natural fruit extracts, is driving the market. With the high acceptance among the Bangladeshi population of new flavors, such as coffee, caramel, etc., the key players in the market are trying to come up with new flavors, which is also expected to drive the market over the forecast period. Moreover, additional functional benefits include mouth-freshening elements such as mint and other ingredients that attract consumers in the market for their taste and freshness imparting nature.
  • High sugar content related to obesity is a severe concern among consumers. Consumers are looking for healthier options, such as low-calorie, high-cocoa, and functional ingredient-based confectionery. Unit packaging and bulk offerings of candies tend to attract consumers. Players tend to distribute these products in local convenience stores, grocery stores, supermarkets, and other mediums where the penetration of these products is high. Moreover, these stores tend to display these products on their cash counters to encourage consumers to make impulse unit purchases. This penetration plays an important role in the market and contributes to the majority of sales of candies across the country.

Bangladesh Candy Market Trends

Growing Consumer Inclination Towards Sugar-free Candies

  • The market's growth is attributed to the widespread impression that sugar-free candies are healthier than their conventional counterparts. The rising sugar consumption trends recorded in past years have been highlighted by the Bangladeshi government, further raising concerns as well as leading to the propagation of awareness programs to encourage consumers to alter sugar intake in their diet.
  • Additionally, the rising number of diabetics in the country is fuelling concerns among the population, leading consumers to limit sugar and adopt sugar-free products in their diets. This factor has helped drive the growth of sugar-free candies in Bangladesh. Acknowledging the market prospects, several confectioners are coming up with sugar free-candy offerings. This, in turn, differentiates their offerings and broadens the customer base.
Bangladesh Candy Market: Candy Market: Diabetes Prevalence in Ages between 20 to 79, in Percentage, Bangladesh, 2018-2022

Fruit Candies are Highly Popular Among Consumers

  • Fruit candies are gaining prominence among Bangladeshi consumers, especially among children, as these products are available in bright colors packaging and comprise various forms, such as hard-boiled candy, soft chewing candy, lollipops, center-filled candy, and deposited candy.
  • For instance, Pulse, a hard-boiled center-filled spiced candy, gained a significant population, especially children and youth. Originally, it was launched in raw mango flavor in Bangladesh, and later to tap on the opportunity posed by consumer appeal, it was launched in various flavors.
  • In addition, soft chew/jelly candies, which come in different flavors, such as strawberry, banana, mango, and orange, are easy to chew and are growing in popularity among Bangladeshi consumers.
Bangladesh Candy Market: Candy Market: Import Value of Juice of Fruits n.e.c, in USD Thousands, Bangladesh, 2018-2021

Bangladesh Candy Industry Overview

Bangladesh's candy market is consolidated, and global brands, such as Perfetti Van Melle, dominate the market. However, domestic players such as PRAN Rfl Group, Olympic Industries Ltd, and ACI also have a considerable share in the market. To tap the growing demand in the market, the companies have set up their own production units in Bangladesh to meet the domestic demand more efficiently and reduce the cost of manufacturing and supplying. Companies are introducing innovative products to their already existing product portfolio by introducing new flavors, especially to attract the youth in the country.

Bangladesh Candy Market Leaders

  1. Perfetti Van Melle

  2. Olympic Industries Limited

  3. ACI Foods Limited

  4. Parle Products Private Limited

  5. PRAN Rfl Group

*Disclaimer: Major Players sorted in no particular order

Bangladesh Candy Market Concentration

Bangladesh Candy Market News

  • September 2022: Olympic Industries decided to import machinery to boost its production capacity as the demand for its candy products is rising. The company will import production line accessories to increase the production of corrugated cartons of various sizes by 102 million pieces a year. The company claimed to have installed a new line of products that includes a slitter, stacker, overhead crane, trolley, and other machinery that facilitates increasing production capacity.
  • August 2021: ACI Foods Limited launched its brand new product, Baker's Treat Butter cookies, to its premium biscuits and bakery product line. It has a buttery, creamy and tantalizing taste with perfect cookie texture.

Bangladesh Candy Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Fruit

      2. 5.1.2 Coffee

      3. 5.1.3 Milk

      4. 5.1.4 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PRAN Rfl Group

      2. 6.3.2 Perfetti Van Melle

      3. 6.3.3 Olympic Industries Limited

      4. 6.3.4 ACI Foods Limited

      5. 6.3.5 Parle Products Pvt. Ltd.

      6. 6.3.6 Rangpur Dairy and Food Products Ltd.

      7. 6.3.7 Elson Foods

      8. 6.3.8 Nestle S.A.

      9. 6.3.9 Banga Millers limited

    4. *List Not Exhaustive

  8. 8. ABOUT US

**Subject to Availability

Bangladesh Candy Industry Segmentation

Candy, also called sweets or lollies, is a confection with sugar as a principal ingredient.

Bangladesh's candy market is segmented into product type and distribution channels. Based on product type, the candy market is segmented into fruit, coffee, milk, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, online retail stores, and other distribution channels.

For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Product Type
Other Product Types
Distribution Channel
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels

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Bangladesh Candy Market Research FAQs

The Bangladesh Candy Market is projected to register a CAGR of 8.53% during the forecast period (2023-2028).

Perfetti Van Melle, Olympic Industries Limited, ACI Foods Limited, Parle Products Private Limited and PRAN Rfl Group are the major companies operating in the Bangladesh Candy Market.

Bangladesh Candy Industry Report

Statistics for the 2023 Bangladesh Candy market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Bangladesh Candy analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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