Asia-Pacific Bakery Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Asia-Pacific Bakery Products Market is segmented by Product Type (Cakes and Pastries, Biscuits, Bread, and Morning Goods); by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Speciality Stores, Online Retailing, Others); & by Country

Market Snapshot

Asia-Pacific Bakery Products Market Summary
Study Period:

2016 - 2026

Base Year:



3.5 %

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Market Overview

The Asia Pacific bakery products market is projected to grow at a CAGR of 3.5% during the forecast period (2020 - 2025).

  • The market is primarily driven by the convenience, accessibility and nutrition profile associated with them. Moreover, as a result of urbanization and worldwide increase of the working population, the growth of out-of-home consumption and increased demand on instant and nutritious products, has been fueling the continuous increase of bakery products.
  • The significance of bakery products as a major portion of diet has been prevalent in middle to lower-income group countries. Bread has been a staple diet of many local cuisines across the region and has shown significant growth even during the period of economic crisis. Thus it can be said that bread has occupied the status of the most important food products today in terms of its production and nutrition.
  • Furthermore, the rising trend of “Natural nutrition”, “healthy living” and “organic products” has significantly raised the consumers’ demand on whole wheat, light, natural and additive-free products. In recent years, the growth in sales of packaged, whole wheat, whole meal, gluten-free and natural products is an important indication of this new and healthy living sense.

Scope of the report

The Asia-Pacific bakery products market is segmented by product type into cakes and pastries, biscuits, bread, and morning goods; and by distribution channel into hypermarkets/supermarkets, convenience stores, specialty stores, online retailing, others. Also, the study provides an analysis of the bakery products market in the emerging and established markets across the Asia Pacific region, including China, Japan, India, Australia, and Rest of Asia Pacific.

By Product Type
Cakes and Pastries
Biscuits & Cookies
Morning Goods
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
By Country
Rest of Asia-Pacific

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Key Market Trends

Increasing Demand For Convenience Foods

The consumer demand for convenience foods is evolving, by dynamic demands from consumers. The rising popularity of ‘snacking-on-the-go’ and ‘pick-me-up’ products also makes the Asia Pacific a potential market for baked snacks. A growing number of Western restaurants offering baked goods in cities are also emerging rapidly, giving an overall boost to the demand for bakery products. Another major factor driving the segment is the widened distribution channels and the tendency of consumers to buy off-the-shelf especially in emerging markets of the Asia Pacific region. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers generally prefer fresh baked goods, such as cakes and bread. Unpackaged/artisanal baked goods are mostly sold through bakeries.

Asia-Pacific Bakery Products Market1

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China Continue to Dominate the Regional Market

China's bakery products market is recorded to become the second-largest baked goods market, with pastries being the most popular segment. The robust economic growth that China witnessed in the last decade led to rising affluence, urbanization and the growing influence of Western culture, all of which, collectively contributed to the overall demand for baked goods. Chinese consumers are known to prefer cakes, pastries and sweet pies, their attraction for bread and bread rolls, are comparatively lower than western consumers. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers opt for fresh baked goods, such as cakes and bread. Unpackaged/artisanal baked goods are mostly sold through bakeries.

Asia-Pacific Bakery Products Market2

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Competitive Landscape

The Asia Pacific market for bakery products is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The key players dominating the market include Britannia Industries, Goodman Fielder, Bakers Delight Holdings, Mondelēz International, Parle Products Pvt. Ltd., and ITC Limited, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cakes and Pastries

      2. 5.1.2 Biscuits & Cookies

      3. 5.1.3 Bread

      4. 5.1.4 Morning Goods

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Others

    3. 5.3 By Country

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Britannia Industries

      2. 6.4.2 Goodman Fielder

      3. 6.4.3 Bakers Delight Holdings

      4. 6.4.4 Mondelez International

      5. 6.4.5 Parle Products Pvt. Ltd.

      6. 6.4.6 ITC Limited

      7. 6.4.7 Monginis

      8. 6.4.8 Harvest Gold

      9. 6.4.9 Bonn Group

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Bakery Products Market market is studied from 2016 - 2026.

The Asia-Pacific Bakery Products Market is growing at a CAGR of 3.5% over the next 5 years.

  • Britannia Industries
  • Goodman Fielder
  • Bakers Delight Holdings
  • Mondelēz International
  • Parle Products Pvt. Ltd.
  • ITC Limited

Are the major companies operating in Asia-Pacific Bakery Products Market.

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