Asia Pacific Bakery Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Asia Pacific Bakery Products Analysis and the Market is segmented by Product Type (Cakes and Pastries, Biscuits & Cookies, Bread, Morning Goods, and Other Product Types); by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channel); and by Country (China, Japan, India, Australia, Rest of Asia-Pacific). The market size and values are Provided in (USD million) during the forecasted years for the above segments.

APAC Bakery Products Market Size

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Asia-Pacific Bakery Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 162.97 Billion
Market Size (2029) USD 247.42 Billion
CAGR (2024 - 2029) 8.71 %
Market Concentration Low

Major Players

Asia-Pacific Bakery Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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APAC Bakery Products Market Analysis

The Asia-Pacific Bakery Products Market size is estimated at USD 162.97 billion in 2024, and is expected to reach USD 247.42 billion by 2029, growing at a CAGR of 8.71% during the forecast period (2024-2029).

The emerging economies of Asia-Pacific represent more significant, untapped potential for organized development of bakery products, owing to rising disposable incomes, urbanization, and the demand for a western-style diet. Bread consumption in Asia-Pacific developing markets depends on various factors, like the dependence of the wheat market on government regulations, the degree of differences between urban and rural populations, and the rate of income growth, especially in China and Southern Asia. This crisis made consumers shift towards a healthy lifestyle and diet, creating an opportunity for manufacturers. Organic bakery products such as cookies, biscuits, bread, cakes, and others are gaining traction due to shifting consumer preferences towards healthy and organic products. These products contain protein, dietary fiber, calcium, and other minerals and are free from synthetic chemicals and pesticides, making them healthier than their conventional variants.

Along with this, the mass consumption of bread and biscuits on a daily basis is the main reason driving the market's growth. Asia-Pacific consumers are becoming more health-conscious, resulting in a demand for low-calorie and sugar-free bakery products. For instance, in September 2021, Mondelez International launched a range of sugar-free Oreos in China. The Oreo Zero biscuits contain maltitol instead of sucrose and glucose, and they also contain added fiber. The biscuits came in two varieties: classic Oreo and rose-flavored Oreo Zero. The population in the region has diversified tastes and preferences and is fond of experimenting with varieties. Manufacturers are constantly innovating and widening their product portfolios to meet dynamic consumer demands. Further, the rising acceptance of convenience foods due to the fast-paced and hectic lifestyles of consumers positively aids in market growth. Many players develop fortified, enriched bread with visible packaging methods, capturing a large number of customers at an opportunity cost.

APAC Bakery Products Market Trends

This section covers the major market trends shaping the APAC Bakery Products Market according to our research experts:

Surge in Demand of Clean Label and Free-From Foods

There has been a significant increase in the demand for natural, organic, and good-for-health food products among Asia-Pacific consumers in recent years. Free-from, natural, and organic-claim products have started to witness soaring demands in countries like China, Japan, and Australia, and the concept has been invading other countries as well. Increased consumer demand for nutritious products and the rising clean-label claims due to the rise in consumption of organic bakery products by consumers due to their growing environmental concerns and improvement in the standard of living have propelled the market's growth. Further, the increased support from the government to promote organic food product consumption due to their associated health benefits is anticipated to boost market growth. Product launches with various label claims, such as organic, no artificial additives, non-GMO, and reduced sugar, have quietly benefited customers in recent years.

Health and wellness issues have a significant influence on the baking industry, driving innovations and novel product developments. Gluten-free bakery products are witnessing robust growth owing to the rising trend of free-from foods. Free-from foods such as gluten-free, lactose-free, and chemical-free are perceived to be healthier and safer as compared to traditional products. Gluten is believed to contribute to lifestyle-related health conditions such as obesity, diabetes, and cardiovascular diseases. The various health benefits associated with the consumption of gluten-free and organic products are expected to drive the growth of the clean-label and free-form products market in the foreseeable future. For instance, in May 2022, Arnott introduced new gluten-free products. As part of the gluten-free range, three new biscuit products were available on the shelves. Mint Slice, Shortbread Cream, and TeeVee Snacks Original are gluten-free options for individuals who want to avoid gluten. The new range is made in Australia with a gluten-free flour blend of maize, tapioca, rice, sorghum, and soy.

Asia-Pacific Bakery Products Market: Consumption Value of Organic Packaged Food, in USD Million, India, 2016-2021

China Continues to Dominate the Regional Market

China's bakery industry has been expanding rapidly with changing lifestyles and diets. It is the world's second-most significant baking goods retail market. The robust economic growth that China witnessed in the last decade led to rising affluence, urbanization, and the growing influence of Western culture, all of which collectively contributed to the overall demand for baked goods. Chinese consumers are known to prefer cakes, pastries, and sweet pies; their attraction to bread and bread rolls is comparatively lower than that of western consumers. Rising disposable income combined with new varieties and an expanding bakery presence in retail, e-commerce, hypermarkets, supermarkets, and other platforms are filling the gap between consumers and companies. In China, introducing Western innovations is replacing traditional bakery items. The rising popularity of "snacking-on-the-go" and "pick-me-up" products also makes China a potential market for baked snacks. In addition, a growing number of Western restaurants offering baked goods in cities in the second and third ranges is also emerging rapidly, giving an overall boost to the demand for bakery products. The rapid expansion of artisanal bakeries in the last few years has made Chinese consumers opt for fresh baked goods, such as cakes and bread. Unpackaged and artisanal baked goods are mostly sold through bakeries. However, their share is decreasing in the wake of emerging packaged and industrial players having well-established distribution networks and deeper market penetration.

Asia-Pacific Bakery Products Market: Market Sales of Pastry Industry, in USD Billion, China,2016-2021

APAC Bakery Products Industry Overview

The Asia-Pacific market for bakery products is highly competitive, owing to the presence of large regional and domestic players in different countries such as Britannia Industries Ltd., Mondelez International, Wilmar International Limited (Goodman Fielder), QAF Limited (Gardenia Bakery KL SDN BHD), and Parle Products Pvt. Ltd. The prominent players in the market are emphasizing mergers, expansions, acquisitions, and partnerships among the companies, along with new product development, as their strategic approaches to boosting their brand presence among consumers. For example, India Group Bimbo acquired Kitty Bread in October 2021. Kitty Bread produces white, brown, whole wheat, and fruit bread, among other products, in a strategically located facility. This acquisition complemented Grupo Bimbo's current product portfolio and enhanced its presence in India and long-term view in India.

APAC Bakery Products Market Leaders

  1. Mondelēz International, Inc.

  2. Britannia Industries Limited

  3. Wilmar International Limited (Goodman Fielder)

  4. QAF Limited (Gardenia Bakery KL SDN BHD)​

  5. Parle Products Pvt. Ltd

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Bakery Products Market Concentration
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APAC Bakery Products Market News

  • January 2023: Mondelez India launched a new product called Cadbury Choco Bakes Choc Chip Cookies by expanding into the choco-chip cookie space. This also marks the snacks major's third launch in the chocolate bakery segment, and a new product will be available across retail stores and online platforms in urban regions.
  • June 2022: Biscafe, a brand-new cracker with coffee flavor, was introduced by Britannia, a Bakery Foods Company in India. The cracker is coated with sugar and infused with the flavor of rich coffee. The brand-new BisCafe packs are already available in major marketplaces, starting at INR 10 each.
  • February 2022: Mondelez expanded its production line of Oreo biscuits in Indonesia's Cikarang. The company revealed that it had spent USD 23 million on the manufacturing facility. The company claimed the new production line had cutting-edge technology and boasted a low carbon footprint.

APAC Bakery Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cakes and Pastries

      2. 5.1.2 Biscuits & Cookies

      3. 5.1.3 Bread

      4. 5.1.4 Morning Goods

      5. 5.1.5 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Country

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Britannia Industries Limited

      2. 6.3.2 Mondelēz International, Inc.

      3. 6.3.3 Parle Products Pvt. Ltd

      4. 6.3.4 Wilmar International Limited (Goodman Fielder)

      5. 6.3.5 QAF Limited (Gardenia Bakery KL SDN BHD)

      6. 6.3.6 Meiji Holdings Company, Ltd.

      7. 6.3.7 President Bakery Public Company Limited

      8. 6.3.8 Grupo Bimbo SAB de CV

      9. 6.3.9 ITC Limited

      10. 6.3.10 Bonn Group

    4. *List Not Exhaustive

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APAC Bakery Products Industry Segmentation

Bakery products, which include bread, rolls, cookies, pies, pastries, and muffins, are usually prepared from flour or meal derived from some form of grain. The Asia-Pacific bakery products market is segmented by product type, distribution channel, and country. By product type, the market is segmented into cakes and pastries, biscuits and cookies, bread, morning goods, and other product types. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. Also, the study analyzes the bakery products market in emerging and established markets across the Asia-Pacific region, including China, Japan, India, Australia, and the Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Cakes and Pastries
Biscuits & Cookies
Morning Goods
Other Product Types
Distribution Channel
Convenience Stores
Specialist Stores
Online Retail Stores
Other Distribution Channels
Rest of Asia-Pacific
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APAC Bakery Products Market Research FAQs

The Asia-Pacific Bakery Products Market size is expected to reach USD 162.97 billion in 2024 and grow at a CAGR of 8.71% to reach USD 247.42 billion by 2029.

In 2024, the Asia-Pacific Bakery Products Market size is expected to reach USD 162.97 billion.

Mondelēz International, Inc., Britannia Industries Limited, Wilmar International Limited (Goodman Fielder), QAF Limited (Gardenia Bakery KL SDN BHD)​ and Parle Products Pvt. Ltd are the major companies operating in the Asia-Pacific Bakery Products Market.

In 2023, the Asia-Pacific Bakery Products Market size was estimated at USD 149.91 billion. The report covers the Asia-Pacific Bakery Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Bakery Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

APAC Bakery Products Industry Report

Statistics for the 2024 APAC Bakery Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. APAC Bakery Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia Pacific Bakery Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)