Asia-Pacific Baked Food and Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Asia-Pacific Baked Food and Cereals Market is segmented by Product Type (Breads, Breakfast Cereals, Biscuits and Cookies, Morning Goods, Cakes and Pastries, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialist Stores, Convenience Stores, Online Retail, and Other Distribution Channels), and Geography.

Market Snapshot

Asia-Pacific Baked Food & Cereals Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.5 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Asia-Pacific baked food and cereals market is expected to record at a CAGR of 6.5% during the forecast period (2020-2025).

  • Changes in the consumption pattern of baked food and cereals and the inclination toward healthier products are the primary factors affecting the market. The increased adoption of Western lifestyle and increased preference for nutritional baked food and cereals are driving the sales in the market.
  • Baked food and cereals, being a major part of the daily diet, cater to the demand for functional food. The new low-carb, high-fiber, multigrain, and fortified baked food and cereals that appeal to health-conscious consumers have triggered the market growth.

Scope of the Report

The Asia- Pacific baked food and cereals market is segmented by product type, which includes breads, breakfast cereals, biscuits and cookies, morning goods, cakes and pastries, and other product types. The market is also segmented on the basis of distribution channel, including supermarkets/hypermarkets, specialist stores, convenience stores, online retail, and other distribution channels. The study also involves the regional-level analysis, covering China, Japan, India, Australia, and Rest of Asia-Pacific.

Product Type
Breakfast Cereals
Biscuits and Cookies
Morning Goods
Cakes and Pastries
Other Product Types
Distribution Channel
Specialist Stores
Convenience Stores
Online Retail
Other Distribution Channels
Rest of Asia-Pacific

Report scope can be customized per your requirements. Click here.

Key Market Trends

Rising Demand for Convenience Food in the Region

The consumer demand for convenience food is evolving, in accordance with various dynamic demands from consumers. The rising popularity of ‘snacking-on-the-go’ and ‘pick-me-up’ products also makes Asia-Pacific a potential market for baked snacks. In addition, a growing number of Western restaurants offering baked goods in cities are also emerging rapidly, giving an overall boost to the demand for bakery products. Other major factors driving the market are the widened distribution channels and the tendency of consumers to purchase off-the-shelf, especially in the emerging markets of Asia-Pacific. The rapid expansion of artisanal bakeries in the last few years made consumers generally prefer fresh baked goods, such as cakes and breads.


China Held a Prominent Market Share

China's bakery products market is expected to become the second-largest baked goods market, with pastries being the most popular segment. The robust economic growth that China witnessed in the last decade led to rising affluence, urbanization, and the growing influence of Western culture, all of which, collectively contributed to the overall demand for baked goods. Chinese consumers are known to prefer cakes, pastries, and sweet pies, and their preference toward bread and bread rolls is comparatively lower than Western consumers. The rapid expansion of artisanal bakeries in the last few years made Chinese consumers opt for fresh baked goods, such as cakes and breads. In China, unpackaged/artisanal baked goods are mostly sold through bakeries.


Competitive Landscape

The Asia-Pacific baked food and cereals market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches with healthier ingredients/organic claim as their key marketing strategy. An increasing number of private label brands are posing tough competition to the existing players. Some of the major players in the Asia-Pacific baked food and cereals market are Grupo Bimbo, Kellogg’s, Campbells Soup Company, The Garden Company Limited, and Nestle SA, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Breads

      2. 5.1.2 Breakfast Cereals

      3. 5.1.3 Biscuits and Cookies

      4. 5.1.4 Morning Goods

      5. 5.1.5 Cakes and Pastries

      6. 5.1.6 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Grupo Bimbo

      2. 6.4.2 Barilla Group

      3. 6.4.3 Kellogg's

      4. 6.4.4 General Mills

      5. 6.4.5 Mondelez

      6. 6.4.6 The Garden Company Limited

      7. 6.4.7 Campbells Soup Company

      8. 6.4.8 Nestle SA

    5. *List Not Exhaustive

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Asia-Pacific Baked Food and Cereals Market market is studied from 2016 - 2026.

The Asia-Pacific Baked Food and Cereals Market is growing at a CAGR of 6.5% over the next 5 years.

Grupo Bimbo, Kelloggs, The Garden Company Limited, Nestle SA, Campbells Soup Company are the major companies operating in Asia-Pacific Baked Food and Cereals Market .

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!