Asia-Pacific Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific snack bar market is segmented by Product type into cereal bars, energy bars and other snack bars; by Distribution channel into supermarket/hypermarket, convenience store, specialty stores, online stores, others & by Geography

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.96 %
Fastest Growing Segment: Online Stores
Largest Segment: Cereal Bars

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Market Overview

Asia-Pacific snack bar market is forecasted to grow at a CAGR of 4.96% during the forecasted period (2020 - 2025).

  • The demand for snack bars in countries like India, China, and Japan has increased in recent years, owing to the considerable presence of the aging population in developing countries. Natural and nutritious convenience foods are high in demand, owing to their various health benefits.
  • The snack bar market in the region is anticipated to offer major investment opportunities, especially for natural products. This is because of the ample availability of raw materials in India and Southeast Asian countries.


Scope of the Report

Asia-Pacific snack bar market offers a range of product types including  cereal, energy and other snack bars distributed through supermarket/hypermarket, convenience store, specialty stores, online stores, other point of sales. The report also covers the country level analysis for the major countries in the region such as China, Japan, India and Australia.

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Convenience Store
Specialty Stores
Online Stores
Rest of Asia-Pacific

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Key Market Trends

Australia Holds a Prominent Share

Increasing awareness on health issues and the growing aging population in the country are the key factors driving the growth of the market. Consumers are demanding naturally-sourced, healthy, and nutritious food products, which, in turn, is boosting the demand for snack bars among consumers. Energy bars are gaining more popularity, as compared to the other bars, due to their high protein content. Australian consumers spend more on healthy and convenience snack products, due to changing lifestyles and increasing dietary intake. The trend of “anytime” snacks is increasing in the country, and snack bars are used as meal replacement by health-conscious consumers.



Granola/Muesli Bars Dominates the Market

There is a significant demand for natural healthy snacks, such as granola/muesli bars, as they are perceived as being a more natural alternative traditional snack bars. In Japan, the convenience of granola bars meets the needs of an increasing number of Japanese consumers who lead busy lifestyles, and are looking for quick solutions for their diets. The concept of cereal bars is still relatively new in India, as consumers do not purchase these for breakfast purposes, but rather as a healthier version of a chocolate bar. As cereal bars contain nutrients like proteins and fibre, the rise in health consciousness among the consumers supports the growth of snack bar market in Asia-Pacific as a whole.


Competitive Landscape

Asia-Pacific snack bar market is fragmented and holds a considerable prevalence of several local and international players in the region. Some of the dominant players in the market are Kellogg Company, General Mills Inc., Nestle, and PepsiCo Inc.  Product innovations and new launches have been the key strategy adopted by the manufacturers in the region.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cereal Bars

        1. Granola/Muesli Bars

        2. Other Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

        1. Convenience Store

        2. Specialty Stores

        3. Online Stores

        4. Others

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg Company

      2. 6.4.2 General Mills Inc.

      3. 6.4.3 Nestle

      4. 6.4.4 PepsiCo Inc.

      5. 6.4.5 Clif Bar & Company

      6. 6.4.6 Mars Inc.

      7. 6.4.7 Abbott

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Snack Bar Market market is studied from 2016 - 2026.

The Asia-Pacific Snack Bar Market is growing at a CAGR of 4.96% over the next 5 years.

The Asia-Pacific Snack Bar Market is valued at Online Stores in 2026.

Kellogg Company, General Mills Inc., Nestle, PepsiCo Inc., Post Holdings are the major companies operating in Asia-Pacific Snack Bar Market.

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