asia-pacific-snack-bars-market-industry
Published

November 2016

Asia-Pacific Snack Bars Market - Segmented by Ingredients, Type and Geography - Trends and Forecasts (2016 - 2021)

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Snack bars are nutritious and can be consumed quickly and this makes them suitable for quick breakfast, lunch and snacks between meals. Therefore, due to the increasing popularity of the snack bars in Asia-Pacific region it is expected to grow with an overall CAGR of 5.7% for the forecast period 2016 - 2021.

Asia-Pacific region is considered to be the fastest growing market for snack bar due to change in life style and increase in disposable income which is increasing the inclination of customers towards new healthy and quick snacking options. Although in many regions, it is still considered a niche product. Also, less awareness of the product decreases the buying capacity. However, with the changing scenario and increasing western influence leading to the enhanced market,  share of snack bar industry for Asia-Pacific region by the end of the forecast period.

Australia, India, Japan and China are the major regions in Asia-Pacific in the snack bars market where snack bars are considered as the most convenient snacking items. In Australia, snack bar market is witnessing a shift towards more wholesome product offerings as consumers have become increasingly concerned about the negative health aspects associated with conventional snack bars. There is a huge demand for natural healthy snacks such as granola/muesli bars as it is perceived as being a more natural alternative traditional snack bar. In Japan, the convenience of snack bars meets the needs of increasing number of Japanese consumers who live busy lifestyles and are looking for quick solutions for diet. Snack bars continued to have only low sales in China, mainly due to limited product awareness but it is expected to grow exponentially in the forecast period 2016 - 2021. The concept of snack bars is still relatively new in India as consumers did not purchase these for breakfast purposes, but rather a healthier version of a chocolate bar.

There are various companies in the snack bar market that have various products. However, the market is fragmented and different companies capture different region in Asia-Pacific. Nestlé Australia Ltd. was the leading company in snack bars in 2014, due to the dominant position of the iconic Uncle Tobys brand, which for most Australians is synonymous with snack bars. VV Group is the dominant player in china for snack bars and accounted for over 77% retail value share in 2014. Otsuka Holdings continued to lead snack bar market in Japan in 2014 with a retail value share of 36% due to the strong presence of the company’s brands Calorie Mate and Soy Joy. Naturell India Pvt. Ltd. maintained its leading position of snack bar market in India in 2014 with 68% value share.

In this report we offer 

  • Market definition for the Asia-Pacific snack bar market, along with identification of key drivers and restraints for the market.
  • Market analysis for the Asia-Pacific snack bar market, with region-specific assessments and competition analysis on a global and regional scale.
  • Identification of factors instrumental in changing the market scenarios, rising opportunities and global consumer trends.
  • Extensively researched competitive landscape section with profiles of major companies along with their share of market. 
  • Identification and analysis of the macro and micro factors that affect the snack bar market on both global and regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why should you buy this report?

  • To get a comprehensive overview of the global snack bar market.
  • To gain wide-ranging information about the major players in this industry and the strategies adopted by them. 
  • To gain an insight into the major countries/regions in which this industry is booming and also to identify the regions which are yet untapped.
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