October 2017

Asia-Pacific Beer Market - Growth, Trends And Forecasts (2018 - 2023)

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Asia-Pacific Beer Market

Beer is the most consumed alcoholic drink, by volume, in the Asia-Pacific region, currently. This region alone holds 36% share of the global beer market and is also the fastest-growing market for beer consumption, globally. The Asia- Pacific beer market was valued at USD 196.08 billion in 2018 and is expected to reach USD 317 billion by 2023, growing at a 9.7% CAGR during the forecast period of 2018-2023.

Market Dynamics

The Asia-Pacific beer market is largely driven by factors such as changing lifestyles and consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation. However, heavy taxation, legal regulations, and health issues of beer consumption are slowing the growth of the market. Innovative products, such as flavored and crafted beer, and growing demand for imported beer are further expected to help the market grow during the forecast period.

Market Segmentation

The Asia-Pacific beer market can be segmented by product type, category, packaging, and geography. Regarding product type, beer can be classified as light and strong beer. By category, it is segmented into premium beer, super premium and standard beer. In terms of packaging, canned, bottled and drought beer are major categories.

Regional Analysis

The Asia-Pacific region is the largest beer market in the world, with 36% of the global share. China is the largest consumer of beer in the region, followed by Japan, Vietnam, India and Thailand. The per capita consumption of beer in China is 40 liters, while India’s per-capita consumption stands at only 2 liters. In the Chinese market, premium and super premium beer, together, account for nearly one-tenth of the market demand.

Competitive Environment

The competition in Asia-Pacific beer market is reported to be high, mostly in China, India and Japan. China and India, are the fastest-growing markets for beer consumption and have the presence of a large number of global and regional players. The growing demand for beer in these countries is attracting many global brewers to expand their business in Asia-Pacific. Multiple product launches, innovative product packaging, flavored and crafted beers, huge marketing & promotional activities, and mergers and acquisitions with smaller level players have been strong business strategies for market growth in the region.

Top players of the Asia-Pacific beer market are -

  • Asahi Group Holdings Ltd.
  • Beijing Yanjing Brewery Ltd.
  • Carlsberg Group
  • SABMiller Plc
  • United Breweries Group (UB Group)


Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  • 3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Volume of the Asia- Pacific Beer Market
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.



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