Asia-Pacific Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Beer market is segmented by Type (Lager, Ale, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography (China, Japan, India, Australia, Vietnam, Thailand, and Rest of Asia-Pacific). The report offers market size and forecasts for the beer market in value (USD million) for all the above segments.

Market Summary

Study Period: 2016 -2027
Base Year: 2021
CAGR: 8.8 %

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Asia Pacific Craft Beer Market Analysis

The Asia-Pacific beer market is expected to witness a CAGR of 8.8% during the forecast period (2022 - 2027).

The outbreak of COVID-19 has been affecting the companies operating in the alcoholic beverage industry across the globe. The epidemic spread has been disrupting the supply chain of companies and forcing companies to renew their business model and go to market strategy. Moreover, the outbreak has also started showing signs in the sales of the companies. For instance, on 24th March 2020, Pernod Ricard revised its outlook for the current fiscal year and expected its profit margins to decline by nearly 20%, mainly due to the spread of COVID-19. Moreover, companies are also witnessing a leap in their off-premise sales than on-premise sales.

Beer is one of the most popular alcoholic drinks consumed in the Asia-Pacific region. The significant change in the social lifestyle of the working population has majorly contributed to the growth of the Asia-Pacific beer market. The rise in disposable income has led to high demand for premium and expensive beers among consumers.

Observing the immense growth potential in the Asia-Pacific region, international players are tapping the markets in developing economies such as India and China.

Market Segmentation (Scope of the Report)

Beer is one of the oldest beverages in the world prepared by the fermentation of grains. The consumption of beer has augmented in Asia-Pacific in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally, cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. By type, the beer market has been segmented under Lager, Ale, and Others. By Geography, the beer market has been segmented into China, Japan, India, Australia, Vietnam, Thailand, and the Rest of Asia-Pacific). Further segmentation has been done on the categories of beers that include. The distributional segmentation of beer included On-Trade and Off-Trade channels. The report offers market size and forecasts for the beer market in value (USD million) for all the above segments.

Distribution Channel
Rest of Asia-Pacific

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Asia Pacific Craft Beer Market Trends

This section covers the major trends shaping the Asia Pacific craft beer market growth according to our research experts:

China Dominating Beer Production

A wide range of beers is available in the market, each one having its own characteristic tastes and flavors. A considerable increase in the consumption of beer has been observed in India due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region. Owing to the increasing demand in the region, companies operating in the region have grown to feed the demand of other countries as well. Notably, China recorded the highest beer production across the Asia-Pacific region, followed by Thailand and Singapore.

Asia-Pacific Beer Market

Growing Preference For Low Alcohol By Volume (ABV)

There has been a consistent growth in preference for low alcohol by volume beverages, and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high-alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much more prominent in developing countries like China, Singapore, Australia, and India.

Asia-Pacific Beer Market

Competitor Analysis

The major players engaged in providing beer in the Asia-Pacific region are Asahi Breweries Ltd., Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, SABMiller Plc, Kirin Holdings Co Ltd, and others. The market is fragmented as a large number of people are engaged in catering to the surging demand of the region. The key strategies adopted by the companies include product innovation, expansion, and strategic partnerships, to attain a competitive advantage in the market. Mergers and acquisitions are found to be popular in the region among some companies to increase sales and meet the demands of consumers. The growth is supplemented by rising disposable incomes and changing lifestyles of consumers.

Major Players

  1. Heineken N.V.

  2. Anheuser-Busch InBev

  3. Carlsberg Group

  4. Asahi Breweries Ltd.

  5. Kirin Holdings Co Ltd.


Recent Developments

  • In September 2021, Carlsberg India entered the premium wheat beer segment with the launch of Tuborg White. This new Tuborg offering is beyond any ordinary lager. It is a cloudy drink with a smooth, refreshing taste with a subtle fruity twist.
  • In June 2021, Heineken NV, the world’s second-largest beer maker, took control of India’s largest brewer United Breweries Limited cementing its position in a vast market where beer consumption could grow from a low base. The Dutch brewer had bought 39.6 million shares in UBL to push its holding to 61.5% from 46.5% before.
  • In March 2021, Asahi Breweries launched a new carbonated low alcoholic drink called Beery, a 0.5% alcoholic beer, as part of its drive to see sales of products at 3.5% ABV or lower increase from 6% to 20% by 2025.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Lager

      2. 5.1.2 Ale

      3. 5.1.3 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off-Trade

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Vietnam

      6. 5.3.6 Thailand

      7. 5.3.7 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Anheuser-Busch InBev

      2. 6.4.2 Beijing Yanjing Brewery Ltd.

      3. 6.4.3 Carlsberg Group

      4. 6.4.4 China Resources Enterprise

      5. 6.4.5 Heineken N.V.

      6. 6.4.6 Kirin Holdings Co. Ltd.

      7. 6.4.7 Asahi Breweries Ltd.

      8. 6.4.8 Tsingtao Brewery

      9. 6.4.9 SABMiller Plc

      10. 6.4.10 United Breweries Group (UB Group)

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Asia-Pacific Beer Market market is studied from 2016 - 2027.

The Asia-Pacific Beer Market is growing at a CAGR of 8.8% over the next 5 years.

The Asia-Pacific Beer Market is valued at 202 Billion USD in 2016.

Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, Asahi Breweries Ltd., Kirin Holdings Co Ltd. are the major companies operating in Asia-Pacific Beer Market.

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