asia-pacific-beer-market
Published

APR 2018

Asia-Pacific Beer Market - Growth, Trends And Forecasts (2018 - 2023)

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Market Insights

Beer is the most consumed alcoholic drink, by volume, in the Asia-Pacific region, currently. This region alone holds 36% share of the global beer market and is also the fastest-growing market for beer consumption, globally. The Asia- Pacific beer market was valued at USD 196.08 billion in 2017 and is expected to reach USD 317 billion by 2023, registering a 9.7% CAGR, during the forecast period of 2018-2023.

Market Dynamics

The Asia-Pacific beer market is largely driven by factors, such as changing lifestyles and consumption habits of alcoholic drinks, high disposable incomes, and popularity of beer among the younger generation. However, heavy taxation, legal regulations, and health issues of beer consumption are slowing the growth of the market. Innovative products, such as flavored and crafted beer, and growing demand for imported beer are further expected to help the market grow during the forecast period.

Market Segmentation

The Asia-Pacific beer market can be segmented by product type, category, packaging, and geography. Regarding product type, beer can be classified as light and strong beer. By category, it is segmented into premium beer, super premium and standard beer. In terms of packaging, canned, bottled, and drought beer are major categories.

Regional Analysis

The Asia-Pacific region is the largest beer market in the world, with 36% of the global share. China is the largest consumer of beer in the region, followed by Japan, Vietnam, India, and Thailand. The per capita consumption of beer in China is 40 liters, while India’s per capita consumption stands at only 2 liters. In the Chinese market, premium, and super premium beer, together, account for nearly one-tenth of the market demand.

                                    

Key Developments

  • December 2017 - AB InBev opened Asia’s largest brewery in Putian city in east China. The brewing site, which is capable of producing 15 million hectoliters of beer a year, is intended to meet rising demand for high-end beers
  • November 2017 - AB InBev’s subsidiary ZX Ventures bought 4 Pines Brewing based in Sidney, Australia, to expand the reach of their brand in asia-pacific region
  • March 2016 - China Resources Beer agreed to buy SABMiller’s SAB.L stake in their CR Snow venture for a less-than-expected $1.6 billion. China Resources hold full control of the largest brewer in China with a 30 percent market share

Competitive Landscape

The major players - Asahi Group Holdings Ltd, Anheuser-Busch InBev, Beijing Yanjing Brewery Ltd., Carlsberg Group, China Resources Enterprise, Heineken N.V.,  Kirin Holdings Co Ltd,  Molson Coors Brewing Company, PivivaryLobkowicz Group,  SABMiller PLC, Tsingtao Brewery, United Breweries Group (UB Group), among others.

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  •  Market dynamics, which essentially consider the factors that are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel

Customization of the Report

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