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Asia-Pacific Beer market is segmented by Type (Lager, Ale, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography.
Fastest Growing Market:
Asia-Pacific Beer market is forecasted to reach USD 335 billion by 2024, witnessing a CAGR of 7.45% during the forecast period (2019 - 2024).
The consumption of beer has augmented in Asia-Pacific in recent years due to the rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. Additionally, cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. By type, the beer market has been segmented under Lager, Ale, and Others. Further segmentation has been done on the categories of beers that include: Standard Beer, Premium Beer, and Super Premium Beer. The distributional segmentation of beer included On-Trade and Off-Trade channels.
|Rest of Asia-Pacific|
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A wide range of beers is available in the market with, each one having its own characteristic tastes and flavors. A considerable increase in the consumption of beer has been observed in India due to its growing youth population with a preference for beer. Changing lifestyles and consumer preferences have considerably boosted the adoption of beer in the Asia-Pacific region. Owing to the increasing demand in the region, companies operating in the region have grown to feed the demand of other countries as well. Notably, China recorded the highest beer export across the Asia-Pacific region followed by Thailand and Singapore.
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There has been a consistent growth in preference for low alcohol by volume beverages and the sales of no-alcohol and low-alcohol beers have been rising with the growing interest from health-conscious consumers and a wider choice of new ranges with improved taste. Another driving factor is that the low-alcohol beers are now cheaper than their high alcoholic equivalents, for those of 2.8% ABV and less. The cost reduction would drive the market for low-alcohol alcohols such as craft beer. The scenario is much prominent in developing countries like China, Singapore, Australia, and India.
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The major players engaged in providing beer in the Asia-Pacific region are Asahi Breweries Ltd., Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, SABMiller Plc, Kirin Holdings Co Ltd and others. The market is fragmented as a large number of people are engaged in catering to the surging demand of the region. The key strategies adopted by the companies include product innovation, expansion, and strategic partnerships, to attain competitive advantage in the market.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.2 Distribution Channel
5.3.7 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Anheuser-Busch InBev
6.4.2 Beijing Yanjing Brewery Ltd.
6.4.3 Carlsberg Group
6.4.4 China Resources Enterprise
6.4.5 Heineken N.V.
6.4.6 Kirin Holdings Co. Ltd.
6.4.7 Asahi Breweries Ltd.
6.4.8 United Breweries Group (UB Group)
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
* List Not Exhaustive