Study Period | 2018 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 188.7 Million |
Market Size (2030) | USD 290.4 Million |
CAGR (2025 - 2030) | 9.01 % |
Market Concentration | High |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Africa Sports Drinks Market Analysis
The Africa Sports Drinks Market size is estimated at 188.7 million USD in 2025, and is expected to reach 290.4 million USD by 2030, growing at a CAGR of 9.01% during the forecast period (2025-2030).
The African sports drinks industry is experiencing transformative growth, driven by significant demographic shifts and changing consumer preferences. A notable demographic advantage is evident with 49.79% of Africa's population aged between 18-64 years in 2022, representing a vast potential consumer base for hydration drinks. This demographic dividend has prompted manufacturers to diversify their product portfolios and adapt their marketing strategies to appeal to younger consumers. Social media platforms have become crucial channels for brand engagement, with companies leveraging platforms like Instagram, Twitter, and Facebook to build consumer trust and brand loyalty. The rising urban population and increasing health consciousness have further catalyzed market expansion, particularly among young professionals and fitness enthusiasts.
The fitness and wellness trend has emerged as a significant market catalyst, with health clubs and fitness centers serving as key consumption points for sports beverages. South Africa alone recorded 2.4 million health and fitness club memberships in 2022, indicating a robust fitness culture that drives fitness drink consumption. Manufacturers are responding to this trend by developing products that cater to various exercise intensities and recovery needs. The industry has witnessed a shift toward functional beverages and natural formulations, with brands incorporating vitamins, minerals, and electrolytes to enhance product efficacy and appeal to health-conscious consumers.
Product innovation and flavor diversification have become central to market competition, with manufacturers introducing novel taste experiences to capture consumer interest. In 2022, approximately 24% of African consumers demonstrated willingness to experiment with new beverage flavors and ingredients, encouraging brands to expand their flavor portfolios. Monster Energy South Africa exemplified this trend by launching Monster Mariposa in 2022, while Prime Hydration introduced new variants including coconut, lime, grapefruit, and tropical punch in April 2023. These innovations reflect the industry's response to evolving consumer preferences and the demand for diverse taste experiences.
The digital transformation of retail channels is reshaping market dynamics, with e-commerce emerging as a significant distribution channel. Nigeria's digital landscape illustrates this trend, with 84 million internet users recorded in early 2023, creating substantial opportunities for online sports drink sales. Manufacturers are leveraging digital platforms to offer personalized shopping experiences, bulk purchase discounts, and convenient delivery options. The integration of digital payment solutions and the expansion of last-mile delivery networks have further enhanced the accessibility of energy drinks across urban and semi-urban areas. This digital evolution has enabled brands to reach previously underserved markets and gather valuable consumer insights for product development and marketing strategies.
Africa Sports Drinks Market Trends
Growing interest towards sports drinks made from natural ingredients is driving the market growth
- In 2022, there were more than 8.5 million (25%) sports drink consumers in South Africa (adult population +15 years). Also, the consumption of sports drinks can be primarily ascribed to the surge in consumer inclination toward physical well-being and an increase in the number of fitness centers and health clubs.
- Consumers in the region are seeking out brands that are made with whole ingredients with a growing interest in the origin of the product. Consumers pay attention to clean labels and ingredients used in sports drinks. In 2022, 52% of the consumers in the African region claimed that they always look for clean labels while shopping.
- With the growing demand for healthy beverages, sports drink manufacturers in the region experienced a surge in their sales. The fluctuation in the sports drinks price is connected with the rise and fall in the prices of its raw materials.
- Consumers' preference for sugar-free sports drinks is gaining popularity in the region due to the health effects of high-sugar intake drinks. In 2022, 28% of consumers in South Africa paid for fewer sugary drinks and claimed that they were reducing their sugar and calorie intake. More than a quarter of South Africans live with obesity, ranking the country among the top 20% of the most obese nations in the world.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Integration of digital technologies such as QR codes, augmented reality amnd smart packaging solutions are enhancing engagement
- Brands are continuously innovating its sports drink formulations, offering diverse options beyond traditional sugary drinks. This includes sugar-free options, electrolyte-enhanced formulas, and flavors catering to local preferences
Segment Analysis: Soft Drink Type
Isotonic Segment in Africa Sports Drinks Market
The isotonic beverages segment dominates the African sports drinks market, commanding approximately 57% market share in 2024. This significant market position is attributed to isotonic beverages' ability to swiftly replace fluids lost through sweating and provide an essential carbohydrate boost for enhanced bodily performance. These qualities have made isotonic sports drinks the preferred choice among athletes, particularly those involved in middle and long-distance running, team sports, and outdoor activities. The segment's dominance is further strengthened by the growing health consciousness among consumers and their increasing understanding of the importance of proper sports hydration during physical activities. Major brands have capitalized on this trend by offering a diverse range of isotonic beverages in various flavors and packaging options, particularly focusing on PET bottles, which account for over 70% of isotonic sports drink sales in the region.

Hypotonic Segment in Africa Sports Drinks Market
The hypotonic sports drinks segment is emerging as the fastest-growing category in the African sports drinks market, projected to achieve approximately 11% growth from 2024 to 2029. This remarkable growth trajectory is driven by increasing consumer preference for drinks with lower carbohydrate concentrations and superior fluid absorption properties. Hypotonic drinks are gaining popularity among individuals with lower fluid and electrolyte requirements or those engaging in less intense exercise routines. The segment's growth is further fueled by its excellent stomach tolerance due to a lower concentration of carbohydrates and other particles, making it an ideal choice for consumers who may experience gastrointestinal discomfort with higher-concentration recovery drinks. Manufacturers are actively investing in research and development to introduce innovative hypotonic formulations that cater to specific consumer needs while maintaining optimal hydration benefits.
Remaining Segments in Soft Drink Type
The African sports drinks market encompasses several other significant segments, including electrolyte drinks, hypertonic drinks, and protein drinks, each serving distinct consumer needs and preferences. Electrolyte drinks have gained traction among health-conscious consumers seeking lighter hydration options, while hypertonic drinks are preferred for post-workout recovery and glycogen replenishment. Protein drinks have carved out a niche among serious athletes and fitness enthusiasts focusing on muscle recovery and development. These segments collectively contribute to the market's diversity, offering consumers a wide range of options to meet their specific hydration and performance needs, while manufacturers continue to innovate with new formulations and flavors to capture different consumer segments.
Segment Analysis: Packaging Type
PET Bottles Segment in Africa Sports Drinks Market
PET bottles dominate the African sports drinks market, commanding approximately 97% market share in 2024. This overwhelming preference for PET bottles stems from their versatility, lightweight nature, and consumer convenience. The segment's dominance is further strengthened by manufacturers' increasing focus on using recyclable PET bottles and engaging in sustainability initiatives across Africa. Major brands are actively investing in PET bottle production facilities and implementing innovative designs, including easy-to-hold grips and improved labeling, to enhance consumer appeal. The segment's growth is particularly notable in South Africa, where significant recycling efforts have been established, with around 2.1 billion PET bottles being diverted from landfills through various recycling initiatives.
Metal Can Segment in Africa Sports Drinks Market
The metal can segment is experiencing rapid growth in the African sports drinks market, projected to grow at approximately 11% CAGR from 2024 to 2029. This growth is driven by several factors, including the superior durability and temperature resistance of metal cans, making them particularly suitable for Africa's diverse climates. Manufacturers are increasingly adopting recyclable materials for their cans and participating in eco-friendly packaging initiatives. The segment's expansion is particularly notable in Nigeria, where manufacturers are actively investing in can design innovations and enhanced labeling techniques. The stability of aluminum as a commodity and the cost advantages in transportation due to its lighter weight compared to steel are further propelling the segment's growth.
Remaining Segments in Packaging Type
The aseptic packaging segment, while smaller in market share, plays a crucial role in the African sports drinks market. These packages are gaining traction due to their ability to extend product shelf life without requiring refrigeration, making them particularly valuable in regions with limited cold chain infrastructure. The segment is characterized by its eco-friendly nature, using approximately 60% less plastic than traditional packaging options. Manufacturers are increasingly adopting aseptic packaging solutions, particularly for premium sports drink products, as they offer superior protection against light and oxygen exposure, helping maintain product quality and nutritional content.
Segment Analysis: Sub Distribution Channel
Supermarket/Hypermarket Segment in Africa Sports Drinks Market
Supermarkets and hypermarkets dominate the sports drinks distribution landscape in Africa, commanding approximately 68% of the market share in 2024. These retail formats have established themselves as the preferred destination for sports drink purchases due to their extensive product selection, significant shelf space allocation, and frequent promotional activities. The segment's strong position is further reinforced by the convenience of a one-stop shopping experience and the ability to compare different brands and variants in person. Major retail chains like Shoprite Holdings Ltd, Pick n Pay Retailers, SPAR Group Ltd, and Woolworths Holdings Ltd have strengthened their presence across Africa, offering a wide array of sports drink brands and variants. The growth in this segment is also supported by the increasing urbanization and modern retail expansion in key African markets, particularly in South Africa and Nigeria, where organized retail continues to evolve and adapt to changing consumer preferences.
Online Retail Segment in Africa Sports Drinks Market
The online retail channel is experiencing remarkable growth in the African sports drinks market, with a projected growth rate of approximately 11% between 2024 and 2029. This surge is primarily driven by the increasing penetration of internet services and smartphones across the continent, particularly in urban areas. The convenience of doorstep delivery, competitive pricing, and the availability of a wide product range are key factors fueling this growth. E-commerce platforms are enhancing their service offerings with features like express delivery, digital payment options, and hassle-free return policies, making online shopping more attractive to consumers. The segment is also benefiting from the rising number of working professionals who prefer the convenience of online shopping, along with the increasing adoption of digital technologies among younger consumers who are the primary target market for sports drinks.
Remaining Segments in Sub Distribution Channel
The other distribution channels in the African sports drinks market include convenience stores, specialty stores, and various other retail formats such as warehouse clubs, drug stores/pharmacies, and vending machines. Convenience stores play a crucial role in providing easy access to sports drinks, particularly in urban areas and near fitness centers. Specialty stores cater to specific consumer segments by offering premium and niche sports drink products, often providing expert advice and personalized service. Vending machines are increasingly becoming important points of sale, especially in high-traffic locations like gyms, offices, and educational institutions. Drug stores and pharmacies contribute to the market by positioning sports drinks alongside health and wellness products, while warehouse clubs serve bulk buyers and institutional customers.
Africa Sports Drinks Market Geography Segment Analysis
Sports Drinks Market in South Africa
South Africa dominates the African sports drinks landscape, commanding approximately 84% of the market share in 2024. The country's robust sports culture and increasing health consciousness among consumers have created a fertile ground for sports drinks in South Africa manufacturers. The market is characterized by a strong presence of both international and local players, with brands actively engaging in product innovation and marketing initiatives. The rising number of fitness centers and health clubs across major cities has significantly contributed to market growth. South African consumers are increasingly embracing sugar-free and low-calorie variants, prompting manufacturers to expand their product portfolios accordingly. The market has also witnessed a notable shift in distribution channels, with modern retail formats and online platforms gaining prominence. Additionally, the country's well-developed retail infrastructure and strong consumer purchasing power have facilitated better market penetration and product accessibility. Leading brands such as Gatorade in South Africa are leveraging these trends to enhance their market presence.
Sports Drinks Market in Nigeria
Nigeria represents one of the most dynamic markets for sports drinks in Africa, projected to grow at approximately 15% annually from 2024 to 2029. The market's exceptional growth is driven by the country's large young population, with about 70% being youth who are increasingly health-conscious and actively participating in sports activities. The rising penetration of smartphones and internet connectivity has revolutionized the distribution landscape, particularly boosting online retail sales of electrolyte drinks in Nigeria. The market is witnessing significant innovation in product formulations, with manufacturers focusing on natural ingredients and functional benefits. The increasing urbanization and growing middle-class population have created new consumption opportunities, particularly in major cities. Nigerian consumers are showing a strong preference for nutrition-filled, low-calorie sports drinks, encouraging manufacturers to develop products tailored to local preferences. The market is also benefiting from improved distribution networks and the expansion of modern retail formats across the country.
Sports Drinks Market in Egypt
Egypt's sports drinks market is experiencing significant transformation, driven by changing consumer preferences and lifestyle patterns. The country's robust fitness infrastructure, with over 3,300 fitness centers and gyms, has created a strong foundation for market growth. Manufacturers are increasingly focusing on product innovation, particularly in the protein-based sports drinks segment, to cater to evolving consumer needs. The market is witnessing a notable shift towards aseptic packaging solutions, reflecting growing environmental consciousness among Egyptian consumers. Distribution channels are diversifying, with convenience stores and online platforms gaining significant traction. The country's young, urban population is driving demand for functional beverages, particularly those offering specific health benefits. Egyptian consumers are increasingly seeking products with natural ingredients and reduced sugar content, prompting manufacturers to reformulate their offerings.
Sports Drinks Market in Other Countries
The sports drinks market in other African countries exhibits diverse growth patterns influenced by local consumer preferences and economic conditions. Countries like Cameroon, Mozambique, Zambia, Zimbabwe, and other regions are witnessing increasing adoption of sports drinks, particularly among urban consumers. These markets are characterized by growing health awareness and rising disposable incomes, driving demand for functional beverages. International brands are expanding their presence through strategic partnerships and localized marketing approaches. The markets are seeing evolution in distribution networks, with traditional trade channels remaining significant while modern retail formats gradually gain ground. Consumer education about hydration and sports nutrition is playing a crucial role in market development. These regions also present unique opportunities for manufacturers to introduce products tailored to local tastes and preferences, while addressing affordability concerns through appropriate packaging and pricing strategies. The overall African sports drinks market is poised for growth as these trends continue to unfold.
Africa Sports Drinks Industry Overview
Top Companies in Africa Sports Drinks Market
The African sports drink market features a mix of global beverage giants and regional specialists actively competing through various strategic initiatives. Companies are increasingly focusing on product innovation, particularly in developing sugar-free variants and incorporating natural ingredients to meet evolving consumer preferences. Operational agility is demonstrated through investments in local production facilities and distribution networks, with companies establishing manufacturing units closer to key markets. Strategic partnerships with sports events, athletes, and fitness organizations have become crucial for brand building and market penetration. Companies are expanding their presence through both traditional retail channels and emerging digital platforms, while simultaneously investing in sustainable packaging solutions and recycling initiatives to enhance their environmental credentials.
Market Led By Regional and Global Players
The competitive landscape is characterized by a high level of market consolidation, with the top four companies commanding a significant market share. Global beverage conglomerates like The Coca-Cola Company and PepsiCo leverage their extensive distribution networks and brand recognition, while regional players such as Tiger Brands Ltd maintain a strong local market presence through a deep understanding of consumer preferences and established retail relationships. The market structure reflects a balanced mix of multinational corporations and domestic companies, with the latter holding substantial market share through their localized product offerings and distribution strategies.
The market exhibits moderate merger and acquisition activity, with companies primarily focusing on strategic partnerships and joint ventures rather than outright acquisitions. Global players are increasingly partnering with local distributors and manufacturers to strengthen their market position and overcome distribution challenges. Regional players are maintaining their competitive edge through continuous product innovation and strategic alliances with international brands, while also investing in manufacturing capabilities to ensure product quality and supply chain efficiency.
Innovation and Distribution Drive Market Success
Success in the African sports drink market increasingly depends on companies' ability to innovate while maintaining cost competitiveness. Market leaders are focusing on developing products that cater to local taste preferences while incorporating global trends in health and wellness. Companies need to establish robust distribution networks that can effectively serve both urban and rural markets, while also investing in digital platforms to reach younger consumers. Building strong relationships with retailers and implementing effective pricing strategies are crucial for maintaining market share, as is the ability to navigate varying regulatory requirements across different African countries.
For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products. Companies must focus on developing unique value propositions through product differentiation, whether through innovative ingredients, packaging, or marketing approaches. Building strong local partnerships and investing in efficient supply chain management are essential for overcoming market entry barriers. The ability to adapt to changing consumer preferences and regulatory requirements, particularly regarding sugar content and packaging sustainability, will be crucial for long-term success in the market. Companies must also consider potential substitution risks from alternative beverage categories, such as exercise recovery drinks, and prepare strategies to maintain consumer loyalty.
Africa Sports Drinks Market Leaders
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Congo Brands
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PepsiCo, Inc.
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Suntory Holdings Limited
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The Coca-Cola Company
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Tiger Brands Ltd.
- *Disclaimer: Major Players sorted in no particular order
Africa Sports Drinks Market News
- April 2023: Congo LLC to relocate, and expand Louisville headquarters with USD 8.25 million investment, creating 500 high-wage jobs. The company will relocate its Louisville headquarters to an existing 110,000-square-foot location at 13551 Triton Park Blvd., moving from its current 18,000-square-foot facility.
- October 2022: Tiger Brands also started producing a “zero” Energade variant, which is free from added sugar and contains very few calories. The product is available in the two classic flavors Lemon and Orange, in the practical 0.5L PET format.
- May 2022: To advertise its sports drinks, Thirsti Water (Pty) Ltd has expanded into football by signing a three-year hydration deal with SuperSport United.
Free With This Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
Africa Sports Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
-
5.1 Soft Drink Type
- 5.1.1 Electrolyte-Enhanced Water
- 5.1.2 Hypertonic
- 5.1.3 Hypotonic
- 5.1.4 Isotonic
- 5.1.5 Protein-based Sport Drinks
-
5.2 Packaging Type
- 5.2.1 Aseptic packages
- 5.2.2 Metal Can
- 5.2.3 PET Bottles
-
5.3 Sub Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Retail
- 5.3.3 Specialty Stores
- 5.3.4 Supermarket/Hypermarket
- 5.3.5 Others
-
5.4 Country
- 5.4.1 Egypt
- 5.4.2 Nigeria
- 5.4.3 South Africa
- 5.4.4 Rest of Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
-
6.4 Company Profiles
- 6.4.1 Aje Group
- 6.4.2 BOS Brands (Pty) Ltd
- 6.4.3 Congo Brands
- 6.4.4 Ekhamanzi Springs (Pty) Ltd
- 6.4.5 Kingsley Beverages Limited
- 6.4.6 Oshee Polska Sp. Z.O.O.
- 6.4.7 PepsiCo, Inc.
- 6.4.8 Suntory Holdings Limited
- 6.4.9 The Coca-Cola Company
- 6.4.10 Thirsti Water (Pty) Ltd
- 6.4.11 Tiger Brands Ltd.
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
-
8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF SPORTS DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
- Figure 5:
- VALUE OF SPORTS DRINKS MARKET, USD, AFRICA, 2018 - 2030
- Figure 6:
- VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, AFRICA, 2018 - 2030
- Figure 7:
- VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, AFRICA, 2018 - 2030
- Figure 8:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, AFRICA, 2018 - 2030
- Figure 11:
- VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, AFRICA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
- Figure 13:
- VOLUME OF HYPERTONIC MARKET, LITRES, AFRICA, 2018 - 2030
- Figure 14:
- VALUE OF HYPERTONIC MARKET, USD, AFRICA, 2018 - 2030
- Figure 15:
- VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
- Figure 16:
- VOLUME OF HYPOTONIC MARKET, LITRES, AFRICA, 2018 - 2030
- Figure 17:
- VALUE OF HYPOTONIC MARKET, USD, AFRICA, 2018 - 2030
- Figure 18:
- VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
- Figure 19:
- VOLUME OF ISOTONIC MARKET, LITRES, AFRICA, 2018 - 2030
- Figure 20:
- VALUE OF ISOTONIC MARKET, USD, AFRICA, 2018 - 2030
- Figure 21:
- VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
- Figure 22:
- VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
- Figure 23:
- VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, AFRICA, 2018 - 2030
- Figure 24:
- VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
- Figure 25:
- VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, AFRICA, 2018 - 2030
- Figure 26:
- VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, AFRICA, 2018 - 2030
- Figure 27:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 28:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 29:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, AFRICA, 2018 - 2030
- Figure 30:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, AFRICA, 2018 - 2030
- Figure 31:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
- Figure 32:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, AFRICA, 2018 - 2030
- Figure 33:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, AFRICA, 2018 - 2030
- Figure 34:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
- Figure 35:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, AFRICA, 2018 - 2030
- Figure 36:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, AFRICA, 2018 - 2030
- Figure 37:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
- Figure 38:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, AFRICA, 2018 - 2030
- Figure 39:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, AFRICA, 2018 - 2030
- Figure 40:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
- Figure 43:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
- Figure 44:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
- Figure 45:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
- Figure 46:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
- Figure 47:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
- Figure 48:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
- Figure 49:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
- Figure 50:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
- Figure 51:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
- Figure 52:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
- Figure 53:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
- Figure 54:
- VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
- Figure 55:
- VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
- Figure 56:
- VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
- Figure 57:
- VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030
- Figure 58:
- VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
- Figure 59:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 60:
- VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
- Figure 61:
- VOLUME OF SPORT DRINKS MARKET, LITRES, EGYPT, 2018 - 2030
- Figure 62:
- VALUE OF SPORT DRINKS MARKET, USD, EGYPT, 2018 - 2030
- Figure 63:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030
- Figure 64:
- VOLUME OF SPORT DRINKS MARKET, LITRES, NIGERIA, 2018 - 2030
- Figure 65:
- VALUE OF SPORT DRINKS MARKET, USD, NIGERIA, 2018 - 2030
- Figure 66:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030
- Figure 67:
- VOLUME OF SPORT DRINKS MARKET, LITRES, SOUTH AFRICA, 2018 - 2030
- Figure 68:
- VALUE OF SPORT DRINKS MARKET, USD, SOUTH AFRICA, 2018 - 2030
- Figure 69:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
- Figure 70:
- VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF AFRICA, 2018 - 2030
- Figure 71:
- VALUE OF SPORT DRINKS MARKET, USD, REST OF AFRICA, 2018 - 2030
- Figure 72:
- VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030
- Figure 73:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, AFRICA, 2020 - 2023
- Figure 74:
- MOST ADOPTED STRATEGIES, COUNT, AFRICA, 2020 - 2023
- Figure 75:
- VALUE SHARE OF MAJOR PLAYERS, %, AFRICA
Africa Sports Drinks Industry Segmentation
Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Egypt, Nigeria, South Africa are covered as segments by Country.Soft Drink Type | Electrolyte-Enhanced Water |
Hypertonic | |
Hypotonic | |
Isotonic | |
Protein-based Sport Drinks | |
Packaging Type | Aseptic packages |
Metal Can | |
PET Bottles | |
Sub Distribution Channel | Convenience Stores |
Online Retail | |
Specialty Stores | |
Supermarket/Hypermarket | |
Others | |
Country | Egypt |
Nigeria | |
South Africa | |
Rest of Africa |
Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword | Definition |
---|---|
Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms