Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Analysis

The Europe Vitamin Fortified And Mineral Enriched Food & Beverage Market size is estimated at USD 23.90 billion in 2024, and is expected to reach USD 28.90 billion by 2029, growing at a CAGR of 3.89% during the forecast period (2024-2029).

Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry and because it reaches large numbers of consumers through retail. Foods such as breakfast cereals, dairy products, and other food and beverages are gaining popularity among consumers. Moreover, consumers in the region are well-informed about the food they consume. Foods that contain additional benefits, such as vitamins, are gaining demand among consumers in the market.

The increasing prevalence of vitamin deficiency among consumers across the region increased demand for vitamin-fortified food and beverages. The local authorities suggested that consumers in the region consume vitamin D-infused food and beverage products to compensate for their nutrition intake. Owing to the demand, manufacturers are focusing on introducing ready-to-eat foods containing vitamin D to attract consumers in the market. For instance, in July 2022, Dina Foods, operating in the United Kingdom, launched its new flatbread products rich in Vitamin D. These products are retailed across supermarkets and other retail channels.

Breakfast cereals hold a prominent market share due to the convenience solution they offer consumers. The market is mainly driven by the busy lifestyles of individuals as these products are processed grain formulations suitable for consumption without further cooking. Whole grain-based ready-to-eat cereals are leading the market owing to the value addition of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients to boost the sales of breakfast cereals.

Europe is expected to grow substantially, owing to the existence of fortified food industries and increasing concerns among consumers regarding health.

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Market Trends

Growing Demand for Functional Food

Europe Vitamin Fortified and Mineral Enriched Food & Beverage Industry Segmentation

The report considers fortified food products infused with vitamins and minerals to enhance their nutritional profile. 

Europe vitamin fortified and mineral-enriched food and beverage market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into cereal-based products, dairy products, beverages, infant formulas, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacy/drug stores, online retail stores, and other distribution channels. The report is also segmented by Geography into Germany, the United Kingdom, France, Spain, Russia, Italy, and the Rest of Europe. 

The report offers the market size in value terms in USD for all the above-mentioned segments.