Vitamin Fortified and Mineral Enriched Food & Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global vitamin fortified and mineral enriched food & beverage market segmented by Product Type (Cereal based products, Dairy Products, Beverages, Infant Formulas, Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Store, Online Retail Store, Others), and Geography.

Mineral Enriched Food Beverage Market Size

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Global Vitamin Fortified and Mineral Enriched Food & Beverage Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.12 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Vitamin Fortified and Mineral Enriched Food & Beverage Market

*Disclaimer: Major Players sorted in no particular order

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Mineral Enriched Food Beverage Market Analysis

Global vitamin fortified and mineral enriched food & beverage market is projected to register a CAGR of 7.12% during the forecast period (2020-2025).

  • Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry and because it reaches large numbers of consumers through retail.
  • Furthermore, The United Nations' Food and Agriculture Organization recommends that governments in countries with high malnutrition rates consider fortifying food with iodine, iron and vitamin A in particular and that they regulate fortification.

Mineral Enriched Food Beverage Market Trends

This section covers the major market trends shaping the Mineral Enriched Food Beverage Market according to our research experts:

Increasing Adoption of Healthy Eating Habits

The growing population and change in food fashion among people are the major drivers for the market. Individuals are more concerned about the health and are willing to pay extra for food that is specifically beneficial to health. Therefore this tendency and awareness among people help the vitamin fortified and mineral enriched food and beverage market to grow. The market share in developed countries is captured by health-conscious people, such as pregnant women, guardians of infants and the older population, as they are mostly aware of the benefits associated with fortified food and beverages. However, in developing countries, there is an increase in health concern among people as well, due to enhanced disposable income, which drives the market to grow in the forecast period.

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North America and Europe Dominates the Market

North America and Europe are the major markets for fortified and wellness products. Increasing consumer interest, and a better understanding of the immunity-enhancing property of proper diet and food habits, are some of the key factors driving the growth of regions vitamin fortified and mineral enriched food & beverage market. Asia-Pacific is the fastest-growing region, as countries like such as Japan and China, manufacturers are becoming more creative with dairy packaging, ingredients, and flavors, hence, introducing fortified variants easily, which in turn boosting the market.

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Mineral Enriched Food Beverage Industry Overview

Global Vitamin Fortified and Mineral Enriched Food & Beverage Market is fragmented and competitive in nature having a large number of domestic and multinational players competing for market share. Companies focusing on new product launches with healthier ingredients/organic claims along with acquisition, merger, partnership, and expansions as their key marketing strategy. Some of the major players in the market studied are Abbott, KELLOGG Company, Nestle, Amway, among others.

Mineral Enriched Food Beverage Market Leaders

  1. Abbott

  2. Kellogg Company

  3. Nestle SA

  4. PepsiCo, Inc.

  5. Amway Corporation

*Disclaimer: Major Players sorted in no particular order

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Mineral Enriched Food Beverage Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Cereal based products

      2. 5.1.2 Dairy Products

      3. 5.1.3 Beverages

      4. 5.1.4 Infant Formulas

      5. 5.1.5 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacy/Drug Store

      4. 5.2.4 Online Retail Store

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Abbott Laboratories

      2. 6.4.2 Kellogg Company

      3. 6.4.3 Nestle SA

      4. 6.4.4 PepsiCo, Inc.

      5. 6.4.5 Amway Corporation

      6. 6.4.6 The Coca-Cola Company

      7. 6.4.7 The Hain Celestial Group, Inc.

      8. 6.4.8 Fulfil

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Mineral Enriched Food Beverage Industry Segmentation

Global vitamin fortified and mineral enriched food & beverage market segmented by Product Type, distribution channel, and geography. On the basis of product type, the market is segmented into Cereal based products, Dairy Products, Beverages, Infant Formulas, Others. On the basis of the distribution channels, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Pharmacy/Drug Store, Online Retail Store, Others. On the basis of geography, the study provides an analysis of the vitamin fortified and mineral enriched food & beverage market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Product Type
Cereal based products
Dairy Products
Beverages
Infant Formulas
Others
Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Pharmacy/Drug Store
Online Retail Store
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Mineral Enriched Food Beverage Market Research FAQs

The Vitamin Fortified and Mineral Enriched Food & Beverage Market is projected to register a CAGR of 7.12% during the forecast period (2024-2029)

Abbott, Kellogg Company, Nestle SA, PepsiCo, Inc. and Amway Corporation are the major companies operating in the Vitamin Fortified and Mineral Enriched Food & Beverage Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Vitamin Fortified and Mineral Enriched Food & Beverage Market.

The report covers the Vitamin Fortified and Mineral Enriched Food & Beverage Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Vitamin Fortified and Mineral Enriched Food & Beverage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Vitamin Fortified and Mineral Enriched Food & Beverage Industry Report

Statistics for the 2024 Vitamin Fortified and Mineral Enriched Food & Beverage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vitamin Fortified and Mineral Enriched Food & Beverage analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Vitamin Fortified and Mineral Enriched Food & Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)