Market Trends of Europe Vitamin Fortified and Mineral Enriched Food & Beverage Industry
This section covers the major market trends shaping the Europe Mineral Enriched Food Beverage Market according to our research experts:
Growing Demand for Functional Food
The increasing consumers' interest, and a better understanding of the immunity enhancing property of proper diet and food habits are some of the key factors driving the growth of the Europe vitamin fortified and mineral enriched food and beverage market. In many countries, strict regulations are imposed on advertisements and labelling of products. Functional food ingredients are not easily available in supermarkets and grocery stores, and often tend to be expensive. Many consumers are unaware of how these products can be incorporated into their daily dietary intake. These factors, collectively, are obstructing the growth of the market.
Increasing demand for breakfast cereals
Breakfast cereals holds a prominient market share owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals.
Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Report Snapshots
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Size
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Share
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Market Trends
- Europe Vitamin Fortified and Mineral Enriched Food & Beverages Companies
