南美即饮茶市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

南美即饮茶市场按类型(绿茶、凉茶等)、分销渠道(超市/大卖场、便利店、在线商店等)和地理位置细分

市场快照

south america ready to drink tea market summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.8 %

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市场概况

在预测期间(2020 - 2025 年),南美即饮茶市场预计将以 3.8% 的复合年增长率增长。

  • 由于市场上其他即饮饮料的方便性和健康替代品,即饮茶的消费量呈上升趋势。此外,柠檬、桃子等新口味茶的推出,推动了南美地区的市场增长
  • 健康的水合作用是指 RTD 茶提供即时提神和温和刺激益处的能力,这些益处不被认为是有害的,而咖啡和其他能量饮料则不然。这种产品组合的转变使品牌能够应对新的消费细分市场,并以更健康、功能性的饮料替代品重新塑造碳酸饮料的品牌形象。

Scope of the report

South America ready to drink tea market is segmented by type that includes green tea, herbal tea, and others. Based on the distribution channel, the market is divided into supermarket/hypermarket, convenience stores, online stores, and others. The study also involves the analysis of regions such as Brazil, Argentina, and the rest of South America.

By Type
Green Tea
Herbal Tea
Others
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Online Stores
Others
By Geography
Brazil
Argentina
Rest of South America

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主要市场趋势

超市/大卖场是首选销售渠道

预计通过超市购买增加的人口支出、便利性和便利性将为 RTD 茶制造商的渗透铺平道路,特别是在这些商店大量设立的发展中国家。消费者更喜欢通过超市购买食品和饮料产品,因为它是一个平台,可以将所有产品集中在一个地方,从而节省时间和精力。超市/大卖场连锁店正在寻找通过其渠道增加销售额的新方法。折扣优惠、为产品增添新的吸引力以及制作小册子是增加销售额的一些技术。

South America Ready to Drink Tea Market1

巴西主导市场

尽管该国在过去几年面临不稳定的经济形势,但 RTD 茶在销量增长方面仍表现出韧性。这一业绩主要是通过不断创新来实现的,无论是在新品牌进入市场、推出新口味或改变包装尺寸/类型方面。巴西制造商正在投资专门的茶叶店。其中最重要的是 TeaShop,这是一家西班牙连锁店,已在该国经营 34 家商店。制造商还专注于通过推出具有新口味的创新产品来扩展产品组合。例如,Suivie 推出了含有 jabuticaba 水果、苹果和生姜的版本。

South America Ready to Drink Tea Market2

竞争格局

南美即饮茶市场得到巩固,市场正在增长,并由可口可乐公司、百事可乐公司、Pepper Snapple 博士集团公司和美国亚利桑那州饮料公司等主要参与者主导。主要参与者具有地理覆盖范围和广泛的分销渠道,这使他们比其他制造商占上风。玩家还通过各种促销渠道沉迷于竞争性广告。

主要玩家

  1. The Coca-Cola Company

  2. Dr. Pepper Snapple Group Inc.

  3. Arizona Beverages USA

  4. Ito En, Ltd.

  5. PepsiCo Inc

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Green Tea

      2. 5.1.2 Herbal Tea

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Others

    3. 5.3 By Geography

      1. 5.3.1 Brazil

      2. 5.3.2 Argentina

      3. 5.3.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Arizona Beverages USA

      2. 6.3.2 The Coca-Cola Company

      3. 6.3.3 PepsiCo Inc

      4. 6.3.4 Dr. Pepper Snapple Group Inc.

      5. 6.3.5 Ito En, Ltd.

      6. 6.3.6 Monster Beverage

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Ready-to-Drink Tea Market market is studied from 2016 - 2026.

The Ready-to-Drink Tea Market is growing at a CAGR of 3.8% over the next 5 years.

The Coca-Cola Company, Dr. Pepper Snapple Group Inc., Arizona Beverages USA, Ito En, Ltd., PepsiCo Inc are the major companies operating in Ready-to-Drink Tea Market.

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