中国在线旅游市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

中国在线旅游市场按服务类型(住宿预订、旅游机票预订、度假套餐预订等服务)、预订方式(直接预订和旅行社)和预订平台(桌面、移动/药片)。该报告提供了上述所有细分市场的中国在线旅游市场价值(十亿美元)的市场规模和预测。

中国在线旅游市场概况

china online travel market overview
Study Period: 2017- 2026
Base Year: 2021
CAGR: >5.3 %
china online travel market major players

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市场概况

在回顾期内,游客对更多旅游的兴趣不断增长,一直是推动中国在线旅游市场的主要驱动力。由于该国越来越多的年轻人和中年人对旅行和旅游活动高度感兴趣,入境旅游一直在市场上占据重要份额。入境旅游的较高份额是帮助市场在 2020 年进一步扩大的主要因素,当时全世界都受到 COVID-19 大流行的打击,导致国际边界关闭时间更长。

包括在目的地度假至少 5 天的长途旅行的需求在该国越来越受欢迎,同时,持续 2-3 天的短途旅行在该国同样受欢迎。中国不断增长的互联网使用率正在帮助所研究的市场在中国迅速扩张。运营商正专注于通过增加营销活动(包括开展社交活动等)的支出来吸引更多客户,由于大流行带来的不确定性,预计入境旅游的需求将有助于市场在最初几年进一步扩大预测期。

报告范围

报告涵盖了中国在线旅游市场的完整背景分析,包括按细分市场评估新兴趋势、市场动态的重大变化和市场概况。中国在线旅游市场按服务类型分为住宿预订、旅游机票预订、度假套餐预订等服务,按预订方式分为直接预订和旅行社,按预订平台分为桌面和手机/平板电脑。该报告提供了上述所有细分市场的中国在线旅游市场价值(十亿美元)的市场规模和预测。

By Service Type
Accommodation Booking
Travel Tickets Booking
Holiday Package Booking
Other Services
By Mode of Booking
Direct Booking
Travel Agents
By Platform
Desktop
Mobile/Tablet

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主要市场趋势

中国互联网渗透率的提高有助于市场扩张

According to the statistics, the number of internet users in China rose to 989 million as of December 2020, which was up by 85.4 million from March 2020. The ongoing COVID-19 pandemic has motivated customers to go online for majority purposes. In wake of the pandemic and owing to the closure of physical stores for a limited time has drove customers to book their travel through online thus helping the market studied to grow further in the country. Though the market recorded the highest figures during Dec 2018 with 49.5% customers utilizing the services, the market recorded fluctuations in the total transactions owing to the uncertainty clouded due to the US-China trade war and the internal situations. However, as of end of 2020, the penetration rate of online travel booking figured at 34.6% with 342.44 million internet users had used the services.

china online travel market trends

旅游业的增长正在推动市场

中国宏观经济运行平稳,人均可支配收入稳步增长。随着人们消费观念和消费结构的变化,对旅游的需求也急剧增加。根据文化和旅游部发布的统计数据,2020 年,在 COVID-19 大流行的影响下,中国国内旅游人数约为 28.8 亿人次,同比下降 52.1%。经济支柱产业地位不断增强。随着旅游业收入的快速增长和在线旅游渗透率的不断提高,中国在线旅游行业市场也呈激增态势。往来广东、河南、江苏、上海、重庆等主要旅游目的地的旅游人数

china online travel market growth

竞争格局

中国在线旅游市场预计将与携程、去哪儿和飞猪成为重要公司合并。预计国内竞争将进一步加剧,预计国际利益的增长将使市场更具竞争力。

竞争格局

中国在线旅游市场预计将与携程、去哪儿和飞猪成为重要公司合并。预计国内竞争将进一步加剧,预计国际利益的增长将使市场更具竞争力。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Market

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMERY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Porter's Five Forces Analysis

    6. 4.6 Technological Trends Influencing the Market

    7. 4.7 Impact of COVID-19 on the Market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Service Type

      1. 5.1.1 Accommodation Booking

      2. 5.1.2 Travel Tickets Booking

      3. 5.1.3 Holiday Package Booking

      4. 5.1.4 Other Services

    2. 5.2 By Mode of Booking

      1. 5.2.1 Direct Booking

      2. 5.2.2 Travel Agents

    3. 5.3 By Platform

      1. 5.3.1 Desktop

      2. 5.3.2 Mobile/Tablet

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Trip.com Group Ltd

      2. 6.2.2 Fliggy

      3. 6.2.3 Qunar

      4. 6.2.4 Meituan Dianping

      5. 6.2.5 Tuniu

      6. 6.2.6 LY.com

      7. 6.2.7 Lvmama

      8. 6.2.8 eLong

      9. 6.2.9 Didi Chuxing

      10. 6.2.10 Airbnb*

    3. *List Not Exhaustive
  7. 7. FUTURE OF THE MARKET

  8. 8. DISCLAIMER

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Frequently Asked Questions

The China Online Travel Market market is studied from 2017 - 2026.

The China Online Travel Market is growing at a CAGR of >5.3% over the next 5 years.

Ctrip, Qunar.com, Tongcheng-Elong Holdings Limited, Tuniu.com, Meituan-Dianping are the major companies operating in China Online Travel Market.

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